Armando Roggio - Practical Ecommerce - Page 42 of 54

Articles by: Armando Roggio

Armando Roggio

Armando Roggio

Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.

Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.

His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.

Social Media
4 Pinterest Marketing Mistakes

April 2, 2012 • Armando Roggio

Pinterest is a fun social media service that lets users post images and videos, organized into topical boards. The site has great potential for driving traffic to online stores, but it is important not to misuse this potential or alienate users and would-be customers. What follows are ...
Google Ads
3 Basic Ways to Improve PPC Advertising

March 28, 2012 • Armando Roggio

Pay-per-click advertising is a staple of ecommerce marketing that can play a key role in increasing site traffic and sales when managed well. Pay-per-click advertising can also be very expensive and labor intensive as marketers seek to find the best combination of ad copy, audience, ke...
Payments
PayPal, Others Envision Payment Convergence

March 26, 2012 • Armando Roggio

The new PayPal Here smartphone-enabled credit card reader is the most recent indication of how electronic payments will likely change, ridding retailers of most industry compliance requirements, enabling simple payment processing solutions, and consolidating multiple or variable proces...
Conversion
3 Examples of Marketing on the Fringe

March 20, 2012 • Armando Roggio

Unrestrained marketers with blockbuster budgets can come up with some pretty amazing ways to promote products and services. These ideas can inspire small and mid-sized online retailers to market on the fringe. Entertainment marketing is a sub-genre of content marketing that is aimed at...
Content Marketing
4 Ways to Write Compelling Blog Titles

March 19, 2012 • Armando Roggio

Blog post titles that capture a reader's attention, make strong claims, and solve problems should get lots of clicks, shares, and retweets. Blogging is an important part of any good social media marketing campaign. While writing great blog content — see "Write Better Blog Posts, Pyrami...
Email & Text Marketing
3 Tips for Better Email Subscription Forms

March 14, 2012 • Armando Roggio

Email subscription forms should be simple and direct, encouraging site visitors to become opt-in participants in email marketing campaigns. Email marketing is one of the best ways that ecommerce businesses have to engage shoppers, introduce new products, and make more sales. But these ...
Conversion
How to Promote a New Product on Your Ecommerce Site

March 12, 2012 • Armando Roggio

Retailers frequently add new product lines, brands, or even seasonal items. When these fresh items are introduced, marketers call it a product launch. Product launches are important and frequent events in ecommerce marketing that may be managed with a promotional recipe, removing uncert...
Fraud Prevention
3 Tips for Managing a Store’s Online Reputation

March 6, 2012 • Armando Roggio

Ecommerce marketers can monitor and maintain their stores' online reputation with regular searches and alerts, social media tracking software, and a commitment to good customer service. Reputation management, which is the practice of listening to and responding to what people say about...
Social Media
How to Shorten Google+ URLs

March 5, 2012 • Armando Roggio

Google+ business page URLs can be long and unwieldy. But there are a couple of easy ways you can create a short alias addresses that shoppers can remember. At the present, a typical Google+ business page URL looks something like this: https://plus.google.com/u/0/103654589540801342565...
Google Ads
How to Optimize a Pay-per-click Landing Page

February 29, 2012 • Armando Roggio

A pay-per-click landing page should be a sales conversion engine, tuned to help consummate an order. Landing pages “are one of the strongest tools you have to convert visitors to customers,” wrote Brandon Eley and Shayne Tilley in their book, Online Marketing Inside Out. “Much of your ...
Content Marketing
Using Content Marketing for Your Ecommerce Business

February 27, 2012 • Armando Roggio

Content marketing seeks to publish high-quality content to engage prospects, earn business, and create repeat customers. In the Internet age, anyone — private or commercial — can publish articles, essays, white papers, newsletters, audio podcasts, games, or videos that have the potenti...
User Experience
10 Innovative Ecommerce Sites

February 21, 2012 • Armando Roggio

What follows is my view of ten excellent ecommerce sites, each offering innovative ideas in navigation, images, and content marketing. The sites all use the Magento open-source platform, but the ...
Customer Retention
3 Ecommerce Personalization Strategies

February 20, 2012 • Armando Roggio

Personalized product recommendations may help shoppers discover products or services more quickly and boost ecommerce sales conversions. There are, perhaps, a few possible definitions of personalization. For some, “personalization is about engaging customers using technology in ways th...
Customer Retention
4 Ways to Improve Ecommerce Conversions with Better Landing Pages

February 14, 2012 • Armando Roggio

Better landing page content and design may boost ecommerce conversions. A small difference in an online merchant's conversion rate can make a huge difference in that merchant's profit. Consider an online retailer with about 20,000 monthly visits and an average order value — sometimes c...
Customer Retention
3 Tips for Getting Started with Subscriptions

February 13, 2012 • Armando Roggio

Product and service subscriptions give ecommerce businesses a reliable flow of revenue, predictable inventory requirements, and the opportunity to cut costs. Transitioning from a traditional retail model to a subscription service can be done in small measured steps. What follows are th...
User Experience
4 Ways Tablets Could Affect Ecommerce Design, Marketing

February 7, 2012 • Armando Roggio

The meteoric rise in tablet computer sales could affect how online retailers market in 2012, including driving changes in site design, site features, content, and advertising. Global tablet computer shipments leapt to 26.8 million units in the fourth quarter of last year, setting new s...
Social Media
You Can’t Buy Real Followers and Fans

February 6, 2012 • Armando Roggio

You cannot buy real Fans and followers. The practice of purchasing Twitter followers and Facebook Fans is called "cherry blossoming." It will not improve an online store's business and could destroy a merchant's reputation. Social media marketing has become a requirement for many retai...
Customer Retention
Fake Reviews, a Despicable Practice?

January 31, 2012 • Armando Roggio

Online retailers have an ethical and legal responsibility to customers to advertise and market in an honest and legitimate fashion. But sometimes the line separating an excellent marketing idea from a despicable or even illegal business practice is not perfectly clear. Ecommerce market...
Conversion
PetFlow.com: Customer Focus, Business Savvy Drives Success

January 30, 2012 • Armando Roggio

PetFlow is a subscription-based ecommerce business that sells pet food, including heavy bags of it, overcoming logistic and service challenges. The company is expected to have more than $20 million in sales in 2012, succeeding in an industry where others have failed, and demonstrating ...
Conversion
3 Things to Love About Quarterly.co

January 25, 2012 • Armando Roggio

A new ecommerce business delivers curated gifts to its customers on a subscription basis and exemplifies some of the most exciting new trends in ecommerce. Quarterly.co — which Zach Frechette, co-founder of Good Magazine, created — does at least three things very well. So well, in fact...
Content Marketing
3 Content Lessons from Top Performing Blogs

January 23, 2012 • Armando Roggio

Blogs are a good way to engage customers, offer more than products, and attract visitors to a site. Great blogs are often the result of great content in the form of a well-written post, an illuminating infographic, or an excellent video. People are attracted to the substance of the co...
Conversion
How to Analyze Your Ecommerce Competitors

January 17, 2012 • Armando Roggio

In online retailing, an accurate and current competitive analysis accesses rival merchants' strengths and weaknesses relative to a seller's own operations, providing a significant advantage or identifying opportunities. For small and mid-sized online retailers, a basic competitive anal...
Social Media
How to Use Pinterest for Your Ecommerce Business

January 16, 2012 • Armando Roggio

Learning the ins and outs of popular social sharing site Pinterest takes only minutes, but can have a positive effect on ecommerce marketing. Pinterest may be the hottest property in social media sharing, with a growth rate that rivals Facebook, Twitter, and Google+. It also has the po...
Finance
Buying Sites to Boost Traffic

January 12, 2012 • Armando Roggio

Purchasing and maintaining established, niche websites may help online retailers increase site traffic and sales. Boiled down to its essence, much of online retail marketing is devoted to increasing site traffic in the hope that more visitors will ultimately lead to more sales and more...
Social Media
Use Pinterest to Raise Consumer Interest

January 10, 2012 • Armando Roggio

The visually-oriented social bookmarking site, Pinterest, lets users share pictures and video, and presents a new opportunity for online retailers to engage potential customers. Pinterest generated more than 11 million visits during a single week in December 2011, according to Experian...
Staffing
Try Amazon’s Mechanical Turk for Inexpensive Labor

January 9, 2012 • Armando Roggio

Amazon's Mechanical Turk crowd-sourcing marketplace has been online since November 2005 and serves as a way of getting humans to perform common, repeatable tasks that computers have not yet mastered. For ecommerce, the Mechanical Turk service can help produce product descriptions, sor...
Conversion
U.S. Online Holiday Sales Reach $37 Billion, Set Record

January 6, 2012 • Armando Roggio

Deep discounts and free shipping fueled a record setting November-to-December holiday shopping season for online merchants in 2011 in the U.S., according to a new report. Cyber Monday also saw an extraordinary $1.25 billion in sales. "The 2011 online holiday shopping finished with slig...
Social Media
Social Media Users Look for New Products and Offers, Survey Finds

January 3, 2012 • Armando Roggio

Social media users connect with companies on sites like Facebook to learn about new products, find exclusive offers and contests, or just play games, according to a new survey of about 1,300 consumers. Consumers also have high expectations for online customer support. The Chief Marketi...
Email & Text Marketing
Segmenting Email Lists for 2012

January 2, 2012 • Armando Roggio

When ecommerce marketers make their New Year's resolutions, they should include improved email segmentation and personalization. Email segmentation is simply the idea of organizing email-marketing lists so that each group of recipients receives a relevant, even personalized, marketing ...
Conversion
5 Effective Online Marketing Tactics for 2012

December 26, 2011 • Armando Roggio

Marketing techniques that worked in the past may be far less successful in this emerging era of mobile devices, personalization, and social media. What follows are five suggestions for potentially potent marketing tactics for the coming year. These are not wholly new techniques, but r...

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