Armando Roggio

Articles by: Armando Roggio

Armando Roggio

Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.

Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.

His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.

Design & Development
How to Install WordPress, WooCommerce on Amazon Web Services

April 27, 2015 • Armando Roggio

WooCommerce, a powerful ecommerce plugin for WordPress, can be a good foundation for an online store. What’s more, when you run that site on Amazon Web Services, you can have ...
Business
How to Build a Trustworthy Ecommerce Brand

April 22, 2015 • Armando Roggio

When customers trust your business and recognize your brand they will often make repeat purchases, pay a slight premium for your products and tell others about your store. To encourage ...
Marketing & Advertising
4 Ways to Use Social Proof on an Ecommerce Site

April 19, 2015 • Armando Roggio

Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they ...
Marketing & Advertising
2015 Black Friday, Cyber Monday Ecommerce Planning Guide

April 15, 2015 • Armando Roggio

November 27 and 30, 2015 may be two of the most important days of the year for ecommerce, and now is not too soon to start planning. In fact, your ...
Marketing & Advertising
4 Customer Service Lessons from a Big Sale

April 10, 2015 • Armando Roggio

Spending hours at a brick-and-click retailer’s “big sale” offered some important reminders about retail customer experiences. These reminders — like showrooming, price, easily offended folks and customer relationships — make ...
Marketing & Advertising
7 Tips for Content Marketing Success, for Ecommerce

April 8, 2015 • Armando Roggio

Content marketing may help businesses both increase site traffic and boost actual sales, but it can also be expensive, hard to execute, slow, and somewhat difficult to measure. Fortunately there ...
Product Pages
7 Product Detail Page Differentiators for 2015

April 6, 2015 • Armando Roggio

Product videos, user content, and customer service options are among the features that leading online retailers are using to differentiate product detail pages and, possibly, boost sales. Good product detail pages ...
Business
Leading Brick-and-click Retailers Winning in Mobile

March 30, 2015 • Armando Roggio

Large multichannel retailers are using mobile commerce and mobile apps for in-store sales. Although trend-tracking firm comScore recently ranked Amazon and Ebay as the top two mobile-savvy sellers, there is ...
Content Marketing
5 Content Marketing Ideas for April 2015

March 26, 2015 • Armando Roggio

April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have five compelling ideas for ecommerce ...
Business
6 Global, Online Shopping Trends that Could Impact Your Business

March 23, 2015 • Armando Roggio

Personalization, videos on product detail pages, and content marketing are among six important online shopping trends that are impacting ecommerce business practices, according to a new study. iVentures Consulting, a management ...
Marketing & Advertising
8 Ways a Marketing Agency Can Help an Ecommerce Business

March 19, 2015 • Armando Roggio

A good marketing agency may be able to help ecommerce businesses grow more quickly and alleviate stress for the entrepreneurs who own those businesses. Almost every business owner wants his or ...
Marketing & Advertising
How to Measure Content Marketing

March 16, 2015 • Armando Roggio

Content marketing may be one of the most effective ways for small and mid-sized businesses to attract and retain customers in 2015. Or it may not be. Nineteenth century American merchant ...
Product Pages
Inspiring Ecommerce Product Descriptions to Learn From

March 13, 2015 • Armando Roggio

Product descriptions are vital for ecommerce success. So when you see a great one take note, learn from it, and try to improve your own product detail pages. In a recent ...
Conversion
Ecommerce Personalization Similar to Dating

March 10, 2015 • Armando Roggio

There is a good analogy between marketing for long-term, loyal ecommerce customers and dating someone you hope to one day marry. Marketers who think about building customer relationships the same ...
Business
Competing on Customer Experience

March 5, 2015 • Armando Roggio

Ecommerce merchants seeking to acquire and retain customers will compete to provide exceptional customer experiences that may make price and even product quality less relevant, according to a new survey. Some 53
Business
7 Surprises When Adding Clicks to Bricks

March 3, 2015 • Armando Roggio

Adding an online store may help traditional retailers increase sales and, ultimately, grow and improve. But transitioning from brick and mortar to brick and click will not be without problems. There ...
Content Marketing
5 Content Marketing Ideas for March 2015

March 1, 2015 • Armando Roggio

The month of March has plenty of opportunities for content marketers to create topical and useful content that might ultimately attract new customers and additional sales. Content marketing is the act ...
Business
How to Combat a Shiny New Competitor

February 25, 2015 • Armando Roggio

Relative to leasing retail space, buying shelves, and investing in a store full of inventory, ecommerce offers a low barrier to entry. In fact, just about any entrepreneur with a ...
Conversion
4 Customers an Ecommerce Retailer Must Serve

February 23, 2015 • Armando Roggio

Classifying a shopper’s personality and preferences may make it easier to provide good customer service and, ultimately, sell more. Retail ecommerce businesses serve a variety of customers with different needs, wants,
Email & Text Marketing
Without Email Marketing, You’re Probably Losing Sales

February 16, 2015 • Armando Roggio

When you send a well-done email-marketing message, it is like stepping on the gas pedal in a sports car. Things just start to go. In fact, of all of the ways ...
Marketing & Advertising
4 Content Lessons from Leading Blogs, for 2015

February 12, 2015 • Armando Roggio

Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting, useful, or entertaining articles, images,
Conversion
3 Common Problems with A/B Testing, for Ecommerce

February 9, 2015 • Armando Roggio

Testing is fundamental to proper conversion rate optimization. Done well, an A/B test can help ecommerce marketers identify the best landing page design, which form of navigation works best, or ...
Business
When Ecommerce Warms Your Heart

February 6, 2015 • Armando Roggio

Young Leo Forrest’s story is both very sad and heartwarming. It is the sort of tale that moves you to want to help, to do what you can to make ...
Business
To Start an Ecommerce Business, Solve Problems

February 4, 2015 • Armando Roggio

There is a mantra of sorts in entrepreneurial circles that says “don’t simply start a business, solve a problem.” If you solve someone’s problem and create a must-have product or ...
Conversion
Google Analytics Adds Basic Cohort Analysis

February 1, 2015 • Armando Roggio

Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing ...
Content Marketing
5 Content Marketing Ideas for February 2015

January 28, 2015 • Armando Roggio

In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes. Content marketing is essentially ...
Staffing
How to Hire an Ecommerce Consultant in 2015

January 26, 2015 • Armando Roggio

An ecommerce consultant can bring insights, information, and expertise that a small or mid-sized retail business doesn’t have. But hiring an ecommerce consultant can be relatively expensive, so you’ll want ...
Business
14 Questions Before You Launch an Ecommerce Site

January 23, 2015 • Armando Roggio

An Australian entrepreneur recently earned more than $20,000 in online sales in just four days, only to stop taking orders and sell the business. Ultimately, the shop made money, but ...
Marketing & Advertising
2015 Ecommerce Marketing Checklist

January 20, 2015 • Armando Roggio

In “2014 Ecommerce Marketing Checklist,” I addressed 10 marketing strategies that could help an ecommerce business. If business owners wanted sales to be flat year over year, however, and if ...
Email & Text Marketing
12 Email-marketing Twitter Feeds to Follow in 2015

January 15, 2015 • Armando Roggio

Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the most from an email-marketing campaign ...