Category

Local Business

  • Local Business

    3 Ways Showrooming Could Affect Ecommerce

    July 30, 2013 •

    New survey data about “showrooming” may reveal weaknesses or trends that could have important implications for online or multi-channel retailers in at least three areas: product prices, product information, and customer service. About 43 percent of Internet-using American adults have “...

  • Local Business

    Ecommerce and Brick-and-mortar Retail Converge

    July 24, 2013 •

    While there may still be plenty of room for pure-play ecommerce businesses, retailers with physical stores should look to expand online as consumers stop seeing a distinction between shopping online and in a store. Increasingly, physical retail outlets are being transformed into a sort ...

  • Local Business

    How to Sell Online if You Already Have a Physical Store

    June 14, 2013 •

    Small brick-and-mortar retailers can find new customers, experiment with new products, and generally grow their business when they start selling online. For established retailers, the first steps toward ecommerce often begin with product preparation, software selection and integration, ...

  • Local Business

    SEO: Can Local Searchers Find Your Stores?

    August 3, 2012 •

    Online location pages of physical stores should provide much more information than just the physical address of a store close to the individual user. Many consumers already know where a store is, based on their everyday routines. What they don’t know and are seeking are the hours, holid...

  • Local Business

    Showrooming Challenges Brick-and-Mortar Retailers

    July 25, 2012 •

    Last December, at the height of the Christmas shopping season, Amazon aggressively promoted its price-checking mobile phone application by giving shoppers five percent off items on Amazon that they scanned while in brick-and-mortar stores. The application, which compares store prices wi...

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