Customer Retention
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Customer Retention
Keep the Buying Momentum Going in January
December 22, 2015 • Pamela Hazelton
For most online retailers, the holiday shopping season accounts for up to 40 percent of annual sales. While we await final numbers for the 2015 Christmas season, the following 2010-2014
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Customer Retention
How to Lessen the Post-holiday Sales Lull
December 22, 2014 • Pamela Hazelton
Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year.
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Customer Retention
Customize the Search Page to Increase Ecommerce Sales
November 30, 2014 • Pamela Hazelton
One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at all. Even the biggest online ...
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Customer Retention
Seek Repeat Customers to Drive Ecommerce Profits
January 22, 2014 • Armando Roggio
Growing a successful ecommerce business may depend on earning repeat business from a relatively small number of loyal shoppers, according to a new report. The top 1 percent of a typical ...
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Customer Retention
How to Earn Loyal, Repeat Ecommerce Customers
March 7, 2013 • Armando Roggio
Loyal, repeat shoppers convert easily, spend more, cost less to service, and help spread the word about good online shopping experiences. Earning long-term customers can significantly improve an ecommerce business. Loyal shoppers demonstrate conversion rates 5-to-9 times greater than f...
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Customer Retention
5 Social CRM Tools for Small Business
February 25, 2013 • Paul Chaney
Customer relationship management tools have existed for years. Businesses use them to manage customer interactions across channels and departments, including marketing, sales, customer service, and technical support. One area where traditional CRM systems fall short is their inability...
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Customer Retention
QR Code Mobile App Encourages Repeat Ecommerce Orders
August 15, 2012 • PEC Staff
Ecommerce merchants strive for repeat business from existing customers. We recently spoke with Dr. Alex Heiphetz, owner of AHG, a company that has produced a mobile app, based on QR codes, to encourage repeat orders. The mobile app is QRwave. Practical Ecommerce: What exactly is a QR...
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Customer Retention
7 Post-Holiday Revenue Generators
December 29, 2011 • Pamela Hazelton
For many online retailers, the month of January is a slow one. Between consumers paying off Christmas purchases and those taking time to relax, the remaining online shoppers are seeking good deals on accessories and hoping to take advantage of clearance sales. There are ways, however, ...
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Customer Retention
‘Auto Ship’ Programs Generate Repeat Sales; 2 Examples
December 28, 2011 • Louis Camassa
Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affiliates, and pay-per-click advertising. However, websites that sell consumable products — such as supplements, batteries, food, snacks, vitamins, beverages, and c...
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Customer Retention
3 Remarketing Email Campaigns to Grow Repeat Customers
December 15, 2011 • Charles Nicholls
Getting a first purchase from a customer is always satisfying. New data shows, however, just how hard it is to build repeat customers, those that buy over and over again. I’ve just completed one of the most extensive studies ever conducted into the purchasing behavior of website visito...
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Customer Retention
Online Loyalty Programs Can Increase Repeat Shoppers
July 22, 2007 • Dave Young
Online merchants want to find ways to increase revenues by encouraging customers to make repeat purchases. Using an online loyalty program will certainly help, but it must be done carefully and with the right tools. There are many factors involved in creating a successful loyalty progr...
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Customer Retention
Selling After Dec. 25
December 1, 2006 • Pamela Hazelton
For the majority of online stores, the holiday shopping season is what makes an entire year’s worth of work pay off. With the bulk of shopping taking place the first two weeks of December, it’s typically considered the highest grossing month of the year. That may be so, but the normal s...
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Customer Retention
Seek Quality Visitors
March 1, 2006 • Pamela Hazelton
I’m no Search Engine Optimization expert. Never have been, and most likely never will be. I’ve found that SEO is such a niche market that anyone offering these services shouldn’t have time to do anything but. I do, however, work with store owners everyday and am often asked what can be...
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Customer Retention
Reaping Holiday Sales in January
January 1, 2006 • Pamela Hazelton
So many online stores put all of their focus into attracting holiday shoppers during the end of the year that they overlook the fact that the month of January can also be profitable. At the very least, planning ahead to handle holiday returns and exchanges can help reduce the burden of ...
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