Content Marketing

Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.

Content Marketing
3 Ideas for Generating Unique Content for Your Ecommerce Business

March 24, 2011 • Armando Roggio

Unique and entertaining content can help engage customers, encourage site traffic and earn your brand top-of-mind recognition. But sometimes, ecommerce entrepreneurs and marketers struggle to find new content ideas. This demand for fresh and one-of-a-kind content may be even more imper...
Content Marketing
Free Blogs vs. Hosting Your Own: Pros and Cons

July 6, 2010 • Lorrie Thomas Ross

Should you host a blog on your own website with your own domain name, or use one of the excellent free blog sites? There is no universal "right" choice There are pros and cons to each option to consider for immediate and long-term blog success.
Content Marketing
Make Friends and Boost Sales with a Content Marketing Strategy

April 1, 2010 • Armando Roggio

More than half of consumers surveyed in a 2009 study said that how much they trusted a merchant affected how likely they were to make a purchase. The findings, which were part of a ChannelAdvisor survey, are not surprising. In fact, it is almost common sense that shoppers don't like to...
Content Marketing
Ecommerce Know-How: Customer-Centric Content as Link Bait

January 26, 2009 • Armando Roggio

Online shopkeepers can use good customer-oriented content to improve PageRank and increase sales. In the world of search engine optimization (SEO), link baiting is the practice of creating web content that is virtually irresistible to bloggers, Diggers, or other members of the linkerat...