Category

Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

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  • Business

    Quick Query: Wholesale Index's Justin Prescott

    February 4, 2008 •

    

Justin Prescott is the marketing manager for JP Communications, Inc, an Internet marketing and advertising company that publishes vertical search engines and directories, and it recently launched its Top Ten Wholesale Index site as a free tool for ecommerce managers to use in forecast...

  • Business

    Online Merchant Caters To Serious Musicians

    January 30, 2008 •

    Andy Rothstein has been playing electric guitars for more than 30 years. However, he had a problem that lead to an idea. The problem was that guitars did not sound as well as they should. The idea was Rothstein Guitars and its website, Guitar-mod.com, which Rothstein runs with his wife...

  • Business

    Lessons Learned: Priceshoppe.com CEO

    January 30, 2008 •

    “Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we’ve asked Frank Dappah, the CEO of Priceshoppe.com, a Charlotte, N.C.-based retailer of consumer electronics, movies, games and music. Pri...

  • Business

    SilverDock CEO And Founder Raj Gajwani

    January 25, 2008 •

    Gajwani and Pat Callahan talk about the benefits of online video for ecommerce.

  • Business

    Quick Query: Miva Merchant EVP Rick Wilson

    January 23, 2008 •

    Miva Merchant is a pioneering shopping cart. First launched in 1995, it rose, and then fell, with the dot-com boom and bust. Findwhat.com, a publicly traded company, purchased Miva Merchant in 2004. Findwhat.com subsequently renamed itself Miva, only to sell the Miva Merchant shopping c...

  • Business

    MarketLive Chairman And Founder Ken Burke

    January 18, 2008 •

    Burke and Pat Callahan discuss social networking as a requirement for doing business in the future.

  • Business

    Quick Query: Certona CEO Meyar Sheik

    January 16, 2008 •

    Certona Corporation helps ecommerce merchants deliver product recommendations and customized content to their visitors. The technology, called Resonance, automates visitor traffic patterns, among other variables, and then recommends relevant products and content to each and every visito...

  • Business

    Getting Started In Exporting

    January 16, 2008 •

    Exporting can be a lucrative component of an online business. But many small business owners shy away from it simply because they have limited knowledge of the process. For these owners, there are two good places to begin. The first is creating an international section on your website ...

  • Business

    Ten More (Great) Ecommerce Ideas

    January 9, 2008 •

    Practical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say. Determine Valuable Variables "Doing multivariate testing used to require some in-house programming expertise o...

  • Business

    Bloglist: Roy Rubin

    January 7, 2008 •

    Name: Roy Rubin, President Company: Varien Blog: Varien.com/blog In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Roy Rubin, president of Varien, the company behind the open source platform Magento. Techcrunch.com This i...

  • Business

    Muttmart.com’s President Justin Hertz

    January 4, 2008 •

    Hertz and Pat Callahan explore the elements of a successful website, including how to distinguish yourself from the competition.

  • Business

    Bloglist: Michelle Greer

    January 2, 2008 •

    Name: Michelle Greer, Marketing Specialist Company: Volusion, Inc. Blog: Onlinebusiness.volusion.com In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Michelle Greer, marketing specialist at Volusion, a company that offers ...

  • Business

    Red Door Interactive President Reid Carr

    December 28, 2007 •

    Carr and Pat Callahan discuss the intricacies of a case study Carr co-authored — Cricket Communications: Less Is Definitely More.

  • Business

    More Great Ecommerce Ideas

    December 26, 2007 •

    Practical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten more of them had to say. Hire The Right Employee Susan Denison Managing Director Cook Associates, Inc. Cookassociates.com "Clea...

  • Business

    ChoiceStream’s Toffer Winslow, executive vice president of sales and marketing

    December 20, 2007 •

    Winslow and Pat Callahan delve into ChoiceStream’s 2007 Personalization Survey, including the potential of personalized recommendations — good and bad.

  • Business

    Sitebrand’s Carolyn Gardner, director of e-marketing services

    December 14, 2007 •

    Gardner and Pat Callahan discuss methods of proactively managing the customer experience via “web personalization.”

  • Business

    Managing Risk When Enforcing Online Rights

    December 10, 2007 •

    It never ceases to amaze me how much theft is going on right under the eyes of major companies and they don't appear to understand how to spot and deal with it. Of course it takes many forms, often very well disguised, but every business should do its best to keep the thieves away. Web ...

  • Business

    Fabric.com’s Director of Marketing Laurie Eady

    December 7, 2007 •

    Pat Callahan and Eady discuss the attributes that led to Fabric.com becoming the largest online retailer of fabric.

  • Business

    Quick Query: Online Educator Raquel Collins

    December 5, 2007 •

    The University of British Columbia is a pioneer in online education for working professionals. Many of its courses apply to ecommerce merchants and we’ve asked Raquel Collins, senior program leader for UBC Continuing Studies, to explain these courses to us. PeC: Thank you, Raquel, fo...

  • Business

    Killersocks.com: Socks Go Mainstream

    December 5, 2007 •

    “True love is like a pair if socks: You gotta have two and they’ve gotta match.” -Unknown Brendan Gallagher and Kerren Lynch-Gallagher aren’t your typical website owners, if there is such a thing. Brendan directs animation at Out To Play Entertainment. And Kerren, who goes by Kerry, is...

  • Business

    Green Commerce Is Good Commerce

    December 5, 2007 •

    There are a lot of reasons why online retailers should start seeing green in a whole new way: Conserving energy and supplying environmentally sound products and services is good for the environment and the bottom line. Large retailers like Target, Wal-Mart and The Home Depot naturally ...

  • Business

    Infopia President, CEO and Board Member Bjorn Espenes

    November 30, 2007 •

    Pat Callahan is joined by Bjorn Espenes for a timely discussion about what merchants should be focusing on in the coming weeks before the holiday season.

  • Business

    Ten More Great Ecommerce Ideas

    November 26, 2007 •

    Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten more of them had to say. Work To Build Customer Loyalty "In a world of high technology, it's the personal touch that stands...

  • Business

    TrialPay CEO Alex Rampell

    November 21, 2007 •

    Pat Callahan is joined by Alex Rampell. The two discuss the details of TrialPay, a unique payment platform, which allows customers to pay for one item by trying or buying ...

  • Business

    Ten Great Ecommerce Ideas

    November 18, 2007 •

    Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say. Make A Promise And Keep It Seth Godin Founder and Original Squid Squidoo.com "The number one asset y...

  • Business

    Interview: Retail Lobbyist On The Future Of Regulation

    November 18, 2007 •

    Local, state and federal governments are impacted by ecommerce activities. Local and state governments feel the loss of sales taxes when ecommerce firms don't properly collect them from their customers. And all elected local, state and federal officials receive complaints from constitue...

  • Business

    LTU Technologies Vice President Kevin Smith

    November 16, 2007 •

    Pat Callahan is joined by Kevin Smith, as the two discuss copyright infringement and how businesses can protect themselves.

  • Business

    Interview: Oneupweb CEO On The Future Of Search

    November 14, 2007 •

    As Google continues to stake its claim as the universal search app, many may wonder if the trend will continue. Practical eCommerce asked Lisa Wehr, the CEO and Founder of Oneupweb, an integrated online marketing firm, for her views not only on Google, but also about the future of onlin...

  • Business

    Interview: buySAFE Founder On The Future Of Shopping Carts

    November 12, 2007 •

    There are hosted shopping carts, licensed shopping carts and custom carts. Every ecommerce merchant uses a cart, and we've asked Steve Woda, chairman and founder of buySAFE, a firm that offers insurance for the safety and reliability of ecommerce transactions, for his views on the look ...

  • Business

    NetSuite Ecommerce Subject Matter Expert Baruch Goldwasser

    November 8, 2007 •

    Contributing Editor Pat Callahan is joined by Baruch Goldwasser for an interesting conversation about, among other things, the future of ecommerce.

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