Business
An ecommerce site is a business. Our “Management & Finance” category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.
Amazon & Marketplaces | B2B | Cross-border Selling | Finance | Fraud Prevention | Inventory | Local Business | Payments | Shipping & Fulfillment-
Business
Sutro Pivots from Drinking Water to Swimming Pools
April 1, 2022 • Eric Bandholz
Ravi Kurani is an engineer who launched Sutro, a water sensor manufacturer, in 2012. His initial go-to-market strategy failed. So he pivoted.
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Business
How to Use SUMIF, SUMIFS in Google Sheets
March 30, 2022 • Armando Roggio
Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.
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Finance
Charts: Financial Stats of 6 Ecommerce Companies
March 29, 2022 • Adel Boukarroum
The pandemic-induced shift to online shopping has been a financial windfall for many ecommerce companies and related vendors. We look at six of them here.
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Business
13 New Ecommerce Books for Spring 2022
March 28, 2022 • Sig Ueland
Once a quarter we publish a rundown of new business books that could help ecommerce merchants. This installment includes titles on analytics, podcasting, events, direct-to-consumer, more.
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Business
‘People Development’ Drives AppSumo to $80 Million in Revenue
March 25, 2022 • Eric Bandholz
Ayman Al-Abdullah was CEO of AppSumo from 2015 to 2021. Annual revenue grew from $3 million to $80 million. How, exactly, did he do it?
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Business
Charts: Average Order, Cart Abandons, More
March 23, 2022 • Adel Boukarroum
This week's ecommerce charts excerpts research from leading vendors on average global order values, cart abandonment rates, and industry opportunities for agencies and individuals.
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Business
Are Apparel Brands Achieving Sustainability?
March 22, 2022 • Marcia Kaplan
Apparel companies are among the most environmentally damaging worldwide. But many are making efforts to improve. We cite examples in this piece.
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Business
14 Marketplaces to Buy and Sell Websites
March 21, 2022 • Sig Ueland
Buyers and sellers of websites and other digital assets have plenty of marketplaces to facilitate transactions. Here's a rundown of 14 options ranging from full-service merger-and-acquisition providers to bare-bones listing services.
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Business
How Merchants Combat Inflation without Raising Prices
March 20, 2022 • Armando Roggio
Inflation could be an opportunity for merchants to improve their businesses. Subscriptions, updated products, new markets, heightened productivity — all are potential alternatives to raising consumer prices.
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Business
For Fragrance One, It’s Selling without Smelling
March 18, 2022 • Eric Bandholz
Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.
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Business
Lessons from 16 Years in Ecommerce
March 17, 2022 • Christopher Dobroth
Christopher Dobroth has worked in ecommerce since 2006. He's held management and operational positions across many industries. Here are his three lessons for success.
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Business
Charts: Future of B2B Events
March 16, 2022 • Adel Boukarroum
The pandemic appears to have reset priorities of B2B event attendees and vendors. Both now value digital experiences as much as in-person, according to a recent survey.
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Business
Ecommerce Product Releases: March 15, 2022
March 15, 2022 • Sig Ueland
Twice monthly we publish a rundown of new services, updates, and collaborations that could help merchants. This installment addresses social commerce, shipping, virtual fitting, more.
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Business
Q&A: Anastasia Zhuk, Ukraine Agency Owner
March 13, 2022 • Kerry Murdock
The Whidegroup is an ecommerce agency in Zaporizhzhia, Ukraine, near Crimea. Its co-owner, Anastasia Zhuk, describes in this interview the war's impact on her business, family, and life.
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Business
Fox Rocks on LinkedIn
March 11, 2022 • Eric Bandholz
Judi Fox began networking on LinkedIn in 2009. She now, in 2022, has 39,000 followers and advises companies and professionals on marketing strategies for that platform.
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Business
How the Ukraine War Impacts Ecommerce
March 10, 2022 • Armando Roggio
Human suffering from the Ukraine war is far more important than economic impacts. Nonetheless, business leaders should contemplate the potential effects on their companies.
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Shipping & Fulfillment
Charts: Global Parcel Shipping Volume, Transit Times
March 9, 2022 • Adel Boukarroum
Parcel shipping volume worldwide will grow dramatically. Statista estimates the volume to double by 2026. We chart that growth, transit times, and more in this piece.
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Business
Fortnite Maker Pivots to the Creator Economy
March 7, 2022 • Armando Roggio
In acquiring Bandcamp, Epic Games hopes to capitalize on the so-called creator economy, wherein writers, coaches, and others sell their services directly to consumers.
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Business
Indonesia, an Overlooked Ecommerce Market
March 6, 2022 • Marcia Kaplan
Indonesia has the fourth largest global population and a sizeable ecommerce economy. Yet Western merchants often overlook the opportunity to sell there.
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Business
Stryx, a DTC Brand, Prepares Rollout in Target Stores
March 4, 2022 • Eric Bandholz
Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks.
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Business
Charts: U.S. Retail Ecommerce Sales Q4 2021
March 2, 2022 • Adel Boukarroum
Fourth-quarter 2021 U.S. retail ecommerce sales increased but at a lower percentage than in-store growth. Thus the percentage of ecommerce to total U.S. retail sales decreased in Q4. We explain in three charts.
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Business
Ecommerce Product Releases: March 2, 2022
March 2, 2022 • Sig Ueland
Our latest rundown of new services that could help ecommerce merchants includes mobile payments, product recommendations, fulfillment, and more.
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Business
February 2022 Top 10: Our Most Popular Posts
February 28, 2022 • PEC Staff
Of the roughly 40 articles we published in February, readers preferred topics related to content marketing, SEO, influencer marketing, and B2B ecommerce — to name a few.
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Business
The Fallacy of Data-driven Decisions
February 27, 2022 • Armando Roggio
The notion of data-driven decisions implies the data is perfect and the decision is unaffected by external influences. Neither is true.
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Business
Consumers in a Pandemic Need Murphy Beds
February 25, 2022 • Eric Bandholz
Lori Wall Beds launched 10 years ago in a garage. Annual revenue now exceeds $10 million. Owner Brenden Marquardt describes going from a side hustle to a thriving direct-to-consumer company.
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Finance
Charts: Global Retail Tech Funding 2021
February 23, 2022 • Adel Boukarroum
2021 was a record year for global funding of retail technology. In this installment of our weekly charts, analyst Adel Boukarroum breaks down the numbers.
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Business
A Model for Choosing Products to Sell
February 22, 2022 • Armando Roggio
Commodities typically have lower profit margins than manufactured goods or transformational products. For merchants, understanding the difference could determine success or failure.
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Business
17 Podcasts for Online Merchants in 2022
February 21, 2022 • Sig Ueland
Since 2011 we've published a periodic rundown of helpful podcasts for ecommerce merchants. Our 2022 update includes shows for new entrepreneurs, seasoned owners, executives, and more.
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Business
Apparel Brands Face Environmental Scrutiny
February 20, 2022 • Marcia Kaplan
The global apparel industry is among the most environmentally damaging. Eighty percent of clothing fiber ends up in landfills. Consumers are taking notice.
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Business
BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing
February 18, 2022 • Eric Bandholz
Paul Jauregui launched BK Beauty, a direct-to-consumer cosmetics brand, with Lisa, his wife, in 2019. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising.