Pinterest Archives

For Social Media Success, Avoid These 3 Mistakes

June 19, 2017 • Vanessa Penagos-Pino

Consumers, in 2017, expect companies to engage with them across social channels. But for many ecommerce businesses, social media management is often overlooked or relegated behind other tasks. In this article,

Social Media

Pinterest: 7 Tips to Promote Your Ecommerce Business

March 13, 2017 • Armando Roggio

Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s ...

Social Media

Designing Pinterest Posts That Encourage Clicks

February 3, 2017 • Armando Roggio

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that ...

Marketing & Advertising

3 Ways to Acquire Customers on Social Media

November 15, 2016 • Vanessa Penagos-Pino

Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However,

Design & Development

Visual Search for Ecommerce Going Mainstream

November 8, 2016 • Gagan Mehra

Back in 2006, a company named Like.com enabled consumers to upload a photo to search for products. Like.com was popular as a price comparison site, but visual search did not ...

Social Media

12 New Social Media Tools for Merchants

September 12, 2016 • Sig Ueland

Established social media platforms continually launch new tools to help businesses connect with prospects and customers. Here is a list of new and updated social media tools for merchants. There are ...

Social Media

Integrate Social Channels to Increase Conversions

August 10, 2016 • Pamela Hazelton

Facebook is steadily becoming a go-to platform for finding products online. That’s because the social network reaches more than 80 percent of Internet users, even if they primarily use Facebook ...

Influencers & Affiliates

Pinterest, in a Change, to Allow Affiliate Links

May 25, 2016 • Carolyn Kmet

Earlier this month, Pinterest announced a policy change so that users can insert affiliate links with their pins. This is a reversal from its decision in February 2015 to “automatically remove all ...

Google Ads

Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers

March 2, 2016 • Robert Brady

The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day on their smartphones and they check social media accounts 17 times daily. That’s a ...

Social Media

15 Top Retailers and Products on Pinterest

February 8, 2016 • Sig Ueland

Pinterest wants to be an ecommerce platform. The inspiration-focused social network is steadily releasing its Buyable Pins, which let people purchase using a credit card or Apple Pay without having ...

Social Media

Pinterest: How to Sell Products Using Buyable Pins

August 20, 2015 • Kristine Wirth

Pinterest just launched a new feature, “Buyable Pins,” making it available to all U.S.-based companies. The feature gives smaller retail businesses a unique way to get their products in front of Pinterest's 73 million users.

Social Media

Pinterest: 4 Ways to Optimize Images for More Repins

April 3, 2015 • Kristine Wirth

Pinterest is a site that lets people pin their favorite images on virtual bulletin boards categorized by topic or interest. Many businesses use Pinterest to get their products in front of its growing user base.

Influencers & Affiliates

Pinterest Bans Affiliate Marketing Links

February 25, 2015 • Carolyn Kmet

On February 12, 2015, Pinterest announced that it would “automatically remove all affiliate links, redirects and trackers on Pins.” This is important news because merchants with affiliate marketing programs could ...

Social Media

18 Pinterest Tools for Businesses

February 2, 2015 • Sig Ueland

Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential brand advocates through dynamic product ...

Pinterest New Analytics Tracks Engagement, Traffic

Social Media

Pinterest: New Analytics Tracks Ecommerce Engagement, Traffic

September 23, 2014 • Paul Chaney

Pinterest recently launched a new version of its analytics tool. It can help ecommerce merchants connect with their customers and prospects, on and off Pinterest. You must have a business account ...

Social Media

6 Ways to Optimize Pinterest for Guided Search

September 17, 2014 • Paul Chaney

In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June. Guided Search is designed to present a variety of options for users to ...

Social Media

Using Pinterest to Distribute Instructional Content

August 21, 2014 • Armando Roggio

Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales. To understand why Pinterest may be a good way to ...

Social Media

Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants

July 17, 2014 • Stacey Herbert

With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right. This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce ...

Social Media

6 New Ways to Use Pinterest in your Ecommerce Business

June 24, 2014 • Paul Chaney

Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about. According to Pinterest, user interests fall into five categories. Passion. Such as music, photography or sports. Profession.

Social Media

Pinterest: How to Create Images that Convert, for Ecommerce

June 19, 2014 • Stacey Herbert

Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic ...

Social Media

6 Pointers for Using Etsy and Pinterest Together

May 21, 2014 • Armando Roggio

Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items. “I love Pinterest because it makes me money,” wrote Charles Huff,

Social Media

Using Pinterest Group Boards for Ecommerce; 5 Tips

May 12, 2014 • Stacey Herbert

Pinterest group boards are a quick and effective way to help you grow your followers and audience and otherwise expose your products to a wide range of prospects. What Are Pinterest Group ...

Social Media

12 Contests on Pinterest

May 12, 2014 • Sig Ueland

Pinterest is a great place for a business to hold a contest. Contestants can interact with a brand as they pin inspirational images. And, because prize amounts are often modest,

Social Media

Pinterest: Dos and Don’ts for Ecommerce Merchants

April 22, 2014 • Stacey Herbert

Do you want to use Pinterest as a marketing channel for your ecommerce business? This article will give you the essential dos and don’ts for the best chance of success. Pinterest ...

SEO

SEO: Leveraging Bing’s Pinterest Integration

December 6, 2013 • Jill Kocher Brown

Pinterest generates a lot of social media marketing excitement among brands that have visually attractive products to promote. But to date, Pinterest hasn’t offered as much natural search benefit. Bing’s October ...

Social Media

7 Ways to Make Holiday Sales More ‘Pinteresting’

November 20, 2013 • Paul Chaney

The holiday season is upon us and merchants are looking for innovative ways to market their products. Pinterest is one of those ways. Its emphasis on the use of visual imagery,

Social Media

Does Pinterest Help with SEO?

September 20, 2013 • Jill Kocher Brown

The intersection of organic search and Pinterest is actually very small. Still, Pinterest does have a place in search engine optimization as a way to expand a site’s search result ...

Local Business

Reverse Showrooming: Pinterest Helps Brick-and-mortar Retailers

September 12, 2013 • Marcia Kaplan

When consumers began using the sophisticated features of their smartphones to do price comparisons and make online purchases while browsing the aisles of stores, panic set in among brick-and-mortar retailers.

Social Media

10 Ways to Use Pinterest for your Ecommerce Business

August 14, 2013 • Paul Chaney

Social networking sites have become more visual. This is especially the case with Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks. Unlike Facebook and Twitter, which rely on content from ...

Social Media

Pinterest Introduces ‘Rich Pins’ for Products

May 29, 2013 • Paul Chaney

Pinterest recently introduced a new feature called "Rich Pins" that should be especially helpful to merchants. It allows companies to include key information such as pricing, product availability, and where to buy to pinned items. The information can be updated daily. Rich Pins are also...