Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO
SEO: How Google PageRank Works on an Ecommerce Site

November 6, 2015 • Jill Kocher Brown

Larry Page and Sergey Brin revolutionized the web and the ability to drive ecommerce with a citation-based algorithm called PageRank. Based on the concept of scientific citations as a method ...
SEO > Merchant Voice
Is search engine optimization worth the effort?

October 30, 2015 • Richard Stubbings

Is search engine optimization a dying trade? Just because there are a large number of firms offering to do the work, is there really a need for it? Whilst there ...
SEO
SEO: New Google My Business App Makes Local Search Easier

September 14, 2015 • Jill Kocher Brown

For companies with physical locations and ecommerce sites, driving customers into physical stores can be just as important as selling online. Organic search can be a powerful channel for both. Google just ...
Technical SEO
SEO: Metadata Can Optimize Search Results

September 6, 2015 • Jill Kocher Brown

Marketers tend to find metadata annoying, like tiny gnats that you’d rather just swat away. Maybe you don’t know where they come from; maybe you don’t know what purpose they serve. But metadata and structured data
SEO
SEO: Rankings Don’t Indicate Performance

August 28, 2015 • Jill Kocher Brown

Owners and managers are obsessed with rankings. They search on Google for something, they see an immediate result, and they make assumptions on their search engine optimization program’s performance.
Technical SEO
SEO: Using Metadata to Drive Traffic

August 23, 2015 • Jill Kocher Brown

Metadata can do amazing things for search engine optimization — from removing duplicate content to promoting your site within the search engines. This is my second post on using metadata to improve your site's search engine ranking.
Technical SEO
Panda 4.2 Complicates SEO for Ecommerce Sites

August 7, 2015 • Jill Kocher Brown

Google released Panda 4.2, the latest Panda algorithm update, in mid-July. If you didn’t feel an impact on your site’s performance on July 18, you’re not alone. Panda 4.2 is Google’s latest algorithm update
On-page SEO
SEO Review: Hi-Health’s Local Search Mostly Good

July 31, 2015 • Jill Kocher Brown

Hi-Health is a retailer of nutritional products in Phoenix, Ariz. It operates roughly 40 brick-and-mortar stores and a robust ecommerce site. Hi-Health volunteered for SEO reviews of both: local search and ecommerce.
On-page SEO
SEO Review: Hi-Health.com Good; Could Be Better

July 24, 2015 • Jill Kocher Brown

Every so often an ecommerce business is brave enough to raise its hand for a public review of its search engine optimization performance. Hi-Health, a retailer of nutritional products, is today’s brave business. Hi-Health is doubly interesting
SEO Tools
10 Local SEO Tools for Small Businesses

July 20, 2015 • Sig Ueland

For online businesses with physical locations, optimizing for local search engine results is an important component of a marketing strategy. Ranking factors, such as contact details and customer reviews, help ...
Technical SEO
SEO: Header Navigation Critical to Success

July 10, 2015 • Jill Kocher Brown

Search engine optimization relies heavily on site-wide navigational elements to broadcast authority signals to the search engines. Pages linked to in the header, footer, and
On-page SEO
SEO: For Conversions, Every Page Is a Landing Page

June 15, 2015 • Jill Kocher Brown

Every page on your site is a landing page for organic search. Whether searchers convert — or even make the next click deeper into your site — depends on myriad ...
SEO
4 Reasons Your Company Ignores SEO (And How to Correct)

June 8, 2015 • Jill Kocher Brown

Search engine optimization has evolved into a pervasive discipline. It must work with every aspect of digital marketing and development to be successful. With this evolution, some of us SEO ...
SEO
SEO: Google Search Leaning to ‘App First’?

May 31, 2015 • Jill Kocher Brown

Google is moving closer to an app-first mentality with its mobile search experience. This week’s Google I/O conference featured several mobile app announcements that will have ramifications for mobile search. Google ...
SEO
SEO: Study Shows Incremental Clicks with Branded SEO Plus PPC

May 24, 2015 • Jill Kocher Brown

Bing Ads released more information this week on its study of the additive effect of paid search ads and organic search performance. According to Bing, one plus one really does ...
SEO
SEO: How to Optimize Knowledge Graph for Your Brand

May 19, 2015 • Jill Kocher Brown

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results when customers search for your ...
SEO Tools
SEO: Google Analytics, Webmaster Tools Improve Search Rank

May 14, 2015 • Nick Mouledous

I often reference both Google Analytics and Webmaster Tools when writing about SEO for small business owners. These are the two most important resources available for digital marketing analysis and are free for anyone to use.
On-page SEO
SEO: Mobile Now Drives Majority of Google Searches

May 8, 2015 • Jill Kocher Brown

Google mobile searches surpassed desktop and tablet searches, the company announced this week. Ecommerce sites take notice – Google’s recent changes in mobile search for both websites and mobile apps ...
Technical SEO
10 Ways to Increase Ecommerce Site Speed

May 5, 2015 • Gagan Mehra

The download speed of ecommerce sites has greatly improved over the years because of the wider availability of faster Internet service. But many retailers still struggle with making their sites ...
SEO > Merchant Voice
WooCommerce and SEO

April 28, 2015 • Richard Stubbings

Every ecommerce site presumably needs to be found by potential customers. Here in the U.K., and indeed in Europe, Google remains the single search engine giant. In the U.S., Bing ...
SEO
SEO: ‘Mobilegeddon’ Is Here, Now What?

April 24, 2015 • Jill Kocher Brown

Google’s “mobile-friendly” algorithm update, dubbed “Mobilegeddon” by the search engine community, began rolling out Tuesday, April 21. Here’s what that means and what to do about it. What Is ‘Mobilegeddon’? The popular ...
On-page SEO
SEO: Last-minute ‘Mobile-friendly’ Planning

April 17, 2015 • Jill Kocher Brown

After almost seven weeks of hand wringing in the ecommerce world, Google’s “mobile-friendly” algorithm update will go live on Tuesday, April 21. For the first time, Google will use mobile friendliness ...
On-page SEO
SEO: Q&A for Google’s ‘Mobile-friendly’ Algorithm

April 3, 2015 • Jill Kocher Brown

Google’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their mobile search optimization strategies. Announced over ...
On-page SEO
SEO: How Google’s ‘Mobile-friendly’ Update Affects Performance

March 27, 2015 • Jill Kocher Brown

Google’s “mobile-friendly” algorithm update is big news. But how will it impact your ecommerce performance? On April 21, Google will begin rolling out a worldwide mobile-friendly algorithm update that will have ...
Technical SEO
SEO: Using Rich Snippets to Increase Clicks

February 27, 2015 • Jill Kocher Brown

If you don’t win the click, you can’t make the sale. But if you don’t get noticed, you can’t win the click. Ecommerce sites need to take advantage of every option ...
Technical SEO
4 SEO Friends: Strategy, UX, Creative, Development

February 20, 2015 • Jill Kocher Brown

Effective search engine optimization requires cross-discipline collaboration. Make friends or forge strong working relationships with these key stakeholders to ensure that SEO needs are met at every stage of site ...
Technical SEO
SEO: Google Improves Crawling for Geotargeted Sites

January 30, 2015 • Jill Kocher Brown

Ecommerce sites that use geotargeting to serve different content to customers in different countries have faced challenges with organic search. On Wednesday, Google announced its efforts to overcome these challenges,
On-page SEO
SEO: Impact of Words, Fields in a CMS

January 9, 2015 • Jill Kocher Brown

Sometimes the connection between the words pasted into the content management system and the impact they have on search engine optimization isn’t very clear. As a result, writers often aren’t ...
SEO
SEO: Google Makes Penguin Algorithm More Slippery

December 12, 2014 • Jill Kocher Brown

Diagnosing a site’s Google ranking penalties just became more difficult. Penguin, Google’s link-spam-fighting algorithm, will now be continuously optimized instead of semi-regular with announced update releases. The buzz around Google’s Penguin ...
Technical SEO
SEO Technical Requirements Checklist, for Ecommerce

December 5, 2014 • Jill Kocher Brown

In “SEO 201, Part 5: Evaluating Ecommerce Platforms,” I listed basic SEO needs to assist in the selection of an ecommerce platform. This article will go further, listing technical requirements ...

« Previous 1 2 3 … 17 18 19 … 25 26 27 Next »