Lisa Wehr
Lisa Wehr is CEO and founder of Oneupweb, a digital marketing agency. She has been counseling clients on improving website ROI and search engine marketing since 1996. Oneupweb is an innovator in digital marketing, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. To contact her, visit OneUpWeb.com, email info@oneupweb.com or send her a tweet @LisaWehr.
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Conversion
Holiday Sales: Four Ways to Capture the Budget-driven Consumer
October 28, 2009 • Lisa Wehr
The marketplace has been changed by the recession. Consumers have become increasingly frugal and they're probing for the best deals they can find. Ecommerce merchants need to adjust accordingly. Retail sales took a hit in 2008, even though online traffic rose 10 percent. That's presum...
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Conversion
Holiday Sales: Three Tips to Turn Browsers into Buyers
October 6, 2009 • Lisa Wehr
The holiday shopping season is upon us. Based on a 2008 study of more than 1.5 million people who used the Internet for holiday shopping, we found that the first week of October marks the start of the shopping season. That means it’s time to make your keyword list for both organic searc...
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Conversion
Social Media: Frequently Asked Questions from Small Business Owners
September 8, 2009 • Lisa Wehr
I recently toured our state (Michigan) with members of my staff. We met with small business owners to offer them actionable marketing and sales advice that they could take back to the office that day. Much of that advice revolved around social media marketing. While no two businesses ...
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Conversion
Paid Search Advertising: Four Steps for Success
August 5, 2009 • Lisa Wehr
Paid search advertising has proven to be effective for many online businesses. In fact, paid search campaigns account for nearly 45 percent of the global online advertising expenditures, and for good reason. Not only does pay-per-click advertising allow advertisers to spend as much or a...
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Conversion
Four Steps to Effective Display Advertising
July 14, 2009 • Lisa Wehr
We’ve known it all along. So the studies recently released demonstrating the value of display advertising came as no surprise to us. One of these studies performed by the Online Publishers Association and comScore found that display ads can have a significant impact on search and consu...
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Conversion
Four Sure-Fire Ways to Capture More Consumers
June 11, 2009 • Lisa Wehr
It is critical to capture, retain and prevent your current and future consumers from slipping through the cracks—especially now. Competition is fierce, and it’s crucial that your business is being seen and heard above your competitors. The use of social media, email marketing and bann...
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SEO
Blended Search: Four Ways to Optimize Content for Better Search Rankings
May 15, 2009 • Lisa Wehr
Gone are the days when a search is performed and only a list of pertinent websites appears in the search engine results page. Instead, what can be found now is a blend of websites, videos, images, social media profiles, blogs, news stories, press releases, podcasts and maps. With blende...
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Conversion
Pay-per-click Advertising: Yahoo! Targeting Gets More Focused
April 17, 2009 • Lisa Wehr
Companies are frequently looking for ways to position their products in front of consumers that will most likely result in a conversion or a purchase. While there are several different options for targeting pay-per-click campaigns, the recent advances in Yahoo!’s audience targeting capa...
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Conversion
Social Media: 4 Quick Tips for Getting Started
March 16, 2009 • Lisa Wehr
Any marketer that chooses not to embrace the changes encompassing digital media would be foolish. The truth of the matter is, search engine marketing and social media marketing have become one. People are likely talking about your brand online, or searching for your blog, and Google is ...
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Conversion
Weather the Recession by Integrating Search Strategies
February 13, 2009 • Lisa Wehr
Let’s face it, we’re in a recession. And while there may not be any such thing as a “recession-proof” marketing plan, there are proven methods that will help you capture online shoppers year round. It starts with integrating search engine optimization (SEO) and paid search marketing. An...
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Conversion
Top 6 Online Marketing Lessons Learned in 2008
January 12, 2009 • Lisa Wehr
We've all heard the old adage: Those who don't learn from history are doomed to repeat it. What recent 2008 history has taught marketers is the value of online marketing in tough economic times. Consumer purse strings presumably won't loosen much in 2009, which means marketers have to ...
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Conversion
6 Quick Tips to Capture Those Holiday Sales Now
December 1, 2008 • Lisa Wehr
Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. And many consumers worried about economic conditions save time and money by purchasing their gifts online, rather than traveling to a traditional brick and morta...
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Conversion
Online Reputation Management: Get Pro-Active
October 22, 2008 • Lisa Wehr
A wise entrepreneur once said that “you can’t build a reputation on what you’re going to do.” While computers weren’t around when Henry Ford coined the phrase, his words still resonate today. With billions of people online—and probably the same number of bloggers and social media part...
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Conversion
Christmas Is Coming: Six Quick Online Marketing Tips
September 23, 2008 • Lisa Wehr
Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With billions of dollars up for grabs, your online marketing needs to be well-planned, well-executed, and well-optimized. Be Ready When Shoppers Come Calling Here ar...
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Conversion
Conversion: Seven Variables That Affect Sales
August 18, 2008 • Lisa Wehr
Most online merchants want to increase sales, grow their business and increase profits, but few know the secrets to doing so. For many merchants, the dollar amount of a sale is the only metric they track. But successful merchants track many more variables than just sales. Here are seven...
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Conversion
Overcome The Disconnect With Persona Marketing
July 22, 2008 • Lisa Wehr
A major challenge for businesses today is a lack of understanding of their customers. You may know only what your online tracking reports or store receipts tell you about your customers, and not the customers themselves. You need a way to overcome this disconnect. Remember, you’re not m...
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Conversion
Local Search Pays Off, Naturally
June 25, 2008 • Lisa Wehr
When your customers are right around the corner, you don’t need your pay-per-click ads seen half-way around the world. For example, when you’re a Boston-based florist offering online ordering, it’s not necessary to have a top position in search results every time someone searches for “o...
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Conversion
Social Media Made Simple
May 27, 2008 • Lisa Wehr
Social media sites like Facebook, MySpace, YouTube, Flickr and blogs consistently rank high in search results. This means you have more opportunities to increase visibility, build your brand and learn about your audience if you're utilizing social media. It may seem overwhelming at firs...
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Conversion
Five Fast Steps to Improve Website Usability
May 7, 2008 • Lisa Wehr
Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to take the time to comprehensively study the problem, you've decided you can't afford to wait. In many instances, you should take some time to step back and look at...
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Conversion
There’s More to Conversion Than a Sale
July 1, 2006 • Lisa Wehr
Consider the long and short of e-retailing. As competition rises and tracking becomes more sophisticated, ecommerce merchants are looking for more ways to improve their sales performance. The answer may lie in how they define success. There’s more to a conversion than a sale. Here’s wha...
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