Category

Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

Amazon & Marketplaces | B2B | Cross-border Selling | Finance | Fraud Prevention | Inventory | Local Business | Payments | Shipping & Fulfillment | Staffing
  • Business

    Site Owners Describe Changes for 2007

    January 29, 2007 •

    Dan Wickwares, Buyer/Webmaster WEBSITE: Wickswares.com SELLS: Candle, bath, body and soap-making supplies ANSWER: Our growth for the last four years has been by word-of-mouth. We will be implementing a monthly newsletter using oemPro software and following up on all web hits with a per...

  • Business

    Video Tutorial: Eliminating Dynamic URLs with Mod_Rewrite

    January 28, 2007 •

    Get started using Mod_Rewrite to clean up your website's dynamic URLs with this video tutorial presented by Practical eCommerce's online director Brian Getting. We'll look at using simple Mod_Rewrite commands in an .htaccess file to get rid of those ugly dynamic URLs that look like th...

  • Business

    High Performer Series: Beautiesltd.com

    January 24, 2007 •

    It was supposed to be a quiet, part-time business to give a couple of prospective retirees something to do. Fifteen years later, Bill Kenerson and Deb Venman have created a beehive of activity creating bow ties, ascots, cummerbunds, scarves and pocket squares. What started as a mailing...

  • Business

    SEO and Email Launch New Product

    January 24, 2007 •

    As with many great products in the marketplace, the diaper caddy was conceived out of necessity. Melissa Bramlage, a mother of two, needed a product that could hold all the essential baby care items in one convenient location. It seemed that every time she needed to change her child's d...

  • Business

    High Performer Series: Appliancepartspros.com

    January 22, 2007 •

    Roman Kagan has built a successful niche business selling hard-to-find appliance parts to do-it-yourself types around the country. The site, Appliancepartspros.com was launched in 1999 featuring about 300 products and in seven years has grown to showcase more than 1 million parts for 17...

  • Business

    Can VoIP Help My Business?

    January 22, 2007 •

    Major telecommunication companies and start-ups alike are trying to establish themselves in the rapidly expanding VoIP marketplace. That hasn't escaped the notice of many people within the Internet telephone business, who anticipate 2007 could be a banner year for the technology. VoIP ...

  • Business

    Zimini.com’s Robert Carlton

    January 19, 2007 •

    Zimini offers a digital couponing and promotion platform to provide merchants and marketers with a robust set of geographic, demographic, and interest-based targeting tools. If you’re an online or brick-and-mortar ...

  • Business

    High Performer Series: Drsfosterandsmith.com

    January 17, 2007 •

    A Foster & Smith catalog is a familiar sight at the home of a pet owner. Whether a household includes dogs, cats, birds, reptiles or other animals as pets, Foster & Smith has been a resource for more than two decades for pet owners to purchase supplies and products. Three veter...

  • Fraud Prevention

    What You Didn’t Know About Payment Systems

    January 17, 2007 •

    What you don't know can truly hurt your online business. This has never been more true than when you set out to choose an Internet payment systems. It's not so much that making a wrong decision can harm your business irreparably (although, it can); it's that there is so much information...

  • Business

    Copyright Infringement: What If Someone Is Stealing From You?

    January 15, 2007 •

    As attorneys specializing in the litigation of Internet disputes, not a day goes by that we do not hear about a small online business getting ripped off through the theft of online content. Sometimes the property taken is a website or part of a website. Other times it is certain code or...

  • Business

    Ecommerce Companies: You Are Responsible for Sales Taxes

    January 15, 2007 •

    One of the most common misconceptions for ecommerce retailers is that sales taxes are not due on Internet transactions. Nothing could be further from the truth. Ecommerce retailers, in fact, are responsible for sales taxes and are subject to penalties and fines for the failure to pay th...

  • Business

    Video Tutorial: Creating an RSS Feed

    January 10, 2007 •

    Learn how to create a simple RSS feed in this tutorial by Practical eCommerce's Online Director Brian Getting. Walk through creating the XML file needed to establish a syndicated feed, and a look at the minimum tags, or feed elements, required to have a meaningful feed. No explanations...

  • Business

    Web.com’s Jeff Stibel

    January 10, 2007 •

    Jeff Stibel is the CEO of Web.com, a company providing an all-in-one hosted solution for business owners wanting to launch a website. Jeff discusses how easy it is for a ...

  • Business

    Identify your KPIs

    January 4, 2007 •

    One of the things I love about Internet marketing is that it is so measurable. But I understand that for many web marketers, it's a challenge to dig through the sheer amount of data that is available through most web analytics tools. I'd like to suggest a New Year's exercise that will ...

  • Business

    Ten Simple Ways to Get Sued

    January 2, 2007 •

    Want to stay out of trouble? Unless you have been sued before you probably have no idea how expensive, time consuming, and emotionally draining it can be. A little legal preventative maintenance can keep you focused on growing your business uninterrupted. Our firm specializes in litigat...

  • Business

    Welcome to the New Practical eCommerce

    January 1, 2007 •

    Practical eCommerce is changing, growing and improving. <img src="/images/articleimages/1167938482/pecrev.gif" alt="Practical Ecommerce" class="imgLeft" /> Our new website is bigger, more interactive and completely free. This follows from user recom...

  • Business

    Protecting Intellectual Property

    December 11, 2006 •

    You may not realize it, but you deal with intellectual property (IP) every day. If you own a website, that website is your intellectual property. The way you deal with IP — yours and others — can directly impact the success of your business. What's Intellectual Property? Registered pa...

  • Fraud Prevention

    Fraud-Proofing Your Ebiz

    December 11, 2006 •

    I know a business that had its website hacked: Its entire customer database was hijacked and thousands of customer credit card numbers were stolen at the same time. In the following months, the hackers did their best to steal as much as they could from this business through a number of...

  • Business

    Creativegood.com’s Ed Dawidowicz

    December 4, 2006 •

    What is one sure-fire way to reduce shopping cart abandonment? Ed Dawidowicz, senior consulting director for Creativegood.com, provides his advice in the second part of an interview with Practical eCommerce’s ...

  • Business

    SLI Systems’ Shaun Ryan

    December 1, 2006 •

    Shaun Ryan, CEO of site-search provider SLI Systems, discusses distinctive aspects of his product with Practical eCommerce’s Mitch Bettis. The two discuss the benefits of faceted search, learning navigation, the ...

  • Craigslist.com's Craig Newmark (Craigslist) Business

    Craigslist.com’s Craig Newmark

    December 1, 2006 •

    A latter-day devotee of minimalism is Craig Newmark. He is the founder of the intensely successful Craigslist.com. As far as he is concerned, less is definitely more when it comes to website design and his business, Craigslist, is minimalist by design.

  • Business

    Finding Treasures With Tapestries

    December 1, 2006 •

    Patricia Elkins caught the ecommerce "bug" just like many people do - by successfully selling a few items on eBay. It wasn't long before Elkins was building a dynamic niche business on eBay selling one-of-a-kind tapestries. The business has grown to more than $500,000 in sales, and it'...

  • Business

    How to Waste $4,000

    December 1, 2006 •

    How do you waste $4,000 in a few weeks? Patrick Coughlin knows. In fact, most ecommerce owners can attest to mistakes they made during the early phases of launching their new business. Coughlin has owned and operated American Diamond Importers, an independent brick-and-mortar jewelry s...

  • Business

    Demandware’s Stephan Schambach

    December 1, 2006 •

    Stephan Schambach, CEO of Demandware, provides a host of helpful tips to improve a customer’s experience at your website in a recent interview with Practical eCommerces Mitch Bettis. Schambach also ...

  • Business

    Managing a High-risk Environment

    December 1, 2006 •

    We conduct a lot of website audits in which we go through a website, identify the legal issues and assist clients in effectively managing risks. We seem to be litigating these issues across the country regularly, so we have a pretty good view of the landscape. You want to get in trouble...

  • Fraud Prevention

    Do Security Measures Boost Conversion?

    December 1, 2006 •

    Achieving high performance for your ecommerce business is complicated. It requires building an effective combination of trust, convenience and relevance on your website using technology, design, usability and influence. If you consider industry statistics, you'll quickly realize why it...

  • Business

    Customer Experience Matters

    December 1, 2006 •

    After more than a decade of ecommerce activity and an arsenal of new technology at our disposal, it's still the basics that most sites haven't mastered. Problems in the checkout process and having products that are too hard to find remain among the top issues that irritate customers and...

  • Business

    Siteworx’s Adelle Emery

    December 1, 2006 •

    What makes customers unhappy at a website? Adelle Emery, director of customer experience at Siteworx, answers the question and gives website owners tips on how to improve the customer’s experience ...

  • Business

    Dieselpoint’s Chris Cleveland (Part 2)

    November 13, 2006 •

    In the second of a two-part series, Chris Cleveland CEO of Dieselpoint speaks with Practical eCommerce’s Contributing Editor Mitch Bettis about how site-search technology improves sales at websites. Cleveland also ...

  • Business

    Dieselpoint’s Chris Cleveland

    November 6, 2006 •

    In the first of a two-part series, Chris Cleveland CEO of Dieselpoint speaks with Practical eCommerce’s Contributing Editor Mitch Bettis about how site-search technology improves sales at websites. Cleveland also ...

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