Practical Ecommerce
    Get the Practical Ecommerce RSS feed

    Jill Kocher Brown

    Jill Kocher Brown

    Jill Kocher Brown is a writer and search engine optimization expert in Chicago. She has been living and breathing search engine optimization since 2005, and has been in digital marketing since 1996.

    Jill cut her digital teeth at Intel Corp., managing the home page and corporate sections of Intel.com. After that, Jill managed and developed SEO consulting practices at Netconcepts and Covario, specializing in ecommerce, and served as Groupon’s first in-house natural search marketer.

    She now heads up the thriving SEO team at IBM iX.

    Jill holds a B.A. in Communications and American Studies from Stanford University. jill@practicalecommerce.com


  • Marketing

    SEO: Grow Multinational Sales With Geo-targeting “Signals”

    March 18, 2010 •

    Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the right page in the righ... Read More »

  • Marketing

    SEO: Link Bait Can Increase Rankings

    February 17, 2010 •

    Link bait is the practice of creating useful or compelling content that will lure links naturally to a website. It’s fun, it’s trendy, and it can produce very big search-engine-optimization results. Contrary to most interactive marketing goals, link bait’s primary goal is increasing t... Read More »

  • Marketing

    Stalking Competitors’ SEO Tactics

    January 20, 2010 •

    Despite my contention that Internet marketers need to stop obsessing about rankings, an examination of the SEO tactics of competitors that outrank your site can be extremely enlightening. Stalking a competitor's SEO tactics can uncover content optimization and link building opportunitie... Read More »

  • Marketing

    SEO: Capture More Search Traffic with Rich Snippets

    December 16, 2009 •

    The difference between a snippet and a rich snippet is the difference between just showing up at a party and showing up in style. Showing up in style can ensure you get the attention you want. For an ecommerce merchant, "the party" is a search engine's results page. A snippet is your U... Read More »

  • Marketing

    SEO: Forgotten Content Can Damage Search Performance

    November 17, 2009 •

    Sometimes a site’s own past dampens its bright SEO future. The forgotten designs, old campaigns, and abandoned domains that accumulate unnoticed in a web server can have a negative impact on a site’s ability to rank and drive natural search-referred traffic and sales. Search engines ret... Read More »

  • Marketing

    SEO: There Is No Duplicate Content Penalty

    October 15, 2009 •

    There is a long held belief that search engines – namely Google – penalize websites that duplicate content or produce material that is largely the same as other sites on the Internet. But, I’m here to tell you, The Duplicate Content Penalty is a myth. Think about it this way. If a page... Read More »

  • Marketing

    SEO: Search Engine Rankings Vary Among Searchers

    September 16, 2009 •

    Rankings have long been a valued metric in search marketing. After all, it's easy to monitor and seems like a really important measure. However, if you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings. Proactively changing the focus of your c... Read More »

  • Design & DevelopmentMarketing

    Five SEO Mantras for Website Redesign

    August 18, 2009 •

    I’m often asked to make search engine optimization recommendations during a site’s redesign process. From the clients' points of view, they’re making a major investment and they need to safeguard their existing SEO success in addition to growing their natural, post-launch search traffic... Read More »

  • Marketing

    Measuring SEO Success: Challenging, but Necessary

    July 21, 2009 •

    Measuring the increased traffic and sales from a search-engine-optimization initiative is among the most challenging issues site owners face. Frequently, when I’m starting a new SEO program with a client, the seemingly simple question of “What’s your goal?” is met with a pause. It’s not... Read More »

  • Marketing

    SEO: Where Is Blended Search for Ecommerce Queries?

    June 17, 2009 •

    When the concept of blended search was introduced, the search engine optimization (SEO) industry and ecommerce retailers got very excited. By optimizing the images and video content that many sites already produce, search engines were adding visually appealing content to the standard 10... Read More »

  • Marketing

    SEO: “Speak” to the Search Engine Spiders

    May 19, 2009 •

    Search engines are like translators. With no more than a couple of words entered into the search box, they attempt to translate a word or phrase into the searcher’s meaning or intent and compare it to the millions of potential matches in their indices. But the less understood and even... Read More »

  • Marketing

    SEO: Try Surfing Like a Search Engine Spider

    April 15, 2009 •

    I’m a visual learner. I need to see and interact with things to understand them. It therefore helps me to mimic the behavior of search engine spiders when I’m digging into a site for the first time to review its search engine optimization issues. I like to think of it as “being the bot.... Read More »

  • Marketing

    Measuring SEO Performance

    March 17, 2009 •

    Measuring success in search engine optimization can typically be done in four ways. “Indexation” measurements will determine if a search engine has properly identified all of your site’s pages. “Backlink” measurements will show the number of internal and external links that point to you... Read More »

  • Marketing

    SEO: Estimating Sales Potential from Keywords and Phrases

    February 19, 2009 •

    The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This articl... Read More »