Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Content Marketing
5 Content Marketing Ideas for November 2015
October 27, 2015 • Armando Roggio
National holidays, a James Bond movie, creative writing, and cancer prevention might all be topics for your content marketing this November. Content marketing seeks to attract, engage, and retain customers by ...
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Marketing & Advertising
5 Essential Content Marketing Skills for Ecommerce Merchants
October 25, 2015 • Armando Roggio
Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too. At bottom, content marketing is about attracting,
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Business
3 Holiday KPIs for Your Ecommerce Store
October 22, 2015 • Armando Roggio
Three tried-and-true key performance indicators may help online stores focus on what matters most during the busy, high-volume Christmas shopping season. “Really there are three things a retailer has to do,” said ...
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Design & Development
3 Ways to Use ‘Haul’ Videos in Ecommerce Marketing
October 18, 2015 • Armando Roggio
According to Google, about 40 percent of shoppers who watch “haul” videos — which are a sort of show-and-tell for shoppers — will go to a store’s website or physical ...
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Design & Development
4 Ways to Improve Ecommerce Security for the Holidays
October 13, 2015 • Armando Roggio
Site security is an important part of running an online retail business. Before the holiday shopping season arrives and your online store experiences increased traffic, it is important to check ...
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Marketing & Advertising
Content Marketing for Mobile Moments
October 9, 2015 • Armando Roggio
In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may be a powerful way to ...
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Business
5 Tips for Starting an Ecommerce Business
October 7, 2015 • Armando Roggio
Online retail sales are growing fast and creating significant opportunities for entrepreneurs. In fact, there may already be as many as 650,000 online stores earning more than $1,000 each month.
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Shipping & Fulfillment
The (Many) Benefits of Offering Free Shipping
October 1, 2015 • Armando Roggio
Free shipping is a competitive necessity for some online retailers. While there are certainly costs associated with free shipping, there are also some reasons to feel good about offering it. When ...
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Shipping & Fulfillment
USPS Regional Rate Shipping Saves Money
September 30, 2015 • Armando Roggio
The United States Postal Service’s Priority Mail Regional Rate shipping can save ecommerce businesses money and deliver orders somewhat more quickly than similar services. First introduced in 2011, USPS Priority ...
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Content Marketing
5 Content Marketing Ideas for October 2015
September 27, 2015 • Armando Roggio
Halloween costume suggestions, list-based articles, content roundups, how-to videos, and even product tips and tricks will all make for good, useful content in October 2015. Content marketing — which relies on ...
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Marketing & Advertising
4 Predictions for 2015 Holiday Shopping Season
September 23, 2015 • Armando Roggio
Earlier shopping, ecommerce sales growth, improved email marketing, and mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which lasts from the end of ...
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Marketing & Advertising
4 Tips for Small-business Retail Marketing for 2016
September 16, 2015 • Armando Roggio
Given limited information, time, and money, small retail business owners and marketers must decide which ad formats and promotions merit investment. Their growth depends on making good choices. But what ...
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Conversion
The Case for Registering Online Shoppers
September 11, 2015 • Armando Roggio
With the addition of one unobtrusive form field, online retailers may provide shoppers with a better ecommerce experience and possibly earn loyal customers. Unfortunately, to enjoy this additional ecommerce success,
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Marketing & Advertising
4 Tips for a Successful Holiday Pop-up Shop
September 9, 2015 • Armando Roggio
Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow. The pop-up retail trend is not particularly new. In the ...
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Email & Text Marketing
Plan Cyber Monday 2015 Email Now
September 3, 2015 • Armando Roggio
On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute Cyber Monday email planned Sunday ...
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Design & Development
3 Google Sheets Functions to Track Competitors, More
September 1, 2015 • Armando Roggio
Google Sheets can monitor competitors’ prices, capture news headlines, and devour data from websites, CSV files, and more. The tool helps small business owners and marketers gain a competitive advantage. Google ...
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Content Marketing
5 Content Marketing Ideas for September 2015
August 27, 2015 • Armando Roggio
In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the process of creating, publishing,
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Email & Text Marketing
Learn to Design Responsive Email Templates this Weekend
August 25, 2015 • Armando Roggio
With some experience in HTML and CSS, you can learn to design your own responsive email templates in just about a weekend. With your fresh new skills, take control over how your email marketing messages look on nearly any device.
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Marketing & Advertising
Content Marketing: Let Hemingway Help
August 19, 2015 • Armando Roggio
Online retail marketing requires a steady flow of written content. Entrepreneurs and small-business marketers must write product descriptions, blog posts, email offers, and social media updates to be competitive. One way to ...
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Design & Development
Apple.com Redesign Pushes Ecommerce Site Trends
August 14, 2015 • Armando Roggio
Apple’s August 2015 website redesign emphasizes visual communication and advances several site design trends. Large photographs, meaningful graphics, and useful video abound. When Apple.com relaunched on August 6, 2015, many ...
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Email & Text Marketing
6 After-order Emails to Boost Ecommerce Sales
August 12, 2015 • Armando Roggio
When online retailers use email to market to loyal customers, those stores are applying one of their most effective marketing tools to some of their richest sales prospects. Repeat customers are ...
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Marketing & Advertising
5 Storytelling Mistakes That Content Marketers Must Avoid
August 6, 2015 • Armando Roggio
Content marketing has the potential to engage shoppers and develop loyal, repeat customers. But when marketers tell misleading stories or waste someone’s time there may be a negative impact on business too. Some marketers believe
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Conversion
A Great Number of Products Requires Great Search
August 4, 2015 • Armando Roggio
As an online store’s product catalog grows it becomes increasingly important to provide site visitors with a robust and feature-rich search solution to help them find just the right product ...
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Content Marketing
5 Content Marketing Ideas for August 2015
July 30, 2015 • Armando Roggio
Your August content marketing could be a blend of real-life seriousness, product promotion, food, listicles, and drones. Content marketing is durable stuff. The useful or entertaining articles, images, and videos
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Design & Development
Monitor Competitor Prices with Python and Scrapy
July 29, 2015 • Armando Roggio
Monitoring competitors’ prices and product lineups can help online retailers win pricing battles; optimize sales and special offers; and track product trends over time. For many small ecommerce businesses, however, keeping tabs on the competition is a painful, manual process.
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Marketing & Advertising
Launching a New Ecommerce Product? Research Marketing Options (Carefully)
July 24, 2015 • Armando Roggio
New product introductions require a blend of creativity and number crunching. Do it well and your online business will generate sales and profits; do it poorly and you could be wasting money on underperforming ads. Online retailers offering unique
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Business
Shoppers Turn to Small Online Retailers for Unique, Hard-to-find Items
July 22, 2015 • Armando Roggio
When online shoppers cannot find niche products at big box stores or large ecommerce shops, they seek out small Internet retailers. Online stores like Amazon and Walmart carry thousands of products. These and similar massive online retailers
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Conversion
7 Ways To Improve Ecommerce Category Filters
July 17, 2015 • Armando Roggio
Filtered navigation, which narrows search results or listings on a product category page, may help online shoppers quickly find or discover products, improving the shopping experience for
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Content Marketing
Your Content Marketing Is a Joke (Or It Should Be)
July 14, 2015 • Armando Roggio
Content marketing helps many companies attract new customers, build lasting relationships with existing customers, and sell more. If your company is using content, but not
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Photography & Video
Online Retailer’s Guide to Photo Copyrights
July 10, 2015 • Armando Roggio
Using product or lifestyle images on an ecommerce site without permission from the photograph’s creator or copyright holder is a crime that — in the United States — carries up to $150,000 penalty. So the next time you’re tempted
Time-Sensitive Offers in Google Ads
USPS Losses Threaten Ecommerce Shipping
New Ecommerce Tools: March 11, 2026
The AI Attribution Blind Spot
Studies Reveal AI Citation Clues
Why OpenAI Acquired Promptfoo
SEO for AI, Low Traffic, No Clicks