Kristine Worth
Kristine Wirth began her online marketing career in the year 2000. For over 14 years, as the owner of Wirth Marketing, she provided search engine optimization, social media, and local online marketing services for small and mid-sized businesses. She currently owns Wirth Originals, a local retail company.
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Social Media
Discover Twitter Analytics
February 25, 2016 • Kristine Wirth
Twitter Analytics is a free tool that enables you to understand how your content on Twitter is resonating with your audience. Using Twitter Analytics, you will see comprehensive insights about your followers that may help boost engagement.
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Local Business
4 Affordable Brand Monitoring Tools for Local Businesses
February 11, 2016 • Kristine Wirth
Brand monitoring is a way to observe what people are saying about your business on the Internet. One of the better ways to keep track of this information is to use a brand monitoring tool.
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Social Media
Why and How to Use Instagram for Advertising
January 21, 2016 • Kristine Wirth
Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.
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Social Media
7 Social Media Marketing Trends for 2016
January 8, 2016 • Kristine Wirth
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Social Media
How to Create a Social Media Calendar
October 29, 2015 • Kristine Wirth
Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem.
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Social Media
9 Essential Blogs for Small Business Owners
October 14, 2015 • Kristine Wirth
Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs.
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Social Media
Pinterest: How to Sell Products Using Buyable Pins
August 20, 2015 • Kristine Wirth
Pinterest just launched a new feature, “Buyable Pins,” making it available to all U.S.-based companies. The feature gives smaller retail businesses a unique way to get their products in front of Pinterest's 73 million users.
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Social Media
Facebook Marketing: 3 New Features for Page Owners
July 22, 2015 • Kristine Wirth
Facebook recently introduced three new features designed to help you market your business through your Facebook page more effectively: Saved Replies, Responsiveness, and Video Metrics.
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Social Media
15 Facebook Marketing Tips for Realtors
July 9, 2015 • Kristine Wirth
Every day, real estate agents use Facebook to connect with prospective home buyers and to foster business relationships with peers. Maintaining these relationships, however, requires a bit of handiwork, which is where this article comes in.
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Social Media
Social Media: What, When, and Where to Post
July 1, 2015 • Kristine Wirth
As a small business owner, I know how difficult it is to plan exactly where and when to post my social media content. Not only do I want people to see my posts, but also share, like, and comment on them — and click on the links contained in them. Without interaction, social media marketing will do me — or anyone else — little good.
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Social Media
Twitter: 4 Ways to Promote Your Business for Free
April 16, 2015 • Kristine Wirth
According to Twitter, 35 percent of users follow businesses to get discounts and promotions. Not every small business has the funds to engage in a full-scale paid promotional campaign, however. The good news is that Twitter offers a variety of ways that smaller companies can market themselves for free.
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Social Media
Pinterest: 4 Ways to Optimize Images for More Repins
April 3, 2015 • Kristine Wirth
Pinterest is a site that lets people pin their favorite images on virtual bulletin boards categorized by topic or interest. Many businesses use Pinterest to get their products in front of its growing user base.
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Social Media
Using Woobox for Facebook Promotions: Pros and Cons
March 18, 2015 • Kristine Wirth
Many local businesses have Facebook pages where they engage with fans by posting coupons, running contests, or uploading product photos. Often, small business owners will utilize a variety of third-party platforms to accomplish these tasks, which can be time-consuming for someone already managing multiple business-related responsibilities.
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