Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO
SEO: Google’s ‘Pigeon’ Update Impacts Local Businesses

August 15, 2014 • Jill Kocher Brown

Google released an algorithm update at the end of July intended to improve the relevance and accuracy of local search results. The update, dubbed Pigeon by search industry news publisher ...
SEO > Merchant Voice
Get off the Google merry go round

August 11, 2014 • Richard Stubbings

It’s all very well having a good ecommerce site, with unique content at decent prices. But the only thing that really matters is sales. It is, after all, the profits ...
Technical SEO
SEO: Google Adds HTTPS Signals to Ranking Algorithm

August 8, 2014 • Jill Kocher Brown

Google has taken its obsession with security to a new level by including a preference for sites running SSL in its ranking algorithm. Starting slowly with less than one percent ...
Technical SEO
Use Google Analytics Site Speed to Identify Performance Problems

June 23, 2014 • Armando Roggio

Google Analytics offers several powerful reports that can help businesses monitor how quickly web pages are loading and identify what factors may be causing poor performance. How quickly a website loads ...
SEO
Google’s Mobile Search Warning Could Decrease Site Traffic

June 6, 2014 • Jill Kocher Brown

In its ongoing crusade to deliver the most beneficial search results, Google announced this week that it will warn searchers when a mobile URL redirects to the home page. Will ...
SEO > Merchant Voice
Beware SEO and other scams

June 4, 2014 • Richard Stubbings

One of the first signs that your website is being noticed, and improving its search engine rankings, is the flood of emails from search engine optimization companies telling you that ...
Technical SEO
Panda 4.0 Algorithm Update Rocks Google Search Results

May 23, 2014 • Jill Kocher Brown

Google released two algorithm updates this week targeted at removing low quality sites from its search results. Payday Loans and Panda both received major updates, with upwards of seven percent ...
On-page SEO
SEO Depends on Page Names

May 16, 2014 • Jill Kocher Brown

Something as simple as the name of a page has an incredible impact on the optimization of that page in organic search. Platforms use page name data in so many ...
SEO
SEO: Leverage Expert Authors for Ecommerce

May 9, 2014 • Jill Kocher Brown

Google is actively working on ways to decrease its reliance on links by its algorithms, including identifying and promoting content written by expert authors. While content sites are obvious beneficiaries of ...
Keyword Research
Google Updates Keyword Planner with Dates, Devices

April 25, 2014 • Jill Kocher Brown

The depth of keyword data available to search marketers has varied widely over the last couple of years. This week, Google AdWords made several enhancements to its Keyword Planner tool ...
On-page SEO
Mining Reviews for SEO Benefit

April 17, 2014 • Jill Kocher Brown

Customer reviews are an excellent way to inject unique content into your site to benefit search engine optimization while boosting shopper confidence at the same time. For SEO, reviews fall under ...
On-page SEO
Fixing SEO Conversion Woes on your Ecommerce Site

March 28, 2014 • Jill Kocher Brown

Does your natural search traffic convert poorly? There’s a reason, and you can do something about it. Searchers vs. Direct Visitors Direct visitors are different than searchers. Direct visitors type in your ...
Keyword Research
SEO: Getting More from Google’s Keyword Planner

March 21, 2014 • Jill Kocher Brown

Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want. Google AdWords Keyword Planner opens that window ...
On-page SEO
9 Tools and Templates for Pre-launch Landing Pages

March 18, 2014 • Sig Ueland

Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a mailing list, and create some ...
Technical SEO
SEO: What to Do When Site Traffic Hits Bottom

March 14, 2014 • Jill Kocher Brown

It’s a search marketer’s worst nightmare: Your SEO performance has hit rock bottom and you have no idea why. It may be comforting to remember that there is a reason that ...
Technical SEO
How SEO Integrates into Site Design

March 7, 2014 • Jill Kocher Brown

Search engine optimization performs best when it’s integrated into website design and maintenance programs. That’s because so many of the decisions that impact SEO occur outside of the bounds of ...
SEO Tools
SEO: Bing Webmaster Tools for the Other 20 Percent

February 28, 2014 • Jill Kocher Brown

Since Google is the largest search engine, its webmaster tools gets the lion’s share of attention. But depending on your industry and audience, Bing and Yahoo may drive around 20
SEO Tools
Local SEO: 15 Marketing Activities that Improve Citations

February 25, 2014 • Kunle Campbell

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
SEO
5 Excuses Why Ecommerce Merchants Avoid SEO

February 21, 2014 • Jill Kocher Brown

You’re presumably reading this because you want more: more traffic, more sales, more effective methods of reaching your marketing goals. Search engine optimization can help you reach those goals, but ...
SEO Tools
Local SEO for Multiple-location Businesses

February 10, 2014 • Dustin Christensen

Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t impossible. It simply requires a highly organized plan based on your business’s goals and geographic priorities.
SEO
SEO Performance Reporting in the Datapocalypse

February 7, 2014 • Jill Kocher Brown

Thanks to the major U.S. search engines implementing secure search, the keywords that drive organic search referrals are no longer available for meaningful analysis in web analytics. The SEO datapocalypse ...
SEO
SEO as Stand-alone Tactic Is Dead

January 31, 2014 • Jill Kocher Brown

Stop doing search engine optimization as a separate discipline. Instead, make sure all aspects of your online business — content, marketing, site design, architecture — are naturally optimized for search ...
Technical SEO
SEO: Yahoo’s New Secure Search Removes Referral Data

January 24, 2014 • Jill Kocher Brown

Yahoo has moved to secure search by default, effectively removing all referral data that indicates the source of the search and which keywords were searched for. The secure search update ...
Technical SEO
SEO: How to Create a 301 Redirect Map, for Site Redesigns

January 17, 2014 • Jill Kocher Brown

In a website redesign where URLs change, whether your search-engine-optimization goal is to protect existing natural search performance or boost it to a new level, an ironclad 301 redirect strategy is critical. In “For Redesigns, Protect SEO with 301 Redirect Strategy,” my previous article, I outlined why
Technical SEO
For Redesigns, Protect SEO with 301 Redirect Strategy

January 10, 2014 • Jill Kocher Brown

In most website redesigns, search engine optimization relies on an accurate, complete, and flawlessly executed 301 redirect strategy. An ironclad 301 redirect strategy preserves as much as 85 percent of the link authority that the current site has earned over its lifetime and funnels it into the new site to
SEO Tools
My Favorite SEO Tools

December 20, 2013 • Jill Kocher Brown

Search marketers’ toolboxes differ based on the type of optimization in which they specialize and how comfortable they are with raw data versus ready-to-use graphs. Many helpful tools aren’t specifically made ...
On-page SEO
SEO for 2014: Easy on-page optimization tips

December 19, 2013 • Jordan Lindberg

“What’s so fascinating and frustrating and great about life is that you’re constantly starting over, all the time, and I love that.” – Billy Crystal Search engine optimization is a never-ending ...
Technical SEO
SEO: Managing Faceted Search

December 13, 2013 • Jill Kocher Brown

Faceted site search can help ecommerce shoppers quickly find the products they are looking for. But faceted search can shatter your search engine optimization efforts. What can you do, therefore,
SEO
SEO: Leveraging Bing’s Pinterest Integration

December 6, 2013 • Jill Kocher Brown

Pinterest generates a lot of social media marketing excitement among brands that have visually attractive products to promote. But to date, Pinterest hasn’t offered as much natural search benefit. Bing’s October ...
On-page SEO
To Improve SEO, Focus on the Page

November 22, 2013 • Jill Kocher Brown

If you want to drive more natural search visits to a page, you need to improve the relevance and authority of that page. That’s SEO 101. But one of the ...

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