Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

Business
Research Domain Names Before You Bid

July 28, 2008 • Brendan Gibbons

Chris Stump of Onlyhammocks.com launched his site in October with a solid search engine-marketing plan. “Our original plan was pay-per-click from the start and search engine optimization as a long-term strategy,” Stump said. He got right to work, purchasing the domain Onlyhammocks.com...
Business
Enquisite’s Dan Robbins

July 28, 2008 • PEC Staff

Dan Robbins is Vice President of Marketing at Enquisite, a search analytics company that follows customers from search to conversion. He joins Practical eCommerce Publisher Kerry Murdock to discuss Enquisite ...
Business
Shaun Ryan, CEO Of SLI Systems

July 22, 2008 • Kerry Murdock

SLI Systems CEO Shaun Ryan discusses site search and SLI’s hosted site search solution with Practical eCommerce Publisher Kerry Murdock.
Business
Field Test: Order Management Software

July 11, 2008 • Brendan Gibbons

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is order management software. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin...
Business
Dr. J’s Pet Project

July 11, 2008 • Michael A. Cox

To be honest, it was a little embarrassing to be the daughter of an entrepreneur who was trying to start up a mail order livestock supply business back in 1975. Ruth Jeffers was a little girl when her dad, Dr. Keith Jeffers, decided to provide a higher level of service to his cattle cl...
Business
Practical eCommerce Blogger Wins eBay Hall of Fame Award

July 11, 2008 • Brendan Gibbons

eBay expert and Practical eCommerce blogger Danna Crawford was out fishing with her daughters on her birthday, May 13. After a long day with no successful catches, the three went home tired and sunburned to find that Crawford was one of five eBay users to net two of eBay’s most prestigi...
Business
ICANN Exec On The new Top-level Domains

July 11, 2008 • PEC Staff

The Internet Corporation for Assigned Name and Numbers, or ICANN, coordinates the domain name system globally. These tasks involve ensuring the domain name system functions properly and that individuals and companies can easily obtain and use domain names for their lawful purposes. Rec...
Business
Keirsun Scott, Social Media Director For OneUpWeb

June 25, 2008 • PEC Staff

Keirsun Scott is Social Media Director for OneUpWeb, an online marketing consulting company. He joins Practical eCommerce Publisher Kerry Murdock to discuss the benefits of social media for ecommerce merchants,
Business
Amit Das Discusses Virtual eCommerce Trade Show

June 19, 2008 • PEC Staff

Amit Das, Managing Director for the U.S. division of Worldwide Business Research, speaks with Practical eCommerce Publisher Kerry Murdock about the upcoming virtual ecommerce trade show, eTailXpo.
Business
Bloglist: Steve Delgado With Arial Software

June 17, 2008 • PEC Staff

Name: Steve Delgado, Marketing Director Company: Arial Software In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Steve Delgado, Marketing Director of Arial Software, a company that produces email marketing software and solu...
Business
Freelance Journalist, Jim Rue, Discusses The Annual Book Expo

June 12, 2008 • PEC Staff

Jim Rue is a freelance and technology journalists, and recently attended the Annual Book Expo. He speaks with Practical eCommerce Publisher, Kerry Murdock, about the migration of content delivery to ...
Business
Recovering Damages From Thieves, Crooks and Scofflaws

June 9, 2008 • John W. Dozier, Jr.

It seems not a day passes that Dozier Internet Law is not asked how to pursue someone who is using a replica website to “compete,” is stealing traffic through trademark infringement, is publishing outrageously false information online, or is undertaking sinister, threatening conduct aga...
Business
Jody Hartwig Of Netconcepts On Microsoft’s Live Search Cashback

June 5, 2008 • PEC Staff

Jody Hartwig is the Vice President of eBusiness at Netconcepts, a company specializing in natural search marketing and ecommerce. She joins Practical eCommerce Publisher Kerry Murdock to discuss Microsoft’s new ...
Business
Shopping Carts: The Umpteenth Time’s The Charm

May 28, 2008 • Brendan Gibbons

Name: Chris “Cartel” English Title: Director of Online Sales Companies: HipHopNow, PetsRight, Ramco Worldwide URLs: Petsright.com (under construction), Ramcoworldwide.com Used Miva Script at first “I originally had a hosting account with SimpleNet before Yahoo! purchased it, and Sim...
Business
Exporting Requires Formal Agreements

May 28, 2008 • Hal Selim

When considering exporting to foreign markets, you must protect yourself legally. It is crucial that your business relationship with the foreign entity representing you is documented in an agreement. Furthermore, you must also take the appropriate steps to protect your intellectual asse...
Business
Field Test: Shopping Carts, Part Two Of Three

May 27, 2008 • Brendan Gibbons

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month's topic is shopping carts. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, Mut...
Business
Field Test: Shopping Carts, Part One Of Three

May 21, 2008 • Brendan Gibbons

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month's topic is shopping carts. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, Mut...
Business
Lessons Learned: Scanpancookware.com Owner Allan Regenbaum

May 12, 2008 • PEC Staff

"Lessons Learned" is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we've asked Allan Regenbaum, owner of Keylan, Inc., a company that sells cookware, coffee machines and fitness products online. Keylan, Inc. ...
Business
Damon Schechter, CEO and Founder of Shipwire

May 9, 2008 • PEC Staff

Damon Schechter is CEO and Founder of Shipwire, a shipping and storage solution for ecommerce merchants. He joins Practical eCommerce Publisher Kerry Murdock to discuss Shipwire and how it can ...
Amazon & Marketplaces
Shopping Search Engines: Six To Consider

May 7, 2008 • Bill Hartzer

If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising providers: Google, Yahoo! Search Marketing, and MSN. Advertising on these search engines can bring sales to your site. However, you may be missing out on a lot...
Fraud Prevention
Many Effective Tools to Detect Stolen Credit Cards, Part 3 of 3

May 5, 2008 • Jennifer D. Meacham

This is the third and final installment in a series outlining and explaining tools to identify and prevent credit card fraud. Previously, we discussed different methods of verification and geographic order tracking. Here are a few more methods you can use to combat fraud. Fraud scoring...
Business
Conversion: Proflowers.com Ranks High

May 5, 2008 • Mat Greenfield

When Nielsen Online releases its list of highest converting ecommerce websites, Proflowers.com is frequently in the top ten. The latest numbers has it at a stunning 15 percent conversion rate. I'm always open to learn from the best, and while I'm not going to do a page-by-page review o...
Fraud Prevention
Effective Tools to Detect Stolen Credit Cards, Part 2 Of 3

May 5, 2008 • Jennifer D. Meacham

Many online merchants are already on board with fraud-detection technology. To fill in the gaps, here is part two of a comprehensive list of fraud detection strategies. Previously we discussed authorization and address and credit card verification. Here are five more ways to catch fraud...
Business
Jason Keenan, Media Advisor with ICANN

May 2, 2008 • PEC Staff

Jason Keenan is the Media Advisor with ICANN, the Internet Corporation for Assigned Name and Numbers, which regulates domain names globally. ICANN was created in 1998 to perform various Internet ...
Business
Saatchi-gallery.uk.co Promotes Art And Artists

May 1, 2008 • PEC Staff

In 1973 advertising executive Charles Saatchi bought his first painting. It was a realist work that depicted suburban houses. He’s since been called the world’s most voracious collector of contemporary art. In 1985, he opened his own gallery, The Saatchi Gallery. In 2006, the gallery la...
Fraud Prevention
Effective Tools to Detect Stolen Credit Cards, Part 1 Of 3

April 30, 2008 • Jennifer D. Meacham

There are hundreds of branded tools that ecommerce merchants can turn to for help in catching fraudulent credit card orders. Some tools are free, and some come bundled or offered as additional features in payment processing systems like Authorize.net and Google Checkout. Others can be s...
Business
Rhett McNulty, Chief Operating Officer of ShopIt

April 25, 2008 • PEC Staff

Rhett McNulty is Chief Operating Officer for ShopIt, a social networking sales application for ecommerce merchants. He joins Practical eCommerce's Kerry Murdock to discuss ShopIt and the value of social ...
Fraud Prevention
Interview: Authorize.Net President On Fraud Prevention

April 23, 2008 • PEC Staff

Authorize.Net, a CyberSource Solution, is a leading payment gateway company with many years experience in combating credit card fraud. We asked Roy Banks, President of Authorize.Net, about common errors that merchants make with fraud prevention. PeC: What's the biggest fraud-prevention...
Fraud Prevention
Credit Card Fraud: How Big Is The Problem?

April 23, 2008 • Jennifer D. Meacham

Reports of website data breaches, identity theft and credit card fraud are increasingly in the news. But is the problem as widespread as the coverage suggests? Anyone who collects payments or customer information online runs the risk of being targeted by thieves. However, the likeliho...
Business
Insuring Against Fraud, Data Breaches

April 17, 2008 • Jennifer D. Meacham

A few insurance companies provide policies for credit card fraud and data breaches, covering both a merchant's hard cost of fraudulent sales and any liability for data breaches. AIG, the publicly-traded insurance company, was one of the first. AIG's insurance policy AIG has offered W...