Tag

Google Ads

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Marketing & Advertising

Need More from Pay-per-click Ads? Try Planning

Pay-per-click advertising is essential for many ecommerce and omnichannel retailers. Google, Facebook, and other ad platforms have made it easy to set up a campaign. PPC success, however, often depends on careful planning and preparation, not rushing out to place ads.

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Marketing & Advertising

Understanding Dynamic Search Ads in 2021

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Marketing & Advertising

Google Ads Updates Performance Max, Customer Match, Product Feeds, More

Image of Google Shopping log on a smartphone screen
Marketing & Advertising

How to Show Product Ratings in Google Ads

Photo of a smartphone with Google Ads logo on the screen
Marketing & Advertising

When to Auto-apply Google Ads Recommendations

Image of a smartphone with Google Ads logo on the screen
Marketing & Advertising

Understanding Google Ads Impression Share

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Marketing & Advertising

CommerceCo Recap: Google Ads Smart Bidding Explained

Smartphone screen showing Google Ads logo
Marketing & Advertising

Changes to Google Ads Impact Campaign Setup

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Marketing & Advertising

5 Practical Uses for Google Ads Editor

ScImage of a smartphone with Google Shopping logo on the screen.
SEO

SEO for Google Shopping

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Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

Screen capture of a graph from Google Ads' Insights page
Marketing & Advertising

4 Uses for Google Ads’ New Insights Tab

Google Ads icon on a smartphone screen
Marketing & Advertising

Big Changes from Google Ads in 2020

Image of Google Ads logo on a smartphone
Marketing & Advertising

When to Apply Google Ads Recommendations (or Not)

Sample Smart Shopping ad on YouTube
Marketing & Advertising

Understanding Google’s Smart Shopping Campaigns

Image of Google Ads logo on an iPhone
Marketing & Advertising

Google Ads Decreases Search Terms Visibility

Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

4 More Google Ads Scripts to Automate Tasks, Save Time
Marketing & Advertising

4 More Google Ads Scripts to Automate Tasks, Save Time

What Is Performance Marketing?
Marketing & Advertising

What Is Performance Marketing?

'Buy On Google' Opens to All Merchants
Marketing & Advertising

‘Buy On Google’ Opens to All Merchants

Understanding ‘Explanations’ in Google Ads
Marketing & Advertising

Understanding ‘Explanations’ in Google Ads

3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

The Anatomy of a Text Ad
Marketing & Advertising

The Anatomy of a Text Ad

Guide to Google Ads' Automated Bidding Options
Marketing & Advertising

Guide to Google Ads Automated Bidding Options

Don’t Drop Google Shopping Ads Despite the Free Listings
Marketing & Advertising

Don’t Drop Google Shopping Ads Despite the Free Listings

Google Brings Back Free Shopping Listings
SEO

Google Brings Back Free Shopping Listings

How to Use Competitors’ Names in Google Ads
Marketing & Advertising

How to Use Competitors’ Names in Google Ads

In Google Ads, Balance Automated Bids with User Control
Marketing & Advertising

In Google Ads, Balance Automated Bids with User Control

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