With 2016 nearly complete, it’s time to start planning social media advertising for 2017. We don’t necessarily need to plan the entire year. But anything less than three months at... Read More »
The holiday season is here. For many retailers, it’s the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How... Read More »
Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump... Read More »
Advertising on Facebook and other social media sites requires time and expertise. But ecommerce merchants often lack one or the other; they sometimes struggle with optimizing paid social media campaigns.
The answer for... Read More »
It’s a big week for LinkedIn. Microsoft announced it will acquire the company for $26.2 billion, which could provide LinkedIn with a much-needed boost. Is it time to put past... Read More »
Facebook lookalike audiences can help advertisers target relevant prospects. Until recently, there were really just two useful options, for most advertisers, to do this.
First, advertisers could upload to Facebook... Read More »
One of the huge benefits of Facebook ads is the ability to take a group of people — such as your customers — and then find a few million users who act similarly.... Read More »
An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this?
To... Read More »
When was the last time you updated your advertising copy, such as on AdWords or Facebook ads? If you’re not updating your ads, your frequency — the number of times... Read More »
Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution:... Read More »
If you asked an ecommerce marketer what her lowest cost-per-acquisition channel is, she would likely not say Instagram. Instagram would probably not be in her top five. But Instagram ads can actually produce a low... Read More »
Are you running ads on Facebook that are performing just average? What if you could get a greater return on investment without spending more? Facebook’s segmentation features can help.
In this... Read More »
A few weeks ago, everyone should have received access to a new Facebook advertising feature that could become pretty useful: Audience Overlap. It’s a feature Facebook reps have had for some... Read More »
With the new year, advertisers can put mistakes behind them, take note of what worked, and try something new.
At Tailor Brands, my employer, we include marketing tests in every monthly... Read More »
Do you have a single-day sale planned for your ecommerce business? One day is plenty of time to create and execute a successful social media campaign.
Say it’s 7:00 a.m. on... Read More »
If you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In fact, it wasn’t until early... Read More »
There’s a big change coming to your Twitter buttons: The tweet count number is going away by Nov. 20, 2015.
In this article, I will elaborate on what Twitter said, what... Read More »
Facebook ads are the rage lately — and for good reason. If you can supply at least a few valuable targeting components of your prospective customers, Facebook can do the rest and start... Read More »
Not every visitor to an ecommerce site converts, and not every customer comes back to buy more. But, don’t fret, with remarketing on Facebook there’s a way to get more... Read More »
Facebook custom audiences can greatly help a business. Facebook has one of the most advanced targeting systems — every Facebook user tells you what she likes and doesn’t like. While that’s... Read More »
Remarketing is an advertising technique that lets you show ads to people who have visited your website.
If you have never used remarketing, perhaps it’s time to start. There are numerous... Read More »
Managing advertising campaigns across different platforms — such as Google, Facebook, Bing, and Twitter — can be daunting. Think about it, each platform has a different interface, different targeting options, and... Read More »
Facebook, Twitter, LinkedIn, Pinterest, Yelp, and dozens more: There are so many social media platforms. Which ones should your company be on? If you sell drain cleaner, should your company... Read More »
Short links are popular. You’ve likely seen them, such as in the form of a bit.ly, though there are plenty of other services. The benefits to using short links are... Read More »
While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site or sell products at a... Read More »
Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary to measure conversions from marketing campaigns, user activity, and so... Read More »
A key role of analytics is tracking and understanding how all the different channels — especially social channels — work together to drive sales on your ecommerce site. Any good... Read More »