Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since ... Read More »
There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I ... Read More »
Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb email unsubscribes and to protect a ... Read More »
Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send.
But measuring ... Read More »
Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there ... Read More »
A marketing email from an ecommerce merchant will often result in a sale if the recipient clicks to the merchant’s website. But behavior patterns of ... Read More »
Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success ... Read More »
Sometimes the success of an email marketing campaign can boil down to how much it grabbed the attention of recipients. In this post, I’ll review three ... Read More »
The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time. In this ... Read More »
The upcoming holiday season offers tremendous revenue potential for many ecommerce merchants. Instead of procrastinating through the back-to-school rush, make preparations now to improve your ... Read More »
I am frequently asked by ecommerce merchants, "How often should I be sending emails?" I nearly always give the same response, "It depends." In fact, mostRead More »
For many ecommerce businesses, summer can be a challenging time for sales. Consumers are preoccupied with vacation plans and traveling, which can decrease online purchasing.
In ... Read More »
Abandoned cart emails are typically among the most effective marketing programs for ecommerce merchants. If you currently do not have an automated cart-abandonment email series, strongly consider launching one.
With ... Read More »
The dramatic shift to mobile devices affects how consumers interact with brands and websites. The shift presents challenges for email marketing by ecommerce companies.
In this article, I’ll review three ... Read More »
In “Email Marketing Metrics, Part 1: The Basics,” my article last month, I addressed the primary measurements for email marketing: delivery rate, open rate, and ... Read More »
Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the performance of email and its impact on incremental revenue can ... Read More »
Lead nurturing is a business-to-business marketing process to optimize a series of communications with a lead or prospect, to increase sales. The strategy for a ... Read More »
Once Thanksgiving arrives, the volume of emails increases dramatically. Retailers race to get offers out to eager shoppers. Typically companies that send infrequent emails will increase ... Read More »
Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program.
Facilitate Ordering ... Read More »
Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers’ email addresses. But there are other companies that offer useful, email-related ... Read More »
The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails ... Read More »
Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day; grabbing their ... Read More »
On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier ... Read More »
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content ... Read More »
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially ... Read More »
Webmail providers like Gmail, Hotmail, and Yahoo use, essentially, two checks to determine whether to deliver an email to its intended recipients. One check is ... Read More »
Emails are effective only if they reach the intended recipients. In this article, which is the first of a two-part series, I’ll offer six tips ... Read More »
For years, email marketing has been the workhorse in the web marketing toolbox. It is relatively inexpensive. And it’s typically very effective for getting subscribers ... Read More »
Email marketing remains crucial to most ecommerce merchants. But email is changing. Consumers increasingly access email from their smartphones. Gmail’s influence on email marketing is ... Read More »
Since Gmail’s new tabbed format launched a few months ago, the response has been both positive and negative — from users as well as email ... Read More »