Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Conversion
Ten Must-Do Items This Holiday Season

September 7, 2010 • PEC Staff

It’s September and the holiday season has already begun for merchants and shoppers. In a recent Practical eCommerce webinar entitled “Ten Ecommerce Strategies for Holiday Success,” Make-a-Store Chief Marketing Officer Derek Stringfellow offered 10 tips merchants can apply now for more s...
Product Pages
Conversion Tip: Put Facebook ‘Like’ on Product Detail Pages

September 2, 2010 • Charles Nicholls

Editor's Note: Charles Nicholls is an ecommerce conversion expert and the founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. The "Conversion Tip" below continues our series from Nicholls on his ideas to convert more ecommerce visitors to buyers. ...
Conversion
Ten Great Ecommerce Ideas for September 2010

September 2, 2010 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the September ...
Conversion
Ecommerce News Around the Web for August 27, 2010

August 27, 2010 • Kate Monteith

"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Keep Them Coming Back - Michael Gray Graywolf's SEO Blog Once a shopper has made a purchase from your website, how do you keep that customer co...
Conversion
Holiday Tips for 2010, Part 5

August 27, 2010 • PEC Staff

The 2010 holiday season is nearly here. With that in mind, we are publishing a few good holiday-selling tips, from experienced ecommerce professionals, each week. Our fifth, and final, installment is below. Anticipate Microsoft, Yahoo! PPC Integration "Build out and optimize your Mi...
Checkout Tactics
Conversion Tip: Reduce Abandonment by Publishing Voucher Codes

August 25, 2010 • Charles Nicholls

The widespread nature of discount voucher and coupon sites is encouraging visitors to abandon purchases to look for voucher codes. In response, Macy’s, for example, now publishes its own "special offer" site that lists Macy’s own voucher and coupon codes.
Conversion
Language Translation: Test Product Names before Entering New Countries

August 24, 2010 • Christian Arno

A product’s name, for all intents and purposes, is the product. It’s what consumers grow to trust and identify with. The name is vital in building a brand’s identity over time. But with international markets, there is an added complexity, as the message represented by words and symbols ...
Checkout Tactics
Conversion: Pros and Cons of Four Checkout Methods

August 23, 2010 • Pamela Hazelton

There are hundreds of studies on the subject of shopping cart abandonment. Companies offering recovery-type services often rely on these statistics to tell us how their products can help. What ...
Photography & Video
Full 360-Degree Product Image Rotation in JavaScript

August 21, 2010 • Armando Roggio

Product imagery and video are extremely important aspects of on-site merchandising that can have a significant impact on an online retailer’s success. And, to a great degree, web developers have a ...
Conversion
Holiday Tips for 2010, Part 4

August 20, 2010 • PEC Staff

The 2010 holiday season is nearly here. With that in mind, we are publishing a few good holiday-selling tips each week. Our fourth installment, provided by experienced ecommerce professionals, is below. Test for Usability Issues “Find usability issues by using new crowdsourcing servic...
Conversion
Top 10 Converting Websites: The Similarities and Differences

August 19, 2010 • Charles Nicholls

We continue our analysis of the top 10 converting websites by looking at the key similarities and differences between them. This follows from “Debunking Myths from the Top 10 Converting ...
Conversion
Nuts and Bolts of Holiday Selling

August 18, 2010 • PEC Staff

The factors that determine a successful holiday season are oftentimes not the creative or extravagant ones, but rather the nuts and bolts of addressing critical areas of your business. We've identified 10 such "nuts and bolts" strategies to contemplate in “Ten Ecommerce Strategies for ...
Conversion
Conversion Tip: Pop-up Shopping Carts Drive Higher Order Amounts

August 17, 2010 • Charles Nicholls

Editor's Note: We continue our "Conversion Tip" series from Charles Nicholls, the founder and chief strategy officer of SeeWhy, a conversion and abandonment-recovery firm. For this week's installment, Nicholls focuses on a new trend, pop-up shopping carts. Many shopping carts take the ...
Conversion
Holiday Tips for 2010, Part 3

August 13, 2010 • PEC Staff

The 2010 holiday season is nearly here. With that in mind, Practical eCommerce is publishing a few good holiday-selling tips each week. Our third installment, provided by experienced ecommerce professionals, is below. Be Everywhere “Signup and post products in shopping comparison en...
Conversion
The Future of Your Conversion Funnel

August 12, 2010 • PEC Staff

As online merchants we all want to attract and retain as many profitable customers as possible at the lowest cost. However, the way we’re marketing ourselves may be getting in the way. In a recent webinar we discussed a few common pitfalls as they relate to branding, competition, part...
Conversion
Conversion Tip: Understand Why Visitors Abandon Purchases

August 9, 2010 • Charles Nicholls

We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-recovery firm. For this tip, Nicholls addresses the two main causes of ...
Conversion
Holiday Tips for 2010, Part 2

August 6, 2010 • PEC Staff

The 2010 holiday season is nearly here. With that in mind, Practical eCommerce is publishing a few good holiday-selling tips each week. Our second installment, provided by experienced ecommerce professionals, is below. Plan Ahead for Holiday Rush “Make sure all of your website improve...
Conversion
Survey Results: How Important Is Video in Ecommerce?

August 5, 2010 • PEC Staff

Practical eCommerce polled readers in July about the use of video in ecommerce. We wanted to know how many of our readers have posted product videos on their ecommerce sites, and if not, why. The July 2010 survey asked four questions about ecommerce video usage, with a comment section ...
Conversion
10 Holiday Ecommerce Pitfalls

August 5, 2010 • Michael Stearns

Holiday sales are vitally important for most ecommerce businesses. And yet, in my years of helping hundreds of merchants, I've seen them frequently make the same mistakes that negatively impact a successful holiday sales season. Here's my list, updated for 2010, of common pitfalls to a...
Customer Retention
Advanced Search Techniques Improve Ecommerce Sales

August 4, 2010 • Armando Roggio

Depending on which expert you ask, something like 40 to 70 percent of online shoppers will navigate an ecommerce store using a product search, making on-site search extremely important even if the most conservative estimates are assumed. Not all site search is the same, however. Rather...
Checkout Tactics
Usability Report Card: LiveOutThere.com

August 3, 2010 • Pamela Hazelton

Live Out There is an online community and store for active people. Featuring top brands in apparel and gear, the site is designed to attract folks serious about outdoor activities. The products Live Out There sells aren’t for the budget-shopper, but rather those looking for tried and ...
Conversion
Ten Great Ecommerce Ideas for August 2010

August 2, 2010 • Kate Monteith

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the August 2010 installment of "Ten Great Ecommerce Ideas." Create Unique Descriptions for Best Results “Search engines ...
Conversion
Conversion Tip: Show Shipping Costs Early

July 30, 2010 • Charles Nicholls

We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-recovery firm. For this tip, Nicholls addresses shipping charges, and surprises, in ...
Conversion
Holiday Tips for 2010, Part 1

July 29, 2010 • PEC Staff

The 2010 holiday season is nearly here. With that in mind, Practical eCommerce will publish a few good holiday-selling tips each week. Our first installment, provided by experienced ecommerce professionals, is below. Create Holiday Landing Pages Create custom landing pages for your em...
Conversion
Conversion Tip: Which Conversion Rate to Measure?

July 26, 2010 • Charles Nicholls

"Conversion Tip" is an occasional feature where we publish a single conversion-related suggestion that could help ecommerce merchants improve the percentage of visitors who ultimately become customers. For this installment, Charles Nicholls, the founder and CEO of SeeWhy, a conversion a...
Product Pages
Eight Copywriting Rules for Increasing Conversion

July 22, 2010 • Pamela Hazelton

When merchants talk about ecommerce conversion, it usually centers on design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important. Here are eight rules for using text on your e...
Conversion
Gearing Up for the 2010 Holiday Season

July 21, 2010 • PEC Staff

If you haven’t started thinking about the 2010 holiday season, now is the time. The economy is still shaky, customers remain fickle, and if you’re not prepared you could miss out on the most important shopping season of the year. Thanks to technological advances, we now have more info...
Conversion
TheFind.com CEO: ‘We Index Every Product from Every Store’

July 21, 2010 • PEC Staff

Specialized shopping search engines are becoming increasingly important for consumers. Among the largest of these shopping engines is TheFind, which receives more than 25 million visits per month. The products of most ecommerce merchants are likely already featured on that site, as the ...
Conversion
Debunking Myths from the Top 10 Converting Websites

July 20, 2010 • Charles Nicholls

Editor's Note: We welcome Charles Nicholls as our newest contributor. He's a conversion and analytics expert, and the founder and chief strategy officer of SeeWhy, a conversion and cart-abandonment-recovery firm. He's also the author of “Lessons Learned from the Top Ten Converting Websi...
Conversion
Three Free Language Translation Programs

July 14, 2010 • Brendan Gibbons

While there is no substitute for human linguistic knowledge, there are cheaper ways to translate large amounts of text than by hiring a professional translator. A good way for merchants to circumvent hiring a professional translator is to use a machine translator, sentence by sentence, ...

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