Tag

Google Ads

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Marketing & Advertising

Google Ads Promotion Extensions Can Boost Holiday Sales

The Google Ads promotion extension attaches a clickable discount offer to search ads and could boost sales for some merchants this Christmas season. Click-through rates and conversion rates vary greatly from one business or one ad to the next. Thus one cannot say definitively that using a promotion extension would drive more traffic or sales.

Photo of smartphone with "Google Ads" logo on the screen
Marketing & Advertising

Google Ads Updates Search Terms Report, Keyword Match, More

Image of a tablet the Google Shopping logo on the screen
Marketing & Advertising

3 Optimizations for Google Shopping Campaigns

Screenshot of Microsoft Surface ad from BeOp
Marketing & Advertising

Shopper Privacy Could Boost Contextual Ad Targeting

Image of Google Ads logo on an iPhone screen
Marketing & Advertising

Breaking Down Google Ads New ‘Strikes’ Policy

Illustration that reads "PPC Pay Per Click" in a circle
Marketing & Advertising

Need More from Pay-per-click Ads? Try Planning

Photo of a smartphone screen showing the Google Ads icon
Marketing & Advertising

Understanding Dynamic Search Ads in 2021

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Marketing & Advertising

Google Ads Updates Performance Max, Customer Match, Product Feeds, More

Image of Google Shopping log on a smartphone screen
Marketing & Advertising

How to Show Product Ratings in Google Ads

Photo of a smartphone with Google Ads logo on the screen
Marketing & Advertising

When to Auto-apply Google Ads Recommendations

Image of a smartphone with Google Ads logo on the screen
Marketing & Advertising

Understanding Google Ads Impression Share

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Marketing & Advertising

CommerceCo Recap: Google Ads Smart Bidding Explained

Smartphone screen showing Google Ads logo
Marketing & Advertising

Changes to Google Ads Impact Campaign Setup

Image of an mobile phone with Google Ads logo on the screen
Marketing & Advertising

5 Practical Uses for Google Ads Editor

ScImage of a smartphone with Google Shopping logo on the screen.
SEO

SEO for Google Shopping

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Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

Screen capture of a graph from Google Ads' Insights page
Marketing & Advertising

4 Uses for Google Ads’ New Insights Tab

Google Ads icon on a smartphone screen
Marketing & Advertising

Big Changes from Google Ads in 2020

Image of Google Ads logo on a smartphone
Marketing & Advertising

When to Apply Google Ads Recommendations (or Not)

Sample Smart Shopping ad on YouTube
Marketing & Advertising

Understanding Google’s Smart Shopping Campaigns

Image of Google Ads logo on an iPhone
Marketing & Advertising

Google Ads Decreases Search Terms Visibility

Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

4 More Google Ads Scripts to Automate Tasks, Save Time
Marketing & Advertising

4 More Google Ads Scripts to Automate Tasks, Save Time

What Is Performance Marketing?
Marketing & Advertising

What Is Performance Marketing?

'Buy On Google' Opens to All Merchants
Marketing & Advertising

‘Buy On Google’ Opens to All Merchants

Understanding ‘Explanations’ in Google Ads
Marketing & Advertising

Understanding ‘Explanations’ in Google Ads

3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

The Anatomy of a Text Ad
Marketing & Advertising

The Anatomy of a Text Ad

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