Amazon & Marketplaces
In an ecommerce world increasingly dominated by Amazon and other huge marketplaces, we address how independent merchants can best use those channels to grow their businesses and brands. We analyze selling tools, listing optimization strategies, multichannel selling options, back-office efficiencies, pros and cons, common mistakes, and much more.
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Amazon & Marketplaces
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Merchant Voice
Does 2014 mark the beginning of the end for Amazon?
January 31, 2014 • Richard Stubbings
Probably not, but it is certainly going to be a difficult year for Amazon in Europe. Legislation in Europe is significantly different than in the U.S, in two major ways,
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Amazon & Marketplaces
Data Feeds Critical for Multichannel Success
November 14, 2013 • Dale Traxler
What do Amazon, TheFind, Sears.com, Rakuten.com, Shopping.com, Google Merchant, mShopper, Nextopia, SLI Systems, Catalogs.com, Shopzilla, Commission Junction, and Vendio have in common? They all require a data feed of your products.
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Amazon & Marketplaces
Alibaba User Experience Director on Design, Usability
September 27, 2013 • PEC Staff
The appearance and functionality of an ecommerce site affects its sales. Is the site attractive? Is it easy to navigate? Do core functions work? Is it fast? Does it render ...
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Amazon & Marketplaces
Alibaba Attorney on Intellectual Property Theft
September 5, 2013 • PEC Staff
Most every ecommerce company owns intellectual property — photos, product descriptions, logos, brand names, designs. Many online companies have experienced the theft of their intellectual property from other websites, often ...
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Amazon & Marketplaces
Selling on Marketplaces: 4 Common Mistakes
June 28, 2013 • Armando Roggio
Marketplaces like Ebay and Amazon can be a boon for the bottom line since they present your products to millions of interested shoppers. But a huge audience also means that mistakes can be glaring and costly. Amazon gets something like 21 million visitors a day and more than 100 millio...
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Amazon & Marketplaces
13 Curated Shopping Sites
June 10, 2013 • Sig Ueland
Sometimes shoppers need a little help. Rather than searching through an endless supply of products, they may prefer a selection from the experts or tastemakers they follow. Here is a list of curated shopping sites. Some of the sites offer personalized product recommendations by expert ...
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Amazon & Marketplaces
Third-party Marketplaces: What Merchants Should Know
May 7, 2013 • Scott Smigler
Many online merchants have embraced third-party marketplaces. They've been seduced by promises of easy revenue growth and enabled by software solutions that make it easy to sell their products on those sites. It’s true that marketplaces can pay dividends for merchants, at least for nea...
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Amazon & Marketplaces
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Merchant Voice
The dreaded Amazon A-Z claim
May 6, 2013 • Richard Stubbings
When you get an Amazon A-Z claim, you must not reply instantly. Your response must be carefully considered, to put your side in the best possible light. You only get one chance to reply. It is best if you do this after you fully investigate and you have calmed down.
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Amazon & Marketplaces
Marketplaces: How to Sell More in 2013
April 23, 2013 • Armando Roggio
Online marketplaces like Etsy, eBay, and Amazon offer retailers profitable, high-volume sales channels that can significantly improve the bottom line. But as more businesses discover and use these marketplaces, competition increases, meaning businesses need to market well in these chann...
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Amazon & Marketplaces
How to Start Selling on the Amazon Marketplace
April 10, 2013 • Armando Roggio
Amazon allows other retailers to sell products on its marketplace, where millions of interested shoppers visit daily. This creates an opportunity for sellers — large and small. It is possible to start selling on the Amazon Marketplace in a matter of hours; the barrier to entry is very l...
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Amazon & Marketplaces
5 Tips for Increasing Amazon Sales by 50 Percent
March 20, 2013 • Armando Roggio
The Amazon marketplace gives online retailers big and small the opportunity to sell to millions of potential customers, significantly increase sales, and acquire loyal shoppers. Competition on Amazon can be fierce. By some estimates, Amazon receives nearly 90 million unique visitors ea...
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Amazon & Marketplaces
Google’s ‘Merchant Quality Score’ Could Make Marketplaces More Attractive
March 14, 2013 • Armando Roggio
A possible change to the way Google ranks merchants on its results pages might make multi-channel selling on marketplaces or comparison shopping engines important. During a recent panel discussion at the South by Southwest (SXSW) Conference and Festival, Matt Cutts, who is the head of ...
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Amazon & Marketplaces
Getting Started with eBay
October 23, 2012 • Armando Roggio
eBay is a global marketplace and an opportunity for online sellers, including businesses as small as garage-based, family operations — or as large as major ecommerce merchants. In the second quarter of 2012, eBay's marketplace helped to sell approximately $3.1 billion in clothing, shoe...
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Amazon & Marketplaces
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Merchant Voice
The Perils of Amazon Re-Pricing Software – or Beware Amazon Being Helpful
October 4, 2012 • Richard Stubbings
When Amazon first opened their market place to third party sellers, it was mainly books. These sellers had catalogues of tens of thousands of titles, sometimes hundreds of thousands. The competition was fierce and very much price driven. Sellers had little or no chance of competitively ...
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Amazon & Marketplaces
Top 10 Comparison Shopping Tools of 2012
August 28, 2012 • Armando Roggio
Shopping comparison sites and services let online shoppers compare products' attributes and prices in a relatively neutral environment. These services also give merchants a channel to market to some of the web’s savviest consumers. Several companies track and analyze shopping compariso...
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Amazon & Marketplaces
ShopRunner May Help Merchants Compete with Amazon Prime
July 13, 2012 • Marcia Kaplan
For consumers, the cost of shipping has been one of the major drawbacks of ecommerce. During the last holiday season, free shipping made a comeback as merchants tried to ensure that consumers would buy online. So popular was the promotion many merchants continue to offer it. Now, with t...
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Amazon & Marketplaces
Setting Up an Amazon Webstore
July 5, 2012 • Armando Roggio
Amazon offers a software as a service ecommerce platform with solutions ranging from a quick shopping cart for individual sellers and small businesses to enterprise level services. What's more, Amazon promises that its Webstore solution is both good quality and easy to use. Is that re...
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Amazon & Marketplaces
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Merchant Voice
Magento, Multi Store and SEO
May 6, 2012 • Richard Stubbings
One of the biggest challenges to Search Engine Optimisation for any Ecommerce site is the range and variety in the stock. All SEO tutorials and teach yourself books seem to assume you are selling a small range. Typically 'widgits'. They talk about doing keyword analysis on widgets, find...
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Amazon & Marketplaces
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Merchant Voice
Playing The Amazon Game
February 3, 2012 • Richard Stubbings
Sooner or latter every online retailer will consider selling on Amazon, or are already doing so. Amazon is a huge market, and it would be unwise not to consider it. There are other blogs covering the pros and cons, but none really cover what to do if you decide to take the gamble, and e...
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Amazon & Marketplaces
10 Deal Sites to Drive Ecommerce Traffic
May 17, 2011 • Armando Roggio
Although deal and coupon sites appear to have focused on services or brick-and-mortar retailers, online sellers can still use these services to drive additional traffic and find new customers. The rise in popularity of Groupon, Living Social, and other deal sites has created a new adve...
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Amazon & Marketplaces
Amazon Versus States: A Sales Tax Roundup
May 4, 2011 • Sig Ueland
For years states have fought Amazon.com to force the ecommerce giant to collect sales tax — the states, desperately looking for cash, versus Amazon, vehemently defending its practices as well ...
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Amazon & Marketplaces
Alibaba CEO on Acquisition of Vendio, Social Commerce, Product Sourcing
June 29, 2010 • PEC Staff
Alibaba is a huge force in global, business-to-business ecommerce. The company is based in China and it links millions of wholesale suppliers with businesses that resell those products. The company ...
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Amazon & Marketplaces
Overstock.com CEO Patrick Byrne on Holiday Sales, Free Shipping
December 21, 2009 • Kerry Murdock
It's not every day that we speak with a Stanford PhD who has funded the construction of schools around the world. That same person started dabbling in ecommerce a decade or so ago and his company is now a publicly traded retailing powerhouse. He is Patrick Byrne, and the company is Ov...
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Amazon & Marketplaces
PeC Review: Sellit Makes Marketplaces Social
October 23, 2009 • Armando Roggio
A new "self-promotion" tool lets merchants selling on Yahoo!, CafePress, Etsy, or Cartfly promote their products on leading social media sites, access a social media advertising network, and post a Flash-based widget on their blog or other sites. Sellit is a "bolt-on" solution that pr...
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Amazon & Marketplaces
The PeC Review: Shopster Is a Brilliant Idea That Needs a Little Polish
June 10, 2009 • Armando Roggio
Shopster is a unique combination of a hosted ecommerce cart and a relatively easy supply-chain solution that promises to help many small merchants get up and running with a functional and fully-stocked online retail business. The Calgary, Alberta, Canada-based company provides its cust...
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Amazon & Marketplaces
Quick Query: Amazon Exec Explains ‘Selling on Amazon’
April 13, 2009 • PEC Staff
Online retailers are frequently interested in new channels to sell their products. Merchants can consider auction sites and comparison-shopping sites, for example. And there's also Amazon.com. Amazon competes with many smaller ecommerce merchants, but also allows those merchants to list...
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Amazon & Marketplaces
Ecommerce Know-How: Amazon Can Sell Your Products and Advertise Them, Too
February 26, 2009 • Armando Roggio
Although many ecommerce merchants consider Amazon to be tough competitor, some online shopkeepers can boost sales and send traffic back to their own site using two of Amazon's ecommerce services. Selling on Amazon and Product Ads on Amazon are two Amazon services that many retail ecomm...
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Amazon & Marketplaces
The PeC Review: Shopzilla Is a Good Site That Could Use Better Instructions
December 15, 2008 • Armando Roggio
Shopzilla.com is one of the Internet’s leading price comparison engines. The site can expose an online retailer’s products to more than 30 million price-conscience shoppers every month, making it a powerful marketing vehicle. But uploading products—particularly for smaller merchants—c...
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Amazon & Marketplaces
Shopping Search Engines: Six To Consider
May 7, 2008 • Bill Hartzer
If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising providers: Google, Yahoo! Search Marketing, and MSN. Advertising on these search engines can bring sales to your site. However, you may be missing out on a lot...
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