July 2019 Top 10: Our Most Popular Posts

Since 2005 our mission has been to publish authoritative articles, seminars, and podcasts for ecommerce merchants. What follows are the most popular articles we published in July. Articles published early in the month are more likely to make the list than later ones.

13 Free Open-source Content Management Systems

Here is a list of open-source content management systems. Many have large developer communities that provide platform updates and thousands of themes and extensions. All of the systems are free, though they also offer paid plans for hosting services. Read article…

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SEO Checklist for Website Redesigns and Replatforms

Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact. Involve SEO staff from the beginning to ensure that the strategy does not hurt overall rankings. Read article…

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SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies

Crawl budget inefficiencies can affect organic search performance if new or updated content is not getting crawled and indexed. In “What Crawl Budget Means for Googlebot,” Google explains in its Webmaster Central Blog that there are two factors that control crawl budget… Read article…

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Using Google Trends for Ecommerce

Consumers who search on Google are expressing a need. Data from those searches is powerful for marketers. Google’s Keyword Planner provides statistics on searches, such as “estimated search volume.” While that metric is helpful, it’s also imprecise. Read article…

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5 Content Marketing Ideas for August 2019

In a world full of interruption marketing, useful and engaging content is a breath of fresh air to some consumers. Moreover, content is key for search engine optimization, customer loyalty, and profit. In August, consider focusing… Read article…

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The High Cost of Ignoring SEO

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers manage product content. I shared the story of two competitors that sell equipment for printed products. Read article…

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21 Free Tools to Test Your Website

Here is a list of free tools to test your website. There are tools to measure download speed, test accessibility, locate broken links, evaluate search engine and browser compatibility, and check mobile-friendliness. Read article…

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11 Steps to On-site Video SEO

Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That’s where search engine optimization comes into play. Follow these 11 steps to optimize your videos for organic search… Read article…

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SEO: Optimizing Crawl Budget for Ecommerce Sites

Optimizing an ecommerce site for crawl budget may impact how often Google’s web crawler visits a given page, and, therefore, may mean that new or updated content will appear more quickly in Google search results. Read article…

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5 Ways Artificial Intelligence Improves Email Marketing

A recent study concluded that online marketers viewed artificial intelligence as “the next big thing.” But AI is not new for email service providers. Email platforms have long recognized that AI can optimize opens and clicks while saving time and money. Read article…