Category

Content Marketing

Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.

Content Marketing
5 Content Marketing Ideas for December 2020

November 1, 2020 • Armando Roggio

In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts.
Content Marketing
CopySmiths Founder on Content Marketing by the Numbers

October 30, 2020 • Eric Bandholz

Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question."
Content Marketing
Content Marketing Should Mimic Publishing, Broadcasting

October 12, 2020 • Armando Roggio

The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment.
Content Marketing
Privacy Concerns Will Increase the Value of Content Marketing

October 7, 2020 • Armando Roggio

Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
Business
5 Content Marketing Ideas for November 2020

October 5, 2020 • Armando Roggio

The U.S. presidential election, family-oriented observances, blogging, and even entrepreneurship are all good topics for your business's content marketing in November 2020. Content marketing is the act of creating or curating content, publishing that content, and promoting it with the aim of attracting, engaging, and retaining customers.
Content Marketing
5 Content Marketing Ideas for October 2020

September 3, 2020 • Armando Roggio

Content marketing can help connect with new customers or deepen relationships with existing ones. But some businesses struggle to find topics to address. The good news is that opportunities abound in October 2020, when a company could cover National Taco Day, raise cybersecurity awareness, profile customers, provide a brief history of products, or identify Halloween do-it-yourself projects.
Content Marketing
5 Content Marketing Ideas for September 2020

August 6, 2020 • Armando Roggio

Content marketing is the act of creating, publishing, and promoting articles, podcasts, and videos with the intent of attracting, engaging, and retaining customers. Here are five content marketing ideas your business can try in September 2020.
Content Marketing
Inject New Life into Old Content

July 30, 2020 • Armando Roggio

Content marketing is a long game. A business must publish regularly over an extended period. This inevitably means that some of the content created will get old or outdated. Fortunately, a marketer can inject new life into old content, making it valuable again.
Content Marketing
The Hero-Hub-Help Content Marketing Strategy

July 27, 2020 • Armando Roggio

A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube's venerable hero-hub-help framework has much to offer.
Content Marketing
5 Content Marketing Ideas for August 2020

July 2, 2020 • Armando Roggio

Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers. What follows are five content marketing ideas your business can use in August 2020.
Content Marketing
A 4-step Plan for Video Marketing Success

June 15, 2020 • Armando Roggio

Videos are a potent way for ecommerce businesses to build lasting, profitable customer relationships. What follows are four steps — before you film — for successful video marketing.
Content Marketing
5 Content Marketing Ideas for July 2020

June 4, 2020 • Armando Roggio

The coronavirus pandemic will likely influence July 2020 activities. But that shouldn't stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020.
Content Marketing
SEO, Content, and Email Work Better Combined

May 14, 2020 • Armando Roggio

Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
Content Marketing
5 Content Marketing Ideas for June 2020

May 3, 2020 • Armando Roggio

Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020.
Content Marketing
5 Content Marketing Ideas for May 2020

April 5, 2020 • Armando Roggio

The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience.
Content Marketing
5 Content Marketing Ideas for April 2020

March 4, 2020 • Armando Roggio

The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these ends, however, takes compelling topics. Here are five content marketing ideas your business can try.
Content Marketing
Tips on Writing from 4,700 Articles, 24 Years of Journalism

February 25, 2020 • Armando Roggio

While much could be said about the writing process, in this post I'll share five tips from my own experience as a writer. These tips I've have developed from more than 24 years of journalism and more than 4,700 published, bylined articles. Perhaps at least one of these tips will help you.
Content Marketing
5 Helpful Chrome Extensions for Content Marketers

February 11, 2020 • Armando Roggio

Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few helpful Chrome browser extensions.
Content Marketing
5 Content Marketing Ideas for March 2020

February 5, 2020 • Armando Roggio

Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
Content Marketing
Analyze Competitors for High-traffic Content Ideas

February 3, 2020 • Armando Roggio

Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content could generate ideas for your own company's articles, videos, podcasts, or similar. In this post, I'll look at a simple way to produce content marketing ideas from your competitors.
Content Marketing
5 Content Marketing Ideas for February 2020

January 5, 2020 • Armando Roggio

To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the buying journey, or connects sporting events, movies, or history with your business.
Content Marketing
5 Content Marketing Ideas for January 2020

December 3, 2019 • Armando Roggio

In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company's content marketing. Done well, content marketing can help a business build lasting customer relationships. But it requires a stream of new content ideas.
Content Marketing
Could Blogging Boost Your Ecommerce SEO?

November 10, 2019 • Jill Kocher Brown

Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whether blogging could help your ecommerce SEO.
Content Marketing
5 Content Marketing Ideas for December 2019

November 4, 2019 • Armando Roggio

In December, your company’s content could round up 2019’s top stories or trends, look ahead to what 2020 holds, or cover seasonal events and how-tos. Content marketing is the act of ...
Content Marketing
5 Content Marketing Ideas for November 2019

October 3, 2019 • Armando Roggio

In all of its forms, content marketing is one of the best ways to engage customers and create a bond that could lead to repeat sales. What follows are five content marketing ideas your ecommerce business could try in November 2019.
Content Marketing
SEO Critique of 3 Ecommerce Blogs

September 29, 2019 • Jill Kocher Brown

Quality blog content can drive organic search traffic. Ecommerce marketers who reject blogging — or give up after a couple of months — miss out. In this post, I'll critique three ecommerce blogs for their SEO benefits.
Content Marketing
Here’s Why Your Content Marketing Is Failing

September 25, 2019 • Armando Roggio

Done well, content marketing can be an important and effective promotional channel. If content marketing is not performing for your company, one of the following reasons could be the culprit.
Content Marketing
5 Content Marketing Ideas for October 2019

September 8, 2019 • Armando Roggio

For some business, the challenge is not understanding how content marketing is supposed to work, but rather knowing what to write about or what to make a video about. Thus, this article offers five content marketing ideas for October 2019. You are welcome to use these ideas for your business.
Content Marketing
6 Types of Content That Help SEO (and Shoppers)

September 6, 2019 • Jill Kocher Brown

Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The six sites below prove that any ecommerce site can create valuable content that appeals both to shoppers and the search engines that send them.
Content Marketing
5 Content Marketing Ideas for September 2019

August 4, 2019 • Armando Roggio

Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas. For September 2019, your business might choose to write an article about procrastination. It could publish a useful guide, or it might even start a podcast.

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