Tag

Google Ads

Sample Smart Shopping ad on YouTube
Marketing & Advertising

Understanding Google’s Smart Shopping Campaigns

I’ve written many articles in the last year that address Google Ads’ automation. Used carefully, automation — bidding, dynamic copy, scripts —  can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping.

Image of Google Ads logo on an iPhone
Marketing & Advertising

Google Ads Decreases Search Terms Visibility

Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

4 More Google Ads Scripts to Automate Tasks, Save Time
Marketing & Advertising

4 More Google Ads Scripts to Automate Tasks, Save Time

What Is Performance Marketing?
Marketing & Advertising

What Is Performance Marketing?

'Buy On Google' Opens to All Merchants
Marketing & Advertising

‘Buy On Google’ Opens to All Merchants

Understanding ‘Explanations’ in Google Ads
Marketing & Advertising

Understanding ‘Explanations’ in Google Ads

3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

The Anatomy of a Text Ad
Marketing & Advertising

The Anatomy of a Text Ad

Guide to Google Ads' Automated Bidding Options
Marketing & Advertising

Guide to Google Ads Automated Bidding Options

Don’t Drop Google Shopping Ads Despite the Free Listings
Marketing & Advertising

Don’t Drop Google Shopping Ads Despite the Free Listings

Google Brings Back Free Shopping Listings
SEO

Google Brings Back Free Shopping Listings

How to Use Competitors’ Names in Google Ads
Marketing & Advertising

How to Use Competitors’ Names in Google Ads

In Google Ads, Balance Automated Bids with User Control
Marketing & Advertising

In Google Ads, Balance Automated Bids with User Control

Performance Marketing in the Coronavirus Downturn
Marketing & Advertising

Performance Marketing in the Coronavirus Downturn

Assessing All Google Ad Extensions for 2020 (and a Couple of Microsoft-only)
Marketing & Advertising

Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft)

Google to Show Shopping Ads in Gmail
Marketing & Advertising

Google to Show Shopping Ads in Gmail

3 New Google Ads Image Formats Could Help Merchants
Marketing & Advertising

3 New Google Ads Image Formats Could Help Merchants

My 3 Favorite Google Ads' Filters
Marketing & Advertising

My 3 Favorite Google Ads’ Filters

Marketing & Advertising

Using Google’s Dynamic Ads to Personalize, Drive Conversions

How SEM Agencies Help Ecommerce Businesses
Marketing & Advertising

How SEM Agencies Help Ecommerce Businesses

Google Ads Now Includes Location Extensions Automatically
Marketing & Advertising

Google Ads Now Includes Location Extensions Automatically

3 Handy Google Ads Scripts to Automate Tasks
Marketing & Advertising

3 Handy Google Ads Scripts to Automate Tasks

Using Audiences in Google Search Campaigns
Marketing & Advertising

Using Audiences in Google Search Campaigns

Learning from Google's Responsive Ad Units
Marketing & Advertising

Learning from Google’s Responsive Ad Units

Do Responsive Search Ads Improve Performance?
Marketing & Advertising

Do Responsive Search Ads Improve Performance?

Google Ads Expands Keyword Variant Matching, Again
Marketing & Advertising

Google Ads Expands Keyword Variant Matching, Again

Understanding Google Ads’ New Conversion Action Sets
Marketing & Advertising

Understanding Google Ads’ New Conversion Action Sets

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