Checkout Tactics

  • Checkout Tactics

    Conversion Tip: Reduce Abandonment by Publishing Voucher Codes

    August 25, 2010 •

    The widespread nature of discount voucher and coupon sites is encouraging visitors to abandon purchases to look for voucher codes. In response, Macy’s, for example, now publishes its own "special offer" site that lists Macy’s own voucher and coupon codes.

  • Checkout Tactics

    Conversion: Pros and Cons of Four Checkout Methods

    August 23, 2010 •

    There are hundreds of studies on the subject of shopping cart abandonment. Companies offering recovery-type services often rely on these statistics to tell us how their products can help. What ...

  • Checkout Tactics

    Usability Report Card:

    August 3, 2010 •

    Live Out There is an online community and store for active people. Featuring top brands in apparel and gear, the site is designed to attract folks serious about outdoor activities. The products Live Out There sells aren’t for the budget-shopper, but rather those looking for tried and ...

  • Checkout Tactics

    Usability Report Card:

    June 15, 2010 •

    I’m always excited to hear business owners wanting a blunt, no-holds-barred analysis. It means they’re serious about being competitive. The team at How-To-Plans asked Practical eCommerce to grade the usability of its website. How-To-Plans sells do-it-yourself plans for all sorts of hom...

  • Checkout Tactics

    Conversion: Technology, Customers, and ‘Embraceability’

    May 13, 2010 •

    Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive content. Cascading Stylesheets (CSS), JavaScript, and Flash have made the web a better, more interactive place. Next up is HTML5, which is the next major r...

  • Checkout Tactics

    Seven Ways to Reduce Shopping Cart Abandonment

    September 23, 2009 •

    Shopping cart abandonment affects most every ecommerce merchant. A whitepaper by McAfee, an ecommerce security company, called Digital Window Shopping: The Long Journey to Buy, cites a survey conducted by comScore, in which comScore attempted to determine why shoppers abandon their cart...

  • Checkout Tactics

    Keep It Simple And Straightforward

    June 11, 2008 •

    During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 or more. The large, bold graphic denoting such offer was in the upper-right hand corner of the screen. So I spent some time picking out a few more items, then I...

  • Checkout Tactics

    Be Sure To Simplify Checkout

    November 15, 2007 •

    There have been many a debate about how to siphon shoppers into the checkout process quickly, and just as expeditiously get them to the final invoice page. The words easy, simplified and ‘lightning fast’ come to mind during such arguments, while retailers and advisers sight statistics, ...

  • Checkout Tactics

    Lowering Shopping Cart Abandonment

    July 11, 2007 •

    As an ecommerce owner, you always want to make the checkout process as quick and smooth as possible for your own ecommerce customers. Here’s a quick checklist of simple website changes that could help you lower shopping cart abandonment. Prominent “Add to Cart” button Make sure that a...

  • Checkout Tactics

    Lowering Cart Abandonment

    December 1, 2006 •

    With shopping cart abandonment at a high level, ecommerce owners continue to look for ways to motivate shoppers to complete the checkout process. Research from indicates shoppers abandon their cart during checkout more than 75 percent of the time. Imagine 75 percent of the gro...

  • Checkout Tactics

    Giving Them What They Want

    May 1, 2006 •

    Listen to your customers. Part of my job is to rip online stores apart and present solutions, all focused on existing and potential customers. It still shocks me to see so many online businesses implement bad ideas because the head honcho thinks something is “good”, without ever asking...

  • Checkout Tactics

    Navigation is Key

    September 1, 2005 •

    Online shoppers need guidance about finding what they need, and information about the pages they are viewing. We get so used to all our friends and family being online, we take for granted that each and every day, thousands of people use the Internet for the very first time. This leads ...