Category

Design & Development

The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.

Code | Design & Dev Tools | Platforms | Schools & Resources | Typography & Fonts | User Experience
  • Code

    An Introduction to CSS – Part 2

    December 1, 2005 •

    Overview In our last Cascading Style Sheets (“CSS”) tutorial we learned how to apply CSS styles to HTML tags using tag selectors. Using these tag selectors we were able to format information using an external style sheet rather than putting all the formatting code into our HTML documen...

  • Design & Development

    Optimizing Your Product Images

    December 1, 2005 •

    Overview Product presentation is more important for an online store than it is for a brick-and-mortar store. Rather than being able to touch an item, inspect it for quality, or try it on as the case may be, an online shopper has only two-dimensional images on which to base their decisi...

  • Design & Development

    Introduction to XML: Creating a Google Sitemap

    December 1, 2005 •

    Overview Last month, we featured a basic introduction of the Extensible Markup Language (XML) and how to begin writing your own XML documents. While we were able to create an XML document to describe data, it may not be clear why this is useful. In an effort to utilize what we learned ...

  • Code

    An Introduction to CSS

    November 1, 2005 •

    Overview Building HTML pages that are both search engine friendly and appealing to your users is crucial to the success of an online business. In the past, there was a give-and-take relationship between the structure and the formatting of websites. The more appealing the site was to th...

  • Design & Development

    An Introduction to XML

    November 1, 2005 •

    Overview Something about XML is inherently intimidating, and although we all probably hear it referred to a lot. or are aware that it exists, most people do not have any idea what it is. There is a good reason for this, since XML is a technology that is admittedly difficult to nail do...

  • Design & Development

    Understanding Common Web Error Messages

    October 1, 2005 •

    Over the years in the interactive marketing business, any consultant worth his or her salt has faced the dilemma of assisting a company whose primary issue is that its “Web site broke.” No more information than that. “It broke.” Many a parent can identify with this description as it p...

  • Design & Development

    Securing an SSL Certificate

    October 1, 2005 •

    Overview How do you know that I am who I say I am? Likewise, how do I know you are who you say you are? And, if we can’t catapult past this initial, basic level of trust – how will we ever be able to conduct business together? In the Web world, it’s done with an SSL certificate. SSL ...

  • Design & Development

    Hosting Companies: Top 10 Questions to Ask

    October 1, 2005 •

    I field many phone calls in any given day. And never does a day pass where I don’t get a call about someone having trouble with their host. Sometimes I have to bite my tongue, and many would be shocked at some of the stories I’ve heard. I think it’s time to just start referring people ...

  • Platforms

    Blog Platforms: Choose One that Fits Your Need

    October 1, 2005 •

    You have bitten the bullet and decided to add a blog to your ecommerce site and make it a part of your marketing mix. You made the strategic decision of why you want to blog, determined what your core message will be and the audience you wish to target. Now, you have to make some tactic...

  • Code

    HTML Primer for the Tech-Challenged

    September 1, 2005 •

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Proin et velit ut mi dictum ultrices. Duis porta massa sed lorem rutrum imperdiet. Fusce nibh. Nulla blandit ornare purus. Aenean ornare porttitor ligula. Nunc mollis volutpat neque. Nullam lobortis nisi eu nunc. Lorem ipsum dolo...

  • Design & Development

    Web Graphics: Why Are We So Limited?

    September 1, 2005 •

    As a Web designer and developer, I have worked with graphics in a variety of formats. Anybody who uses Adobe Photoshop – the standard for design production in the interactive business – has learned his or her way around JPG, GIF, TIF, EPS, PSD, PCX and BMP files. Those types of files s...

  • Platforms

    How To Choose A Shopping Cart

    September 1, 2005 •

    Good business is about good decisions. Good decisions are ones made after serious research and data gathering. One of the decisions that must be made by ecommerce people is choosing the right shopping cart for their business. The problem is there is a lot to choose from. Mark Baartse, ...

  • Design & Development

    Preventative Maintenance

    July 1, 2005 •

    I spend just as much time troubleshooting Miva Merchant issues as I do customizing storefronts. I've found that no matter how much you foolproof something, someone out there can, and will, find a way to break its functionality. Fortunately, users of Miva Merchant often need only follow ...

  • Platforms

    How Does Shopping Cart Software Work?

    January 15, 2004 •

    Just what is a shopping cart? It's a term that has come to mean either an online ordering system (separate from your regular website). Usually these supply HTML code for "order buttons" that you can paste into pages on your regular website.

  • Code

    HTML E-Mail: Text Font Readability Study

    March 1, 2001 •

    In February 2001 my Doctor Ebiz readers patiently answered survey after survey to help me determine what they considered the most readable fonts and sizes for HTML e-mail. While this may come as no surprise to you, it is causing me to change my standards.

  • Design & Development

    Setting Newsletter Ad Rates

    March 15, 2000 •

    "How much should I charge for ads in my e-mail newsletter, especially a narrowly-targeted newsletter where it's pretty obvious who the interested advertisers would be." -- Charlie Darling

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