Jeff Muendel is a Search Analyst for Netconcepts, a search engine marketing firm in Madison, Wisconsin. He began his technical writing and SEO career with the IBM Corporation in Poughkeepsie, NY, and then rode the dot-com boom through startup companies in California, Texas, and Wisconsin. He specializes in SEO related to Flash, video, social networking, and other Web 2.0 parameters. Muendel can be contacted at (608) 285-6600 or via email at jmuendel@netconcepts.com.