PEC Staff
Practical Ecommerce is a leading online magazine for ecommerce businesses. Its mission is to provide independent editorial and commentary to help merchants of all sizes.
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Conversion
Five Tips For Improved Sales, In Good Times or Bad
December 19, 2007 • PEC Staff
Increase Focus On Existing Customers For many companies, the primary focus is on selling to new customers, and little attention is given to the tremendous potential in the existing customer list. But when consumers become more skittish and conservative in their purchase behavior, they ...
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Business
Sitebrand’s Carolyn Gardner, director of e-marketing services
December 14, 2007 • PEC Staff
Gardner and Pat Callahan discuss methods of proactively managing the customer experience via “web personalization.”
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Design & Development
What Is PCI Compliance And Should Merchants Be Concerned About It?
December 12, 2007 • PEC Staff
The major credit card issuers created PCI (Payment Card Industry) compliance standards to protect personal information and ensure security when transactions are processed using a payment card. All members of the payment card industry (financial institutions, credit card companies and me...
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Conversion
Interview: Facebook Application Developer
December 12, 2007 • PEC Staff
Social networking sites such as Facebook and MySpace generate huge numbers of visitors. Because of that, marketers increasingly are looking to those sites, and other social networking sites, as channels to promote ecommerce products. In May 2007, Facebook “opened up” its platform to ...
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Business
Fabric.com’s Director of Marketing Laurie Eady
December 7, 2007 • PEC Staff
Pat Callahan and Eady discuss the attributes that led to Fabric.com becoming the largest online retailer of fabric.
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Business
Quick Query: Online Educator Raquel Collins
December 5, 2007 • PEC Staff
The University of British Columbia is a pioneer in online education for working professionals. Many of its courses apply to ecommerce merchants and we’ve asked Raquel Collins, senior program leader for UBC Continuing Studies, to explain these courses to us. PeC: Thank you, Raquel, fo...
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Business
Green Commerce Is Good Commerce
December 5, 2007 • PEC Staff
There are a lot of reasons why online retailers should start seeing green in a whole new way: Conserving energy and supplying environmentally sound products and services is good for the environment and the bottom line. Large retailers like Target, Wal-Mart and The Home Depot naturally ...
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Business
Infopia President, CEO and Board Member Bjorn Espenes
November 30, 2007 • PEC Staff
Pat Callahan is joined by Bjorn Espenes for a timely discussion about what merchants should be focusing on in the coming weeks before the holiday season.
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Business
Ten More Great Ecommerce Ideas
November 26, 2007 • PEC Staff
Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten more of them had to say. Work To Build Customer Loyalty "In a world of high technology, it's the personal touch that stands...
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Business
TrialPay CEO Alex Rampell
November 21, 2007 • PEC Staff
Pat Callahan is joined by Alex Rampell. The two discuss the details of TrialPay, a unique payment platform, which allows customers to pay for one item by trying or buying ...
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Business
Ten Great Ecommerce Ideas
November 18, 2007 • PEC Staff
Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say. Make A Promise And Keep It Seth Godin Founder and Original Squid Squidoo.com "The number one asset y...
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Business
Interview: Retail Lobbyist On The Future Of Regulation
November 18, 2007 • PEC Staff
Local, state and federal governments are impacted by ecommerce activities. Local and state governments feel the loss of sales taxes when ecommerce firms don't properly collect them from their customers. And all elected local, state and federal officials receive complaints from constitue...
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Business
LTU Technologies Vice President Kevin Smith
November 16, 2007 • PEC Staff
Pat Callahan is joined by Kevin Smith, as the two discuss copyright infringement and how businesses can protect themselves.
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Business
Interview: Oneupweb CEO On The Future Of Search
November 14, 2007 • PEC Staff
As Google continues to stake its claim as the universal search app, many may wonder if the trend will continue. Practical eCommerce asked Lisa Wehr, the CEO and Founder of Oneupweb, an integrated online marketing firm, for her views not only on Google, but also about the future of onlin...
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Business
NetSuite Ecommerce Subject Matter Expert Baruch Goldwasser
November 8, 2007 • PEC Staff
Contributing Editor Pat Callahan is joined by Baruch Goldwasser for an interesting conversation about, among other things, the future of ecommerce.
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Platforms & Apps
Microsoft Exec on Future of Software
November 7, 2007 • PEC Staff
Many industry experts, such as Microsoft's Baris Cetinok, believe software will increasingly migrate to web-based applications and away from localized, licensed products.
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Business
Interview: Future of Online Payments
November 5, 2007 • PEC Staff
Most ecommerce merchants rely on credit card purchases for their products and services. The industry is rapidly changing, and we asked Philip Beck, the CEO and founder of Planet Payment, for his take on the future of online payments. Planet Payment offers banks and merchants solutions f...
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Business
IP Commerce Platform Evangelist Tyler Hannan
November 2, 2007 • PEC Staff
Listen Contributing Editor Pat Callahan is joined by IP Commerce Platform Evangelist Tyler Hannan for a lively discussion about PCI and the future of online fraud.
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Business
Interview: Ecommerce Implications From Social Media
October 31, 2007 • PEC Staff
Without question, the popularity of social media sites such as MySpace, Facebook and Twitter show no signs of declining. Practical eCommerce asked Web Strategist and Forrester Research Senior Analyst Jeremiah Owyang his views on social media and its potential impact on ecommerce. P...
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Business
Bloglist: Andrew Goodman
October 31, 2007 • PEC Staff
Name: Andrew Goodman, Founder And Principal Company: Page Zero Media Blog: Traffick.com In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Andrew Goodman, founder and principal of Page Zero Media, a Toronto-based paid search...
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Conversion
Holiday Sales: Make Your List, Check It Twice
October 29, 2007 • PEC Staff
1. Target The Right Buyers Selling more effectively throughout the holidays means targeting the right person, with the right offer, at the right time. Pretty easy in theory, right? In practice it’s a lot more difficult. Most e-tailers, through trial and error, get in a rut of going wit...
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Fraud Prevention
Interview: The Future Of Credit Card Fraud
October 29, 2007 • PEC Staff
The risk of credit card fraud and identity theft remain important issues for many potential ecommerce consumers. Practical eCommerce asked John Munsell, founder and CEO of Bizzuka, a web design and development firm, his views on the evolution of online fraud. PeC: The risk of a stole...
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Business
SEOmoz CEO and Co-Founder Rand Fishkin
October 26, 2007 • PEC Staff
Contributing Editor Pat Callahan is joined by Rand Fishkin, the CEO and co-founder of SEOmoz.org. The two discuss search engine optimization and writing successful blogs.
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Business
Interview: The Future Of Online Advertising
October 24, 2007 • PEC Staff
Smaller ecommerce firms frequently spend heavily on various methods of online advertising. We asked an executive with Network Solutions, Jeff Zimmerman, his views on the development of online ads. Zimmerman is vice president of product management and marketing for Network Solutions, the...
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Business
Interview: The Future Of Computer Hardware
October 22, 2007 • PEC Staff
What sort of computers will consumers use to purchase products from ecommerce firms? We asked this to Rob Witman, the CEO and founder of Riffware, a provider of mobile software applications and other professional applications. Prior to founding Riffware, Witman was a Sr. Robotics Engin...
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Conversion
Product Spotlight
October 17, 2007 • PEC Staff
Create Your Own Business Cards BusinessCards MX allows you to quickly and easily create your own custom business cards. Version 3.30 includes 400 examples of business card templates, and designing a card is simple through the program’s ready to use elements, which include a variety of ...
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Business
Quick Query: Filmmaker Joseph Monks and Web Accessibility
October 17, 2007 • PEC Staff
Joseph Monks is a Miami, Fla.-based filmmaker and freelance writer. His new horror film, "The Bunker," is soon to be released and details of it and his other films projects can be found at Sightunseenpictures.com. Monks is also blind, and we asked him about blindness, the Internet, ecommerce...
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Business
Bloglist: Rand Fishkin
October 15, 2007 • PEC Staff
Name: Rand Fishkin, CEO & Co-Founder Company: Seomoz.org Blog: Seomoz.org/blog In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Rand Fishkin, founder and CEO of Seomoz.org, a consulting firm specializing in, among othe...
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Business
Mercado Software’s Sue Chapman, Part 3
October 12, 2007 • PEC Staff
Callahan and Sue Chapman, director of merchandising solutions at Mercado Software, discuss how online retailers should prepare for the upcoming holiday shopping season, includng how to fine tune a website ...
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Business
Holiday Book Ideas For Etailers
October 7, 2007 • PEC Staff
As the holiday season draws near, it seems a fitting time to share some book ideas — ones for your own reading pleasure or as gifts for your favorite etailer. While there wasn’t any scientific method for choosing these books, they all share some important qualities. I’ve enjoyed readin...
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