Tag

Google Ads

Performance Marketing in the Coronavirus Downturn
Marketing & Advertising

Performance Marketing in the Coronavirus Downturn

Even in the face of the coronavirus pandemic, ecommerce merchants should optimize advertising campaigns. That includes performance marketing, which is online promotions that cost the advertiser only when a potential customer takes some action, such as clicking a pay-per-click ad or starting a chat on Facebook Messenger.

Assessing All Google Ad Extensions for 2020 (and a Couple of Microsoft-only)
Marketing & Advertising

Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft)

Google to Show Shopping Ads in Gmail
Marketing & Advertising

Google to Show Shopping Ads in Gmail

3 New Google Ads Image Formats Could Help Merchants
Marketing & Advertising

3 New Google Ads Image Formats Could Help Merchants

My 3 Favorite Google Ads' Filters
Marketing & Advertising

My 3 Favorite Google Ads’ Filters

Marketing & Advertising

Using Google’s Dynamic Ads to Personalize, Drive Conversions

How SEM Agencies Help Ecommerce Businesses
Marketing & Advertising

How SEM Agencies Help Ecommerce Businesses

Google Ads Now Includes Location Extensions Automatically
Marketing & Advertising

Google Ads Now Includes Location Extensions Automatically

3 Handy Google Ads Scripts to Automate Tasks
Marketing & Advertising

3 Handy Google Ads Scripts to Automate Tasks

Using Audiences in Google Search Campaigns
Marketing & Advertising

Using Audiences in Google Search Campaigns

Learning from Google's Responsive Ad Units
Marketing & Advertising

Learning from Google’s Responsive Ad Units

Do Responsive Search Ads Improve Performance?
Marketing & Advertising

Do Responsive Search Ads Improve Performance?

Google Ads Expands Keyword Variant Matching, Again
Marketing & Advertising

Google Ads Expands Keyword Variant Matching, Again

Understanding Google Ads’ New Conversion Action Sets
Marketing & Advertising

Understanding Google Ads’ New Conversion Action Sets

How Google Collects Data to Personalize Ads
Marketing & Advertising

How Google Collects Data to Personalize Ads

Google Ads Keyword Planner Gets an Upgrade
Marketing & Advertising

Google Ads Keyword Planner Gets an Upgrade

How Google Shopping has affected my ecommerce site
Marketing & Advertising

How Google Shopping has affected my ecommerce site

Boost Google Ads' Quality Score for PPC Success
Marketing & Advertising

Boost Google Ads’ Quality Score for PPC Success

Google Shopping Campaigns Could See 10 Percent More Impressions
Marketing & Advertising

Google Shopping Campaigns Could See 10 Percent More Impressions

How to Structure Google Ads Text Campaigns for Ecommerce
Marketing & Advertising

How to Structure Google Ads Text Campaigns for Ecommerce

Say Goodbye to Average Position Metric in Google Ads
Marketing & Advertising

Say Goodbye to ‘Average Position’ Metric in Google Ads

Improve SEO with Audience Insights in Google Ads
SEO

Improve SEO with ‘Audience Insights’ in Google Ads

Setting Up 'Promotions' in Google Shopping
Marketing & Advertising

Setting Up ‘Promotions’ in Google Shopping

Google Ads Exact Match Keeps Getting Less Exact
Marketing & Advertising

Google Ads: ‘Exact Match’ Keeps Getting Less Exact

I should have used Google Shopping ads sooner
Marketing & Advertising

I should have used Google Shopping ads sooner

Google Ads Expands Headlines, Descriptions, Characters
Marketing & Advertising

Google Ads Expands Headlines, Descriptions, Characters

3 Mistakes to Avoid on the Google Display Network
Marketing & Advertising

3 Mistakes to Avoid on the Google Display Network

AdWords Smart Bidding Dos and Donts
Marketing & Advertising

AdWords Smart Bidding: Dos and Don’ts

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