Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
5 Content Marketing Ideas for December 2023
November 5, 2023 • Armando Roggio
In December, consider Santa's List Day, AI suggestions, looking back and ahead, and self-gifting guides.
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Content Marketing
5 Content Marketing Ideas for Nov. 2023
October 2, 2023 • Armando Roggio
Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023.
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Content Marketing
Advertorials Bridge Storytelling and Selling
October 1, 2023 • Armando Roggio
Print publishers have long used advertorials to drive immediate sales. Online merchants can use them, too.
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Content Marketing
Best Content Types for ChatGPT
September 19, 2023 • Ann Smarty
ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more.
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Content Marketing
A Subtle Change to Win Backlinks
September 10, 2023 • Armando Roggio
What types of content would appeal to potential linkers, such as bloggers, journalists, and editors?
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Content Marketing
5 Content Marketing Ideas for October 2023
September 5, 2023 • Armando Roggio
This installment of our long-running series includes ideas for Disney, Halloween, baseball, breast cancer, and an infamous radio broadcast.
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Content Marketing
ChatGPT Prompts for Content Ideas
August 15, 2023 • Ann Smarty
Specificity and persistence are keys for generating meaningful results from ChatGPT.
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Content Marketing
YouTube Marketer Adjusts to AI
August 11, 2023 • Eric Bandholz
The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers.
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Content Marketing
AI-based Content Curation Tools
August 2, 2023 • Ann Smarty
AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started.
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Content Marketing
5 Content Marketing Ideas for September 2023
August 1, 2023 • Armando Roggio
In September, try solving customer concerns, jumpstarting Halloween, delving into short-form videos, experimenting with AI, and telling Uncle Sam's story.
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Content Marketing
Content Marketing with AI and Humans
July 17, 2023 • Armando Roggio
Generative AI can boost productivity big time. Humans make average AI content excellent.
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Content Marketing
AI Tools for Better Headlines
July 11, 2023 • Ann Smarty
Headlines are often more difficult to compose than an article's body copy. Fortunately, AI tools can help.
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Content Marketing
5 Content Marketing Ideas for August 2023
July 9, 2023 • Armando Roggio
Merchants have no shortage of content-marketing topics to address in August. Examples are hip-hop music, travel, bowling, kindness, and dogs.
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Content Marketing
10 Tools for ChatGPT Prompt Ideas
June 27, 2023 • Ann Smarty
An effective prompt is the first step in benefitting from ChatGPT. That's the challenge — an effective prompt.
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Content Marketing
AI Search Engines for Content Marketing
June 13, 2023 • Ann Smarty
New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options.
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Content Marketing
5 Content Marketing Ideas for July 2023
June 7, 2023 • Armando Roggio
This installment of our long-running content ideas series includes topics related to Prime Day, Elvis, mojitos, AI co-hosts, and independence days.
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Content Marketing
My Test of 10 AI Content Detectors
May 9, 2023 • Ann Smarty
We generated text from ChatGPT and pasted it into 10 detection tools. Here are the results.
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Content Marketing
5 Content Marketing Ideas for June 2023
May 7, 2023 • Armando Roggio
Merchants have many good choices for content topics in June, including strawberries, summertime activities, splurging, and, yes, Father's Day.
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Content Marketing
Humor Lures Customers for Balls.co
April 7, 2023 • Eric Bandholz
Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story.
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Content Marketing
5 Content Marketing Ideas for May 2023
April 2, 2023 • Armando Roggio
This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
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Content Marketing
21 AI Tools for Marketers
March 22, 2023 • Samantha Collier
Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.
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Content Marketing
CopySmiths Founder on AI Writing Tools
March 17, 2023 • Eric Bandholz
Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers.
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Content Marketing
20 WordPress Plugins to Manage a Blog
March 6, 2023 • Sig Ueland
An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective.
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Content Marketing
5 Content Marketing Ideas for April 2023
March 5, 2023 • Armando Roggio
Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
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Content Marketing
6 Daily Videos Drive DTC Sword Seller
February 9, 2023 • Eric Bandholz
Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
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Content Marketing
5 Content Marketing Ideas for March 2023
February 5, 2023 • Armando Roggio
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
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Content Marketing
15 Press Release Distribution Services
January 17, 2023 • Sig Ueland
Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
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Content Marketing
5 Content Marketing Ideas for February 2023
January 9, 2023 • Armando Roggio
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
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Content Marketing
5 Content Marketing Ideas for January 2023
December 6, 2022 • Armando Roggio
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
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Content Marketing
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
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