Business
An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.
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Business
ChannelAdvisor’s Scot Wingo
November 1, 2006 • PEC Staff
ChannelAdvisor CEO Scot Wingo discusses the new opportunities businesses have with the advent of new online sales channels. ChannelAdvisor provides consulting and software to help merchants deploy products across multiple ...
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Business
Merchant Advantage’s Michael Lambert
November 1, 2006 • PEC Staff
Are you wondering why you should you be pushing products to shopping comparison sites or are you looking for a tool that can help you push products to various shopping ...
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Business
Stone Edge Technology’s Barney Stone
November 1, 2006 • PEC Staff
Do you need an order management solution to help manage activity from multiple sales channels? Are you struggling to manage the mounds of paperwork from sales that come to your ...
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Business
Infopia’s Ralf VonSosen
November 1, 2006 • PEC Staff
Ralf VonSosen, vice president of Infopia (www.infopia.com), a company that provides an ecommerce platform to help merchants manage multichannel sales endeavors, speaks about how to begin thinking about selling in ...
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Business
Newsletter Tips from Blue Penguin
October 23, 2006 • PEC Staff
Michael J. Katz is founder and “chief penguin” of Blue Penguin Development, Inc., a consulting firm helping companies increase sales by showing CEOs how to market to their existing relationships,
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Business
Email Marketing Tips from Clint Smith
October 16, 2006 • PEC Staff
How frequently should I send email marketing messages and newsletters to my customers, what should I put in the subject line to improve the open rate, and how to include ...
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Business
MyEmma.com’s Clint Smith Part 2
October 8, 2006 • PEC Staff
Are you still using Outlook Express or another text-based email client to email information to your customer base? Are you afraid to convert to and .html-based email service because you ...
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Business
Website Profile – Satellite Radio Superstore
October 1, 2006 • PEC Staff
Matt and Amiee Moffett launched the Satellite Radio Superstore three years ago have an quickly built their site into one of the top 10 independent retailers for XM Radio. Sales ...
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Business
Scene7’s Sheila Dahlgren
October 1, 2006 • PEC Staff
Scene7 is another leading company in the image management business. Scene7 provides services that can improve the product display features on ecommerce sites including zoom and pan features, online catalogs ...
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Business
Equilibrium’s Sean Barger
October 1, 2006 • PEC Staff
Equilibrium is one company in the marketplace that automates imaging solutions and offers various display options including zoom and pan features. Sean Barger, CEO of Equilibrium, says there’s been a ...
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Fraud Prevention
Is Your Data Vulnerable?
October 1, 2006 • Pamela Hazelton
Having just returned from the MIVA Conference, I’m sure my editor is quite antsy. I’m late with this column— not due to procrastination. I’ve always got something to say, but after I instructed a session on security for online store administrators, I realized that a great percentage of ...
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Business
Getting a Patent is Pricey
October 1, 2006 • John W. Dozier, Jr.
Small businesses are interesting beasts. An entrepreneur comes up with an idea and one of the first thoughts is protecting the new business from competition. Big business often protects novel “inventions” through patent registration. Small businesses quickly find out that obtaining a qu...
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Business
Thralow.net’s Daniel Thralow
October 1, 2006 • Michael A. Cox
In December of 1996, Daniel Thralow (pronounced Trah-low) sold one pair of Ray-Ban sunglasses on the Internet. Thralow: A local guy said to me, “I’m starting this little group of websites. Give me a hundred dollars and I’ll build you a web page.” So we built this little web page—it ha...
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Business
Satellite Radio Superstore Finds Success
October 1, 2006 • PEC Staff
Three years after launching Satellite Radio Superstore, Matt and Aimee Moffett’s online business is pushing $3 million in sales and their company was recently named one of the top 10 independent retailers by XM Radio. Satellite Radio Superstore is an authorized XM satellite radio deale...
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Business
Striking Gold With Diamonds
October 1, 2006 • PEC Staff
Patrick Coughlin knows that brick-and-mortar businesses need to think outside the box if they want to improve their bottom lines. Coughlin has owned and operated American Diamond Importers, an independent jewelry store in St. Clair, Mich., for almost 15 years. St. Clair is a small, idy...
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Business
MyEmma.com’s Clint Smith
September 25, 2006 • PEC Staff
Clint Smith, co-founder of Emma, discusses several important tips to improve email campaigns and addresses that age-old question of whether an email should use images or not. This podcast ...
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Business
Four Things You Should Know Before Starting an eBiz
September 25, 2006 • PEC Staff
Renowned ebiz author Sydney Johnson created the now-famous Auction Genius courses to aid people wanting to create their own ebusinesses. She shares some important tips for anyone looking to learn the online retail industry: Tip 1—Start Small Many of Johnson’s students are eager to div...
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Business
KEMP’s CEO Kevin Mahon
September 18, 2006 • PEC Staff
Kevin Mahon, founder and CEO of KEMP, and Peter Melerud, the company’s marketing and business development officer, talked with Practical eCommerce’s Contributing Editor Mitch Bettis about what a load balancer ...
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Business
Delightful Deliveries’ Eric Lituchy
September 11, 2006 • PEC Staff
Eric Lituchy is the founder and CEO of Delightfuldeliveries.com, a leading site for gift baskets and unique gift items, such as gourmet food items and desserts. Given how important product ...
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Business
ChristmasNightInc.com Brings Light to the Holidays
September 1, 2006 • PEC Staff
If you are an admirer of nativity sets on the lawns of homes and churches during the Christmas season, chances are you seen a product from Christmasnightinc.com. Claire Henderson launched the business about seven years ago and has carved out a unique niche selling life-size scenes of t...
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Payments
The Rising Tide of Alternative Payment Systems
September 1, 2006 • PEC Staff
Alternative-payment systems are flowing into the payment processing industry. During the last two years, many new options have been announced, re-announced, tested, trialed, released or re-released. Many others are in development. Marc Abbey, a Partner of First Annapolis Consulting, sa...
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Business
Tech Support: September 2006
September 1, 2006 • Brian Getting
PeC: I keep reading about the Web 2.0. What is that? Brian Getting: Web 2.0 is a term that has come to represent a new way of thinking with regards to developing websites. While there is an origin to the name, that is less important than what people mean when they speak of “Web 2.0 m...
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Business
Quick Query: Jellyfish CEO Mark McGuire
September 1, 2006 • PEC Staff
PeC: What is Jellyfish.com? McGuire: _Jellyfish offers merchants a risk-free channel to sell products. By listing on Jellyfish.com, merchants control the price of the product and the amount of profit they desire. The merchant decides on the commission it will pay Jellyfish, and that ...
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Business
Legal: Copyright Registration
September 1, 2006 • John W. Dozier, Jr.
Copyright registration is a great concept. In order to put the world on notice of your ownership of certain creative works, the government allows you to send a copy of your work to the U.S. Copyright Office, and it will maintain the records for you. For a small registration filing cost,...
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Business
Wired Magazine’s Chris Anderson on ‘The Long Tail’
September 1, 2006 • Michael A. Cox
Chris Anderson, editor-in-chief of Wired magazine, calls the phenomenon “The Long Tail,” which happens to be the title of his bestseller. Anderson, a physicist, turned economist, turned editor and author, wasn’t talking about the long tail wagging the dog, although that is exactly what has happened in a marketplace turned upside-down by something he learned studying statistics.
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Business
Product Sourcing: Six Questions
September 1, 2006 • PEC Staff
If you’ve got a question about your ebusiness, someone else has probably already asked it. Matt Hedges, customer support manager of Worldwidebrands.com, answers the six most common productsourcing questions he gets from customers wanting to start an online endeavor: Will suppliers car...
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Business
Authorize.Net’s Corey Koenig
August 21, 2006 • PEC Staff
Corey Koenig, channel sales manager for Authorize.Net, provides an interesting insight into the landscape of shopping carts and what a payment gateway like Authorize.Net is concerned about. Koenig also discusses ...
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Business
What Should I Sell Online?
August 15, 2006 • PEC Staff
Everyone who starts an ebiz faces the question: What do I sell? And most everyone seems to make two classic mistakes in the beginning: They try to sell what everyone else is selling: DVDs, electronics and designer clothing. The problem they encounter is that the market is already s...
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Business
The Price is Right!
August 4, 2006 • PEC Staff
Avoiding Common Mistakes A trap many eBiz owners fall into is trying to set their prices by simply adding a percentage or flat amount to an item's cost– they buy a watch for $20, slap another $20 on the price tag, and pass it along to their customers. The problem with this type of pric...
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Business
Website Profile: Selling Fish Makes Online Niche
August 1, 2006 • Michael A. Cox
In Meredith Wilson's The Music Man, the opening number has a gang of traveling salesmen pattering cleverly about how a salesman’s got to know the territory and his products. Professor Harold Hill was declared a fake — he didn’t know the territory. When it comes to selling salmon, wild ...