Armando Roggio - Practical Ecommerce - Page 30 of 55

Articles by: Armando Roggio

Armando Roggio

Armando Roggio

Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.

Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.

His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.

Email & Text Marketing
3 Email-marketing Fundamentals, for Success

February 15, 2016 • Armando Roggio

Purposeful, content-rich email marketing can produce a return on investment many times greater than traditional advertising, online banners, and even pay-per-click ads. Marketers and business owners who master email marketing ...
Content Marketing
7 Tips for Being a Better Writer, for Content Marketing

February 9, 2016 • Armando Roggio

This year, content will continue to be one of the most important forms of marketing in nearly every industry — from semiconductors and software right to ecommerce and retailing. Gurus,
Business
How to Set Retail Discounts, for Ecommerce

February 8, 2016 • Armando Roggio

One-day sale, holiday sale, Presidents’ Day sale, or just about any sale you can imagine: Online retailers frequently offer top-grade products at a discount, broadcasting these specials via email or ...
User Experience
Common Web Accessibility Problems on Leading Ecommerce Sites

February 4, 2016 • Armando Roggio

From missing alternative text to redundancy, several of the Internet’s leading ecommerce sites have potential web accessibility problems, which might make it difficult for shoppers with disabilities. In the absence of ...
Code
Crawl Your Ecommerce Site with Python, Scrapy

February 1, 2016 • Armando Roggio

Ecommerce business owners and managers have many good reasons to crawl their own websites, including monitoring pages, tracking site performance, ensuring the site is accessible to customers with disabilities, and ...
Content Marketing
6 Content Marketing Tactics for Ecommerce Merchants

January 27, 2016 • Armando Roggio

Content marketing can describe many things — from short blog posts published on a company’s own site to long-form articles or even ebooks. It can encompass a video published on ...
Content Marketing
5 Content Marketing Ideas for February 2016

January 25, 2016 • Armando Roggio

February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content marketing is the act of creating, publishing,
Conversion
3 Great Retailer Blogs Content Marketers Should Read

January 19, 2016 • Armando Roggio

Successful retail blogs walk a line, of sorts, between journalism and product promotion, while consistently and regularly providing reader-customers with good, often useful content. Content marketers from small or mid-sized ...
Business
Supplier Representatives Can Help Online Retailers Grow

January 17, 2016 • Armando Roggio

It is an important milestone for online retailers when they graduate from ordering solely and often blindly with wholesale catalogs or on B2B websites to working with a skilled supplier ...
Business
Small Retailers Better Able to Adopt Unified Commerce

January 13, 2016 • Armando Roggio

More than three quarters of retailers, including large, established chain stores, plan to unify or connect the software that manages their sales and fulfillment across multiple sales channels — in ...
Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q1 2016

January 8, 2016 • Armando Roggio

From a January inventory reduction sale to Easter Sunday, there are at least six good opportunities for online sellers to send meaningful and (hopefully) effective marketing emails in the first ...
Design & Development
6 Things to Look for in a Web Developer’s Portfolio

January 6, 2016 • Armando Roggio

Hiring a web or application developer to build your ecommerce site or money-generating mobile application can be a challenge, especially if you do not know what skills or experience the ...
Business
Should Online Retailers Offer Senior and Military Discounts?

January 5, 2016 • Armando Roggio

Discounts for special consumer groups, like senior citizens and those with military service, may help online retailers increase sales and build loyalty. But offering these types of discounts online can ...
Content Marketing
5 Content Marketing Ideas for January 2016

December 30, 2015 • Armando Roggio

In January 2016, attract new customers and engage current ones with a podcast based on existing blog posts; produce content that focuses on culture; tell stories on Instagram; celebrate service;
Marketing & Advertising
Content Marketing Lessons from ‘Star Wars: The Force Awakens’

December 28, 2015 • Armando Roggio

The most recent Star Wars film can teach content marketers a lesson or two about how to make content successful, including reusing good material, answering and encouraging questions, and making ...
Marketing & Advertising
Content Marketing: Build Your Story to Engage Prospects

December 23, 2015 • Armando Roggio

Storytelling is an important part of modern content marketing. But writing good stories that engage prospects is an art that challenges some small business marketers. How do you write a good ...
Business
Absence of U.S. Regulation Leads to Web Accessibility Lawsuits

December 15, 2015 • Armando Roggio

In the absence of clear U.S. government regulation or even clear guidance, there have been many web accessibility lawsuits that simultaneously bring attention to web accessibility and, perhaps unfairly and ...
User Experience
Strategies for Website Accessibility, for Ecommerce

December 14, 2015 • Armando Roggio

Goodwill, smart business, and even vague governmental regulation should compel ecommerce businesses to make websites accessible to all potential customers, including those who are blind or deaf or have other ...
Conversion
Using Ecommerce Site Search for Customer Insights

December 9, 2015 • Armando Roggio

When shoppers search on an ecommerce site, they are sharing insights about what they expect from the site and what they think of its products. Ecommerce marketers can learn from ...
Marketing & Advertising
5 Ecommerce Content Marketing Trends for 2016

December 7, 2015 • Armando Roggio

Trends in organizational structure, machine generated content, and video content could drive changes in ecommerce marketing next year, as small and mid-sized retailers increase their content creation efforts. Content marketing is ...
Business
8 Ways to Boost Average Order Value

December 3, 2015 • Armando Roggio

An increase in the average order value for an online retailer has a strong correlation to an increase in profit. When an ecommerce retailer can sell more on each order,
Email & Text Marketing
2015 Thanksgiving, Black Friday Email Trends

November 29, 2015 • Armando Roggio

The Thanksgiving holiday weekend is one of the most important times of the year for many online retailers, with as much as 20 percent of a company’s annual sales at ...
Content Marketing
5 Content Marketing Ideas for December 2015

November 25, 2015 • Armando Roggio

Although 2015 is rapidly coming to an end, there are still plenty of marketing opportunities for ecommerce content creators. One could try publishing last-minute Christmas gift ideas, how-to holiday preparation,
Marketing & Advertising
5 Last-minute Black Friday and Cyber Monday Marketing Tips

November 19, 2015 • Armando Roggio

As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday and Cyber Monday should have ...
Conversion
7 Merchandising Lessons from Top Online Retailers

November 17, 2015 • Armando Roggio

Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. Understanding how some of America’s top revenue-generating sellers merchandise ...
Marketing & Advertising
Content Marketing: What’s a Lede?

November 15, 2015 • Armando Roggio

For content marketers, a well-written lede can be the difference between stunning success and abysmal failure. The lede can attract and engage customers or leave them yawning as they click ...
Business
Successful Ecommerce Entrepreneurs Love the Process as Much as Profits

November 11, 2015 • Armando Roggio

Small business owners presumably create their ventures with the aim of making profit. Some want to supplement an income. Others want to replace one. But if an entrepreneur doesn’t enjoy ...
Design & Development
5 Ecommerce Site Design Trends for 2016

November 8, 2015 • Armando Roggio

In 2016, ecommerce websites may start to look a lot more alike as designers use a similar set of user interface design patterns, employ cards and card-like layouts, and even ...
Business
5 Problems Small Ecommerce Retailers Could Face in 2016

November 3, 2015 • Armando Roggio

Ecommerce continues to grow, representing an increasing share of total retail sales. As more and larger online stores open, small sellers may face new business-threatening problems in 2016. Ecommerce has long ...
Design & Development
Designing Banner Ads for Ecommerce Marketers

November 2, 2015 • Armando Roggio

Successful online banner ads feature clear and concise creative content that often expresses a single idea about a single product. For online sellers, a well-planned and well-designed banner ad may ...

« Previous 1 2 3 … 29 30 31 … 53 54 55 Next »