An online merchant's most important marketing and sales tool is a content-rich, visually interesting, and factually accurate website.
In this edition of "eCommerce... Read More »
Print advertising is a waning media vehicle. It has become less effective in the post-interruption era. However, in spite of this decline,... Read More »
Google’s Search-Based Keyword Tool can help ecommerce merchants find pertinent keywords specific to a given URL, potentially improving search-engine-optimization and pay-per-click-advertising campaigns.
... Read More »
Many email templates were developed using older table-based layouts that "break" easily and are very complicated to maintain.
Tables in HTML are fantastic... Read More »
Ecommerce businesses that operate as sole proprietorships, partnerships, and even limited liability companies frequently pass tax liability from the company to the owners and contractors of the business. These owners... Read More »
Facebook, the social networking site, now has more than 200 million users with over 100 million users logging in daily, the site... Read More »
Ecommerce entrepreneurs are busy people who manage suppliers, web marketing, merchandising, accounting, and more. Many of these entrepreneurs keep lists on legal... Read More »
Good ecommerce merchants know that email campaigns built around opt-in lists are an effective way to reach potential customers. But more than... Read More »
A postcard marketing campaign can be inexpensive, and it could increase your store's sales next month.
Almost every weekday at about 2... Read More »
Online shopkeepers willing to indicate how their sales were doing in 2009 generally reported extremes, with sales either rising or falling by... Read More »
While there are many online tools that can help ecommerce proprietors keep track of their businesses' reputations and reviews, Yahoo! Alerts, a... Read More »
To really get the most from web measurements, online business owners need a clear understanding of exactly what they want to accomplish... Read More »
Each month, Practical eCommerce sends me shopping. I make a purchase from a real online merchant and create both an article and... Read More »
Adding a dynamic product grid or list to any static page in Magento is as easy as adding a few lines of... Read More »
Often with ecommerce sites success is not a matter of how good you are but rather how good you look.
Consumers often judge... Read More »
Google Alerts is a free service that sends users an email or RSS alert when the search engine indexes new material related to a specific keyword phrase.
Although the service is... Read More »
Selling online can take many forms and merchants can use several channels to market and sell their wares. The SOC Exchange is a new online storefront that lets merchants post... Read More »
Selling downloadable products online presents a number of special problems for ecommerce businesses, not the least of which is demonstrating the value... Read More »
If you visit the "About Us" section on the SportsRCool website, you'll find a simple promise to offer the best possible products... Read More »
Many online shopkeepers want interactive, Flash-based charts that allow them to compare product features, enumerate benefits, or offer an effective pitch. A... Read More »
While many ecommerce businesses trade only in new merchandise, there is a booming market for used, refurbished, and surplus items. Savvy ecommerce merchants can identify niche markets and use public... Read More »
Elgg is an open source platform to power any kind of social media community, and it is a tool that online merchants... Read More »
In spite of growing recessionary concerns, U.S. marketers are likely to boost spending on search engine marketing by as much as 16... Read More »
From time to time it is useful to take a look at other industries to see how they are doing business and... Read More »
The United States and much of the world is experiencing a large and deep recession that many economists believe is far from... Read More »
As web technology advances and development standards evolve some web browsers are falling behind. Many lack the ability to support new technologies... Read More »
Respondents to a February 2009 Practical eCommerce survey collectively use more than 30 different shopping carts, an indication that there is no... Read More »
Revenue loss from ecommerce fraud rose 8 percent in 2008 to $4 billion, matching the overall growth in online sales, according to... Read More »
Affiliate network marketing offers online retailers an effective, performance-based advertising channel with good conversion rates and a propensity to boosts sales. Like... Read More »
Direct mail marketing is one of the oldest forms of modern promotion, but don't let its age deceive. Mailing coupons or even... Read More »