Armando Roggio

Articles by: Armando Roggio

Armando Roggio

Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.

Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.

His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.

Email & Text Marketing
6 Triggered Email Strategies for Ecommerce

January 13, 2015 • Armando Roggio

Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers. Not every email message, however,
Inventory
5 Tips for Buying Retail Inventory, for Ecommerce

January 11, 2015 • Armando Roggio

Smart wholesale buying can lead to ecommerce success and good profits. But the act of buying products to sell on an ecommerce site can be more of a challenge than ...
Design & Development
Ecommerce Lessons from the Wish Shopping App

January 7, 2015 • Armando Roggio

The Wish shopping app connects shoppers in the United States and Europe with primarily Chinese wholesalers and retailers that sell at steep discounts. The app’s functions, features, and popularity may ...
Content Marketing
5 Content Marketing Ideas for January 2015

January 4, 2015 • Armando Roggio

In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers. Content marketing is the art and science, if you will, of ...
Business
2 Ecommerce Blunders to Avoid in 2015

December 29, 2014 • Armando Roggio

Businesses ultimately fail when liabilities exceed assets — when the company doesn’t have enough money to pay its bills and keep operating. While there are many reasons or ways that ...
Schools & Resources
6 Ecommerce Design Trends for 2015

December 23, 2014 • Armando Roggio

In 2015, responsive, mobile-friendly ecommerce websites will stop being a competitive advantage and start to become a necessity for doing business online. This change will also impact how online retail ...
Marketing & Advertising
4 Content Marketing Trends in 2015, for Ecommerce

December 17, 2014 • Armando Roggio

In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content to boost sales or collect ...
Business
How to Measure 2014 Holiday Ecommerce Marketing

December 15, 2014 • Armando Roggio

U.S. online retail sales generally grew throughout 2014. And many Internet merchants have enjoyed increased holiday sales so far. Nonetheless, smart businesses always look for ways to improve, and knowing ...
Marketing & Advertising
Christmas-is-almost-here Ecommerce Marketing Plan 2014

December 10, 2014 • Armando Roggio

This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers can use to boost sales. Black ...
Conversion
3 Steps to Resolving Customer Complaints in 2015

December 2, 2014 • Armando Roggio

Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints. As this article is being written, many online retailers are experiencing heavy Christmas ...
Business
Thanksgiving Day Online Sales Leap 14.3 Percent in 2014

December 1, 2014 • Armando Roggio

Even while the traditional Thanksgiving turkey and stuffing lay still warm on the table, Christmas shoppers were on tablets and desktop computers making purchases, boosting U.S. online sales some 14.3
Content Marketing
5 Content Marketing Ideas for December 2014

November 28, 2014 • Armando Roggio

Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014. Content marketing is the art and science, if you will, of creating,
Business
IBM Shows Off Analytics, Makes Holiday Predictions

November 24, 2014 • Armando Roggio

Mobile commerce will boom this holiday season, email will work better, and IBM intends to prove it with real-time online shopping trends data free to anyone. IBM’s ExperienceOne Benchmark Live online ...
Conversion
6 Holiday Online Shopping Trends to Watch in 2014

November 18, 2014 • Armando Roggio

Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers make better marketing decisions and,
Email & Text Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit

November 13, 2014 • Armando Roggio

Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
Conversion
Procrastinator’s Guide to 2014 Holiday Ecommerce Sales

November 11, 2014 • Armando Roggio

Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some hope of boosting Christmas-related sales ...
Business
8 Reasons Why Ecommerce Businesses Fail

November 7, 2014 • Armando Roggio

Starting an ecommerce business can be fast, relatively easy, and not very expensive. But with something like an 80-percent failure rate, creating a successful online business is more challenging than ...
Platforms & Apps
Ecommerce SaaS Platforms Easy to Launch, Sophisticated

November 5, 2014 • Armando Roggio

Software-as-a-service platforms offer a nearly complete foundation for operating an online store, be it a business-to-consumer retailer or a business-to-business seller. It’s never been easier to launch a sophisticated, effective ...
Business
6 Ways Ecommerce Is Like American Football

November 3, 2014 • Armando Roggio

Starting and operating an ecommerce business can be a little daunting. What will you sell? How will you sell it? How will you market? Which tax laws apply? It is ...
Content Marketing
5 Content Marketing Ideas for November 2014

October 29, 2014 • Armando Roggio

Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and sales long term. Content marketing is ...
Shipping & Fulfillment
Same-day Delivery by Ecommerce SMBs Viable?

October 27, 2014 • Armando Roggio

Same-day delivery has the potential to become a significant retail differentiator, potentially raising the ecommerce industry’s barrier for entry, making it harder for new, relatively small ecommerce businesses to start ...
Marketing & Advertising
Creating a Facebook Sweepstakes for Ecommerce Shoppers

October 23, 2014 • Armando Roggio

Contest marketing is a powerful tool for engaging customers and prospects, collecting valuable preference data, and boosting ecommerce sales. What’s more, thanks to easy-to-use applications, creating an online sweepstakes takes ...
Design & Development
3 Ways to Integrate an Ecommerce Store with Almost Anything

October 21, 2014 • Armando Roggio

Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and marketers find success. There has been ...
Marketing & Advertising
3 Tips for Creating Ecommerce Marketing Budgets

October 19, 2014 • Armando Roggio

The fall is when many ecommerce companies, large and small, create marketing budgets for the upcoming year. Unless a business has nearly unlimited funds, this process often requires making hard ...
Email & Text Marketing
Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns

October 15, 2014 • Armando Roggio

Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase sales, which in turn will ...
Business
Rendering Authentic Ecommerce Shopping Experiences

October 13, 2014 • Armando Roggio

One of the keys to ecommerce marketing success may be as simple as “rendering authentic” online shopping experiences that make customers happy to buy. “The best way to generate demand for ...
Conversion
Selling to Hawaii, Alaska Helps Learn International Ecommerce

October 10, 2014 • Armando Roggio

Selling to consumers in Alaska and Hawaii can teach small and mid-sized online retailers valuable lessons that could apply to international ecommerce and can offer valuable new markets in their ...
Amazon & Marketplaces
Is Amazon Planning a Shipping Revolution?

October 2, 2014 • Armando Roggio

Amazon is rapidly adding new fulfillment centers, sorting packages for carriers, and even delivering some orders directly to customers. Could these initiatives hint at a revolution in ecommerce shipping? The answer ...
Content Marketing
5 Ecommerce Content Marketing Ideas for October 2014

September 30, 2014 • Armando Roggio

Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014. Content marketing describes the creation, publication, and ...
Business
When a Big Ecommerce Order Is Really a Scam

September 29, 2014 • Armando Roggio

The email inquiry seems honest enough. A customer wants to place an order; perhaps she is even going to place a large order and wants to know if she can ...