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Platforms & Apps
What Flavor Is Your Shopping Cart?
July 27, 2016 • Armando Roggio
Ecommerce platforms are software solutions that make it possible to build an online store, display products, and complete transactions over the Internet. In spite of a relatively simple definition, these ...
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Content Marketing
For Content Marketing, Use History
July 25, 2016 • Armando Roggio
Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the History channel. For content marketers,
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Business
Learning from 10 Types of Ecommerce Competitors
July 21, 2016 • Armando Roggio
Knowing your competition can help your ecommerce business discover opportunities, avoid mistakes, and differentiate. With this in mind, it can be a good idea to gather and analyze information about your ...
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Email Marketing
Order Confirmation Emails Can Build Loyalty, Sell More
July 18, 2016 • Armando Roggio
Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. In fact, confirmation emails may help online retailers to earn trust ...
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Content Marketing
5 Content Marketing Ideas for August 2016
July 13, 2016 • Armando Roggio
The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity. Content marketing is a powerful strategy wherein businesses create, publish,
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Technical SEO
The Real Benefit of Accelerated Mobile Pages
July 10, 2016 • Armando Roggio
The Accelerated Mobile Pages project’s restrictive subset of HTML tags, CSS, and JavaScript encourages web developers and designers to employ practices that may improve the mobile web experience. Contributor Jill Kocher ...
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Code
CSS, JavaScript Frameworks for Ecommerce Sites in 2016
July 7, 2016 • Armando Roggio
The CSS and JavaScript frameworks an ecommerce business chooses can have a significant impact on that business’s website features, performance, and development costs. The combination of programming languages, frameworks, libraries, and ...
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Design & Development
A Better Way to Store Ecommerce Product Information
July 3, 2016 • Armando Roggio
How an ecommerce site stores and accesses product information can have a significant impact on site performance. Online retail businesses, small and large, may benefit from a popular database technology that ...
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Schools & Resources
Lessons from 99 Retail Website Footers
June 29, 2016 • Armando Roggio
Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many ecommerce web pages might seem like pure miscellany. Nonetheless, I ...
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Email Marketing
6 Ecommerce Email Marketing Campaigns for Q3 2016
June 26, 2016 • Armando Roggio
Email marketing campaigns around holidays and seasons can help to drive ecommerce sales in the third quarter of 2016. Email marketing remains one of the most potent tools available to online ...
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SEO
5 Reasons Why SEO Has a Bad Reputation
June 20, 2016 • Armando Roggio
If you start to type “seo is” into Google, the king of search engines is likely to autosuggest that “seo is dead” or that “seo is bullsh**,” leaving you to ...
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Checkout Tactics
Taking the Unexpected Out of Cart Abandonment
June 13, 2016 • Armando Roggio
The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it what years of shopping cart ...
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Content Marketing
5 Content Marketing Ideas for July 2016
June 13, 2016 • Armando Roggio
National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016. Content marketing is the act of creating, publishing, and distributing ...
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Marketing & Advertising
Use Direct Mail to Attract New Ecommerce Customers
June 8, 2016 • Armando Roggio
Online retailers Hayneedle, Wayfair, HelloFresh, and many more are using direct mail marketing to acquire new customers for their ecommerce operations. Direct mail may be a traditional, old-school way to ...
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Content Marketing
Content Marketing: How to Write a How-to Article
June 3, 2016 • Armando Roggio
Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer. With this in mind, it ...
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Link Building
How Link-building for SEO Fits with Content Marketing
May 30, 2016 • Armando Roggio
The terms “content marketing” and “link building” describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that does not mean you cannot ...
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Content Marketing
5 Content Marketing Ideas for June 2016
May 24, 2016 • Armando Roggio
Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a video about? In June 2016,
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Marketing & Advertising
Product Hunt May Represent a New Way to Sell Online
May 23, 2016 • Armando Roggio
A new product discovery site, Product Hunt, has begun selling directly to shoppers with help from merchant partners who list products. The business model is a blend of publishing and ...
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SEO
How to Write Traffic-generating Meta Descriptions, for Ecommerce
May 20, 2016 • Armando Roggio
Ecommerce meta descriptions can act like short, tweet-length ads capable of attracting visitors from social media and beating higher-ranked competitors on search engine results pages. HTML meta tags include information about ...
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Conversion
Could Guided Selling Help Your Ecommerce Store?
May 18, 2016 • Armando Roggio
Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers. Guided selling is a form of product recommendation to make ...
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Schools & Resources
7 Ecommerce Design Conventions for 2016
May 15, 2016 • Armando Roggio
Online shoppers expect ecommerce sites to follow certain design and layout conventions, including logo position and function, the placement of product navigation, and the use of a “hamburger” menu on mobile ...
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On-page SEO
Ecommerce Page Titles Key for Shoppers (and SEO)
May 10, 2016 • Armando Roggio
A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines. Page title optimization, if you will, is a low-effort, high-value task for ecommerce site ...
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Product Pages
How to ‘Manufacture’ Product Descriptions, for Ecommerce
May 9, 2016 • Armando Roggio
Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content. Writing product ...
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Marketing & Advertising
Using the Olympics for Ecommerce Marketing
May 5, 2016 • Armando Roggio
Note: Since I wrote this article, the International Olympic Committee and the United States Olympic Committee have attempted to restrict all use of Olympic words, phrases, and emblems on social media ...
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Platforms & Apps
App Development Trends Favor Custom Ecommerce Platforms
May 1, 2016 • Armando Roggio
Application development is changing. Frameworks, services, and even tools make it possible to rapidly create web and mobile applications custom to a business’s needs. These changes mean that it may ...
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Content Marketing
5 Content Marketing Ideas for May 2016
April 27, 2016 • Armando Roggio
May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover. Content marketing seeks to attract, engage, and retain customers through the ...
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Code
Make an Impressive Ecommerce Footer in Bootstrap
April 26, 2016 • Armando Roggio
The footer or bottom section of an ecommerce web page is often where shoppers look to find privacy policies, return information, or even a way to contact the store owner ...
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Marketing & Advertising
9 Ecommerce Marketing Skills That Drive Success
April 20, 2016 • Armando Roggio
From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find those activities, promotions, and tactics ...
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Content Marketing
Content Marketing: How to Find Topics
April 19, 2016 • Armando Roggio
Content marketing can be a like a greedy monster. It may be powerful, it may be capable, but it is also hungry, devouring a constant flow of ideas. Every article,
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Business
6 Principles for Small Business Automation
April 14, 2016 • Armando Roggio
Entrepreneurs and small business managers are hands-on folks. They are often involved in nearly every aspect of the business — from marketing to fulfillment to accounting to website design. At ...