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Management & Finance

Management & Finance
5 Content Marketing Ideas for November 2021

October 5, 2021 • Armando Roggio

Comparisons, top 10 lists, customer stories, an old mystery, and Thanksgiving leftovers are all topics that could influence your company's content marketing in November 2021. Content marketing is the act of creating, publishing, and promoting content with the express purpose of attracting, engaging, and retaining customers.
Management & Finance
Facebook Could Dominate Ecommerce

October 4, 2021 • Armando Roggio

Facebook is among the top social media networks in the world. It is also a leading advertising and communication platform. And it could soon dominate ecommerce.
Management & Finance
Ecommerce Product Releases: October 3, 2021

October 3, 2021 • Sig Ueland

Here is a list of product releases and updates for late September from companies that offer services to online merchants. There are updates on augmented reality tools, conversational commerce, social commerce, small business financing, fraud protection, and buy-now, pay-later.
Management & Finance
PPE Provider Thrives on Influencers (and Hollywood)

October 1, 2021 • Eric Bandholz

Roman Zrazhevskiy's company, Mira Safety, sells protective gas masks. It launched in 2018. The masks protect against tear gas, chemicals, and, yes, viruses. Still, reaching prospects was a challenge.
Management & Finance
September 2021 Top 10: Our Most Popular Posts

September 30, 2021 • PEC Staff

Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in September 2021. Articles from early in the month are more likely to make the list than later ones.
Management & Finance
Lessons from Bankruptcy Drive Ecom Agency Founder

September 24, 2021 • Eric Bandholz

Josh Durham knows the downside of entrepreneurship. He founded an ecommerce company in 2015 and quickly grew revenue. Then it went out of business. Fast forward to 2021, and Durham has bounced back. He launched a successful marketing agency, Aligned Growth Management, that builds on his own early-day lessons.
Management & Finance
Supply Chain Problems Upend the Global Economy

September 23, 2021 • Marcia Kaplan

Nothing highlighted the United States’ reliance on foreign manufactured goods more than the Covid-19 pandemic.
Management & Finance
DTC Brands, Amid Disruptions, Should Seek New Sales Channels

September 23, 2021 • Armando Roggio

Starting a digital direct-to-consumer brand has never been easier. But growing that brand into a successful business may have become more difficult.
Management & Finance
12 New Ecommerce Books for Fall 2021

September 20, 2021 • Sig Ueland

Here’s a batch of new ecommerce books for your fall reading list. There are titles on branding, social media marketing, personalized customer experience, entrepreneurship, and the post-pandemic workplace. I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.”
Management & Finance
Will Supportive Spending Impact Ecommerce?

September 20, 2021 • Armando Roggio

The pandemic changed how shoppers think about life generally and the products they use specifically, according to reports from Google, Accenture, and others. This includes picking brands and products for ethical reasons instead of economic ones.
Management & Finance
Should DTC Brands Sell to Mass Merchandisers?

September 17, 2021 • Eric Bandholz

Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling products to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has selling to Target worked out for Beardbrand? I asked Lindsey that question and more.
Management & Finance
What Makes a Good Ecommerce Brand?

September 16, 2021 • Armando Roggio

Helen Vaid is CEO of Foundry, a business aggregator that buys and grows commerce brands. She believes the explosion of products and seemingly unlimited consumer choice mean brands must do more than merely sell goods and services.
Management & Finance
Ecommerce Product Releases: September 16, 2021

September 16, 2021 • Sig Ueland

Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on team productivity tools, small business financing, subscription sales, logistics, and managing campaigns on Amazon.
Management & Finance
An Introduction to NFTs

September 15, 2021 • Mike Eckler

Non-fungible tokens are a hot topic. Some claim that NFTs are the future of artwork — viable, profitable investments. Detractors wonder if NFTs are a short-term novelty. In this post, I'll describe NFTs and how they are created, purchased, and sold.
Management & Finance
Software Exec Shifts to Bicycle Components, and Thrives

September 10, 2021 • Eric Bandholz

Brian De Groodt launched Dispatch Custom Cycling Components in 2018 after a long career in enterprise software. The company sells bicycle headset caps, which sit atop the stem connecting handlebars to the frame. Customers can customize the caps, adding uniqueness to their bikes.
Management & Finance
Will the Creator Economy Embrace Ecommerce?

September 9, 2021 • Armando Roggio

As the so-called creator economy evolves and expands, ecommerce could become a significant revenue channel, helping to create new business models and drive the development of new commerce platforms. The terms "creator" and "creator economy" are a little ambiguous.
Management & Finance
Foundr Owner on Burnout, Recovery, Priorities

September 3, 2021 • Eric Bandholz

Nathan Chan seemingly had it all. His business, Foundr, is hugely successful, combining media with entrepreneurship training. He interacts with prominent global founders. Then came burnout.
Management & Finance
August 2021 Top 10: Our Most Popular Posts

August 31, 2021 • PEC Staff

Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in August 2021. Articles from early in the month are more likely to make the list than later ones.
Management & Finance
Ecommerce Product Releases: August 31, 2021

August 31, 2021 • Sig Ueland

Here is a list of product releases and updates for late August from companies that offer services to online merchants. There are updates on social commerce, cybersecurity, global tax management, omnichannel advertising, and buy now, pay later.
Management & Finance
Hyve Founder: Bacteria Is Helpful for Home Cleaning

August 27, 2021 • Eric Bandholz

Shreya Patel is a biologist and healthcare administrator who seeks to change how folks clean their homes. Products that kill bacteria do more harm than good, she says. And that's why she launched Hyve, a direct-to-consumer seller of household cleaning goods.
Management & Finance
‘Five Forces’ That Make or Break Consumer Brands

August 26, 2021 • Armando Roggio

Creating a consumer brand involves identifying competitive advantages, gaps, and unmet needs. But how is that done? One solution is Michael E. Porter's five competitive forces.
Management & Finance
Apparel Merchant Is the ‘Godfather of Memewear’

August 20, 2021 • Eric Bandholz

Ardon Lukas wore a shirt to this interview from his online apparel store, Shirtwascash. It was a velvet tank top with a photo of Elon Musk smoking marijuana during a podcast. "I see my role as broadening people's perspectives," he told me.
Management & Finance
15 Tools to Protect Content from Theft, Plagiarism

August 17, 2021 • Sig Ueland

If you publish original content on the web, there’s a good chance you’ve encountered pirates stealing and reposting your text, images, or video. Here is a list of tools to help protect and defend your original content.
Management & Finance
Ecommerce Product Releases: August 15, 2021

August 15, 2021 • Sig Ueland

Here is a list of product releases and updates from mid-August from companies that offer services to online merchants. There are updates on branded mobile apps, headless commerce, small business grants, purchase protection, acquisitions of Amazon sellers, and buy-now-pay-later purchasing.
Management & Finance
‘Intrepreneurship’ Has Rewards, Says Company Founder

August 13, 2021 • Eric Bandholz

Bryan DeLuca has a name for folks who build brands within large corporations. He calls them "intrepreneurs." He should know. Having co-founded and then sold a successful ecommerce business, DeLuca worked for a traditional retailer, creating brands within the company.
Management & Finance
Is Your Supply Chain Vulnerable?

August 12, 2021 • Armando Roggio

The combination of pandemic lockdowns and rising freight prices has forced some companies to focus on supply chain vulnerabilities. Many commerce businesses have experienced some form of supply chain disruption in the past 18 months.
Management & Finance
Driven by Covid-19, India’s Ecommerce Surges

August 11, 2021 • Marcia Kaplan

Owing to its large population, India has always been an attractive ecommerce market, even if a relatively small percentage of its residents have access to the internet or adequate income. But ecommerce is now surging in India.
Management & Finance
Charts: Plastic Waste from Ecommerce Is Flooding the World

August 10, 2021 • Anna Kayfitz

In a seminal report titled "Amazon's Plastic Problem Revealed," Oceana, a nonprofit ocean-advocacy organization, described the amount of plastic packaging waste generated worldwide by ecommerce generally and Amazon specifically. "Amazon has a plastic problem," the report stated.
Management & Finance
15 Mobile Payment Systems for Merchants

August 10, 2021 • Sig Ueland

Mobile payment systems provide flexibility to consumers and merchants while unifying online and offline operations. Here is a list of mobile payment services for merchants. There are point-of-sale systems, digital wallets, mobile hardware, software for mobile and web applications, and more.
Management & Finance
Greenbelly Thrives with Backpacking Meals

August 6, 2021 • Eric Bandholz

Chris Cage founded Greenbelly, a maker of high-nutrition meal bars for backpackers, after leaving his accounting job and traveling the world. That was in 2014. Fast forward to 2021, and the business is thriving.

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