-
Marketing & Advertising
3 Tips for Creating Ecommerce Marketing Budgets
October 19, 2014 • Armando Roggio
The fall is when many ecommerce companies, large and small, create marketing budgets for the upcoming year. Unless a business has nearly unlimited funds, this process often requires making hard ...
-
Email Marketing
Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns
October 15, 2014 • Armando Roggio
Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase sales, which in turn will ...
-
Business
Rendering Authentic Ecommerce Shopping Experiences
October 13, 2014 • Armando Roggio
One of the keys to ecommerce marketing success may be as simple as “rendering authentic” online shopping experiences that make customers happy to buy. “The best way to generate demand for ...
-
Conversion
Selling to Hawaii, Alaska Helps Learn International Ecommerce
October 10, 2014 • Armando Roggio
Selling to consumers in Alaska and Hawaii can teach small and mid-sized online retailers valuable lessons that could apply to international ecommerce and can offer valuable new markets in their ...
-
Amazon & Marketplaces
Is Amazon Planning a Shipping Revolution?
October 2, 2014 • Armando Roggio
Amazon is rapidly adding new fulfillment centers, sorting packages for carriers, and even delivering some orders directly to customers. Could these initiatives hint at a revolution in ecommerce shipping? The answer ...
-
Content Marketing
5 Ecommerce Content Marketing Ideas for October 2014
September 30, 2014 • Armando Roggio
Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014. Content marketing describes the creation, publication, and ...
-
Business
When a Big Ecommerce Order Is Really a Scam
September 29, 2014 • Armando Roggio
The email inquiry seems honest enough. A customer wants to place an order; perhaps she is even going to place a large order and wants to know if she can ...
-
Conversion
7 Little Things to Improve an Ecommerce Business
September 24, 2014 • Armando Roggio
Sometime a small thing, like sending a thank you card or carefully choosing which related products to feature on a product detail page, can have a positive impact on an ...
-
Marketing & Advertising
Buffer Can Help Boost Social Engagement
September 18, 2014 • Armando Roggio
Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+ pages, and App.net. The service’s $10
-
Marketing & Advertising
5 Ways to Increase Black Friday, Cyber Monday Sales in 2014
September 15, 2014 • Armando Roggio
Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014. Last year, Black Friday and Cyber ...
-
Conversion
Google Analytics Benchmarking Reports Return
September 12, 2014 • Armando Roggio
After more than three years, Google Analytics is bringing back its popular Benchmarking reports. This returning Google Analytics feature will allow business owners to compare site traffic and engagement to industry ...
-
Marketing & Advertising
Marketing’s 2 Most Important Tasks
September 10, 2014 • Armando Roggio
The modern marketing department — particularly at small and mid-sized businesses — has two vital and distinct tasks. The first is to provide business and market intelligence to support decision ...
-
Conversion
Using Google’s In-page Analytics, for Link Performance
September 8, 2014 • Armando Roggio
Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with the content. The report shows a ...
-
Marketing & Advertising
Ecommerce Marketer: Part Hacker, Part Engineer, Part Creative
September 4, 2014 • Armando Roggio
Marketing, the act of communicating value to prospective customers, has changed significantly in the past few years, impacting not just how businesses must promote products or services, but the kind ...
-
Marketing & Advertising
2014 Holiday Ecommerce Marketing Checklist
September 3, 2014 • Armando Roggio
The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand. A survey of businesses using Experian merchant services found ...
-
Content Marketing
5 Ecommerce Content Marketing Ideas for September 2014
September 1, 2014 • Armando Roggio
Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and build lasting customer relationships. Content marketing ...
-
Conversion
Using Ecommerce Text Messages in 2014
August 26, 2014 • Armando Roggio
Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers may be more likely to ...
-
Social Media
Using Pinterest to Distribute Instructional Content
August 21, 2014 • Armando Roggio
Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales. To understand why Pinterest may be a good way to ...
-
Business
4 Predictions for the 2014 Holiday Shopping Season
August 20, 2014 • Armando Roggio
Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and mid-sized online retailers look forward ...
-
Photography & Video
3 Ways to Make Ecommerce Product Videos More Effective
August 17, 2014 • Armando Roggio
Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales for online retailers. Some in the ...
-
Platforms & Apps
Yahoo Launches Updated, Competitive Ecommerce Platform
August 14, 2014 • Armando Roggio
With the aim of helping small businesses get started online, build a thriving company, and grow to be a successful enterprise, Yahoo has relaunched its venerable software-as-a-service (SaaS) ecommerce platform,
-
Business
Google’s Domain Registration Service Can Help Small Businesses
August 12, 2014 • Armando Roggio
Only about 45 percent of small businesses have a website. Those businesses without a website aren’t attracting customers online and may be stifling their own growth. In response, the leading ...
-
Business
Could These 5 Technologies Change Ecommerce?
August 11, 2014 • Armando Roggio
Five emerging technologies could change ecommerce in just the next few years, giving shoppers new access to products and the ability to customize some items for their particular needs. Mobile computing,
-
Content Marketing
5 Ecommerce Content Marketing Ideas for August 2014
August 5, 2014 • Armando Roggio
Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month. Content marketing aims to attract customers with useful or entertaining articles, images, and videos.
-
Business
5 Things to Do When Ecommerce Goes Wrong
July 31, 2014 • Armando Roggio
Things will go wrong. It is a fact of life for small and mid-sized ecommerce businesses. But it is not the end of the world, and there are things you ...
-
Business
4 Reasons to Consider Order Management Software
July 25, 2014 • Armando Roggio
Ecommerce and retail order management systems help merchants improve order processing, track inventory, sell in online marketplaces, and much more. Every online retail business — ecommerce or brick-and-click — will have ...
-
Business
An End to Net Neutrality Could Impact Ecommerce
July 23, 2014 • Armando Roggio
An inability to regulate some of the Internet’s most basic infrastructure could, in theory, make it more difficult for small and mid-sized retailers to compete in the near future. A Federal ...
-
Marketing & Advertising
Growth Hacking your Ecommerce Business
July 20, 2014 • Armando Roggio
At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion. Growth hacking is a marketing and business ...
-
Conversion
Google Analytics: How to Set Up Basic Goals
July 16, 2014 • Armando Roggio
Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information may ultimately help businesses earn ...
-
Marketing & Advertising
5 Ways to Grow your Ecommerce Business this Year
July 14, 2014 • Armando Roggio
Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies you can utilize. Business growth can ...