Category

Content Marketing

Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.

Content Marketing
Gated vs. Ungated Content

November 22, 2013 • Pamella Neely

Imagine you are finishing up your latest content marketing project. Let's say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content.
Content Marketing
How to Create Compelling Ecommerce Content

November 1, 2013 • Dale Traxler

In “Content Marketing for Ecommerce Merchants,” I suggested that merchants create relevant content for their shoppers throughout the buying cycle. There are two ways to approach creating content that will support ...
Content Marketing
Using SEO to Drive Content Marketing

October 4, 2013 • Jill Kocher Brown

If you think search engine optimization is just keyword repetition and directory submissions to fatten up your link profile, you’re living in 2006. Modern SEO is central to content marketing,
Content Marketing
23 Tools to Help Manage Content

November 12, 2012 • Sig Ueland

To ensure your customers have a rich experience with great content, you'll need more than just a content management system. You'll need a basket of tools to research, generate, market, and track your content. Here is a list of tools to help you with content. There are content search-...
Content Marketing
10 Great Retailer Blogs

October 2, 2012 • Armando Roggio

A retail blog can be an effective way to engage customers, improve branding, and boost traffic. Blogs give retail sites content that may be linked to or shared across social networks, via email, or through search engines. Customers who find blog posts informative, entertaining, or help...
Content Marketing
How to Write an Online Press Release

August 1, 2012 • Lorrie Thomas Ross

Today’s web-driven world makes it possible for companies large and small to create news simply by writing and publishing their own newsworthy content. The way to get started is by writing and sharing powerful press releases online.
Content Marketing
How Authors, Entertainers Are Selling Their Content Online; 9 Examples

March 28, 2012 • Sig Ueland

Whether through online video, audio, or ebooks, entertainers and authors are finding new access to audiences. In many cases, it's at the expense of established distribution channels. Here is a list of entertainers and authors who have found success in the shift to online media. Some e...
Content Marketing
4 Ways to Write Compelling Blog Titles

March 19, 2012 • Armando Roggio

Blog post titles that capture a reader's attention, make strong claims, and solve problems should get lots of clicks, shares, and retweets. Blogging is an important part of any good social media marketing campaign. While writing great blog content — see "Write Better Blog Posts, Pyrami...
Content Marketing
Using Content Marketing for Your Ecommerce Business

February 27, 2012 • Armando Roggio

Content marketing seeks to publish high-quality content to engage prospects, earn business, and create repeat customers. In the Internet age, anyone — private or commercial — can publish articles, essays, white papers, newsletters, audio podcasts, games, or videos that have the potenti...
Content Marketing
3 Content Lessons from Top Performing Blogs

January 23, 2012 • Armando Roggio

Blogs are a good way to engage customers, offer more than products, and attract visitors to a site. Great blogs are often the result of great content in the form of a well-written post, an illuminating infographic, or an excellent video. People are attracted to the substance of the co...
Content Marketing
12 Sites for Ebook Publishing

December 30, 2011 • Sig Ueland

Ebook sales will be $9.7 billion in 2016, more than three times this year’s $3.2 billion in sales, according to a recent report by Juniper Research. Online publishers and ebook distributors offer a growing opportunity to authors and small publishers, as well as affiliate marketers. He...
Content Marketing
Syndicating Content for SEO Benefit

November 18, 2011 • Jill Kocher Brown

When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a branding, partnership, or reference poi...
Content Marketing
15 ‘Light-Blogging’ Sites

September 16, 2011 • Sig Ueland

More people are light blogging. According to Quantcast, in the last year Tumblr tripled its visits per month to over 300 million, 8.5 times more page views per month than full-blogging counterpart Wordpress.com. Here is a list of light-blogging platforms. There are micro-blogging platf...
Content Marketing
18 Writing Tools for Grammar, Style, Content

July 13, 2011 • Sig Ueland

Content is king. If you run a blog, most of your content is language. For an ecommerce site, you write promotional copy, product descriptions, policies, procedures, and more. You need ...
Content Marketing
Write Better Blog Posts, Pyramid Style

July 6, 2011 • Armando Roggio

Use a classic writing technique popularized in the newspaper industry's heyday to improve blog content and communicate with precision. The inverted pyramid is a writing structure that places a summary of the most important information about an article in the first paragraph and support...
Content Marketing
5 Blogging Ideas to Engage Customers

April 12, 2011 • Armando Roggio

Engaging customers with both informative and entertaining content can be a key to keeping them long term and making additional sales. After all, what's better, a customer that buys once, or a customer that keeps on making purchases because your blog content draws them back to your site?...
Content Marketing
3 Ideas for Generating Unique Content for Your Ecommerce Business

March 24, 2011 • Armando Roggio

Unique and entertaining content can help engage customers, encourage site traffic and earn your brand top-of-mind recognition. But sometimes, ecommerce entrepreneurs and marketers struggle to find new content ideas. This demand for fresh and one-of-a-kind content may be even more imper...
Content Marketing
Free Blogs vs. Hosting Your Own: Pros and Cons

July 6, 2010 • Lorrie Thomas Ross

Should you host a blog on your own website with your own domain name, or use one of the excellent free blog sites? There is no universal "right" choice There are pros and cons to each option to consider for immediate and long-term blog success.
Content Marketing
Make Friends and Boost Sales with a Content Marketing Strategy

April 1, 2010 • Armando Roggio

More than half of consumers surveyed in a 2009 study said that how much they trusted a merchant affected how likely they were to make a purchase. The findings, which were part of a ChannelAdvisor survey, are not surprising. In fact, it is almost common sense that shoppers don't like to...
Content Marketing
Ecommerce Know-How: Customer-Centric Content as Link Bait

January 26, 2009 • Armando Roggio

Online shopkeepers can use good customer-oriented content to improve PageRank and increase sales. In the world of search engine optimization (SEO), link baiting is the practice of creating web content that is virtually irresistible to bloggers, Diggers, or other members of the linkerat...

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