Practical Ecommerce

5 Beautiful WooCommerce Sites

Learning by example is one of the best ways to progress in your craft. In this article, I present five inspiring ecommerce shops built with WooCommerce on WordPress. Each shop has unique products, and a different lesson to help you with future projects. WooCommerce is quickly becoming the most popular WordPress ecommerce plugin.

1. Blue Star Coffee Roasters

Blue Star Coffee Roasters

Blue Star Coffee Roasters

Blue Star Coffee Roasters is such a beautiful site that it’s the main feature on the WooCommerce home page. With impressive imagery and high quality design, this site shows the ability to which WooCommerce can be customized for a brand.

  • Best features. The product pages don’t feel like any other WooCommerce shop product page, so you don’t have that common template feel. Secondly, when you add a product to your cart it shows up on the right sidebar immediately, which is a good user interface improvement over the standard method.
  • Recommendations. As a potential customer, I’d like to see a more detailed product descriptions. It would also be helpful if Blue Star included additional product photos, such as close-up shots of the coffee, on the product pages.

2. Spectator Magazine Shop

Spectator Shop

Spectator magazine shop.

“The oldest continuously published magazine in the English language” uses WooCommerce to power its shop, which has a unique New Yorker (magazine) feel to it. Spectator Shop makes the WooCommerce standard features seemingly disappear into the design.

  • Best features. The shop presents unique product category choices on the home page, as well as popular products to drive visitor curiosity. The shop also does an excellent job of presenting related products in the right sidebar on the product pages instead of the standard placement beneath the product where it might not be seen.
  • Recommendations. When clicking on the product images, the pop up is the default WooCommerce version, which is a bit slow. I’d like to see higher quality imagery and light boxes for a site of this caliber.

3. Wakami



Wakami is a socially responsible handmade fashion accessory company that works with remote women artisans in Guatemala. Its ecommerce shop showcases these accessories, with standout imagery.

  • Best features. The product images are large and beautiful. For products that come in different colors, there is a picture for each color, which many online retailers fail to do properly. Wakami also uses the WooCommerce Cloud Zoom plugin for detailed product imagery.
  • Recommendations. It would be helpful to show the best-selling products on the home page. Additionally, Wakami should discuss its unique story on each product page in some way.

4. Forage & Graze

Forage & Graze

Forage & Graze

New Zealand-based Forage & Graze makes a strong first impression on its home page with a unique logo and high quality imagery that speaks to its brand. The site has only a handful of products, but presents them well to visitors, using high quality design.

  • Best features. The site does a good job integrating the brand story throughout the site and not pushing the product. It also utilizes imagery well on the product page so the visitor gets a better feel for the products.
  • Recommendations. The main product image seems small for the space on the page. I would enlarge it. The site should also break out the features of each product to make it easier to read, versus a paragraph of text. Lastly, Forage & Graze should incorporate trust signals into the site.

5. Dealotto



Dealotto has a clean and beautiful front page with a singular focus on selling daily designer deals in a unique way.

  • Best features. The clear call to action to “Buy Now,” as well as the sidebar explanation of the possible winnings is a well-done design feature. The unique feature of leaving the final price up to chance is a clever tactic to entice shoppers to click.
  • Recommendations. An introduction video showing how the process works should be on the home page. When I clicked “Buy Now” it took me to the price page, but I wasn’t sure if the lottery worked or not. I would have liked to see some type of slot machine that spun to show me my final price and whether I was a lucky winner or not. Instead I was told I was “only paying $12” — but that’s the highest price possible to pay.
Joe Robison

Joe Robison

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  1. Mike Halligan May 23, 2014 Reply

    Don’t forget ;-)

    It’s been running on WooCommerce since version 1.1

  2. Krish TechnoLabs May 27, 2014 Reply

    Very useful and great to see the evidence to back it up. Thank you.

  3. Mike May 27, 2014 Reply

    Love the Blue Star site. I too have been a Woocommerce user since their inception and really love it.

    I’d throw into the ring too :)

  4. Mike August 5, 2014 Reply

    The Blue Star site is the best by far, and the list kinda reduces in quality after that. I think you’ll find a lot of beautiful WP/WOO sites, just look at some of examples shown on the most popular themes for sale on Themeforest. Our site sells hot tub covers, does very well, and uses the Flatsome theme and we have used this theme on a few other sites as well. Love the parallax and responsive design options.

  5. Desechables Monterrey November 17, 2014 Reply

    Also is running with woocommerce

  6. Calvin Ng January 4, 2015 Reply

    Hi Joe, a beautiful commentary on the examples of these five excellent sites using Woo Commerce. I fell in love with Forage and Grazes theme and was wondering if you could tell me which Woo theme they use?

  7. Vivian Vu February 5, 2015 Reply

    Hey Joe, you got a nice collection here :) I’d like to add 11 more too (a video of 11 beautiful WooCommerce websites):

  8. Nate Slavik July 9, 2015 Reply

    Great article. We are thinking about switching our e-commerce platform from Prestashop to WooCommerce. Have you seen this done before? The website is

  9. Richard May 25, 2016 Reply

    I have used WooCommerce for a long time and think it’s frankly the best ecommerce solution out there. It’s used on :)

  10. Dwayne Jhonson August 8, 2017 Reply

    Great list !
    But you missed some themes which are best for Woo Commerce.
    Update your list by reviewing this

  11. Anna Victoria August 25, 2017 Reply

    Thanks for sharing.
    I want to suggest one more multipurpose WordPress theme Kosmic. You can develop any e-commerce website using Kosmic. It has great features and fully customization support.
    Check out once: