Merchant Voice
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Business
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Merchant Voice
Selling on multiple channels creates headaches
July 30, 2015 • Richard Stubbings
Many ecommerce retailers are finding it difficult to compete by selling solely on their own sites. Many have started listing their inventory on other sites, such as Amazon and Ebay ...
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Business
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Merchant Voice
How 10 Shopify apps have impacted my sales
July 30, 2015 • Elizabeth Hollingsworth
I have installed 15 apps from the Shopify store since launching My Wedding Decor in late April. Here I examine the impact of 10 of those apps on my sales. Quantity ...
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Business
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Merchant Voice
What drives ecommerce sales?
July 8, 2015 • David Sasson
Presumably all online retailers want to increase sales. I know we do at overstockArt.com. I came to the office on a recent Monday and, as usual, I checked our sales from ...
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Business
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Merchant Voice
9 tips for working with suppliers
June 16, 2015 • Elizabeth Hollingsworth
I launched my third ecommerce venture, My Wedding Decor, in April. Since then, I have been working with over 40 wedding-product suppliers. Here’s what I’ve learned so far. 1. Maintain your ...
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Business
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Merchant Voice
Fast Internet connection creates internal network glitches
June 15, 2015 • Richard Stubbings
Many articles about ecommerce address customer-facing issues, such as website design, search engine optimization, content, marketing, and order fulfillment. One often-ignored topic is the basic hardware required —the internal network ...
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Business
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Merchant Voice
Secret sauce for an ecommerce supply chain
May 18, 2015 • David Sasson
I recently spoke at a conference regarding supply chain collaboration. As I was preparing my presentation, it occurred to me that ecommerce companies can greatly benefit from improving their supply ...
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Business
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Merchant Voice
Selling in Europe? Beware strict consumer protection laws
May 16, 2015 • Richard Stubbings
The world is getting smaller, and ecommerce selling is open to competition worldwide. As such, I am beginning to see more U.S. sellers in the U.K., where I live. However,
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Business
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Merchant Voice
First 3 weeks of my new business
May 15, 2015 • Elizabeth Hollingsworth
After eight months of planning, I launched MyWeddingDecor.com.au on April 23. I founded the business to appeal to Australian couples that seek personalized, unique, and unusual wedding decor. Today, May ...
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SEO
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Merchant Voice
WooCommerce and SEO
April 28, 2015 • Richard Stubbings
Every ecommerce site presumably needs to be found by potential customers. Here in the U.K., and indeed in Europe, Google remains the single search engine giant. In the U.S., Bing ...
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Business
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Merchant Voice
Mobile friendly, but just barely
April 22, 2015 • Erica Tevis
Google’s long awaited “mobile friendly” algorithm change occurred yesterday, April 21. Sites that weren’t mobile friendly (as determined by Google) presumably experienced a reduction in mobile-search rankings. In this post,
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Business
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Merchant Voice
China-based merchants ship to U.S. for free
April 13, 2015 • David Sasson
As ecommerce leaders and professionals, it is our responsibility to occasionally look at the landscape of the ecommerce industry as well as our specific space within ecommerce and explore potential ...
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Business
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Merchant Voice
7 tips for building your YouTube channel
April 10, 2015 • Jamie Salvatori
My company’s YouTube channel has roughly 1.2 million subscribers. Here are seven pointers that have helped us reach that number. 1. Determine Your Goals for the Channel First, it’s important to decide ...
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Business
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Merchant Voice
The swift countdown to launching my new site
April 9, 2015 • Elizabeth Hollingsworth
Launching a new website takes a lot of preparation and planning. I first addressed my new ecommerce business, My Wedding Decor, back in February, in “Launching my third website business in 15
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Business
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Merchant Voice
From Magento to WooCommerce, part 5
March 27, 2015 • Richard Stubbings
This is the fifth and final installment in a series of posts that describes my disenchantment with Magento and my consideration of WooCommerce as a new platform for my ecommerce ...
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Business
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Merchant Voice
From Magento to WooCommerce, part 4
March 15, 2015 • Richard Stubbings
This is the fourth installment in my series of describing the process of migrating from Magento to WooCommerce. In “part 1,” I discussed my frustrations with Magento and the appeal ...
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Business
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Merchant Voice
From Magento to WooCommerce, part 3
March 5, 2015 • Richard Stubbings
This is the third installment of a series in which I describe my decision to leave the Magento platform, and test WooCommerce. In “part 1,” I explained my disillusionment with ...
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Business
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Merchant Voice
How to promote your ecommerce business
February 27, 2015 • Erica Tevis
During a recent discussion in a New Jersey wedding professionals networking group, a new member asked, “If you could promote your business through only one form of advertising, what would ...
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Business
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Merchant Voice
Launching my third website business in 15 years
February 25, 2015 • Elizabeth Hollingsworth
The countdown has begun: I launch my Australian wedding decorations website, my third ecommerce venture in 15 years, in eight weeks. And like many online retailers who sell items with ...
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Business
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Merchant Voice
From Magento to WooCommerce, part 2
February 18, 2015 • Richard Stubbings
In “part 1” of this series, I addressed my desire to simplify our company’s ecommerce platform, to move away from Magento. I had decided to test WooCommerce, the WordPress plugin that is ...
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Business
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Merchant Voice
‘Thinking time’ improves an ecommerce business
February 1, 2015 • David Sasson
“Thinking time” is underrated by leaders and managers of ecommerce companies. We operate in a fast-changing environment — competing both in technology and commerce. In this post, I will address ...
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Business
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Merchant Voice
From Magento to WooCommerce, part 1
January 30, 2015 • Richard Stubbings
Every three years I conduct a major review of my ecommerce sites. This is typically more than my annual review; everything is under consideration. In previous major reviews I have ...
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Business
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Merchant Voice
The benefits of free product samples
January 22, 2015 • Elizabeth Hollingsworth
Whether you’ve been in business for years or you’re just launching a new website, sending samples of your products can grab the attention of shoppers. In this post, I’ll review ...
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Business
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Merchant Voice
Disaster planning for small businesses necessary?
January 9, 2015 • Richard Stubbings
I have frequently heard that disaster planning and risk assessment are for the large businesses, and that they are a needless administrative task for small companies. Disaster planning and risk ...
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Business
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Merchant Voice
Achieving a work-life balance
January 7, 2015 • Erica Tevis
Resolutions made in a new year are frequently discarded by the end of January. But a few years ago, when I was burnt out of running my own business, I ...
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Amazon & Marketplaces
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Merchant Voice
The end of automated Amazon repricing?
December 15, 2014 • Richard Stubbings
We all know of Black Friday and the sale prices offered on that day to kickstart holiday sales. But the repricing software Repricer Express created an entire new meaning to ...
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Business
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Merchant Voice
The value of focus, within Theory of Constraints
December 12, 2014 • David Sasson
By pulling together ideas from a few different management paradigms, I’ve developed a methodology to drive growth for my ecommerce company by setting up a structure of focus on an ...
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Local Business
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Merchant Voice
Brick-and-click stores should offer free pick-up
December 9, 2014 • Elizabeth Hollingsworth
Free shipping is commonplace for ecommerce companies. For brick-and-click companies — those with online and physical stores — free pick-up can be a helpful shipping option for ecommerce customers that ...
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Amazon & Marketplaces
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Merchant Voice
Amazon’s version of Christmas customer care
December 7, 2014 • Richard Stubbings
At this time of year, more than any other time, you have to work harder at customer care. This is due to two main reasons. Firstly, you have a much ...
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Business
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Merchant Voice
Consider niche purchasing
December 1, 2014 • Richard Stubbings
Much has been written about the advantages of niche selling. This is because it is a great way forward for independent retailers. Less is written about niche purchasing. This is ...
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Business
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Merchant Voice
5 tips for more holiday ecommerce sales
November 19, 2014 • David Sasson
There is a saying I’ve heard since moving to Kansas: “You make hay when the sun shines.” Well, for virtually all retailers in the U.S., the sun shines during the ...