Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Conversion
Ten Great Ecommerce Ideas for March 2011

February 25, 2011 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the March 2011 installment of "Ten Great Ecommerce Ideas." Get Some Free Press “One of the best things an entrepreneur c...
Checkout Tactics
10 Ecommerce Checkout Strategies

February 24, 2011 • Pamela Hazelton

When we hear the word “conversion” we often think landing pages, category and product page layouts and overall navigation. Let’s not forget the final point of conversion: the checkout process. The checkout page(s) are your last chance to seal the deal and complete a sale. The process i...
Conversion
Managing Google Product Feeds in Google Merchant Center

February 17, 2011 • Michael Stearns

Google Product Search — formerly known as Froogle and Google Base, and sometimes known as Google Shopping — has grown in importance as a key source of orders and revenue for ecommerce businesses. Don't let the "beta" label on the Google Product Search main page fool you; this is a prim...
Conversion
Ask an Expert: How to Increase Conversion Rates?

February 10, 2011 • PEC Staff

”Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about converting online shoppers into paying customers. The question comes from Patricia Brown, owner of LordsArt, an Ozone Park, N.Y.-ba...
Checkout Tactics
Ask An Expert: What Data to Mine from Abandoned Carts?

February 7, 2011 • PEC Staff

“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about collecting lost customer data from abandoned ...
Conversion
How To Set Up Shop on Niche Online Marketplaces

February 2, 2011 • PEC Staff

Ecommerce merchants know that sometimes just selling on your own shop’s website isn’t enough to keep the company growing. Selling your wares in a brick-and-mortar boutique or setting up a booth at designer shows, expos and other events can be a good way to increase profits and brand awa...
Conversion
Ten Great Ecommerce Ideas for February 2011

January 28, 2011 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the February 2011 installment of "Ten Great Ecommerce Ideas." Use Customer Feedback to Further SEO “Not everyone has aut...
Product Pages
Volume Discounts: Choose the Right Words to Boost Sales

January 27, 2011 • Pamela Hazelton

Websites like Groupon, which allow people to “crowd purchase” products and services from local retailers, are becoming popular, mostly due to current economies. It makes sense for online stores selling items normally used in bulk to offer volume discounts, but what about specialty or hi...
Conversion
6 Pointers for Creating Blog Content

January 26, 2011 • PEC Staff

Once you have your blog set up, start the process by brainstorming compelling topics that are related to your industry, business, products or services. First, identify your audience. Look at the demographics of your store — what are the personal details of your customer base?
Customer Retention
Consider the Subscription Model for New Revenue

January 25, 2011 • Armando Roggio

Selling to a customer once is great. Selling to a customer every year, month, or week is even better. This mantra of sorts — along with apparent growth in consumer demand and several new subscription-specific billing solutions — is creating opportunity for ecommerce entrepreneurs large...
Conversion
Two Lessons that Groupon Can Teach Ecommerce Merchants

January 13, 2011 • Armando Roggio

Selling products online is a challenge. Ecommerce merchants rarely benefit from spontaneous buys, cannot easily generate emotional buying responses, and face tremendous price competition, since thousands of competitors are only a click away. Nonetheless, many companies — from tiny purv...
Conversion
Ask an Expert: Better to Use Facebook Ads, or Google?

January 7, 2011 • PEC Staff

“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about advertising with Google versus Facebook. The question comes from Matthew Johnson, owner and artist behind Seventh.Ink, a Palm Harb...
Conversion
Ten Great Ideas for January 2011

December 31, 2010 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the January ...
Customer Retention
The PEC Review: Ethnio Helps Understand Customers

December 27, 2010 • Armando Roggio

Successful online retailers are often customer-focused service companies rather than just purveyors of products. Put another way, many successful retailers are successful not just because of the products they offer or the effectiveness of their marketing, but rather because they do a g...
Checkout Tactics
6 Pointers for Selling Last-Minute Gift Certificates

December 17, 2010 • Pamela Hazelton

For years, gift certificates have been a difficult sell for the majority of small online stores. Despite consumer-advocacy laws that now require retailers to impose no fees and that limit expirations on gift certificates and gift cards, consumers are often reminded (especially during th...
Photography & Video
The PEC Review: Aviary’s Embeddable HTML5 Photo Editor

December 13, 2010 • Armando Roggio

Online merchants should never forget that their core business is selling products. But it can be an effective marketing tactic to offer other services to potential customers. Examples of offering more than just products abound. They include things like the how-to articles, blogs, enter...
Conversion
Invodo CEO on Conversion Benefits from Product Videos

December 8, 2010 • PEC Staff

The adoption continues of product videos on ecommerce sites, and most every merchant, seemingly, can benefit from them. We recently discussed product videos with Craig Wax, CEO of Invodo, a company that provides video solutions for ecommerce merchants. PEC: What factors can determin...
Conversion
Ten Great Ecommerce Ideas for December 2010

November 25, 2010 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the December 2010 installment of "Ten Great Ecommerce Ideas." Understand How Consumers Research Brands Online  “Buying...
Conversion
Abandoned-Cart Remarketing Effective, Says Ecommerce Exec

November 23, 2010 • PEC Staff

Remarketing is an advertising concept to solicit consumers who have visited ecommerce sites and left without purchasing. There are different forms of remarketing. One method places a "cookie" in a consumer's web browser when that consumer visits a site, and subsequently shows relevant d...
Product Pages
8 Last Minute Holiday-Sales Boosters

November 18, 2010 • Pamela Hazelton

I'll be honest. The key elements for increasing traffic and sales this holiday season should have been put in place by October 15th. That doesn't mean, however, that all hope is lost for those who've procrastinated or otherwise failed to implement seasonal changes. Whether you didn’t g...
Conversion
Remarketing 101, Part 1: Targeted Banner Ads

November 12, 2010 • PEC Staff

Remarketing is way for merchants to advertise to consumers that have visited the merchants' stores previously. When a consumer visits a site and a merchant is running one of the available remarketing tools, the merchant can subsequently advertise to that consumer. This advertising is cu...
Conversion
Ecommerce News Around the Web for November 12, 2010

November 12, 2010 • Kate Monteith

"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Ecommerce Videos Go Mobile - Invodo Two Internet companies are teaming up to implement product videos that are optimized for viewing on smartphon...
Conversion
SLI Systems CEO on Mobile Commerce, Mobile Search, and the iPad

November 11, 2010 • PEC Staff

Merchants contemplating mobile optimized sites may also consider specialized mobile site search. SLI Systems is a provider of ecommerce site search solutions and that company has just launched a mobile search option. Shaun Ryan is the company's CEO, and he recently discussed mobile co...
Conversion
Conversion Tip: Send Customers a Catalog

November 10, 2010 • Charles Nicholls

Editor's Note: Printed catalogs remain stubbornly effective for many online retailers. This week's "Conversion Tip" addresses that reality. The author is Charles Nicholls, founder and chief strategy officer of SeeWhy.com, a conversion and cart-abandonment recovery firm. The problem wit...
Conversion
Serial Entrepreneur Explains Venture Capital Process

November 4, 2010 • PEC Staff

The lack of capital can prevent an ecommerce business from growing. But many merchants are unsure as to how to obtain capital, or how the funding process works. RatePoint, the platform for offering ratings and reviews, recently announced that it has raised $7 million in funding, and we ...
Photography & Video
The PEC Review: Wondershare Video Converter

November 1, 2010 • Armando Roggio

Video is one of the most potent ways to market and sell products online. In fact, some merchants have reported increases in conversions rates of 20 percent or more when they ...
Conversion
Ten Great Ecommerce Ideas for November 2010

October 27, 2010 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the November 2010 installment of "Ten Great Ecommerce Ideas." Is Flash Killing Your Conversion Rate? “Test replacing the...
Conversion
Conversion Tip: Dealing with Invalid Coupon Codes

October 25, 2010 • Charles Nicholls

Editor’s Note: We continue our “Conversion Tip” series with Charles Nicholls, founder and chief strategy officer of SeeWhy.com, a conversion and cart-abandonment recovery firm. For this installment, Nicholls addresses the ...
Conversion
Ecommerce News Around the Web for October 22, 2010

October 22, 2010 • Kate Monteith

Ecommerce News Around the Web for October 22, 2010 "Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Etsy’s Coral Stance Upsets Sellers - AuctionBytes A recent blog posted by auction site Etsy a...
Analytics & Data
The PEC Review: Website Grader, for Benchmarking Your Ecommerce Site

October 18, 2010 • Armando Roggio

A successful ecommerce business is an dynamic blend of products, pricing, operations management, customer service, marketing, and web technology. And an ecommerce entrepreneur or manager must monitor each and every ...

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