Conversion

December 8, 2010 • PEC Staff

The adoption continues of product videos on ecommerce sites, and most every merchant, seemingly, can benefit from them. We recently discussed product videos with Craig Wax, CEO of Invodo, a company that provides video solutions for ecommerce merchants. PEC: What factors can determin...

November 25, 2010 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the December 2010 installment of "Ten Great Ecommerce Ideas." Understand How Consumers Research Brands Online 
“Buying...

November 23, 2010 • PEC Staff

Remarketing is an advertising concept to solicit consumers who have visited ecommerce sites and left without purchasing. There are different forms of remarketing. One method places a "cookie" in a consumer's web browser when that consumer visits a site, and subsequently shows relevant d...

November 18, 2010 • Pamela Hazelton

I'll be honest. The key elements for increasing traffic and sales this holiday season should have been put in place by October 15th. That doesn't mean, however, that all hope is lost for those who've procrastinated or otherwise failed to implement seasonal changes. Whether you didn’t g...

November 12, 2010 • PEC Staff

Remarketing is way for merchants to advertise to consumers that have visited the merchants' stores previously. When a consumer visits a site and a merchant is running one of the available remarketing tools, the merchant can subsequently advertise to that consumer. This advertising is cu...

November 12, 2010 • Kate Monteith

"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Ecommerce Videos Go Mobile - Invodo Two Internet companies are teaming up to implement product videos that are optimized for viewing on smartphon...

November 11, 2010 • PEC Staff

Merchants contemplating mobile optimized sites may also consider specialized mobile site search. SLI Systems is a provider of ecommerce site search solutions and that company has just launched a mobile search option. Shaun Ryan is the company's CEO, and he recently discussed mobile co...

November 10, 2010 • Charles Nicholls

Editor's Note: Printed catalogs remain stubbornly effective for many online retailers. This week's "Conversion Tip" addresses that reality. The author is Charles Nicholls, founder and chief strategy officer of SeeWhy.com, a conversion and cart-abandonment recovery firm. The problem wit...

November 4, 2010 • PEC Staff

The lack of capital can prevent an ecommerce business from growing. But many merchants are unsure as to how to obtain capital, or how the funding process works. RatePoint, the platform for offering ratings and reviews, recently announced that it has raised $7 million in funding, and we ...

November 1, 2010 • Armando Roggio

Video is one of the most potent ways to market and sell products online. In fact, some merchants have reported increases in conversions rates of 20 percent or more when they ...

October 27, 2010 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the November 2010 installment of "Ten Great Ecommerce Ideas." Is Flash Killing Your Conversion Rate? “Test replacing the...

October 25, 2010 • Charles Nicholls

Editor’s Note: We continue our “Conversion Tip” series with Charles Nicholls, founder and chief strategy officer of SeeWhy.com, a conversion and cart-abandonment recovery firm. For this installment, Nicholls addresses the ...

October 22, 2010 • Kate Monteith

Ecommerce News Around the Web for October 22, 2010 "Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Etsy’s Coral Stance Upsets Sellers - AuctionBytes A recent blog posted by auction site Etsy a...

October 18, 2010 • Armando Roggio

A successful ecommerce business is an dynamic blend of products, pricing, operations management, customer service, marketing, and web technology. And an ecommerce entrepreneur or manager must monitor each and every ...

October 14, 2010 • Pamela Hazelton

“Go ahead… hurt my feelings.” That was the subject of the message request by online store director Will Knott. He obviously understands my no-holds-barred approach, as his message concluded, “Punch me in the eye and bloody my nose…” Well, Will, I’m not that abrupt (at least, I don’t t...

October 11, 2010 • Pamela Hazelton

Converting visitors into customers is about more than just supplying great product information. It's about more than a great design, simple navigation and customer service links. The basics–such as page design and content presentation–are certainly necessary. But if you want to grow a l...

October 8, 2010 • Kate Monteith

"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. eBay Exec Explains Buyer Protection - AuctionBytes Online auction house eBay published a letter on its home page this week written by its CEO Joh...

October 7, 2010 • Charles Nicholls

This is the third article in my analysis of the top 10 converting ecommerce sites. The first installment, "Debunking Myths from the Top 10 Converting Websites," discussed seemingly unconventional conversion tactics that these sites use. The second installment, "Top 10 Converting Website...

October 6, 2010 • Charles Nicholls

Editor’s Note: We continue our “Conversion Tip” series from Charles Nicholls, founder and chief strategy officer of SeeWhy, a conversion and abandonment-recovery firm. For this week’s installment, Nicholls addresses the "free-shipping break-even" concept. If you’ve driven down your shi...

October 4, 2010 • Armando Roggio

Product videos, how-to demonstration, and entertainment marketing are just three examples of how ecommerce marketers are using the Internet's broadcasting power to engage customers. Examples of each sort of video are abundant. Magellan's Travel Supplies and Swimwear Boutique use profes...

October 1, 2010 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the October 2010 installment of "Ten Great Ecommerce Ideas." How to Leverage Promotion Codes “Make sure your promotion...

September 22, 2010 • Charles Nicholls

Editor’s Note: We continue our “Conversion Tip” series from Charles Nicholls, founder and chief strategy officer of SeeWhy, a conversion and abandonment-recovery firm. For this week’s installment, Nicholls addresses tools ...

September 20, 2010 • Armando Roggio

Social marketing has emerged as one of the best ways to connect with consumers online. And tracking how well your business's social media marketing is performing has become a vital measurement of ecommerce marketing measurement. Yet with so many metrics and statistics to follow, it can...

September 15, 2010 • Pamela Hazelton

Most conversion articles focus on a store’s product pages. After all, those pages are most visited by search engine spiders and internal search results. Customers who browse, however, use category pages, and those customers need buying nudges, too. Every store needs conversion-ready c...

September 13, 2010 • PEC Staff

Ecommerce merchants are innovators. And many in that industry are finding new and better ways to sell products online. One of those companies is Spotlight Retail, an ecommerce firm with 30 niche websites. Its new "Spotlight Visualizer" enables consumers to see how an item will look in t...

September 10, 2010 • Charles Nicholls

Editor's Note: Charles Nicholls is founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. His "Conversion Tip" series continues, below, with a suggestion for using Facebook's "Recommendations" plug-in on an ecommerce site. Facebook’s new "Recommendat...

September 10, 2010 • Armando Roggio

September 9, 2010 • PEC Staff

Holiday sales are vital for most ecommerce merchants. But the selling process can be a management headache when a merchant is juggling many different suppliers, sales channels, and stocking requirements. Couple those challenges with trying to decide which products to promote, and what t...

September 8, 2010 • Armando Roggio

Performance metrics can help ecommerce businesses measure progress and assess financial and marketing health. But with so much data available from tools like Google Analytics, it can be hard to know what to measure or even what those measurements mean. With this in mind, I put together...

September 7, 2010 • Kate Monteith

The August 2010 Practical eCommerce survey polled readers about conversion. We wondered how many of our readers regularly track conversion rates on their sites, what percentage of visitors are converting into buyers, and what might be preventing visitors from making a purchase. Our con...