Category

Design & Development

The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.

Code | Design & Dev Tools | Platforms & Apps | Schools & Resources | Typography & Fonts | User Experience
  • 3-part Plan to Minimize the Impact of Site Outages Design & Dev Tools

    3-part Plan to Minimize the Impact of Site Outages

    March 26, 2018 •

    “The site is down.” Few things worry developers as much as outages, especially on ecommerce sites where every minute represents lost revenue. But outages happen. To minimize their impact, plan for them.

  • 6 Plugins to Automate Your WooCommerce Store Design & Development

    6 Plugins to Automate a WooCommerce Store

    March 20, 2018 •

    There is so much to manage with an ecommerce store. You need to maintain adequate stock. You have customer issues, server and hosting issues, and software bugs. A store owner should focus on the big picture items, not managing every detail. In this post, I'll address six WooCommerce plugins that can automate details of your store management.

  • 11 New Ecommerce Books for Spring 2018 Schools & Resources

    11 New Ecommerce Books for Spring 2018

    March 19, 2018 •

    Spring is here. And so is a new batch of ecommerce books. There are titles on digital marketing, LinkedIn ads, brand development, standing out in a crowd, and artificial intelligence. I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.”

  • Ecommerce Product Releases March 18, 2018 Platforms & Apps

    Ecommerce Product Releases: March 18, 2018

    March 18, 2018 •

    Here is a list of product releases and updates for mid-March from companies that offer services to online merchants. There are updates on artificial intelligence, last-mile delivery, seed funding, “under $10” products, and crowdfunding.

  • Enable HTTP/2 for Happier Customers, Better SEO Code

    Enable HTTP/2 for Happier Customers, Better SEO

    March 12, 2018 •

    Enabling your company's website to use HTTP/2 could result in better performance, happier customers, and improved rankings on search engines. All of that, in turn, could help your site generate more traffic, more conversions, and more profit. The HTTP/2 standard is a significant update of the Hypertext Transfer Protocol that has been used to connect computers via the internet since 1991.

  • 19 Free Web Design Tools from Winter 2018 Design & Dev Tools

    19 Free Web Design Tools from Winter 2018

    March 12, 2018 •

    Utilizing free resources from the design community is a good way to add value to your website. Here is a list of new web tools and design elements from winter 2018. There are designer and developer apps, fonts, content tools, and more. All of these are free.

  • Crisis Communications Checklist for Retail Businesses Schools & Resources

    Crisis Communications Checklist for Retail Businesses

    March 7, 2018 •

    Has your business committed a social media faux pas? An employee, perhaps, did something embarrassing, or maybe your entire industry is getting bad press. How your company communicates through a crisis may impact the entire organization, including profitability and viability.

  • How to Automate Customer Recognition Design & Development

    How to Automate Customer Recognition

    March 6, 2018 •

    Consumers who interact with ecommerce companies have many milestones. They spend their first $100. They purchase their 10th product. They spend the 1 millionth dollar with your store. How do you recognize these milestones? What can you do to show appreciation?

  • 11 Product Review Plugins for WordPress Platforms & Apps

    11 Product Review Plugins for WordPress

    March 5, 2018 •

    Gathering reviews and testimonials from shoppers can generate leads and influence the decisions of others. For WordPress users, adding reviews to a website is as easy as adding the right plugin. Here is a list of product review plugins for WordPress.

  • Ecommerce Product Releases- March 1, 2018 Platforms & Apps

    Ecommerce Product Releases: March 1, 2018

    March 1, 2018 •

    Here is a list of product releases and updates for late-February from companies that offer services to online merchants. There are updates on free shipping, online and mobile payments, audience management, live stream purchases, and Amazon. Woot! offers free shipping to Amazon Prime members. Acquired by Amazon in 2010, daily deal site Woot! is now offering free shipping on purchases from its site to all Amazon Prime members.

  • Use Status Pages to Evaluate Cloud-based Vendors Design & Dev Tools

    Use Status Pages to Evaluate Cloud-based Vendors

    February 27, 2018 •

    Evaluating the performance of cloud-based vendors can be tricky. You can read reviews, but it's sometimes difficult to find unbiased opinions. One little-known method of evaluating cloud platforms is to analyze their status pages. They provide a high-level overview of the platform's operational status. Many status pages also include a history of incidents, including recent problems.

  • 15 Quality Themes for BigCommerce Platforms & Apps

    15 Quality Themes for BigCommerce

    February 25, 2018 •

    BigCommerce is a leading ecommerce platform, hosting more than 55,000 online stores, including prominent brands such as Martha Stewart and Toyota. With a large selection of high quality, premium themes,

  • 15 Popular Themes for Shopify Platforms & Apps

    15 Popular Themes for Shopify

    February 20, 2018 •

    With over 100 free and premium ecommerce themes, the Shopify Theme Store gives businesses a wide range of starting points to develop the right site and build a brand. Here is a list of popular themes for Shopify. There are themes for single products and small and large catalogs. Several themes can also be used for a crowdfunding campaign. There are free and premium themes.

  • Ecommerce Product Releases: February 19, 2018 Platforms & Apps

    Ecommerce Product Releases: February 19, 2018

    February 19, 2018 •

    Here is a list of product releases and updates for February from companies that offer services to online merchants. There are updates on content creation, delivery, mobile messaging, and multiple updates from Amazon. Snap launches Snap Store. Snap has launched Snap Store in the Snapchat Discover section.

  • 13 Tools for Responsive Web Design Design & Dev Tools

    13 Tools for Responsive Web Design

    February 5, 2018 •

    Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a list of responsive design tools. There are tools to build responsive web page elements, and tools to test your design on a wide variety of actual devices and screen sizes. There are both premium and free tools.

  • Ecommerce Product Releases: February 1, 2018 Platforms & Apps

    Ecommerce Product Releases: February 1, 2018

    February 1, 2018 •

    Here is a list of product releases and updates for late-January from companies that offer services to online merchants. There are updates on voice shopping, managed hosting, customer service solutions, personalized emails, and zero-fraud payments.

  • SEO 8 Ways UX and Design Could Reduce Traffic User Experience

    SEO: 8 Ways UX and Design Could Reduce Traffic

    January 29, 2018 •

    For more than a decade I've optimized organic search traffic for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions on overall strategy and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance signals that search engines rely on to rank pages. Here are eight common strategy and design decisions that, in my experience, often harm organic search traffic.

  • 3 Steps to Minimize Technology Risks for an Ecommerce Store Code

    3 Steps to Minimize Technology Risks for an Ecommerce Store

    January 24, 2018 •

    Every business has risks. Part of what makes a business successful is how it eliminates or reduces those risks while still serving customers. The hardware and software that power your ecommerce store create risks. I'll call them technology risks. Some technology risks are benign and don't threaten the company. Other risks can have a sizable impact on the business.

  • Ecommerce Product Releases: January 16, 2018 Platforms & Apps

    Ecommerce Product Releases: January 16, 2018

    January 16, 2018 •

    Here is a list of ecommerce-related product releases and updates for January. There are updates on mobile commerce, price forecasting, payment networks, and home delivery. BigCommerce and Handshake, a mobile-first B2B commerce platform, have announced a strategic partnership to bring a suite of enhanced B2B capabilities to BigCommerce customers worldwide.

  • 13 Innovative Mobile Shopping Apps Platforms & Apps

    13 Innovative Mobile Shopping Apps

    January 15, 2018 •

    By observing mobile shopping apps, merchants can discover new shopping features that resonate with consumers. Here is a list of innovative mobile shopping apps. There are marketplaces, curated product collections, shopping communities, discount and coupon apps, augmented reality tools, and product information apps.

  • 12 New Business Books for 2018 Schools & Resources

    12 New Business Books for 2018

    January 8, 2018 •

    Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to launch a startup, execute decisions and actions, jump into a new venture, set and achieve goals, motivate your team, create meaningful business relationships, and harness the blockchain.

  • Ecommerce Product Releases: January 1, 2018 Platforms & Apps

    Ecommerce Product Releases: January 1, 2018

    January 1, 2018 •

    Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on shipping, one-click purchasing, analytics programs, and ...

  • Pros and Cons of Using Hosted Ecommerce Platforms Platforms & Apps

    Pros and Cons of Hosted Ecommerce Platforms

    December 19, 2017 •

    I’ve addressed different options to host the code for your ecommerce site. In “Don’t Self-host an Ecommerce Store,” I addressed the risk and expense of owning and managing web servers.

  • 10 Tools to Improve Online User Experiences Design & Dev Tools

    10 Tools to Improve Online User Experiences

    December 18, 2017 •

    User experience design is the process of improving the interaction between a consumer and a product. For online merchants, UX design tools can help get early feedback on a website ...

  • Ecommerce Product Releases: December 15, 2017 Platforms & Apps

    Ecommerce Product Releases: December 15, 2017

    December 15, 2017 •

    Here is a list of recent product releases and updates for December, from companies that offer services to online merchants. There are updates on email marketing, same-day delivery, one-click purchasing,

  • 20 Free Web Design Tools for Fall 2017 Design & Dev Tools

    20 Free Web Design Tools for Fall 2017

    December 4, 2017 •

    Utilizing free resources from the design community is a good way to add value to your website. Here is a list of new web tools and design elements from fall 2017.

  • Ecommerce Product Releases: December 3, 2017 Platforms & Apps

    Ecommerce Product Releases: December 3, 2017

    December 3, 2017 •

    Here is a list of product releases and updates for late November from companies that offer services to online merchants. There are updates on augmented reality, chat apps, WordPress themes,

  • Cloud Hosting the Best Option for Stores that Own Code Code

    Cloud Hosting the Best Option for Stores that Own Code

    November 28, 2017 •

    The concept of cloud hosting can be confusing. “We’re moving to the cloud.” “The cloud can scale this.” Or my favorite, from Microsoft about Windows 7: “To the cloud.” Cloud hosting ...

  • 5 Ecommerce Site Design Trends for 2018 Schools & Resources

    5 Ecommerce Site Design Trends for 2018

    November 23, 2017 •

    New techniques, technologies, and user behaviors drive ecommerce website and application design every year. In 2018, expect ecommerce sites to employ the CSS Grid Layout, use mobile-friendly full-screen modal windows,

  • 15 Tools and Resources for Color Design Design & Dev Tools

    15 Tools and Resources for Color Design

    November 20, 2017 •

    Color is an integral element of design. Choosing the right color palette for your website can make or break its appeal with potential customers. Here is a list of tools and ...