Pinterest Archives

13 Inspiring Brands on Pinterest

April 22, 2013 • Sig Ueland

Pinterest is a place for inspiration. Successful brands use it not only to show off a product, but also to inspire people with the ideas, moods, and images behind the brand. Here is a list of brands that inspire on Pinterest. Their boards are filled with beautiful images and amazing d...

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Pinterest Adds Analytics Component

March 20, 2013 • Paul Chaney

Pinterest launched business pages a few months ago, which allow companies to create accounts specifically related to their websites. Last week, Pinterest took another step toward increasing the value it provides businesses by adding an analytics component. "Bloggers, businesses, and...

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Amazon and Pinterest Add Business Pages

November 26, 2012 • Paul Chaney

Facebook, LinkedIn, and Google+ have their own versions of business pages. Now, Amazon and Pinterest do, too. Amazon Marketing Services Amazon has quietly launched what it refers to as Amazon ...

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Pinterest Releases Business Accounts

November 19, 2012 • Armando Roggio

Pinterest, the popular image and video sharing site, now allows for specific business accounts that have a separate set of terms and conditions and may eventually include promotional options not currently available on the platform. "Thousands of businesses have become part of our commu...

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Pinterest: Tap Shared Interests for Ecommerce Sales

October 17, 2012 • Paul Chaney

How many times have you purchased a product just because one of your Facebook friends did? Likely, your answer is, "Not very often." As retailers, we make a mistake to think that people rely exclusively on their social graph — the network of friends on social networks. More often, they...

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Is Pinterest the Best Social Platform for Ecommerce?

October 16, 2012 • Armando Roggio

Pinterest may owe its popularity to human nature. Early this year, Monetate, the shopping-personalization firm, made headlines when it pronounced that Pinterest was reshaping social commerce and could be a leading source of social media traffic to online retail sites. And even if the M...

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3 Pinterest Apps for Facebook Pages

August 7, 2012 • Paul Chaney

Facebook and Pinterest continue to grow in popularity for social commerce marketing channels among retailers. Until recently, however, there was no convenient way to tie the two together. Two companies — Woobox and Tabfusion — have now developed easy to use apps that allow merchants to ...

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5 Tips for Pinterest Pin-to-Win Contests

August 6, 2012 • Armando Roggio

Pinterest is the most important new social sharing site in 2012, giving online marketers both a new way to engage potential customers and a means of boosting sales. Although there have been conflicting reports of just how Pinterest is impacting business fundamentals like sales, the gen...

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7 Tips for Pinterest Pinning

July 30, 2012 • Armando Roggio

Social sharing site Pinterest has grown to 12 million users and sparked a new surge in social marketing. Some online businesses are hoping to use Pinterest as a way to engage customers and make sales. As with any form of marketing there are some best practices that may make a business'...

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14 Pinterest-Like Sites for Product Promotion

July 9, 2012 • Armando Roggio

Popular photography and video tagging site Pinterest and its many clones have sparked a product-photo sharing frenzy that may present a good marketing opportunity for retailers. Pinterest and similar sites allow users to “pin,” “fancy,” “tag,” and “tap” images and videos in a manner ve...

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How to Install Social Sharing Buttons from Facebook, Twitter, LinkedIn and Pinterest

May 17, 2012 • Paul Chaney

All major social networks provide merchants with the capability to incorporate social sharing buttons that allow visitors to share content. The process of embedding these buttons is simple, can be done in a matter of minutes, and requires only a basic understanding of HTML. Below are ...

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Survey Says: Pinterest-like Sites Drive Sales

May 1, 2012 • Armando Roggio

Some 32 percent of respondents to a March survey reported making a purchase after seeing a product on Pinterest or a similar picture and video sharing social media website. Bizrate Insights, which sells customer feedback and ratings solutions to online retailers, surveyed 3,741 online ...

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Pinterest: Choosing Cover Images, Tracking Pins

April 9, 2012 • Armando Roggio

Pinterest released a new feature last week, giving marketers significantly more control over how their companies' Pinterest boards are represented. This new feature allows users to choose the cover images for their pin boards, which serve as a sort of directory for a user's Pinterest p...

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4 Pinterest Marketing Mistakes

April 2, 2012 • Armando Roggio

Pinterest is a fun social media service that lets users post images and videos, organized into topical boards. The site has great potential for driving traffic to online stores, but it is important not to misuse this potential or alienate users and would-be customers. What follows are ...

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Fancy Is a Pinterest-like Alternative for Ecommerce Merchants

March 7, 2012 • Paul Chaney

There is a lot of interest in Pinterest. It encourages content curation through user self-expression. With over 11 million users, the site has gained a large following in a short amount of time. However, to date, Pinterest has no model for businesses, certainly not one that actively fos...

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14 Brands on Pinterest

February 8, 2012 • Sig Ueland

Business is booming on Pinterest. According to data from Monetate, a testing and personalization firm, from September to December 2011 estimated unique visitors to Pinterest.com increased by 429 percent. Total same-store referral traffic from Pinterest to five specialty apparel retailer...

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How to Use Pinterest for Your Ecommerce Business

January 16, 2012 • Armando Roggio

Learning the ins and outs of popular social sharing site Pinterest takes only minutes, but can have a positive effect on ecommerce marketing. Pinterest may be the hottest property in social media sharing, with a growth rate that rivals Facebook, Twitter, and Google+. It also has the po...

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Use Pinterest to Raise Consumer Interest

January 10, 2012 • Armando Roggio

The visually-oriented social bookmarking site, Pinterest, lets users share pictures and video, and presents a new opportunity for online retailers to engage potential customers. Pinterest generated more than 11 million visits during a single week in December 2011, according to Experian...