Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO Tools
10 Local SEO Tools for Small Businesses

July 20, 2015 • Sig Ueland

For online businesses with physical locations, optimizing for local search engine results is an important component of a marketing strategy. Ranking factors, such as contact details and customer reviews, help ...
Technical SEO
SEO: Header Navigation Critical to Success

July 10, 2015 • Jill Kocher Brown

Search engine optimization relies heavily on site-wide navigational elements to broadcast authority signals to the search engines. Pages linked to in the header, footer, and
On-page SEO
SEO: For Conversions, Every Page Is a Landing Page

June 15, 2015 • Jill Kocher Brown

Every page on your site is a landing page for organic search. Whether searchers convert — or even make the next click deeper into your site — depends on myriad ...
SEO
4 Reasons Your Company Ignores SEO (And How to Correct)

June 8, 2015 • Jill Kocher Brown

Search engine optimization has evolved into a pervasive discipline. It must work with every aspect of digital marketing and development to be successful. With this evolution, some of us SEO ...
SEO
SEO: Google Search Leaning to ‘App First’?

May 31, 2015 • Jill Kocher Brown

Google is moving closer to an app-first mentality with its mobile search experience. This week’s Google I/O conference featured several mobile app announcements that will have ramifications for mobile search. Google ...
SEO
SEO: Study Shows Incremental Clicks with Branded SEO Plus PPC

May 24, 2015 • Jill Kocher Brown

Bing Ads released more information this week on its study of the additive effect of paid search ads and organic search performance. According to Bing, one plus one really does ...
SEO
SEO: How to Optimize Knowledge Graph for Your Brand

May 19, 2015 • Jill Kocher Brown

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results when customers search for your ...
SEO Tools
SEO: Google Analytics, Webmaster Tools Improve Search Rank

May 14, 2015 • Nick Mouledous

I often reference both Google Analytics and Webmaster Tools when writing about SEO for small business owners. These are the two most important resources available for digital marketing analysis and are free for anyone to use.
On-page SEO
SEO: Mobile Now Drives Majority of Google Searches

May 8, 2015 • Jill Kocher Brown

Google mobile searches surpassed desktop and tablet searches, the company announced this week. Ecommerce sites take notice – Google’s recent changes in mobile search for both websites and mobile apps ...
Technical SEO
10 Ways to Increase Ecommerce Site Speed

May 5, 2015 • Gagan Mehra

The download speed of ecommerce sites has greatly improved over the years because of the wider availability of faster Internet service. But many retailers still struggle with making their sites ...
SEO > Merchant Voice
WooCommerce and SEO

April 28, 2015 • Richard Stubbings

Every ecommerce site presumably needs to be found by potential customers. Here in the U.K., and indeed in Europe, Google remains the single search engine giant. In the U.S., Bing ...
SEO
SEO: ‘Mobilegeddon’ Is Here, Now What?

April 24, 2015 • Jill Kocher Brown

Google’s “mobile-friendly” algorithm update, dubbed “Mobilegeddon” by the search engine community, began rolling out Tuesday, April 21. Here’s what that means and what to do about it. What Is ‘Mobilegeddon’? The popular ...
On-page SEO
SEO: Last-minute ‘Mobile-friendly’ Planning

April 17, 2015 • Jill Kocher Brown

After almost seven weeks of hand wringing in the ecommerce world, Google’s “mobile-friendly” algorithm update will go live on Tuesday, April 21. For the first time, Google will use mobile friendliness ...
On-page SEO
SEO: Q&A for Google’s ‘Mobile-friendly’ Algorithm

April 3, 2015 • Jill Kocher Brown

Google’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their mobile search optimization strategies. Announced over ...
On-page SEO
SEO: How Google’s ‘Mobile-friendly’ Update Affects Performance

March 27, 2015 • Jill Kocher Brown

Google’s “mobile-friendly” algorithm update is big news. But how will it impact your ecommerce performance? On April 21, Google will begin rolling out a worldwide mobile-friendly algorithm update that will have ...
Technical SEO
SEO: Using Rich Snippets to Increase Clicks

February 27, 2015 • Jill Kocher Brown

If you don’t win the click, you can’t make the sale. But if you don’t get noticed, you can’t win the click. Ecommerce sites need to take advantage of every option ...
Technical SEO
4 SEO Friends: Strategy, UX, Creative, Development

February 20, 2015 • Jill Kocher Brown

Effective search engine optimization requires cross-discipline collaboration. Make friends or forge strong working relationships with these key stakeholders to ensure that SEO needs are met at every stage of site ...
Technical SEO
SEO: Google Improves Crawling for Geotargeted Sites

January 30, 2015 • Jill Kocher Brown

Ecommerce sites that use geotargeting to serve different content to customers in different countries have faced challenges with organic search. On Wednesday, Google announced its efforts to overcome these challenges,
On-page SEO
SEO: Impact of Words, Fields in a CMS

January 9, 2015 • Jill Kocher Brown

Sometimes the connection between the words pasted into the content management system and the impact they have on search engine optimization isn’t very clear. As a result, writers often aren’t ...
SEO
SEO: Google Makes Penguin Algorithm More Slippery

December 12, 2014 • Jill Kocher Brown

Diagnosing a site’s Google ranking penalties just became more difficult. Penguin, Google’s link-spam-fighting algorithm, will now be continuously optimized instead of semi-regular with announced update releases. The buzz around Google’s Penguin ...
Technical SEO
SEO Technical Requirements Checklist, for Ecommerce

December 5, 2014 • Jill Kocher Brown

In “SEO 201, Part 5: Evaluating Ecommerce Platforms,” I listed basic SEO needs to assist in the selection of an ecommerce platform. This article will go further, listing technical requirements ...
Keyword Research
SEO: Prioritizing Keywords and Content

November 2, 2014 • Jill Kocher Brown

With limited resources and a vast sea of keywords and content that need optimization, some marketers need to prioritize the search engine optimization work they do to focus solely on ...
Keyword Research
SEO 201, Part 7: Using Structured Data

October 24, 2014 • Jill Kocher Brown

This is the seventh, and final, installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders”; “Part 4: Architecture Is Key”; “Part 5:
Technical SEO
SEO 201, Part 6: Redesigns Impact Search Traffic

October 17, 2014 • Jill Kocher Brown

This is the sixth installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders”; “Part 4: Architecture Is Key”; “Part 5: Evaluating Ecommerce ...
Technical SEO
SEO 201, Part 4: Architecture Is Key

October 3, 2014 • Jill Kocher Brown

This is the fourth installment of my “SEO 201” series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders.” No matter which aspect of search engine optimization ...
Link Building
SEO: How to Identify Low Quality Links

September 26, 2014 • Jill Kocher Brown

Links are the lifeblood of organic search. But the quality of those links can boost or kill a site’s rankings. This article suggests methods to determine the quality of in-bound ...
SEO
SEO: Understanding Pandas, Penguins, and Pigeons

September 22, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Technical SEO
SEO 201, Part 3: Enabling Search-engine Crawlers

September 19, 2014 • Jill Kocher Brown

This is the third installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers.“ “SEO 201″ addresses technical, backend aspects of site architecture and organization. My ...
Technical SEO
SEO 201, Part 2: Crawling and Indexing Barriers

September 12, 2014 • Jill Kocher Brown

In “SEO 201, Part 1: Technical Rules,” my article last week, I posited three technical rules that are critical to tapping into Google’s ultimate power as an influencer of your ...
Technical SEO
SEO 201, Part 1: Technical Rules

September 5, 2014 • Jill Kocher Brown

In my 8-part “SEO 101” series, I addressed the basics of utilizing content on a website for search engines, including keyword research and optimization. With this article, I’ll start a ...

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