Armando Roggio

Articles by: Armando Roggio

Armando Roggio

Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.

Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.

His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.

Conversion
Using Ecommerce Text Messages in 2014

August 26, 2014 • Armando Roggio

Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers may be more likely to ...
Social Media
Using Pinterest to Distribute Instructional Content

August 21, 2014 • Armando Roggio

Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales. To understand why Pinterest may be a good way to ...
Business
4 Predictions for the 2014 Holiday Shopping Season

August 20, 2014 • Armando Roggio

Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and mid-sized online retailers look forward ...
Photography & Video
3 Ways to Make Ecommerce Product Videos More Effective

August 17, 2014 • Armando Roggio

Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales for online retailers. Some in the ...
Platforms & Apps
Yahoo Launches Updated, Competitive Ecommerce Platform

August 14, 2014 • Armando Roggio

With the aim of helping small businesses get started online, build a thriving company, and grow to be a successful enterprise, Yahoo has relaunched its venerable software-as-a-service (SaaS) ecommerce platform,
Business
Google’s Domain Registration Service Can Help Small Businesses

August 12, 2014 • Armando Roggio

Only about 45 percent of small businesses have a website. Those businesses without a website aren’t attracting customers online and may be stifling their own growth. In response, the leading ...
Business
Could These 5 Technologies Change Ecommerce?

August 11, 2014 • Armando Roggio

Five emerging technologies could change ecommerce in just the next few years, giving shoppers new access to products and the ability to customize some items for their particular needs. Mobile computing,
Content Marketing
5 Ecommerce Content Marketing Ideas for August 2014

August 5, 2014 • Armando Roggio

Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month. Content marketing aims to attract customers with useful or entertaining articles, images, and videos.
Business
5 Things to Do When Ecommerce Goes Wrong

July 31, 2014 • Armando Roggio

Things will go wrong. It is a fact of life for small and mid-sized ecommerce businesses. But it is not the end of the world, and there are things you ...
Business
4 Reasons to Consider Order Management Software

July 25, 2014 • Armando Roggio

Ecommerce and retail order management systems help merchants improve order processing, track inventory, sell in online marketplaces, and much more. Every online retail business — ecommerce or brick-and-click — will have ...
Business
An End to Net Neutrality Could Impact Ecommerce

July 23, 2014 • Armando Roggio

An inability to regulate some of the Internet’s most basic infrastructure could, in theory, make it more difficult for small and mid-sized retailers to compete in the near future. A Federal ...
Marketing & Advertising
Growth Hacking your Ecommerce Business

July 20, 2014 • Armando Roggio

At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion. Growth hacking is a marketing and business ...
Conversion
Google Analytics: How to Set Up Basic Goals

July 16, 2014 • Armando Roggio

Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information may ultimately help businesses earn ...
Marketing & Advertising
5 Ways to Grow your Ecommerce Business this Year

July 14, 2014 • Armando Roggio

Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies you can utilize. Business growth can ...
Marketing & Advertising
Ecommerce Coupon Marketing for 2014

July 9, 2014 • Armando Roggio

Retail coupons can help merchants acquire new customers, encourage regular customers to buy more, and increase average order size. But like all forms of marketing and promotion, not all coupon ...
Analytics & Data
Google Analytics: Using Views and Filters, to Understand Visitors

July 3, 2014 • Armando Roggio

Google Analytics reporting views offer different ways to look at the website or application traffic data, which may help online business owners and marketers better understand how to attract, retain,
Content Marketing
5 Ecommerce Content Marketing Ideas for July 2014

July 1, 2014 • Armando Roggio

Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing. In a way, content marketing comes right out of ...
Email & Text Marketing
Comparing 5 Ecommerce Email Subject Lines from June 2014

June 25, 2014 • Armando Roggio

Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and positive impact on ecommerce sales ...
Technical SEO
Use Google Analytics Site Speed to Identify Performance Problems

June 23, 2014 • Armando Roggio

Google Analytics offers several powerful reports that can help businesses monitor how quickly web pages are loading and identify what factors may be causing poor performance. How quickly a website loads ...
Design & Development
How to Install Google Analytics on WordPress

June 19, 2014 • Armando Roggio

Google Analytics is a freemium software service that helps websites monitor traffic and identify trends in site visitor behavior that could, ultimately, impact marketing, conversions, revenue, and profits. WordPress is the ...
Shipping & Fulfillment
4 Ways Same-day Delivery Will Transform Retailers

June 17, 2014 • Armando Roggio

Amazon and Google are expanding same-day delivery services in major cities. These offerings and similar same-day delivery services from other companies could transform retailers online and off, potentially broadening the ...
Product Pages
Recipe for Responsive Ecommerce Product Pages in 2014

June 12, 2014 • Armando Roggio

Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly for product pages, may lead ...
Marketing & Advertising
3 Marketing Tips for Niche, Membership Ecommerce Sites

June 11, 2014 • Armando Roggio

Sites like MyHabit, One Kings Lane, GovX, and 3point5 use product selection, exclusivity, and good prices to build an audience of loyal, repeat customers. Applying these simple tactics, nearly any ...
Business
Manufacturers Find Reasons to Sell Online, Survey Says

June 10, 2014 • Armando Roggio

Manufacturers that make and sell products under their own brand or brands may see increased revenue and deeper customer engagement when they sell directly to consumers online, but competing with ...
Design & Development
Amazon Web Services May Help Ecommerce Businesses Scale

June 5, 2014 • Armando Roggio

Amazon Web Services is a cloud computing platform that could help online retailers store data, speed up websites, or better understand large volumes of customer data. In a May 2014, Gartner ...
Design & Development
3 Mobile App Ecommerce Strategies for 2014

June 3, 2014 • Armando Roggio

Online retailers that recognize the importance of a mobile app strategy may be struggling to decide how to get an app working and what that app should do. Mobile marketing and ...
Content Marketing
5 Ecommerce Content Marketing Ideas for June 2014

June 2, 2014 • Armando Roggio

Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond. Content marketing is the practice of ...
Conversion
Yahoo Introduces Live Store Badges to Help Build Trust

May 30, 2014 • Armando Roggio

Yahoo announced a new Live Store badge program on May 28, 2014, aimed at helping ecommerce merchants “showcase their achievements, inspire shopper confidence, and promote their most popular products with ...
Conversion
4 Tips for Better Ecommerce Product Videos in 2014

May 28, 2014 • Armando Roggio

There are many reasons to use product videos in 2014, not the least of which is the possibility of significantly better conversion rates, sales, and profits. But just like any ...
Marketing & Advertising
4 Reasons Ecommerce Videos Make Sense in 2014

May 26, 2014 • Armando Roggio

Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and ...