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Social Media
Creating Facebook Custom and Lookalike Audiences, to Drive Traffic
September 23, 2015 • Michael Stancil
Facebook custom audiences can greatly help a business. Facebook has one of the most advanced targeting systems — every Facebook user tells you what she likes and doesn’t like. While that’s ...
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Social Media
How to Use Twitter for Remarketing
August 13, 2015 • Michael Stancil
Remarketing is an advertising technique that lets you show ads to people who have visited your website. If you have never used remarketing, perhaps it’s time to start. There are numerous ...
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Social Media
Ad Management Tools Can Save Time, Simplify
July 23, 2015 • Michael Stancil
Managing advertising campaigns across different platforms — such as Google, Facebook, Bing, and Twitter — can be daunting. Think about it, each platform has a different interface, different targeting options, and seemingly different goals.
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Social Media
Which Social Media Sites Fit Your Ecommerce Company?
July 6, 2015 • Michael Stancil
Facebook, Twitter, LinkedIn, Pinterest, Yelp, and dozens more: There are so many social media platforms. Which ones should your company be on? If you sell drain cleaner, should your company be on Pinterest?
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Social Media
Using Short Links to Verify Clicks in Marketing Campaigns
June 17, 2015 • Michael Stancil
Short links are popular. You’ve likely seen them, such as in the form of a bit.ly, though there are plenty of other services. The benefits to using short links are ...
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Social Media
How to Measure Conversion Values from Twitter, Facebook
June 3, 2015 • Michael Stancil
While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site or sell products at a ...
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Social Media
Using Google Tag Manager to Track Social Conversions
May 15, 2015 • Michael Stancil
Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary to measure conversions from marketing campaigns, user activity, and so ...
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Analytics & Data
Using UTM Links in Google Analytics to Track Social Media Campaigns
April 30, 2015 • Michael Stancil
A key role of analytics is tracking and understanding how all the different channels — especially social channels — work together to drive sales on your ecommerce site. Any good ...