Although many ecommerce merchants consider Amazon to be tough competitor, some online shopkeepers can boost sales and send traffic back to their own site using two of Amazon's ecommerce services.
Selling... Read More »
Zoomify is a simple to use and easy to implement tool that adds an effective zoom-and-pan feature to product images, allowing customers... Read More »
Online communities like Facebook, LinkedIn, and Tangle allow members to join groups, post content, and respond to other's activity. While some marketers have tried to exploit the media, there are... Read More »
While online shopkeepers are experts in their industries, they might not be expert at understanding their payment processing service or its statement, which can include adjustments, interchange charges, service charges,... Read More »
The CSS opacity property lets web designers define how particular page elements will blend, adding both style and emphasis to important page... Read More »
Audacity is an excellent, free, open source audio editor that makes it a snap for ecommerce merchants to develop customer-engaging podcasts for... Read More »
Many online retailers depend on the U.S. Postal Service (USPS) to reliably deliver merchandise to customers, since the service is often less... Read More »
The Nikon D60 is a full-feature DSLR (digital single-lens reflex) camera that will capture great product pictures for any ecommerce site.
The D60 has a very good graphical user interface that... Read More »
An integrated social media marketing strategy can help you and your ecommerce site increase brand visibility, improve customer loyalty, and gain important insights about the markets you serve. And with... Read More »
Ecommerce merchants overwhelming said that search engine optimization (SEO) was an active part of their marketing efforts and that they believed it... Read More »
With the retail market suffering under the weight of a global economic recession, online shopkeepers must take every step to attract more... Read More »
In a brick-and-mortar store, customers can pick up a product, feel its texture, and sense its weight. These sensory inputs have an effect on a shopper's buying decisions. For online... Read More »
Internet analysts comScore reported this month that worldwide unique visitors topped one billion for the first time in December 2008.
“Surpassing one billion... Read More »
How your site looks matters. Even subtle improvements—like using fonts or colors that compliment your theme—can have a positive effect on how... Read More »
Canon's Rebel XSi is a 12.2 megapixel DSLR camera that is both inexpensive and powerful. It features relatively large pixels, a very... Read More »
MailChimp offers a complete email marketing solution that is simple and inexpensive enough for small businesses but powerful enough for fairly large... Read More »
eMarketer, an Internet marketing firm, reported that unique viewers of retail online videos grew 40 percent from October 2007 to October 2008,... Read More »
Online shopkeepers can use good customer-oriented content to improve PageRank and increase sales.
In the world of search engine optimization (SEO), link baiting is the practice of creating web content that... Read More »
Consumers talk. There is nothing you or anyone can do about it. The shoppers who visit your store and purchase your wares will tell their friends and acquaintances about it... Read More »
In December 2008, ProFlowers converted more of its site traffic into customers than any other ecommerce site with at least 500,000 monthly... Read More »
Firebug is a free Mozilla Firefox add on that gives developers a powerful tool to inspect and edit HTML, perfect CSS, or even admire the beautiful code from other websites.... Read More »
Advertising has changed. Companies can no longer simply interrupt consumers with advertising messages and expect them to march off and buy something... Read More »
In 2009, every major carrier in the United States will be raising shipping rates. Profit conscience online shopkeepers, therefore, should take... Read More »
Magento is an open source ecommerce platform designed to empower online merchants and remove barriers in business process and flow. The platform... Read More »
Since 1998 Really Old Records of Natick, Mass. has been offering a selection of "unusual and collectible recordings," taking full advantage of... Read More »
Consumers often judge online stores by visual aesthetics alone, so Internet shopkeepers are wise to use large appealing images, handsome fonts, and occasionally an eye-pleasing curve.
When that curve is added... Read More »
Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet store organized into themes... Read More »
2009 begins in the shadow of global economic recession. The Consumer Confidence Index hovers at 38, a new low in United States,... Read More »
A recent study from SLI Systems asked 319 respondents about the importance of various technologies and tactics in terms of their effect... Read More »
For the first time in years, holiday ecommerce sales fell in 2008 as online shoppers, apparently worried about the global economy and... Read More »