Customer Retention

  • Customer Retention

    Online Loyalty Programs Can Increase Repeat Shoppers

    July 22, 2007 •

    Online merchants want to find ways to increase revenues by encouraging customers to make repeat purchases. Using an online loyalty program will certainly help, but it must be done carefully and with the right tools. There are many factors involved in creating a successful loyalty progr...

  • Customer Retention

    SMBs Should Consider Surveys

    July 15, 2007 •

    The online store that makes me feel awesome even after my product(s) have been delivered will get my business next time around. Their URL will be committed to memory, and I’ll visit the site often just to see what’s new. This store must cater to my needs, treat me like a person and does...

  • Customer Retention

    Selling After Dec. 25

    December 1, 2006 •

    For the majority of online stores, the holiday shopping season is what makes an entire year’s worth of work pay off. With the bulk of shopping taking place the first two weeks of December, it’s typically considered the highest grossing month of the year. That may be so, but the normal s...

  • Customer Retention

    Seek Quality Visitors

    March 1, 2006 •

    I’m no Search Engine Optimization expert. Never have been, and most likely never will be. I’ve found that SEO is such a niche market that anyone offering these services shouldn’t have time to do anything but. I do, however, work with store owners everyday and am often asked what can be...

  • Customer Retention

    Reaping Holiday Sales in January

    January 1, 2006 •

    So many online stores put all of their focus into attracting holiday shoppers during the end of the year that they overlook the fact that the month of January can also be profitable. At the very least, planning ahead to handle holiday returns and exchanges can help reduce the burden of ...