Tag

Google Ads

Photo of a smartphone with Google Ads logo on the screen
Marketing & Advertising

When to Auto-apply Google Ads Recommendations

Google Ads is steadily incorporating machine learning into daily account management. Google recently introduced a feature to auto-apply its suggestions in the “Recommendations” tab, offering 17 types of auto-apply recommendations in three categories.

Image of a smartphone with Google Ads logo on the screen
Marketing & Advertising

Understanding Google Ads Impression Share

Screenshot of Robert Brady from a video
Marketing & Advertising

CommerceCo Recap: Google Ads Smart Bidding Explained

Smartphone screen showing Google Ads logo
Marketing & Advertising

Changes to Google Ads Impact Campaign Setup

Image of an mobile phone with Google Ads logo on the screen
Marketing & Advertising

5 Practical Uses for Google Ads Editor

ScImage of a smartphone with Google Shopping logo on the screen.
SEO

SEO for Google Shopping

Screenshot of a pie graph on the Data Studio template
Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

Screen capture of a graph from Google Ads' Insights page
Marketing & Advertising

4 Uses for Google Ads’ New Insights Tab

Google Ads icon on a smartphone screen
Marketing & Advertising

Big Changes from Google Ads in 2020

Image of Google Ads logo on a smartphone
Marketing & Advertising

When to Apply Google Ads Recommendations (or Not)

Sample Smart Shopping ad on YouTube
Marketing & Advertising

Understanding Google’s Smart Shopping Campaigns

Image of Google Ads logo on an iPhone
Marketing & Advertising

Google Ads Decreases Search Terms Visibility

Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

4 More Google Ads Scripts to Automate Tasks, Save Time
Marketing & Advertising

4 More Google Ads Scripts to Automate Tasks, Save Time

What Is Performance Marketing?
Marketing & Advertising

What Is Performance Marketing?

'Buy On Google' Opens to All Merchants
Marketing & Advertising

‘Buy On Google’ Opens to All Merchants

Understanding ‘Explanations’ in Google Ads
Marketing & Advertising

Understanding ‘Explanations’ in Google Ads

3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

The Anatomy of a Text Ad
Marketing & Advertising

The Anatomy of a Text Ad

Guide to Google Ads' Automated Bidding Options
Marketing & Advertising

Guide to Google Ads Automated Bidding Options

Don’t Drop Google Shopping Ads Despite the Free Listings
Marketing & Advertising

Don’t Drop Google Shopping Ads Despite the Free Listings

Google Brings Back Free Shopping Listings
SEO

Google Brings Back Free Shopping Listings

How to Use Competitors’ Names in Google Ads
Marketing & Advertising

How to Use Competitors’ Names in Google Ads

In Google Ads, Balance Automated Bids with User Control
Marketing & Advertising

In Google Ads, Balance Automated Bids with User Control

Performance Marketing in the Coronavirus Downturn
Marketing & Advertising

Performance Marketing in the Coronavirus Downturn

Assessing All Google Ad Extensions for 2020 (and a Couple of Microsoft-only)
Marketing & Advertising

Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft)

Google to Show Shopping Ads in Gmail
Marketing & Advertising

Google to Show Shopping Ads in Gmail

3 New Google Ads Image Formats Could Help Merchants
Marketing & Advertising

3 New Google Ads Image Formats Could Help Merchants

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