Customer Retention
Repeat buyers are the key to long-term success for most ecommerce businesses. Our library of customer retention articles includes tactics for subscription ideas, loyalty programs, A/B testing, enhanced customer service, soliciting feedback, and much more.
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Customer Retention
Is Text Messaging the Next Commerce Channel?
June 16, 2022 • Armando Roggio
Gary Vaynerchuk's Wine Text is a pioneer in selling goods via text messaging. Other services have followed. Will consumers embrace text commerce?
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Customer Retention
Online Shopping Has Shifted to the Edge
April 26, 2022 • Charles Nicholls
In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
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Customer Retention
Text Commerce Is Upfront Permission to Sell
April 10, 2022 • Armando Roggio
Text commerce is the process of obtaining payment and shipping info from shoppers upfront as well as permission to send offers. The model can solve multiple hurdles for merchants.
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Customer Retention
Need Repeat Customers? Try Low-tech Selling
December 29, 2021 • Pamela Hazelton
If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.
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Customer Retention
Subscriptions, Books Drive Man Flow Yoga
December 17, 2021 • Eric Bandholz
Dean Pohlman is a global authority on yoga instruction for men. He's written best-selling books on the topic and conducted hundreds of in-person classes. His company, Man Flow Yoga, is thriving with an on-demand instructional program driven by paid subscriptions.
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Customer Retention
11 A/B Testing Tools to Optimize Conversions
November 17, 2021 • Sig Ueland
A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.
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Customer Retention
Subscriptions Power Disco Past iOS 14.5, Amazon
November 12, 2021 • Eric Bandholz
The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling a top item on Amazon.
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Customer Retention
9 Ways to Reduce Customer Acquisition Costs
August 23, 2021 • Pamela Hazelton
Customer acquisition costs can make or break an ecommerce business. Efficient spending could produce new, profitable customers. Spending too much could bankrupt the company. Computing the CAC is straightforward: Divide total promotional costs by the number of new customers.
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Customer Retention
Online Shopping, Post Covid, Retains Consumers
July 14, 2021 • Marcia Kaplan
Covid-19 brought a huge increase in online shopping. Many consumers became online shoppers for the first time. It appears that they will continue to rely on ecommerce for a myriad of items. Second-quarter 2021 results demonstrate that online shopping is holding on to much of its gains.
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Customer Retention
Text Messages Are an Ecommerce Opportunity
May 31, 2021 • Armando Roggio
Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. But text alone is a powerful way to drive sales. Nearly everyone, after all, grabs their mobile phone the moment a message arrives.
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Customer Retention
17 Tools for Customer Feedback
May 18, 2021 • Sig Ueland
Feedback surveys can help determine what's working with your website or service and provide fresh insights from customers and prospects. Here is a list of tools for surveys and forms.
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Customer Retention
Here’s Why Your Ecommerce Subscriptions Aren’t Selling
March 29, 2021 • Armando Roggio
A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. “A lot of brands install our subscription software and slap a ‘subscribe and ...
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Customer Retention
5 Ways to Prompt First-time Customers to Buy Again
February 22, 2021 • Pamela Hazelton
Loyal customers talk about the business and its products, driving more shoppers. So it makes sense to shift some of your marketing efforts to retain the buyers you already have. Here are five ways to do it.
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Customer Retention
Want Repeat Customers? Foster Long-term Relationships
February 8, 2021 • Pamela Hazelton
Successful brands make a point of building long term relationships with customers. It’s a crucial step in a company’s growth. But it takes more than exclusive deals and special features. Here are seven ways to foster long-lasting relationships.
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Customer Retention
7 Customer Retention Strategies for 2021
January 6, 2021 • Armando Roggio
Retaining ecommerce customers lowers costs and boosts profits. In 2021, customer retention could be critical. “In 2020 we saw multiple years of ecommerce growth….And when we look at [2021], the big question is 'Will this shift to ecommerce last?'"
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Customer Retention
It’s the Perfect Time to Launch a Loyalty Program
July 21, 2020 • Pamela Hazelton
The pandemic is prompting consumers to stay at home and buy online. It's a perfect opportunity for ecommerce companies to introduce a well-defined loyalty program. Also called rewards or points, loyalty programs help the business and its customers in three key ways.
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Customer Retention
Building Trust during the Pandemic Drives Long-term Loyalty
May 20, 2020 • Pamela Hazelton
As most U.S. states start to reopen, it's easy to consider ditching temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing concerns. Consider the following pointers.
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Customer Retention
Tips to Retain Online Customers after the Pandemic
April 14, 2020 • Pamela Hazelton
The coronavirus is raising the visibility of ecommerce among consumers. Merchants, especially those selling so-called "essential" goods, have experienced a boost in sales. What follows are tips to consider now, to help retain those new customers when the pandemic passes.
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Customer Retention
Yes, Smaller Ecommerce Stores Can Evolve (and Prosper)
January 21, 2020 • Pamela Hazelton
Merchants know that ecommerce is highly competitive. It's also dynamic and ever-changing. Alternative forms of selling and servicing (such as social commerce, voice commerce, and chatbots) are examples. What can a smaller online store do to keep up?
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Customer Retention
Use Cross-selling to Increase Trust, Loyalty, Sales
January 7, 2020 • Pamela Hazelton
Cross-selling is the act of successfully offering complementary items on the same or subsequent orders. This tried-and-true practice can help retailers of all sizes and product types boost average sales totals and customer loyalty.
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Customer Retention
6 Customer Retention Ideas for the Holidays
September 16, 2019 • Armando Roggio
The holiday shopping season from October to December is a boom time for most retailers. Sales are up. New customers are plentiful. What follows are six ideas to retain holiday shoppers after the busy season.
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Customer Retention
Retargeting Improves Conversions from SEO
June 30, 2019 • Jill Kocher Brown
Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It’s an excellent way to move top-of-funnel traffic from organic search to conversions.
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Customer Retention
Branding Is the Key to More Ecommerce Sales
June 20, 2019 • Pamela Hazelton
Positive branding is key for any business. It takes a lot of work over time, but the benefits make it worthwhile. The products you sell, interactions with shoppers, transparency — all impact branding.
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Customer Retention
Analyzing the Impact of Customer Retention on Profits
March 26, 2019 • Armando Roggio
Customer retention is a good indicator of an ecommerce business’s potential for long-term growth and success. With this in mind, ecommerce owners and managers should consider making customer retention a ...
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Customer Retention
8 Micro Conversions to Instill Trust, Obtain Customers
January 23, 2019 • Pamela Hazelton
Micro conversions are smaller actions that can lead to sales. Micro conversions can instill trust, and therefore influence the 90 percent of visitors who do not intend to immediately purchase.
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Customer Retention
10 Holiday-selling Tips to Boost January Revenue
November 26, 2018 • Pamela Hazelton
While you are busy handling lots of holiday orders, take a few minutes to analyze your online store to increase the chance of getting post-holiday sales. Here are 10 tips to enter 2019 stronger than ever.
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Customer Retention
Overlooked Ways to Encourage Repeat Business
May 13, 2018 • Marcia Yudkin
Given how much more profitable returning customers are than first-time buyers, it’s amazing how many companies put so little effort into encouraging repeat sales. Consider imparting something visible and obvious to your customer as a memory prompt. This doesn’t have to be elaborate or expensive.
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Customer Retention
Manage Site Search Like It’s 1996
February 7, 2018 • Pamela Hazelton
Configuring site search to mimic how visitors think and speak can go a long way to helping them find what they are looking for. That was the goal of Ask Jeeves. It launched in 1996 and shook up Internet search. Its objective was simple — to let people ask real questions, instead of entering specific keywords.
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Customer Retention
Comparing A/B and Multivariate Testing
January 24, 2018 • Anna Kayfitz
A/B tests are controlled experiments of two attributes, to measure which one was most popular with users. You can apply A/B testing to just about anything that you can measure. Multivariate testing allows you to measure multiple variables simultaneously.
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Customer Retention
How to Turn Seasonal Shoppers into Lifetime Customers
November 16, 2017 • Pamela Hazelton
With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing ...
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