Checkout Tactics

The ultimate goal of an ecommerce business is to move shoppers through the checkout process to complete a transaction. Our library of checkout tactics includes ways to streamline to avoid cart abandonment, ideas for removing distractions, tools for discounts and promotional offers, pricing strategies, thank-you pages, and more.

  • Checkout Tactics

    Convert Visitors by Engaging Them: 6 Ways

    October 11, 2010 •

    Converting visitors into customers is about more than just supplying great product information. It's about more than a great design, simple navigation and customer service links. The basics–such as page design and content presentation–are certainly necessary. But if you want to grow a l...

  • Checkout Tactics

    Conversion: 10 Ways to Make Category Pages More Shopper-Friendly

    September 15, 2010 •

    Most conversion articles focus on a store’s product pages. After all, those pages are most visited by search engine spiders and internal search results. Customers who browse, however, use category pages, and those customers need buying nudges, too. Every store needs conversion-ready c...

  • Checkout Tactics

    Conversion Tip: Reduce Abandonment by Publishing Voucher Codes

    August 25, 2010 •

    The widespread nature of discount voucher and coupon sites is encouraging visitors to abandon purchases to look for voucher codes. In response, Macy’s, for example, now publishes its own "special offer" site that lists Macy’s own voucher and coupon codes.

  • Checkout Tactics

    Conversion: Pros and Cons of Four Checkout Methods

    August 23, 2010 •

    There are hundreds of studies on the subject of shopping cart abandonment. Companies offering recovery-type services often rely on these statistics to tell us how their products can help. What ...

  • Checkout Tactics

    Usability Report Card:

    August 3, 2010 •

    Live Out There is an online community and store for active people. Featuring top brands in apparel and gear, the site is designed to attract folks serious about outdoor activities. The products Live Out There sells aren’t for the budget-shopper, but rather those looking for tried and ...

  • Checkout Tactics

    Usability Report Card:

    June 15, 2010 •

    I’m always excited to hear business owners wanting a blunt, no-holds-barred analysis. It means they’re serious about being competitive. The team at How-To-Plans asked Practical eCommerce to grade the usability of its website. How-To-Plans sells do-it-yourself plans for all sorts of hom...

  • Checkout Tactics

    Conversion: Technology, Customers, and ‘Embraceability’

    May 13, 2010 •

    Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive content. Cascading Stylesheets (CSS), JavaScript, and Flash have made the web a better, more interactive place. Next up is HTML5, which is the next major r...

  • Checkout Tactics

    The PeC Review: WinBuyer Puts Competitors’ Prices on Your Pages

    November 30, 2009 •

    By some estimates, 94 percent of online shoppers will invest at least some time comparing prices before they make a buying decision. That comparison process often takes shoppers to as many as four different online retailers and a price comparison engine or two, but now one vendor is off...

  • Checkout Tactics

    Seven Ways to Reduce Shopping Cart Abandonment

    September 23, 2009 •

    Shopping cart abandonment affects most every ecommerce merchant. A whitepaper by McAfee, an ecommerce security company, called Digital Window Shopping: The Long Journey to Buy, cites a survey conducted by comScore, in which comScore attempted to determine why shoppers abandon their cart...

  • Checkout Tactics

    Ecommerce Know-How: Identify Related Products and Boost Sales

    June 29, 2009 •

    Good on-site marketing, such as related-product promotions, encourages emotion-driven "joy buying," potentially boosting per-customer revenue and profit. Online shopping can be both a practical and an emotional activity. Often buyers begin an online shopping experience because they see...

  • Checkout Tactics

    Ecommerce Know-How: Using a Variable Pricing Model

    March 20, 2009 •

    Selling downloadable products online presents a number of special problems for ecommerce businesses, not the least of which is demonstrating the value of an intangible product that has no physical form and no glossy packaging. Certainly, software vendors and popular sites like iTunes ha...

  • Checkout Tactics

    PeC Traffic Report: Accept Competitors' Coupon Codes

    February 6, 2009 •

    With the retail market suffering under the weight of a global economic recession, online shopkeepers must take every step to attract more site visitors. Accepting competitors' coupons in your own online store is a tactic that can help attract bargain-hunting customers, encourage loyalty...

  • Checkout Tactics

    PeC Traffic Report: Will 2009 Be the Year of the Coupon?

    January 6, 2009 •

    2009 begins in the shadow of global economic recession. The Consumer Confidence Index hovers at 38, a new low in United States, and those consumers that are shopping want deals. So could 2009 be the year of the ecommerce coupon? According to a Dec. 10, 2008 comScore report, coupon use ...

  • Checkout Tactics

    Sharable Coupons Can Boost Sales

    November 24, 2008 •

    What our friends and relations think matters to us. I care about what my wife thinks of my new shirt, and when I got a 12-inch table saw this summer, I was sure to discuss the tool’s finer points my friend Steve. I am not alone. Shoppers like and trust recommendations and opinions from...

  • Checkout Tactics

    Secure Checkout Most Important in Attracting New Customers

    November 19, 2008 •

    A newly released consumer survey from Harris Interactive, a research firm, and Volusion, a hosted shopping cart company, suggests that payment security is—not surprisingly—a top issue for online shoppers. The survey asked more than 2,400 online shoppers aged 18 or older what factors in...

  • Checkout Tactics

    Keep It Simple And Straightforward

    June 11, 2008 •

    During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 or more. The large, bold graphic denoting such offer was in the upper-right hand corner of the screen. So I spent some time picking out a few more items, then I...

  • Checkout Tactics

    Be Sure To Simplify Checkout

    November 15, 2007 •

    There have been many a debate about how to siphon shoppers into the checkout process quickly, and just as expeditiously get them to the final invoice page. The words easy, simplified and ‘lightning fast’ come to mind during such arguments, while retailers and advisers sight statistics, ...

  • Checkout Tactics

    Lowering Shopping Cart Abandonment

    July 11, 2007 •

    As an ecommerce owner, you always want to make the checkout process as quick and smooth as possible for your own ecommerce customers. Here’s a quick checklist of simple website changes that could help you lower shopping cart abandonment. Prominent “Add to Cart” button Make sure that a...

  • Checkout Tactics

    Lowering Cart Abandonment

    December 1, 2006 •

    With shopping cart abandonment at a high level, ecommerce owners continue to look for ways to motivate shoppers to complete the checkout process. Research from indicates shoppers abandon their cart during checkout more than 75 percent of the time. Imagine 75 percent of the gro...

  • Checkout Tactics

    Giving Them What They Want

    May 1, 2006 •

    Listen to your customers. Part of my job is to rip online stores apart and present solutions, all focused on existing and potential customers. It still shocks me to see so many online businesses implement bad ideas because the head honcho thinks something is “good”, without ever asking...

  • Checkout Tactics

    Navigation is Key

    September 1, 2005 •

    Online shoppers need guidance about finding what they need, and information about the pages they are viewing. We get so used to all our friends and family being online, we take for granted that each and every day, thousands of people use the Internet for the very first time. This leads ...