Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Content Marketing
5 Content Marketing Ideas for February 2016
January 25, 2016 • Armando Roggio
February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content marketing is the act of creating, publishing,
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Conversion
3 Great Retailer Blogs Content Marketers Should Read
January 19, 2016 • Armando Roggio
Successful retail blogs walk a line, of sorts, between journalism and product promotion, while consistently and regularly providing reader-customers with good, often useful content. Content marketers from small or mid-sized ...
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Business
Supplier Representatives Can Help Online Retailers Grow
January 17, 2016 • Armando Roggio
It is an important milestone for online retailers when they graduate from ordering solely and often blindly with wholesale catalogs or on B2B websites to working with a skilled supplier ...
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Business
Small Retailers Better Able to Adopt Unified Commerce
January 13, 2016 • Armando Roggio
More than three quarters of retailers, including large, established chain stores, plan to unify or connect the software that manages their sales and fulfillment across multiple sales channels — in ...
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Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q1 2016
January 8, 2016 • Armando Roggio
From a January inventory reduction sale to Easter Sunday, there are at least six good opportunities for online sellers to send meaningful and (hopefully) effective marketing emails in the first ...
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Design & Development
6 Things to Look for in a Web Developer’s Portfolio
January 6, 2016 • Armando Roggio
Hiring a web or application developer to build your ecommerce site or money-generating mobile application can be a challenge, especially if you do not know what skills or experience the ...
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Business
Should Online Retailers Offer Senior and Military Discounts?
January 5, 2016 • Armando Roggio
Discounts for special consumer groups, like senior citizens and those with military service, may help online retailers increase sales and build loyalty. But offering these types of discounts online can ...
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Content Marketing
5 Content Marketing Ideas for January 2016
December 30, 2015 • Armando Roggio
In January 2016, attract new customers and engage current ones with a podcast based on existing blog posts; produce content that focuses on culture; tell stories on Instagram; celebrate service;
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Marketing & Advertising
Content Marketing Lessons from ‘Star Wars: The Force Awakens’
December 28, 2015 • Armando Roggio
The most recent Star Wars film can teach content marketers a lesson or two about how to make content successful, including reusing good material, answering and encouraging questions, and making ...
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Marketing & Advertising
Content Marketing: Build Your Story to Engage Prospects
December 23, 2015 • Armando Roggio
Storytelling is an important part of modern content marketing. But writing good stories that engage prospects is an art that challenges some small business marketers. How do you write a good ...
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Business
Absence of U.S. Regulation Leads to Web Accessibility Lawsuits
December 15, 2015 • Armando Roggio
In the absence of clear U.S. government regulation or even clear guidance, there have been many web accessibility lawsuits that simultaneously bring attention to web accessibility and, perhaps unfairly and ...
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User Experience
Strategies for Website Accessibility, for Ecommerce
December 14, 2015 • Armando Roggio
Goodwill, smart business, and even vague governmental regulation should compel ecommerce businesses to make websites accessible to all potential customers, including those who are blind or deaf or have other ...
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Conversion
Using Ecommerce Site Search for Customer Insights
December 9, 2015 • Armando Roggio
When shoppers search on an ecommerce site, they are sharing insights about what they expect from the site and what they think of its products. Ecommerce marketers can learn from ...
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Marketing & Advertising
5 Ecommerce Content Marketing Trends for 2016
December 7, 2015 • Armando Roggio
Trends in organizational structure, machine generated content, and video content could drive changes in ecommerce marketing next year, as small and mid-sized retailers increase their content creation efforts. Content marketing is ...
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Business
8 Ways to Boost Average Order Value
December 3, 2015 • Armando Roggio
An increase in the average order value for an online retailer has a strong correlation to an increase in profit. When an ecommerce retailer can sell more on each order,
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Email & Text Marketing
2015 Thanksgiving, Black Friday Email Trends
November 29, 2015 • Armando Roggio
The Thanksgiving holiday weekend is one of the most important times of the year for many online retailers, with as much as 20 percent of a company’s annual sales at ...
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Content Marketing
5 Content Marketing Ideas for December 2015
November 25, 2015 • Armando Roggio
Although 2015 is rapidly coming to an end, there are still plenty of marketing opportunities for ecommerce content creators. One could try publishing last-minute Christmas gift ideas, how-to holiday preparation,
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Marketing & Advertising
5 Last-minute Black Friday and Cyber Monday Marketing Tips
November 19, 2015 • Armando Roggio
As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday and Cyber Monday should have ...
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Conversion
7 Merchandising Lessons from Top Online Retailers
November 17, 2015 • Armando Roggio
Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. Understanding how some of America’s top revenue-generating sellers merchandise ...
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Marketing & Advertising
Content Marketing: What’s a Lede?
November 15, 2015 • Armando Roggio
For content marketers, a well-written lede can be the difference between stunning success and abysmal failure. The lede can attract and engage customers or leave them yawning as they click ...
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Business
Successful Ecommerce Entrepreneurs Love the Process as Much as Profits
November 11, 2015 • Armando Roggio
Small business owners presumably create their ventures with the aim of making profit. Some want to supplement an income. Others want to replace one. But if an entrepreneur doesn’t enjoy ...
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Design & Development
5 Ecommerce Site Design Trends for 2016
November 8, 2015 • Armando Roggio
In 2016, ecommerce websites may start to look a lot more alike as designers use a similar set of user interface design patterns, employ cards and card-like layouts, and even ...
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Business
5 Problems Small Ecommerce Retailers Could Face in 2016
November 3, 2015 • Armando Roggio
Ecommerce continues to grow, representing an increasing share of total retail sales. As more and larger online stores open, small sellers may face new business-threatening problems in 2016. Ecommerce has long ...
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Design & Development
Designing Banner Ads for Ecommerce Marketers
November 2, 2015 • Armando Roggio
Successful online banner ads feature clear and concise creative content that often expresses a single idea about a single product. For online sellers, a well-planned and well-designed banner ad may ...
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Content Marketing
5 Content Marketing Ideas for November 2015
October 27, 2015 • Armando Roggio
National holidays, a James Bond movie, creative writing, and cancer prevention might all be topics for your content marketing this November. Content marketing seeks to attract, engage, and retain customers by ...
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Marketing & Advertising
5 Essential Content Marketing Skills for Ecommerce Merchants
October 25, 2015 • Armando Roggio
Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too. At bottom, content marketing is about attracting,
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Business
3 Holiday KPIs for Your Ecommerce Store
October 22, 2015 • Armando Roggio
Three tried-and-true key performance indicators may help online stores focus on what matters most during the busy, high-volume Christmas shopping season. “Really there are three things a retailer has to do,” said ...
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Design & Development
3 Ways to Use ‘Haul’ Videos in Ecommerce Marketing
October 18, 2015 • Armando Roggio
According to Google, about 40 percent of shoppers who watch “haul” videos — which are a sort of show-and-tell for shoppers — will go to a store’s website or physical ...
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Design & Development
4 Ways to Improve Ecommerce Security for the Holidays
October 13, 2015 • Armando Roggio
Site security is an important part of running an online retail business. Before the holiday shopping season arrives and your online store experiences increased traffic, it is important to check ...
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Marketing & Advertising
Content Marketing for Mobile Moments
October 9, 2015 • Armando Roggio
In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may be a powerful way to ...
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