Merchant Voice
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Fraud Prevention
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Merchant Voice
How I detect ecommerce fraud
November 17, 2014 • Erica Tevis
I read an article the other day that said online fraud is at its highest during the Black Friday to Cyber Monday timeframe. It’s no wonder: That is the busiest ...
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Business
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Merchant Voice
8 ways to attract customers and boost sales
November 4, 2014 • Elizabeth Hollingsworth
With the holiday period underway, you may be looking for ways to win new customers and boost sales. Here are eight ideas to consider adding to your ecommerce site. 1. Bartering.
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Inventory
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Merchant Voice
Wanted: crystal ball for inventory demand
November 2, 2014 • Richard Stubbings
The vast majority of articles and blogs regarding ecommerce focus on selling. They discuss the importance of marketing, search engine optimization, site design and navigation, converting customers, and so on.
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Business
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Merchant Voice
5 off-page SEO tactics, from a do-it-yourself merchant
October 27, 2014 • Erica Tevis
In “11 ecommerce SEO tips, from the trenches,” my post in August, I discussed how I manage on-page search engine optimization. But even the best on-page SEO may not be ...
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Shipping & Fulfillment
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Merchant Voice
Beware parcel forwarding services?
October 15, 2014 • Richard Stubbings
There is an industry growing up within ecommerce that offers parcel-forwarding services. It is mainly in the U.S., but there are similar services in the U.K., where I live. The ...
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Business
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Merchant Voice
8 ways to win ‘generation Y’ customers
September 29, 2014 • Elizabeth Hollingsworth
As we get older, our customers get younger. Generation Y, born between 1982 and 2000, offer online retailers challenges and opportunities. Here are eight tips to acquire younger shoppers. 1. What ...
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Business
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Merchant Voice
Applying Theory of Constraints to our packaging process
September 27, 2014 • David Sasson
In “Theory of Constraints, for ecommerce companies,” my previous post, I discussed the basics of Theory of Constraints, a system of continuous improvement developed by Dr. Eliyahu Goldratt, a physicist ...
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Business
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Merchant Voice
5 reasons to satisfy unreasonable customers
September 25, 2014 • Erica Tevis
When I was 15 I was hired for my first job as a cashier for a major fast food chain. With no customer service experience, I owe much of my ...
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Business
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Merchant Voice
Analyze what visitors search for on your ecommerce site
September 13, 2014 • Richard Stubbings
A good ecommerce site needs watching. You need to constantly monitor what goes on. If you ignore it and expect it to continue earning you money, then you will probably ...
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Business
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Merchant Voice
Theory of Constraints, for ecommerce companies
September 8, 2014 • David Sasson
Two or three years ago, in October, I left the office in the middle of the day and went to Starbucks to have a cup of coffee and think about ...
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Business
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Merchant Voice
Should merchants accept Bitcoin?
September 1, 2014 • Jamie Salvatori
I was recently asked if ecommerce merchants should accept Bitcoin. My answer is a resounding “yes.” I can think of only a few minor downsides and many major upsides to ...
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Business
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Merchant Voice
11 ecommerce SEO tips, from the trenches
August 31, 2014 • Erica Tevis
If you are a small ecommerce business owner, chances are your budget is limited for areas such as advertising, search engine optimization, email marketing, and website design. I’ve been in ...
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Business
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Merchant Voice
13 tips for launching a new ecommerce business
August 14, 2014 • Elizabeth Hollingsworth
If you’re planning to launch a new ecommerce business, you need to think ahead, save money, and make it profitable as soon as possible. I’ve launched two ecommerce sites, and I’ll ...
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SEO
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Merchant Voice
Get off the Google merry go round
August 11, 2014 • Richard Stubbings
It’s all very well having a good ecommerce site, with unique content at decent prices. But the only thing that really matters is sales. It is, after all, the profits ...
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Business
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Merchant Voice
Identify your target customers, and market to them
July 30, 2014 • Erica Tevis
A friend moved to Europe last month and launched, with her fiancé, a business aimed at teaching locals the English language. She messaged me and asked for advice on the ...
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Business
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Merchant Voice
5 ecommerce tips (from tourists)
July 18, 2014 • Elizabeth Hollingsworth
If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two. What do tourists have in common with online shoppers? Quite a few ...
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Business
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Merchant Voice
Preparing for the 2014 holiday season
July 13, 2014 • David Sasson
Many retailers, both online and brick-and-mortar, make most of their profits in the fourth quarter. Consumers in the U.S. typically think about the holiday season only after Thanksgiving. But for ...
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Business
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Merchant Voice
Magento Go: going going gone
July 9, 2014 • Richard Stubbings
I have always had my doubts over hosted ecommerce solutions. I have never used them. Recently I have been thinking that I was wrong and that they are a viable ...
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Business
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Merchant Voice
7 ways to lose less money on shipping
June 27, 2014 • Jamie Salvatori
Shipping sucks. It’s expensive, time consuming, fraught with peril, expensive, undervalued by your customers, and did I mention that it’s getting more expensive by the day? You can thank Amazon for ...
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Business
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Merchant Voice
Overcoming search-engine penalties the DIY way
June 26, 2014 • Erica Tevis
Ecommerce is a competition. No matter how well you run your operation, using white hat techniques, producing original content and sharing it on the web, ecommerce owners compete against a ...
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Business
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Merchant Voice
How to close a website business
June 11, 2014 • Elizabeth Hollingsworth
It’s a sad fact that not every website business can successful. Many ecommerce merchants close their websites out of exhaustion, loss of interest, insufficient capital, demand, revenue, or customers —
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Business
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Merchant Voice
How to evaluate offers from ecommerce vendors
June 10, 2014 • David Sasson
Online retailers receive offers each day from marketing and technology companies promising great improvements and returns by implementing their products and services. The majority of offers revolve around improving three ...
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SEO
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Merchant Voice
Beware SEO and other scams
June 4, 2014 • Richard Stubbings
One of the first signs that your website is being noticed, and improving its search engine rankings, is the flood of emails from search engine optimization companies telling you that ...
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Business
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Merchant Voice
How to win a price war
May 8, 2014 • Richard Stubbings
As the Internet continues to grow, and more consumers are becoming web savvy, ecommerce sales likewise increase. It is inevitable that many (indeed most) shoppers are driven by price. They ...
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Business
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Merchant Voice
You’ll always lose a price war
May 6, 2014 • Jamie Salvatori
Competing on price is a stupid tactic because it’s easy. Any idiot can undercut his competitors. Making money with this tactic, however, is rare. Only a few companies can pull ...
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Business
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Merchant Voice
Digging for gold: supply chain made simple
May 6, 2014 • David Sasson
During the gold rush of the 1800s, prospectors chased each other to find gold nuggets in rivers and mines all over the west. They were all chasing gold and the ...
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Business
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Merchant Voice
12 tips to address declining ecommerce revenue
April 29, 2014 • Elizabeth Hollingsworth
For many online retailers, business conditions are tough. What do you do when your sales are dropping and you can’t work out how to reverse the slide? Here are 12
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Business
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Merchant Voice
Growing an ecommerce company starts with ‘why’
April 4, 2014 • David Sasson
Business leaders speak about programs to improve customer satisfaction. However, we all deal with companies that leave us mostly dissatisfied. It’s rare that we have an experience, as consumers, that ...
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Business
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Merchant Voice
Are you really improving your site with this recommendation?
April 3, 2014 • Richard Stubbings
Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business. Whilst all advice is offered with the best intentions,
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Business
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Merchant Voice
Anatomy of an online scam
March 26, 2014 • Elizabeth Hollingsworth
Have you ever been scammed in a business venture? I’ve become a victim of one. What happened to me is typical, I suspect, of online scams. 1. The Scammers Seem Legitimate Online ...
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