Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

Finance
Investment Robust in Retail, Ecommerce Technology

July 29, 2021 • Marcia Kaplan

The pandemic has posed obstacles for both brick-and-mortar and online merchants. Among the challenges are labor shortages, inventory problems, delivery conundrums, and the need for more personalization. New providers are addressing those needs, and venture capitalists and other investors are eager to fund them.
Inventory
Getting Investors to Buy Your Inventory

July 28, 2021 • Armando Roggio

When it comes to funding inventory, retail businesses can be creative, using loans, credit cards, supplier terms, and even advances from family. Whatever the method, however, raising the money can be a challenge.
Business
Keyword Sleuthing Propels Niche Publisher

July 23, 2021 • Eric Bandholz

Merchants know that content marketing can engage and retain customers. However, identifying a topic that prospects want to consume — read, watch, listen — is often difficult. But not for Kyle Boureston.
Amazon & Marketplaces
Amazon’s Review System Is Not Broken

July 22, 2021 • Chris Turton

Amazon’s review model has been through many upgrades and bolt-ons. It was once easy for sellers to buy reviews and entice customers to leave 5-star feedback, but no more.
Business
6 Things to Do before Selling an Ecommerce Business

July 22, 2021 • Armando Roggio

When it comes time to sell your ecommerce business, you may find you are not fully prepared for prospective buyers or your business isn't the smooth running machine you thought. The individuals considering your company may be looking for a new source of income or an addition to a portfolio of related businesses. These prospective buyers need assurances and info, to evaluate the potential.
B2B
The Overlooked Benefit of B2B Ecommerce

July 21, 2021 • Lori McDonald

An oft-overlooked benefit of B2B ecommerce tools is the value to internal sales and customer service teams. Both gain efficiencies from digital tools, resulting in happier customers that spend more money. Ecommerce gives users — internal and external — the ability to help themselves.
Shipping & Fulfillment
Sustainable Packaging Is a Competitive Advantage

July 18, 2021 • Elaine Porteous

Consumers concerned about waste in landfills and oceans are demanding sustainable product packaging. Environmentally responsible packaging can be just as cost-effective as conventional methods but may require a change in thinking.
Business
Hustle Exec: Ecommerce Firms Should Acquire Content Providers

July 16, 2021 • Eric Bandholz

Adam Ryan joined The Hustle in August 2016, four months after its launch, as a part-time advertising salesman. By February 2021, when HubSpot acquired it, he was president. Ryan is now an investor and consultant, advising companies on content strategies that engage prospects.
Business
How to Track Profit from Products, Customers

July 12, 2021 • Armando Roggio

Unit economics provides ecommerce and omnichannel retailers with foundational intelligence that can identify break-even points and long-term sustainability. As the name implies, unit economics focuses on the value a single "unit" represents for the business. This unit can either be a product or a customer. Each of these reveals different, actionable information.
Payments
The State of Cannabis Payments in U.S.

July 11, 2021 • Mike Eckler

How does the cannabis industry flourish when it is banned by federal law, shunned by the credit card networks, and rejected by most banks? How do cannabis retailers accept payments when credit cards and merchant accounts are unavailable? I'll examine those questions and more in this post.
Business
Happiness, not Profit, Drives Grasshopper Founder

July 9, 2021 • Eric Bandholz

Having sold Grasshopper, the virtual phone service, for $175 million in 2015, David Hauser assessed his priorities. Grasshopper was his third launch and exit, following ReturnPath (email services) and Chargify (subscription management).
Shipping & Fulfillment
How AI Powers Distribution, Logistics

July 8, 2021 • Elaine Porteous

Artificial intelligence is a list of instructions and rules that a computer needs to complete a task. Ecommerce examples include site search, product recommendations, and chatbots — all increasingly rely on AI. But the distribution and logistics industries use AI, too.
Business
Entrepreneur’s Eczema Inspires New Skincare Company

July 2, 2021 • Eric Bandholz

Felipe Correa is a pro at product development, custom manufacturing, and logistics. He also knows much about skin lotions, as he had eczema when young. And it's his frustrations with eczema that inspired Goodspread, a direct-to-consumer seller of skincare products that launched on June 7.
Business
June 2021 Top 10: Our Most Popular Posts

June 30, 2021 • PEC Staff

Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in June 2021. Articles from early ...
Business
Book Excerpt: ‘The Digital Seeker’

June 29, 2021 • Armando Roggio

We go to the internet because we seek something: love . . .adventure . . . education . . . opportunity . . . the hot new gadget . . . the must-have holiday toy . . . an escape from our daily life. But when we get there, we find the internet is a frustrating place — because when it comes to choices, the internet has outdone itself.
Shipping & Fulfillment
10 Autonomous Robots for Last-mile Deliveries

June 28, 2021 • Sig Ueland

The future is here, sort of. Companies have staked out urban landscapes to test autonomous last-mile delivery systems on the streets and mobile food delivery robots on campus sidewalks. Here is a list of companies developing autonomous delivery robots and systems. Nearly all of these companies currently have live beta programs.
Amazon & Marketplaces
A Subdued Prime Day 2021 Despite Competitors

June 28, 2021 • Marcia Kaplan

Every year since 2017 I've written an analysis of Amazon's Prime Day. This year's review includes the online sales of certain competitors rather than Amazon alone. Amazon itself does not share complete Prime Day revenue figures.
Business
Vitaman.com Seeks Real Men for Hair, Skin Care

June 25, 2021 • Eric Bandholz

On his website, Antonio Centeno lists the businesses he owns. They include Real Men Real Style, a blog and YouTube channel with millions of readers and subscribers. Menfluential Media is an influencer ad network. And there's Vitaman, a direct-to-consumer online seller of organic skin and hair products for men.
Business
Brave Launches Google Search Competitor

June 23, 2021 • Armando Roggio

Brave Search hopes to serve privacy-minded consumers worried about tracking cookies and invasive advertising. On June 22, 2021, Brave Search entered public beta, meaning that anyone can type in queries on the new search engine and see the results.
Business
Post Brexit, U.K. Ecommerce Sales Remain Strong

June 22, 2021 • Richard Stubbings

January 2021 was the first month of the U.K. not belonging to the E.U. According to the U.K.'s Office for National Statistics, exports to the E.U. dropped 40.7% in January from December 2020.
Amazon & Marketplaces
How Amazon Sellers Combat Rising Ad Costs

June 22, 2021 • Chris Turton

Smaller advertisers can remain competitive by placing a maximum cost for a specific keyword on Amazon's "suggested bid" mechanism. But a key overlooked metric to a successful ad campaign is relevancy and the likelihood that the ad will convert into a sale.
Business
An Arms Race of Ecommerce Data Is Coming

June 20, 2021 • Armando Roggio

Consumer brands and large retailers are creating data-driven infrastructure and workflows that could impact the entire ecommerce industry, according to a performance analytics firm.
Business
Girlfriend’s Eyelashes Spur DTC Entrepreneur

June 18, 2021 • Eric Bandholz

What prompts an entrepreneur to enter the eyelash industry? For Jason Wong, it was watching his girlfriend apply makeup. Just 23, Wong is a Los Angeles-based serial entrepreneur and consultant. His latest company, Doe Lashes, launched two years ago as a direct-to-consumer seller of comfortable, lightweight eyelashes.
Shipping & Fulfillment
Steps to Greener Ecommerce Warehouses

June 14, 2021 • Elaine Porteous

Ecommerce warehouses are often not environmentally friendly. They consume vast amounts of energy. Many pose hazards to their employees. Material handling equipment, lighting, heating, air conditioning — all create emissions, some of them toxic.
Business
Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More

June 11, 2021 • Eric Bandholz

Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.
Amazon & Marketplaces
Amazon Ramps Up Its Own Delivery Service

June 10, 2021 • Marcia Kaplan

Amazon Logistics provides shipping services to third-party sellers regardless of the sales channel. The program, called Multi-channel Fulfillment, is available to merchants who use Fulfillment by Amazon.
Amazon & Marketplaces
Get Ready for a Marketplace Bloodbath

June 9, 2021 • Armando Roggio

As the retail industry continues its digital transformation, consumer brands and traditional retailers are churning out Amazon-like marketplaces that could lead to new battles over products and customers. Oriental Trading Company, Inc., a discount party-supply chain, recently announced that it would launch an online marketplace.
Cross-border Selling
Charts: 2020 Cross-border Ecommerce Purchases by Country

June 8, 2021 • Anna Kayfitz

Advances in technology and logistics have facilitated the growth of cross-border ecommerce sales. We've analyzed data from 2020 for the total retail ecommerce purchases by country versus the amount of cross-border purchases and the percentage of cross-border to the total.
Business
Form Nutrition Finds Opportunity in a Crowded Market

June 4, 2021 • Eric Bandholz

Is there a more competitive consumer market than nutritional supplements? I asked that question to Damian Soong, the co-founder of Form Nutrition, a maker and seller of plant-based proteins and food products, which launched in 2017. "Certainly it was a crowded space," he told me. "But the sellers were all doing the same thing."
Payments
Will Central Banks Replace Cryptocurrencies?

June 3, 2021 • Mike Eckler

Last month, I explained why cryptocurrencies are not ready for mainstream retail. The reasons include rampant volatility, lack of regulation, and extraordinary risk. Aiming to bring stability, governments worldwide are considering central bank digital currencies — CBDCs.