Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Conversion
3 Steps to Resolving Customer Complaints in 2015
December 2, 2014 • Armando Roggio
Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints. As this article is being written, many online retailers are experiencing heavy Christmas ...
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Business
Thanksgiving Day Online Sales Leap 14.3 Percent in 2014
December 1, 2014 • Armando Roggio
Even while the traditional Thanksgiving turkey and stuffing lay still warm on the table, Christmas shoppers were on tablets and desktop computers making purchases, boosting U.S. online sales some 14.3
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Content Marketing
5 Content Marketing Ideas for December 2014
November 28, 2014 • Armando Roggio
Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014. Content marketing is the art and science, if you will, of creating,
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Business
IBM Shows Off Analytics, Makes Holiday Predictions
November 24, 2014 • Armando Roggio
Mobile commerce will boom this holiday season, email will work better, and IBM intends to prove it with real-time online shopping trends data free to anyone. IBM’s ExperienceOne Benchmark Live online ...
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Conversion
6 Holiday Online Shopping Trends to Watch in 2014
November 18, 2014 • Armando Roggio
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers make better marketing decisions and,
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Email & Text Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit
November 13, 2014 • Armando Roggio
Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
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Conversion
Procrastinator’s Guide to 2014 Holiday Ecommerce Sales
November 11, 2014 • Armando Roggio
Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some hope of boosting Christmas-related sales ...
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Business
8 Reasons Why Ecommerce Businesses Fail
November 7, 2014 • Armando Roggio
Starting an ecommerce business can be fast, relatively easy, and not very expensive. But with something like an 80-percent failure rate, creating a successful online business is more challenging than ...
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Platforms & Apps
Ecommerce SaaS Platforms Easy to Launch, Sophisticated
November 5, 2014 • Armando Roggio
Software-as-a-service platforms offer a nearly complete foundation for operating an online store, be it a business-to-consumer retailer or a business-to-business seller. It’s never been easier to launch a sophisticated, effective ...
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Business
6 Ways Ecommerce Is Like American Football
November 3, 2014 • Armando Roggio
Starting and operating an ecommerce business can be a little daunting. What will you sell? How will you sell it? How will you market? Which tax laws apply? It is ...
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Content Marketing
5 Content Marketing Ideas for November 2014
October 29, 2014 • Armando Roggio
Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and sales long term. Content marketing is ...
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Shipping & Fulfillment
Same-day Delivery by Ecommerce SMBs Viable?
October 27, 2014 • Armando Roggio
Same-day delivery has the potential to become a significant retail differentiator, potentially raising the ecommerce industry’s barrier for entry, making it harder for new, relatively small ecommerce businesses to start ...
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Marketing & Advertising
Creating a Facebook Sweepstakes for Ecommerce Shoppers
October 23, 2014 • Armando Roggio
Contest marketing is a powerful tool for engaging customers and prospects, collecting valuable preference data, and boosting ecommerce sales. What’s more, thanks to easy-to-use applications, creating an online sweepstakes takes ...
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Design & Development
3 Ways to Integrate an Ecommerce Store with Almost Anything
October 21, 2014 • Armando Roggio
Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and marketers find success. There has been ...
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Marketing & Advertising
3 Tips for Creating Ecommerce Marketing Budgets
October 19, 2014 • Armando Roggio
The fall is when many ecommerce companies, large and small, create marketing budgets for the upcoming year. Unless a business has nearly unlimited funds, this process often requires making hard ...
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Email & Text Marketing
Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns
October 15, 2014 • Armando Roggio
Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase sales, which in turn will ...
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Business
Rendering Authentic Ecommerce Shopping Experiences
October 13, 2014 • Armando Roggio
One of the keys to ecommerce marketing success may be as simple as “rendering authentic” online shopping experiences that make customers happy to buy. “The best way to generate demand for ...
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Conversion
Selling to Hawaii, Alaska Helps Learn International Ecommerce
October 10, 2014 • Armando Roggio
Selling to consumers in Alaska and Hawaii can teach small and mid-sized online retailers valuable lessons that could apply to international ecommerce and can offer valuable new markets in their ...
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Amazon & Marketplaces
Is Amazon Planning a Shipping Revolution?
October 2, 2014 • Armando Roggio
Amazon is rapidly adding new fulfillment centers, sorting packages for carriers, and even delivering some orders directly to customers. Could these initiatives hint at a revolution in ecommerce shipping? The answer ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for October 2014
September 30, 2014 • Armando Roggio
Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014. Content marketing describes the creation, publication, and ...
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Business
When a Big Ecommerce Order Is Really a Scam
September 29, 2014 • Armando Roggio
The email inquiry seems honest enough. A customer wants to place an order; perhaps she is even going to place a large order and wants to know if she can ...
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Conversion
7 Little Things to Improve an Ecommerce Business
September 24, 2014 • Armando Roggio
Sometime a small thing, like sending a thank you card or carefully choosing which related products to feature on a product detail page, can have a positive impact on an ...
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Marketing & Advertising
Buffer Can Help Boost Social Engagement
September 18, 2014 • Armando Roggio
Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+ pages, and App.net. The service’s $10
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Marketing & Advertising
5 Ways to Increase Black Friday, Cyber Monday Sales in 2014
September 15, 2014 • Armando Roggio
Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014. Last year, Black Friday and Cyber ...
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Conversion
Google Analytics Benchmarking Reports Return
September 12, 2014 • Armando Roggio
After more than three years, Google Analytics is bringing back its popular Benchmarking reports. This returning Google Analytics feature will allow business owners to compare site traffic and engagement to industry ...
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Marketing & Advertising
Marketing’s 2 Most Important Tasks
September 10, 2014 • Armando Roggio
The modern marketing department — particularly at small and mid-sized businesses — has two vital and distinct tasks. The first is to provide business and market intelligence to support decision ...
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Conversion
Using Google’s In-page Analytics, for Link Performance
September 8, 2014 • Armando Roggio
Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with the content. The report shows a ...
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Marketing & Advertising
Ecommerce Marketer: Part Hacker, Part Engineer, Part Creative
September 4, 2014 • Armando Roggio
Marketing, the act of communicating value to prospective customers, has changed significantly in the past few years, impacting not just how businesses must promote products or services, but the kind ...
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Marketing & Advertising
2014 Holiday Ecommerce Marketing Checklist
September 3, 2014 • Armando Roggio
The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand. A survey of businesses using Experian merchant services found ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for September 2014
September 1, 2014 • Armando Roggio
Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and build lasting customer relationships. Content marketing ...
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