PEC Staff
Practical Ecommerce is a leading online magazine for ecommerce businesses. Its mission is to provide independent editorial and commentary to help merchants of all sizes.
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Schools & Resources
Reading List: Rama Ramakrishnan of CQuotient
April 25, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs, and tell us why they read them. For this installment, we corresponded with Rama ...
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Business
March 2013 Top 10: Our Most Popular Posts
March 29, 2013 • PEC Staff
Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for March 2013, recognizing that articles we published earlier in the month are more likely to make the list than later ones. ...
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Conversion
Ecommerce Site Search Evolves, without Google
March 26, 2013 • PEC Staff
Ecommerce site search — including Google's announcement that it is dropping its Commerce Search platform — is our topic today. Dr. Shaun Ryan, CEO of SLI Systems, a leading site search provider, is our guest. He speaks with Practical Ecommerce's Kerry Murdock. Practical Ecommerce: Go...
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Conversion
Harnessing Big Data for Small Businesses
March 22, 2013 • PEC Staff
An ecommerce merchant deals with data. There’s revenue, profit, customers, traffic, order values, Likes, followers: lots of data. One company that helps merchants sort through this data and analyze it is SumAll. Its CEO and co-founder, Dane Atkinson, recently spoke with Practical Ecomme...
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Business
Ask an Expert: Necessary to Pay Sales Commissions for Online Orders?
March 22, 2013 • PEC Staff
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about paying commissions to a sales staff for online orders. It comes from George Sajonian, owner of Viva Performance, a seller of automot...
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Schools & Resources
Reading List: Retention Science’s Jerry Jao
March 21, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Jerry ...
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Conversion
For Ecommerce Branding, Use Videos
March 8, 2013 • PEC Staff
In today’s social climate, it is more important than ever to create a recognizable brand for your store. Vital to that effort is building a relationship between your store and your customers that exceeds the usual search-click-buy interaction. Most storeowners think about two things: ...
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Business
Personalizing the Online Shopping Experience
March 7, 2013 • PEC Staff
Retailers increasingly use data to personalize an online shopping experience. Geo location, shopping and browsing history, weather — all can impact how products are presented to online shoppers. Among the leaders in personalization technology is Monetate. Its co-founder and CEO, David...
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Schools & Resources
Reading List: Tinyme’s Ben Liau
March 5, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Ben ...
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Business
Feb. 2013 Top 10: Our Most Popular Posts
February 28, 2013 • PEC Staff
Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for February 2013, recognizing that articles we published earlier in the month are more likely to make the list than later one...
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Email & Text Marketing
Making Emails Responsive to Tablets, Smartphones
February 7, 2013 • PEC Staff
In "Optimizing Ecommerce for Tablets and Smartphones," my article last month, I addressed responsive design, the practice of coding a website to automatically adjust to the size of a user's Internet device. This month, I extend that discussion to include outbound emails, so that the ...
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Schools & Resources
Reading List: Postcode Anywhere’s Guy Mucklow
January 31, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Guy ...
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User Experience
Optimizing Ecommerce for Tablets and Smartphones
January 15, 2013 • PEC Staff
If you're thinking users of smartphones and tablets do not represent a material part of your ecommerce audience, consider these data points. 29 percent of all U.S. adults own a tablet or e-reader, up from 2 percent three years ago, according to Pew Research. Sales from tablets and sma...
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Schools & Resources
Reading List: Bridgeline Digital’s Brett Zucker
January 8, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Brett ...
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Business
25 Top Articles for 2012
December 28, 2012 • PEC Staff
As 2012 draws to a close, we've compiled a list of the 25 most popular Practical eCommerce articles of the year, based on the number of page views. Pinterest was a trending subject among readers in 2012, taking 4 of the 25 spots. Other subjects of interest included search engine optimi...
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Schools & Resources
Reading List: WarehousingAndFulfillment.com’s Will Schneider
December 24, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Will ...
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Email & Text Marketing
Ask an Expert: Appropriate to Send Remarketing Emails to Guest Shoppers?
September 27, 2012 • PEC Staff
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about sending remarketing emails to consumers who abandon shopping carts. It comes from Kenny Kelly, general manager of Shops.com, an Okla...
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Business
Using Past Customers to Help New Shoppers
September 26, 2012 • PEC Staff
Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. We recently spoke with George Eberstadt, founder and CEO of TurnTo, about his company's system that relies on past customers to answer questions from prospectiv...
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Customer Retention
QR Code Mobile App Encourages Repeat Ecommerce Orders
August 15, 2012 • PEC Staff
Ecommerce merchants strive for repeat business from existing customers. We recently spoke with Dr. Alex Heiphetz, owner of AHG, a company that has produced a mobile app, based on QR codes, to encourage repeat orders. The mobile app is QRwave. Practical Ecommerce: What exactly is a QR...
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Business
3 Ideas to Reduce Shipping Costs
July 18, 2012 • PEC Staff
Shipping policies can help make an Internet merchant successful. But shipping also is one of the largest cost centers. Amazon, Zappos, Overstock and Buy.com have stacked the cards in their favor by offering either free shipping or very aggressive shipping programs and policies. Conseque...
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Business
How to Change Your Online Reputation
July 11, 2012 • PEC Staff
Say you are an ecommerce merchant with an angry customer. The customer is so angry, he posts bad, negative reviews on the Internet about your company that are not true. What can you do? How can you combat it? We recently spoke with Cliff Stein about the business of managing online reput...
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Business
Pawn Shops Move to the Internet; CEO Explains
July 4, 2012 • PEC Staff
Most sectors of the retail economy do business on the Internet. That now includes pawn shops. We recently spoke with Don Battis, CEO and founder of Pawntique.com, a web-only pawn shop that serves all of the U.S. from its base in New Hampshire. Practical eCommerce: What is Pawntique? ...
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Business
Simplified Accounting for Ecommerce Merchants
June 27, 2012 • PEC Staff
Ecommerce businesses, like all businesses, should maintain accurate accounting records. But many entrepreneurs dislike accounting. Many are confused by it, and prefer to avoid it. Steven Aldrich wants to help those entrepreneurs. He's CEO of Outright.com, a hosted, simplified bookkeep...
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Schools & Resources
Reading List: Trevor Ginn of Hello Baby
June 15, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
Reading List: Hassan Bawab of Magic Logix
June 11, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
Reading List: Andrew Youderian of eCommerceFuel.com
June 8, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Business
Reduce Shipping Costs with Hybrid Services
May 22, 2012 • PEC Staff
Consumers increasingly expect free shipping for ecommerce purchases. But as fuel prices continue to fluctuate greatly and the economy is mired by uncertainty, shipping continues to be one of the toughest costs to for etailers to manage. Free shipping hurts profit margins. Moreover, th...
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Inventory
Inventory Rules Are Changing, Says Dropship.com CEO
May 9, 2012 • PEC Staff
Drop shipping is the process of selling an item that is then shipped by a manufacturer or wholesaler. Many ecommerce merchants utilize drop shipping, at least in part, to reduce inventory costs and to expand their product offerings. But drop shipping can be complicated. We addressed s...
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Schools & Resources
Reading List: Neil Davidson of My Web Presenters
May 3, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded ...
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Business
Ecommerce Owner Sells the Business; Explains the Process
April 25, 2012 • PEC Staff
Merchants tend to put a lot of thought into starting their businesses, but not so much into leaving. Having a proper exit strategy can allow merchants to sell their businesses much more effectively, as well making the process less emotionally taxing. We recently spoke with Dale Traxle...
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