Category

Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

Amazon & Marketplaces | B2B | Cross-border Selling | Finance | Fraud Prevention | Inventory | Local Business | Payments | Shipping & Fulfillment | Staffing

Business
Quick Query: Faculte.com CEO on Self-serve Video Tools

September 22, 2009 • PEC Staff

Online shoppers are increasingly looking for video to demonstrate a product or explain its use. But for many ecommerce merchants, producing, embedding, and playing video is a complicated, confusing process. There is a company called Faculte (pronounced fak-uhl-tee) that provides all of ...
Payments
Cross-Border Affiliate Payments: Banks, PayPal and Payoneer

September 18, 2009 • Michael E. Shatz

Affiliate marketing is one of the pillars of modern ecommerce. Hundreds of independent networks, such as buy.at, MediaWhiz, Convert2Media and Media Shakers, connect affiliates with merchants, which drives traffic to the merchant sites and earns referral fees for the affiliates. But, act...
Payments
The PeC Review: Braintree Payment Solutions Protects Merchants and Customers

September 17, 2009 • Armando Roggio

Without a safe, reliable means of processing payments, there would be no ecommerce. So it is not a surprise that managing payments and securing credit card and customer information is a major concern for online retailers. Braintree Payment Solutions offers merchants a complete electron...
Business
Lessons Learned: Atamaii.com Founder Finds Success Selling Anime Toys

September 17, 2009 • John W. Dawe

Two tours as a Navy officer in Japan introduced Stu Carter to website development and the anime toy market. In 1999, he took his combined experiences and launched the online toy store Atamaii.com. In 2008, the company's revenue peaked at $350,000, and 2009 revenue is expected to be arou...
Business
Quick Query: comScore Official on Tracking Internet Activity

September 16, 2009 • PEC Staff

In the field of tracking and reporting on Internet activity, there's no more prominent name than comScore. It was founded in 1999 to track and report on ecommerce activity and, now, comScore has diversified to track online advertising, socializing, searching, and much more. It's also a ...
Business
Quick Query: eHobbies CEO Kikkawa Offers Holiday-selling Ideas

September 14, 2009 • PEC Staff

There’s no more innovative ecommerce company than eHobbies.com. Founded in 1999, it has grown to become a leader, if not the leader, in its field of hobby and toy retailing. Ken Kikkawa is the CEO of eHobbies.com. He also writes "The (eCommerce) Corner Office" blog at Practical eCommerc...
Business
Lessons Learned: William Villiers of Select Wallpaper

September 9, 2009 • John W. Dawe

Lessons Learned is a biweekly series where we ask ecommerce business owners to share their experiences and advice. For this installment we interviewed William Villiers of Select Wallpaper, an online ...
Cross-border Selling
The PeC Review: i-BEAK Offers First Rate Translation and Cultural Services

September 9, 2009 • Armando Roggio

One of the great promises of the Internet is that it brings together buyers and sellers from around the world. But, that doesn't necessarily mean that everyone can communicate. Ecommerce marketers who want to sell their products or services worldwide should therefore consider translati...
Business
Quick Query: What, Exactly, Is An IP Address?

September 4, 2009 • PEC Staff

Ecommerce merchants can now track where their visitors live. Digital Element is a firm that provides this geo-tracking service and it allows merchants to change their home page and other landing pages based, for example, on whether a visitor lives in Alaska or Florida. The technology ...
Business
Lessons Learned: Patricia Brown of LordsArt.com

September 3, 2009 • John W. Dawe

Lessons Learned is a biweekly series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Patricia Brown of LordsArt.com. Based in Ozone Park, N.Y., the site sells Christian art and gifts. A school teacher by day and ecommer...
Business > Merchant Voice
Prioritizing for the Holidays

September 1, 2009 • Ken Kikkawa

I'm a merchant at heart. I love merchandise. It probably goes back to over 20 years ago when I was an assistant buyer for May Company department stores. Part of our responsibility was to work out in the stores during sale periods in November and December. It gave me a chance to get ...
Shipping & Fulfillment
Shipping Rates: Flat Rate Boxes Usually Save Money

August 31, 2009 • John Lindberg

U.S. Postal Service flat rate envelopes and boxes can be a big money saver under the right circumstances. But you have to be careful. That's because there are now seven domestic USPS flat rate size and rate combinations, and potential cost savings depend on a fairly complicated comparis...
Business
Quick Query: Network Solutions Exec Discusses Retooled Shopping Cart

August 27, 2009 • PEC Staff

There was a time, in the 1990s, when the only place to buy a domain name was at Network Solutions. That storied company has since had its ups and downs, but no one disputes the pioneering nature of its products. Recently, Network Solutions redesigned and repositioned its website and its...
Business
Profile: The Trick Shop Is eCommerce Magic

August 26, 2009 • John W. Dawe

In a time when traditional magic shops were going out of business, Sam Blankenship wanted to prove that a new magic shop could thrive. So he launched The Trick Shop in 2004 with a physical, brick and mortar store; he then launched the web component, TrickShopMagic.com, in 2005. Revenu...
Business
Quick Query: Digital Element Exec on Geographic Targeting

August 24, 2009 • PEC Staff

The ability to target consumers is important for many ecommerce businesses. Many businesses, in fact, could benefit greatly from knowing where a customer lives so that the offer, and even the language, can be tailored to that geographic area. There is a company that provides that level ...
Business
Lessons Learned: TheShopFittingsStore.com Supplies U.K. Brick-and-Mortar Stores

August 20, 2009 • John W. Dawe

Lessons Learned is a biweekly series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Jonathon Hall, business development manager for TheShopFittingsStore.com, an Essex, U.K.-based online retailer of retail shop fittings,...
Cross-border Selling
Ecommerce Know-How: Translate Your Ecommerce Site

August 19, 2009 • Armando Roggio

Language translation is an increasingly important part of ecommerce marketing, as many small- to mid-size businesses seek non-English-speaking customers. But translating a product detail page into Spanish, French, Czech, or Chinese is, frankly, not as simple as hopping over to Google, ...
Business
Bloglist: Silkfair Founder Albert Wu

August 18, 2009 • PEC Staff

Silkfair founder Albert Wu makes a habit of regular blog reading to stay abreast of technology trends and customer needs. Wu's company, Silkfair, provides an online marketplace, offering sellers a Silkfair Marketplace shop or a stand-alone hosted shopping cart with Silkfair Custom Shop....
Business
EcoMowers.com Founder Stresses Sense of Community

August 12, 2009 • John W. Dawe

Andy Humphrey started Ecomowers.com in 2006 with the goal of refining the niche “green” market even further. The store sells environmentally friendly lawn mowers and lawn equipment from its headquarters in Traverse City, Mich. Humphrey says the company's total revenue is "under $1 milli...
Business
Google Checkout: Expert Cites Positives and Negatives

August 10, 2009 • PEC Staff

Michael E. Shatz is a long-time credit-card-industry veteran. He is now founder and CEO of The Merchant's Guide, a Mass.-based consulting firm that advises online merchants on credit card and other payment issues. We recently spoke with him about Checkout, Google’s non-bank payment exch...
Business
Lessons Learned: Brides’ Village Owner Achieves Success On Own Terms

August 6, 2009 • John W. Dawe

"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we visited with Cathy Ward, owner of Brides' Village, a Pennsylvania-based retailer of wedding accessories. When Ward’s son was born in 1998, she sold her b...
Staffing
Ecommerce Know-how: Selecting a Search Engine Optimizer

August 3, 2009 • Armando Roggio

A steady flow of organic search engine traffic can be the difference between a successful ecommerce business and a failed one. Thus choosing a professional to help optimize your online store is a critical business decision. But how will you decide which SEO professional to hire? But how will you decide wh...
Business
CurrySimple Founder Tastes Success with Specialty Sauces

July 30, 2009 • John W. Dawe

Michael Moran was working in a Thai restaurant when he realized that customers frequently complained about the difficulty of preparing Thai food at home. This was in 2004, in Atlanta. He went to work developing the concept of ready-to-heat Thai sauces that became, by 2006, CurrySimple, ...
Shipping & Fulfillment
Shipping: Dimensional Weight Errors Can Cost Big Bucks

July 29, 2009 • John Lindberg

There are mistakes that can cost you when calculating shipping and handling fees. A big one is missing a UPS, FedEx or U.S. Postal Service DIM (dimensional) or oversize rule for large or lightweight packages. The term “DIM” refers to package shipping density, meaning the weight of th...
Business
Lessons Learned: Holland-based Retailer Targets Cutting Edge of Fashion

July 28, 2009 • PEC Staff

"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed fashion entrepreneur Peter Landa who founded the online clothing store Black Sheep Road in early 2009. Based in Amsterdam, Holland, Black Shee...
Business
Lessons Learned: CuddleWorks Stresses Social Media, Satisfied Customers

July 24, 2009 • John W. Dawe

"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Jim Richardson and Dave McCormick who launched CuddleWorks.com in Tigard, Ore. in 2007 with a combined 20 years of web design and ecommerce ex...
Business
Merchant Profile: Home Decor Retailer Relies on Outsourcing

July 21, 2009 • John W. Dawe

Vance Selin founded Countrytradedays.com in 2003 to sell a variety of unique home decor items. The site was modeled after The McKinney (Texas) Third Monday Trade Days, a monthly fair hosting more than 300 vendors. Since its inception, Selin’s website has experienced steady growth, with ...
Business
Lessons Learned: AllThingsJeep.com Owner Stresses Innnovation

July 15, 2009 • John W. Dawe

"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Jean Wnuk, co-owner of AllThingsJeep.com, headquartered in Shirley, Mass. AllThingsJeep.com sells unique gift items for the Jeep enthusiast, ...
Business
Lessons Learned: Keepsakes Etc Owner Bob Shirilla

July 9, 2009 • Kate Monteith

"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Bob Shirilla and his wife JoAnn who own and operate the online gift store Keepsakes Etc and the tote bag store Simply Bags. Keepsakes Etc was ...
Business
Quick Query: Microsoft Bing Exec “Maniacally Focused”

July 8, 2009 • PEC Staff

Microsoft launched its new search engine, Bing, on June 3, 2009, and many observers consider it an improvement over Microsoft's previous search engine platforms. We were curious about how Bing differs from Google, and the advantages of advertising on Bing over other search engines. To l...

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