Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
5 Content Marketing Ideas for June 2023
May 7, 2023 • Armando Roggio
Merchants have many good choices for content topics in June, including strawberries, summertime activities, splurging, and, yes, Father's Day.
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Content Marketing
Humor Lures Customers for Balls.co
April 7, 2023 • Eric Bandholz
Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story.
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Content Marketing
5 Content Marketing Ideas for May 2023
April 2, 2023 • Armando Roggio
This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
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Content Marketing
21 AI Tools for Marketers
March 22, 2023 • Samantha Collier
Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.
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Content Marketing
CopySmiths Founder on AI Writing Tools
March 17, 2023 • Eric Bandholz
Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers.
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Content Marketing
20 WordPress Plugins to Manage a Blog
March 6, 2023 • Sig Ueland
An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective.
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Content Marketing
5 Content Marketing Ideas for April 2023
March 5, 2023 • Armando Roggio
Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
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Content Marketing
6 Daily Videos Drive DTC Sword Seller
February 9, 2023 • Eric Bandholz
Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
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Content Marketing
5 Content Marketing Ideas for March 2023
February 5, 2023 • Armando Roggio
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
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Content Marketing
15 Press Release Distribution Services
January 17, 2023 • Sig Ueland
Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
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Content Marketing
5 Content Marketing Ideas for February 2023
January 9, 2023 • Armando Roggio
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
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Content Marketing
5 Content Marketing Ideas for January 2023
December 6, 2022 • Armando Roggio
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
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Content Marketing
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
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Content Marketing
5 Content Marketing Ideas for December 2022
November 7, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
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Content Marketing
How to Create an Effective Press Page
October 31, 2022 • Lorrie Thomas Ross
A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro.
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Content Marketing
5 Content Marketing Ideas for November 2022
October 18, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
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Content Marketing
Ballet Dancer Shifts to Photo, Video Creator
October 14, 2022 • Eric Bandholz
Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
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Content Marketing
20 WordPress Plugins for Content Marketing
October 10, 2022 • Sig Ueland
Here is a list of tools for editorial flow, multimedia content, social media distribution, and more.
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Content Marketing
5 Content Marketing Ideas for October 2022
September 20, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
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Content Marketing
Content Marketing in a World of Creators
August 9, 2022 • Armando Roggio
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
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Content Marketing
Editorial Newsletters Are the New Blogs
August 5, 2022 • Armando Roggio
Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
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Content Marketing
5 Content Marketing Ideas for September 2022
August 1, 2022 • Armando Roggio
This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
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Content Marketing
AI Tools Streamline Content Marketing and SEO
July 21, 2022 • Armando Roggio
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.
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Content Marketing
5 Content Marketing Ideas for August 2022
July 5, 2022 • Armando Roggio
Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd.
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Content Marketing
5 Content Marketing Ideas for July 2022
June 1, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more.
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Content Marketing
How to Find Content Topics for SEO
May 30, 2022 • Armando Roggio
Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.
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Content Marketing
13 Platforms for Blogging
May 23, 2022 • Sig Ueland
A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
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Content Marketing
14 New and Updated Online Video Tools
May 15, 2022 • Sig Ueland
Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
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Content Marketing
5 Content Marketing Ideas for June 2022
May 5, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
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Content Marketing
Use Revue for Twitter Content Marketing
May 3, 2022 • Armando Roggio
Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.