Category

Design & Development

The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.

Code | Design & Dev Tools | Platforms & Apps | Schools & Resources | Typography & Fonts | User Experience
  • Design & Development

    Should you consider a .ws domain?

    October 4, 2006 •

    "Exploding" is marketer's hype, perhaps to press full advantage out of GDI's multi-tier affiliate marketing structure (5 levels), "with the potential to earn commissions on unlimited levels as a GDI Master Affiliate."

  • Design & Development

    Tech Support: October 2006

    October 2, 2006 •

    Question: I keep hearing about a two-tiered Internet. What is that? Brian Getting: Two-tiered Internet refers to the attempt by major telecommunication companies, who provide the infrastructure for Internet communications, to send information across the Internet in two separate speed...

  • Code

    Tech Support: Isolate CSS and Javascript

    October 1, 2006 •

    Last month we discussed the separation of content, design and functionality when it comes to developing a website. We introduced the idea that HTML documents should contain primarily content, with as little markup code as possible. The reason for this is that any extra code dilutes the ...

  • Design & Development

    AuctionCheckout.com’s John Waldron and Sloane Bouchever

    October 1, 2006 •

    PeC: What makes AuctionCheckout different from PayPal? In the PayPal environment today, if you're selling, the funds from your transactions are going into your PayPal account. PayPal is not a financial institution. They can freeze those funds. AuctionCheckout “Blue” is an auction-chec...

  • Design & Development

    Using RSS To Expand Your Online Exposure

    October 1, 2006 •

    Rarely in the last 10 years has there been a technology with so much potential to explode your business’s online exposure for such little cost. Real Simple Syndication (RSS) makes it easy for non-techies to automatically display targeted third-party content on their websites and blogs w...

  • Design & Development

    Product Images Matter

    October 1, 2006 •

    One distinct advantage to a brick-and-mortar store has over a business in the virtual world is that customers can touch the products on the racks and shelves at the local mall. Local retailers know that if they can get you to touch a product, you are more likely to leap from shopper to ...

  • Design & Development

    Podcasting Can Increase Brand Awareness

    October 1, 2006 •

    It seems like it was just yesterday that entrepreneurs were advised to start blogging for the purpose of marketing their businesses. Now, there’s a whole new technology out there that’s a growing, but viable, option for cultivating your brand online: podcasting. What is "podcasting?" ...

  • Design & Development

    Free Alternative to Microsoft Office

    September 25, 2006 •

    Anyone who ever priced the Microsoft Office Suite knows it represents a significant investment. A quick check of the Compusa.com website shows Microsoft Office Standard costs $399 and Microsoft Office Professional will set you back $449. Now, this doesn't discount the value of the softw...

  • Design & Development

    Have You Ever Wondered How a Website Works?

    September 18, 2006 •

    In the most basic terms, a website is a collection of files on the hard drive of a server that can be accessed by the public. Since this is not a very satisfying explanation of what a website is or how one works, perhaps it is easier to follow the pathway between someone that is surfing...

  • Platforms & Apps

    Shopping Cart Checklist

    September 1, 2006 •

    We’ve assembled a checklist to help you narrow your shopping cart requirements. The checklist is divided into six areas: function, shipping issues, payment processing, support, technical considerations and report generation. Function Is there a limit to the number of categories or pr...

  • Design & Development

    The Future of Ecommerce Solutions

    September 1, 2006 •

    PeC: Given the trends in the marketplace, what do you see on the horizon for ecommerce solutions? Chowdhary: "This is such a dynamic field. Every day is a new day in the world of ecommerce. We see a lot of things, and looking in the near future, there are many different things that I...

  • Platforms & Apps

    Hosted Shopping Cart Solutions

    September 1, 2006 •

    PeC: How would you describe the merits of a hosted solution compared to various software solutions that are in the marketplace? Krakovsky: I think it starts with the fundamental premise that people start businesses to sell products and services to customers, not necessarily deal wit...

  • Platforms & Apps

    Getting to the Heart of the Cart

    September 1, 2006 •

    If you came to this article hoping we’d tell you exactly which shopping cart you should choose for your business, you will be disappointed. We don’t know. However, thanks to the expertise of a pair of industry veterans, the process of choosing a shopping cart is about to get easier for...

  • Platforms & Apps

    Shopping Cart Software Solutions

    September 1, 2006 •

    PeC: What are some distinctive characteristics of shopping carts that you might share with a new ecommerce business? Randolph: I’d say everything has a place. Yahoo! Stores has over 150,000 merchants now so, without a doubt, the hosted solution has a place in the marketplace. There a...

  • Design & Development

    Separate Content from Functionality and Design

    September 1, 2006 •

    A website can be broken down into three main development parts: content, design and functionality. To optimize a website for search engines, it’s important for developers to separate content, which is of interest to search engines, from design and functionality, which are not. Content ...

  • Design & Development

    Does Google Checkout Affect Your Business?

    September 1, 2006 •

    On June 30, 2006 Google launched a service called Google Checkout. This is a new application allowing businesses to process online orders through Google. It serves as an alternative to PayPal or regular credit-card processing. It’s interesting to look at the launch of this service from...

  • Design & Development

    Create Your Own Online TV Station

    August 28, 2006 •

    It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured network TV, the Internet will enable everyo...

  • Design & Development

    Stay Safe with Your Wireless Network

    August 4, 2006 •

    A wireless network can bring tremendous flexibility to your office, freeing employees to use laptops, tablet PCs and other devices at any desk-side meeting or conference-room presentation anywhere in the office suite. It can also eliminate the costs and restrictions involved with numero...

  • Design & Development

    Use Scripting for Dynamic Websites

    August 1, 2006 •

    One of the first tasks when planning a website is to develop a strategy for delivering content and functionality to visitors. Since a website is a collection of HTML documents, the most basic approach is to simply code the information you want into these documents. Using this method re...

  • Design & Development

    Control Panels Simplify Tasks

    July 1, 2006 •

    Every website needs to be hosted somewhere, and every web developer will need access to the hosting server in order to perform tasks such as setting up email accounts, managing databases and creating FTP (file transfer protocol) accounts. Since most websites are hosted with a third-part...

  • Design & Development

    Tech Support – July 2006

    July 1, 2006 •

    Question: I’m contemplating either DSL, cable or a T-1 line for my business. How can I determine which Internet connection is best for my company? Brian Getting: While DSL, cable and T-1 lines all provide a high-speed, "always on" connection to the Internet, they differ in both the co...

  • Design & Development

    Tech Support: June 2006

    July 1, 2006 •

    Question: What’s the difference between a web server and an email server? Brian Getting: In this case, both the web server and the email server are software packages that provide services, rather than referring to a hardware server that is running these applications. Web server sof...

  • Design & Dev Tools

    Tools of the Trade

    June 1, 2006 •

    Welcome to our first installment of “Programming Notes,” a column designed to help novice web designers and developers with some of the challenges that they may face. Creating and maintaining a website requires someone to be familiar with graphic design, computer programming, server adm...

  • Design & Development

    RSS Can Help Your eCommerce Business

    June 1, 2006 •

    Last month we introduced the technology commonly called RSS (Really Simple Syndication) and explained how it is being used to distribute online content. This month we will look at how ecommerce business owners can use RSS to improve their online presence. Announcements RSS is a syndic...

  • Design & Development

    Robust International Market for Stolen Credit-Card Numbers

    May 30, 2006 •

    Think of it as sort-of a smorgasbord. For one dollar, a thief can purchase a stolen credit card number. He could buy it from another thief in one of hundreds of online, international chat-rooms set-up for that purpose. For three dollars, he could buy the credit card number with the thre...

  • Design & Development

    Hosting Companies: Many Options for eCommerce

    May 1, 2006 •

    It may seem like a daunting task to locate the right domain-hosting firm for your business, as there seems to be an endless sea of options. Wading through the many choices in the web hosting market can be frustrating and confusing. Rather than looking for a hosting company that offers ...

  • Design & Development

    Control Panels Help with Website Management

    May 1, 2006 •

    Long gone are the days a user must contact his Internet service provider or domain hosting company to make changes to an account, add an email address, renew a domain or inquire about bandwidth usage. The advent of the control panel has placed immediate control in the hands of the accou...

  • Design & Development

    Web Servers: Shared, Dedicated, and Virtual-Dedicated

    May 1, 2006 •

    When selecting a domain host for your business, one of the earliest questions you’ll need to resolve is whether you want a shared, dedicated or virtual-dedicated hosting plan. The main difference between dedicated and shared hosting is how the web server is utilized. In a shared enviro...

  • Design & Development

    eCommerce Dictionary: Hosting Terms

    May 1, 2006 •

    Affiliate Program An affiliate program is any type of revenue sharing program where a webmaster or website receives a portion of income for generating leads, traffic or sales through a graphic or text link to a merchant website. Alias A name that points to another name. Aliases are use...

  • Design & Development

    Web Analytics: Data Collection Methods

    May 1, 2006 •

    Web analytics software helps ecommerce operators understand what their online visitors are up to. Which search engine did the visitors come from? How long did they remain on the site? Which web pages did they exit the site from? And so forth. Utilizing the data that web analytics packa...

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