Management & Finance

September 2021 Top 10: Our Most Popular Posts

Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in September 2021. Articles from early in the month are more likely to make the list than later ones.

21 New Social Media Tools for Merchants in 2021

New and updated social media tools can enhance an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more. Read more…

5 Content Marketing Ideas for October 2021

In October 2021, your content marketing could feature product-focused tutorials, storytelling, and annual observances, such as a little holiday called Halloween. What follows are five content marketing ideas your business can try in October 2021. Read more…

11 Product Page Features to Drive Conversions

When it comes to compelling product pages, less can be more. Cluttered pages distract from selling points. Focus on the crucial details. Embrace a minimalist approach to lessen the thinking process and close the sale. What follows are 11 product page features from three online stores. Read more…

3 Ways to Reduce Shipping Costs

Lowering shipping costs is a surefire way to improve profits. Same-day delivery, free shipping, standard transit, click-and-collect — all are candidates for cost reductions. Read more…

3 Optimizations for Google Shopping Campaigns

The benefits of Google Shopping are compelling. Advertisers consistently experience strong revenue, traffic, and return on ad spend while often paying less per click than standard search campaigns. Still, the performance of Google Shopping ads, like all ads, could plateau. Thus continuous optimizations are key to sustaining results. Read more…

12 New Ecommerce Books for Fall 2021

Here’s a batch of new ecommerce books for your fall reading list. There are titles on branding, social media marketing, personalized customer experience, entrepreneurship, and the post-pandemic workplace. Read more…

Ramping Up Google Analytics 4

I first addressed Google Analytics 4 last fall. It is becoming the go-to platform in Google’s analytics ecosystem. The older version, Universal Analytics, will eventually sunset. For now, continue using Universal Analytics while ramping up GA4. Read more…

Ecommerce Product Releases: September 16, 2021

Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on team productivity tools, small business financing, subscription sales, logistics, and managing campaigns on Amazon. Read more…

Remove These Distractions to Lower Cart Abandons

Cart abandonment rates remain high. I’ve seen estimates in 2021 ranging from 50% to 80%, depending on the product and industry. A common culprit is sticker shock from excessive shipping and handling fees. Another is distractions: unnecessary or confusing checkout fields. In this post, I’ll address steps to streamline checkouts to save the sale. Read more…

A Perfect Storm for 2021 Holiday Email Marketing

Labor shortages, pent-up consumer demand, and supply chain disruptions could dramatically impact retailers this holiday season. Those developments, coupled with privacy changes on Apple’s new iOS 15, mean email marketers face a perfect storm of uncertainty. Read more…

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