Practical Ecommerce

    Carolyn Nye

    Carolyn Nye

    Carolyn Nye is Director, Digital Interactive Group for Acxiom, which provides businesses with consulting, data, and technology solutions. She has developed a wide variety of highly successful marketing campaigns — including triggered and transactional email campaigns — designed to engage customers, drive sales, improve service and overall customer satisfaction. In additional to writing articles, she is a speaker and contributor at industry conferences. Email Carolyn.


  • ArticlesMarketing

    Email Marketing in 2014: How to Avoid Spam Folders

    Email Marketing in 2014: How to Avoid Spam Folders
    March 24, 2014 •

    Emails are effective only if they reach the intended recipients. In this article, which is the first of a two-part series, I’ll offer six tips for improving deliverability, to avoid ending up in spam folders. In the second installment, I’ll address email authentication and how ... Read More »

  • ArticlesConversionMarketing

    Using Email Marketing to Generate New Customers; 6 Pointers

    Using Email Marketing to Generate New Customers; 6 Pointers
    February 19, 2014 •

    For years, email marketing has been the workhorse in the web marketing toolbox. It is relatively inexpensive. And it’s typically very effective for getting subscribers to your site, to shop and buy. For that reason, email has one of the highest returns on investment for ... Read More »

  • ArticlesMarketing

    7 Email Tips for Ecommerce Merchants in 2014

    7 Email Tips for Ecommerce Merchants in 2014
    January 21, 2014 •

    Email marketing remains crucial to most ecommerce merchants. But email is changing. Consumers increasingly access email from their smartphones. Gmail’s influence on email marketing is growing. And the technology for producing and delivering emails continues to evolve. In this article, I’ll list seven tips for a ... Read More »

  • ArticlesMarketing

    Gmail to Download Images by Default; Effect on Ecommerce

    Gmail to Download Images by Default; Affect on Ecommerce
    December 19, 2013 •

    Since Gmail’s new tabbed format launched a few months ago, the response has been both positive and negative — from users as well as email marketers. Last week, Gmail announced another major change: automatically displaying images within the body of all emails without a user ... Read More »

  • ArticlesMarketing

    Last-minute Email Checklist for Thanksgiving Week

    Last-minute Email Checklist for Thanksgiving Week
    November 25, 2013 •

    It’s finally here, the busiest shopping week of the year. In this article, I’ll review some last minute email marketing reminders and tips to make this season successful. Manual Abandoned-cart Reminders If you currently do not have an automated cart abandonment email program, think seriously about sending ... Read More »

  • ArticlesMarketing

    4 Things Not to Do in Email Marketing

    4 Things Not to do in Email Marketing
    October 18, 2013 •

    Email is holding strong as the marketing vehicle that often produces the highest return for ecommerce merchants. Email can help to not only increase sales, but also make everyday administration and customer services operations easier and more efficient. That assumes, however, that the email program ... Read More »

  • ArticlesMarketing

    Email Marketing for the Holidays, Part 2: Implementation

    L.L. Bean email sample
    September 17, 2013 •

    Editor’s Note: This is “Part 2″ of a two-part series on email marketing for the upcoming holiday selling season. “Part 1: Preparation” we published earlier. In “Email Marketing for the Holidays, Part 1: Preparation,” I addressed ways that ecommerce merchants can plan early for the holiday ... Read More »

  • ArticlesMarketing

    Email Marketing for the Holidays, Part 1: Preparation

    email thumb
    August 26, 2013 •

    Editor’s Note: This is “Part 1″ of a two-part series on using email for holiday marketing.  “Part 2: Implementation” we published subsequently. Ecommerce merchants are increasingly promoting holiday-specific products earlier, to lengthen the selling season. It’s not uncommon to see Halloween-themed products soon after Independence Day. ... Read More »

  • ArticlesMarketing

    Using Email to Maintain and Build Site Traffic

    Using Email to Maintain and Build Site Traffic
    July 18, 2013 •

    When I managed email marketing for a leading ecommerce site, I would receive calls from our IT department almost every Tuesday, asking if I had sent a large email campaign. The trouble was that we were sending too much traffic to the site at once. This was a good problem to have, but we... Read More »

  • ArticlesManagementMarketing

    Will Gmail’s New Tab Layout Affect Ecommerce Merchants?

    Will Gmail’s New Tab Layout Affect Ecommerce Merchants?
    June 17, 2013 •

    Consumers have many options for email services. The top three providers are Gmail, Yahoo!, and Hotmail, which recently changed to Outlook. Occasionally these services make changes that can impact ecommerce email programs. The changes are often dynamic — changing algorithms, rules, and ... Read More »

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