Local Business
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Local Business
3 Ways Showrooming Could Affect Ecommerce
July 30, 2013 • Armando Roggio
New survey data about “showrooming” may reveal weaknesses or trends that could have important implications for online or multi-channel retailers in at least three areas: product prices, product information, and customer service. About 43 percent of Internet-using American adults have “...
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Local Business
Ecommerce and Brick-and-mortar Retail Converge
July 24, 2013 • Armando Roggio
While there may still be plenty of room for pure-play ecommerce businesses, retailers with physical stores should look to expand online as consumers stop seeing a distinction between shopping online and in a store. Increasingly, physical retail outlets are being transformed into a sort ...
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Local Business
How to Sell Online if You Already Have a Physical Store
June 14, 2013 • Armando Roggio
Small brick-and-mortar retailers can find new customers, experiment with new products, and generally grow their business when they start selling online. For established retailers, the first steps toward ecommerce often begin with product preparation, software selection and integration, ...
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Local Business
SEO: Can Local Searchers Find Your Stores?
August 3, 2012 • Jill Kocher Brown
Online location pages of physical stores should provide much more information than just the physical address of a store close to the individual user. Many consumers already know where a store is, based on their everyday routines. What they don’t know and are seeking are the hours, holid...
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Local Business
Showrooming Challenges Brick-and-Mortar Retailers
July 25, 2012 • Marcia Kaplan
Last December, at the height of the Christmas shopping season, Amazon aggressively promoted its price-checking mobile phone application by giving shoppers five percent off items on Amazon that they scanned while in brick-and-mortar stores. The application, which compares store prices wi...
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