Brendan Gibbons - Practical Ecommerce - Page 3 of 3

Articles by: Brendan Gibbons

Brendan Gibbons

Brendan Gibbons

Brendan is a staff writer for Practical eCommerce. He is a writer, musician and journalism student at the University of Missouri.

Business
Lessons Learned: Two Blue Peas’ Sarah Brown

January 15, 2009 • Brendan Gibbons

"Lessons Learned" is an occasional series where we ask ecommerce merchants at varying stages in their business development about their mistakes and successes. For this installment, we asked Sarah Brown, Co-founder of Twobluepeas.com to share her thoughts. The Nashville-based baby boutiq...
Platforms & Apps
Cart of the Week: Shopcreator

January 9, 2009 • Brendan Gibbons

Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing "Cart of the Week" feature we profile—but not evaluate—a specific shopping cart, asking about its strengths and weaknesses. For this installment, we asked Alex Stephens, marketing director at U.K.-ba...
Business
Lessons Learned: Stacks and Stacks’ Cathy McManus

January 6, 2009 • Brendan Gibbons

"Lessons Learned" is an occasional series where we ask seasoned ecommerce merchants about their mistakes and successes. For this installment, we asked Cathy McManus, Marketing Director for Stacksandstacks.com, to share her thoughts. Stacks and Stacks was formed in 1984 and ten years ago...
Business
Lessons Learned: Retailer of Paper Products Stresses Cost Control

December 16, 2008 • Brendan Gibbons

"Lessons Learned" is an occasional series where we ask seasoned ecommerce merchants about their mistakes and successes. For this installment, we asked Leslie West, owner of Bluedotpapershop.com, an online paper and design store that offers specialty papers, cardstock and design tools. W...
Platforms & Apps
Cart of the Week: Yahoo!

December 12, 2008 • Brendan Gibbons

Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing "Cart of the Week" feature, we profile—but not evaluate—a specific shopping cart, asking about its strengths and weaknesses. For this installment, we asked Paul Boisvert, Product Manager at Yahoo! ...
Platforms & Apps
Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness

November 28, 2008 • Brendan Gibbons

Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing "Cart of the Week" feature, we profile—but not evaluate—a specific shopping cart, asking about its strengths and weaknesses. For this installment, we asked Taunia Kipp, Chief Operating Officer and ...
Design & Development
Camino Web Browser is Best in Mac Universe

November 18, 2008 • Brendan Gibbons

The Camino Project released its newest version for Mac OS-X in September 2008. Version 1.6.4 of this union of Mozilla and Macintosh offers a solid, Mac-compatible browsing experience with quick load times and crystal-clear renderings using the Gecko engine. For the past several weeks,...
Business
Bloglist: Market Motive CEO Michael Stebbins

November 3, 2008 • Brendan Gibbons

In Bloglist, we ask ecommerce professionals to share some of their favorite blogs and tell us why they read them. For this bloglist, we talked to Michael Stebbins, CEO of Market Motive, a year-old Internet marketing instruction and services agency that provides online courses and confer...
Business
Lessons Learned: 3tailer Co-Founder Jon West

October 29, 2008 • Brendan Gibbons

"Lessons Learned" is an occasional series where we ask experienced ecommerce merchants about their mistakes and successes. For this installment, we asked Jon West, co-founder of 3tailer, a niche firm based in Charlotte, N.C. with over 50,000 individual products sold on 17 websites. West...
Business
Quick Query: Guidance CTO on Importance of Social Media

October 27, 2008 • Brendan Gibbons

As the landscape of social media changes (with Facebook as its barometer), ecommerce professionals have to face the decision of extending their social marketing and multiplying their influence into different channels. Jon Provisor is co-owner and CTO of Guidance, which specializes in h...
Platforms & Apps
Cart Of The Week: ShopSite

October 24, 2008 • Brendan Gibbons

Practical eCommerce counts over 300 different shopping cart platforms. This includes licensed carts, hosted carts, and open-source carts. In this, our "Cart of the Week" feature, we’ll profile (but not evaluate) a specific shopping cart and ask personnel of that cart about its strengths...
Design & Development
Apple’s Safari Browser: “A Weak Contender”

October 23, 2008 • Brendan Gibbons

In the ongoing battle for browser supremacy Apple’s Safari is little more than humdrum, but like all things Apple it has a committed and loyal following and an opportunity to be important for mobile devices. Mozilla’s Firefox and Microsoft’s Internet Explorer (IE) are by far the most u...
Business
Bloglist: buySafe Founder Steve Woda

October 20, 2008 • Brendan Gibbons

In Bloglist, we ask ecommerce professionals to share some of their favorite blogs. In this installment, we checked in with Steve Woda, founder, chairman and senior vice-president of product and strategy at buySAFE, a company that inspects online merchants, monitors their performance, an...
Platforms & Apps
Cart of the Week: Miva Merchant

October 17, 2008 • Brendan Gibbons

Practical Eommerce counts over 300 shopping cart platforms. In this installment of “Cart of the Week,” we profile Miva Merchant, a popular licensed cart launched in 1996.
Business
Field Test: Video Usage On eCommerce Sites

October 15, 2008 • Brendan Gibbons

In Field Test, Practical eCommerce questions several ecommerce merchants about a given topic. This month’s topic is online video, a powerful but not widely used form of marketing that’s driven by mixed motives in theory and varied results in practice. Video FAQ’s and product demonstrat...
Business
Sales Tax: Frequently Asked Questions

August 18, 2008 • Brendan Gibbons

Sales tax is a confusing concept for ecommerce merchants, and many consider Internet sales to be a sales tax-free domain. However, this is not the case, and ignoring sales tax can have severe consequences for merchants from whom it is due. Unfortunately, many states have confusing and ...
Platforms & Apps
Cart Of The Week: Shopify

August 13, 2008 • Brendan Gibbons

We count over 300 shopping cart platforms. This includes licensed carts, hosted carts, and open-source carts. In this, our new "Cart of the Week" feature, we’ll profile a specific shopping cart and ask its personnel about its strengths and weaknesses.
Business
Quick Query: 1&1 CEO Oliver Mauss

August 13, 2008 • Brendan Gibbons

1&1 Internet is among the world’s largest web hosts with 55,000 servers and 7.46 million customer contracts. Recently, the company surveyed 1,025 U.S. consumers about website communication and loyalty. We asked 1&1 CEO Oliver Mauss about the survey and what it means for small to...
Conversion
Do You Knol What I Knol?

July 30, 2008 • Brendan Gibbons

There are many niggling questions that keep me up at night. How many different kinds of acne are there? What’s the tastiest flavor of freezie in the LA Times’ basement? Thanks to Google Knol, I can rest easy knowing that there’s an expert out there waiting to inform. I can sleep k...
Business
Research Domain Names Before You Bid

July 28, 2008 • Brendan Gibbons

Chris Stump of Onlyhammocks.com launched his site in October with a solid search engine-marketing plan. “Our original plan was pay-per-click from the start and search engine optimization as a long-term strategy,” Stump said. He got right to work, purchasing the domain Onlyhammocks.com...
Conversion
Lessons Learned: Practicalsports.com Owner Byron Tabor

July 11, 2008 • Brendan Gibbons

“Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we’ve asked Byron Tabor, owner of Rooms Delivered, a company that sells sporting goods and camping equipment on its sites Practicalsports.com...
Business
Field Test: Order Management Software

July 11, 2008 • Brendan Gibbons

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is order management software. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin...
Business
Practical eCommerce Blogger Wins eBay Hall of Fame Award

July 11, 2008 • Brendan Gibbons

eBay expert and Practical eCommerce blogger Danna Crawford was out fishing with her daughters on her birthday, May 13. After a long day with no successful catches, the three went home tired and sunburned to find that Crawford was one of five eBay users to net two of eBay’s most prestigi...
Conversion
Niche Marketplace Sites Are Worth Considering

June 23, 2008 • Brendan Gibbons

Ecommerce merchants looking for additional sales channels might want to consider niche auction and marketplace sites. There are many niche auction sites owing to the fact that most anyone can create one, just like most anyone can open an eBay account or start an ecommerce store. In fac...
Business
Shopping Carts: The Umpteenth Time’s The Charm

May 28, 2008 • Brendan Gibbons

Name: Chris “Cartel” English Title: Director of Online Sales Companies: HipHopNow, PetsRight, Ramco Worldwide URLs: Petsright.com (under construction), Ramcoworldwide.com Used Miva Script at first “I originally had a hosting account with SimpleNet before Yahoo! purchased it, and Sim...
Platforms & Apps
Field Test: Shopping Carts, Part Three Of Three

May 28, 2008 • Brendan Gibbons

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is shopping carts. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, Mut...
Business
Field Test: Shopping Carts, Part Two Of Three

May 27, 2008 • Brendan Gibbons

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month's topic is shopping carts. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, Mut...
Business
Field Test: Shopping Carts, Part One Of Three

May 21, 2008 • Brendan Gibbons

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month's topic is shopping carts. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, Mut...
Conversion
Social Commerce For Social Media

May 14, 2008 • Brendan Gibbons

As social media expands, developers are finding ways to monetize it, making it useful for ecommerce. This is done with applications (abbreviated "apps") and widgets. Jodi McDermott, Director of Product Management for Analytics for Clearspring, a widget developing service, defines the tw...

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