Content Marketing
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Content Marketing
5 Content Marketing Ideas for July 2019
June 10, 2019 • Armando Roggio
Content marketing inspiration for July 2019 can come from many sources, including advice columns “Dear Abby” and “Ask Ann Landers,” sporting events, space exploration, American politics, and even Facebook. Content marketing ...
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Content Marketing
Essential Social Media Metrics for Content Marketing
June 5, 2019 • Armando Roggio
Social media sites can be powerful tools for distributing content and driving engagement. But, like much of marketing, long-term social media success requires constant improvement. In this article, I'll suggest the primary social media metrics to track as part of your company's content marketing efforts.
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Content Marketing
How to Generate High-traffic Article Topics
May 31, 2019 • Armando Roggio
I have to come up with lots of article ideas. I have a few methods, including reading industry-specific posts and following links in them. This morning, I was sitting in ...
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Content Marketing
20 Tools for Content Marketing
May 28, 2019 • Sig Ueland
Here is a list of tools to assist in your content marketing efforts. There are idea generators, language tools, stock-element libraries, content analysis apps, distribution platforms, and more. Most of these tools are free or have a free plan.
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Content Marketing
5 Ways to Recruit Content Creators for Your Business
May 13, 2019 • Armando Roggio
Content marketing is not a one-and-done tactic. It is a commitment. But you don’t have to do it alone. Recruit other people to create content for you. Here is a list of five ways to do just that.
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Content Marketing
Building an Ecommerce Business, Part 15: Content Essentials
May 5, 2019 • Eric Bandholz
Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. In this episode 15 of my series on building an ecommerce business from the ground up, I spoke with Andrew Snavely, the founder of Primer, an online magazine, and Ryan Hunter Masters, the founder of Show Her Off, and a dance instruction site.
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Content Marketing
5 Content Marketing Ideas for June 2019
May 3, 2019 • Armando Roggio
In June 2019, content marketers should have no shortage of potential topics to attract, engage, and retain customers. In much of North America, the weather will be grand. That is why my first two suggestions on this month's list of content marketing ideas have to do with the outdoors.
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Content Marketing
5 Content Marketing Ideas for May 2019
April 2, 2019 • Armando Roggio
From science fiction to education to research, there are plenty of ways to connect with consumers through content marketing in May 2019. What follows are five content ideas for your business to try in May 2019.
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Content Marketing
Without Compelling Content, Ecommerce Success Is Nearly Impossible
March 31, 2019 • Dale Traxler
As I work with clients to improve conversion rates, average order values, and market share, content strategy becomes critical. Without compelling content, it’s nearly impossible to be successful in ecommerce. In this post, I'll describe the benefits (and challenges) of compelling content.
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Content Marketing
5 Content Marketing Ideas for April 2019
March 5, 2019 • Armando Roggio
In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recognize China's contributions.
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Content Marketing
5 Content Marketing Ideas for March 2019
February 19, 2019 • Armando Roggio
Content marketing is meant to help your business connect with potential customers, building long-term relationships. The goal is to attract, engage, and retain those prospects with content that your business creates or curates, publishes, and distributes. In this post, I will discuss five content marketing ideas your business could try in March 2019.
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Content Marketing
Helpful Tools to Find Shareable Content
January 21, 2019 • Armando Roggio
Curating content can be like finding a needle in a haystack, if not a stem or leaf in a haystack. Fortunately, there are many software tools to help content marketers discover good articles and videos to share.
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Content Marketing
Dos and Don’ts for Curating Content, to Grow an Audience
January 18, 2019 • Armando Roggio
Discovering and sharing useful and interesting content from sources outside of your business can be a good, low-cost, and easy way to meet content marketing goals. The content your company curates should be focused on one or more of the topic clusters. Initially, this will probably require a lot of research.
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Content Marketing
How to Invest in Videos, Apps, Big Content
January 14, 2019 • Armando Roggio
Even a simple video may cost several thousand dollars to produce — with no guarantee of success. An interactive app might take a few months to develop. It, too, has no guarantee. You could take that risk, toss thousands of dollars at a video or similar content project, and hope for the best.
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Content Marketing
5 Content Marketing Ideas for February 2019
January 2, 2019 • Armando Roggio
Want to increase site traffic and engage potential customers in February 2019? Consider creating articles, videos, and podcasts that entertain, inform, and just plain help out.
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Content Marketing
The Key Requirement of Content Marketing
December 19, 2018 • Armando Roggio
The key requirement of content marketing is to be engaging. Without engagement, content cannot fulfill its potential as a marketing tool. In this article, I'll explain why.
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Content Marketing
5 Content Marketing Ideas for January 2019
December 5, 2018 • Armando Roggio
This list of content marketing ideas for January 2019 is built around the theme of "national days." In each case, try to come up with a creative way to connect a particular national day to the products your business sells and the keywords you target.
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Content Marketing
Creating a Content Marketing Strategy for Ecommerce
November 29, 2018 • Armando Roggio
A clear content marketing strategy defines its purpose, who it serves, and its format. For small and mid-sized ecommerce businesses, a content marketing strategy may be the documented and thoughtful answers to several questions or thought exercises.
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Content Marketing
5 Content Marketing Ideas for December 2018
November 5, 2018 • Armando Roggio
Connect with potential customers in December 2018 with humor, a history of eggnog, and holiday happenings. What follows are five content marketing ideas your business can use for December 2018.
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Content Marketing
7 Tips to Optimize Content for Search Engines
October 12, 2018 • Jill Kocher Brown
Search engine optimization hinges on content relevance. No relevance means no rankings and no revenue from natural search. Follow these seven SEO tips to ensure that your site is optimized ...
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Content Marketing
5 Content Marketing Ideas for November 2018
October 5, 2018 • Armando Roggio
In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups. Content marketing is the ...
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Content Marketing
9 Ways to Promote Your Marketing Content
September 27, 2018 • Armando Roggio
Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign. In a sense, content marketing consists ...
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Content Marketing
Content Marketing Reaches Baby Boomers
September 19, 2018 • Armando Roggio
Shoppers aged 54 to 72 represent a significant portion of the total U.S. consumer market. And they have the financial wherewithal to be among the top customers of an ecommerce company. This group of potential customers can be reached with content marketing.
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Content Marketing
5 Content Marketing Ideas for October 2018
September 4, 2018 • Armando Roggio
Content marketing requires a steady flow of topics. For this October 2018, consider covering Halloween, Breast Cancer Awareness Month, vegetarianism, Oktoberfest, and what's streaming on Netflix, Amazon Prime, and Hulu.
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Content Marketing
5 Tips for Better Content Marketing in 2019
August 28, 2018 • Armando Roggio
Content marketing has to provide real value, something that pierces all of the noise of social media and advertising. What follows are five tips that start with value. If embraced, these could make your content marketing efforts more successful in the coming year.
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Content Marketing
20 WordPress Plugins for Content Marketing
August 20, 2018 • Sig Ueland
WordPress users can install a variety of plugins to develop exceptional content marketing, from creating high-performing posts to tracking campaign results. Here is a list of WordPress plugins for content marketing.
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Content Marketing
5 Content Marketing Ideas for September 2018
August 6, 2018 • Armando Roggio
From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and ...
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Content Marketing
Low-cost Content Marketing for Fashion Merchants
July 31, 2018 • Viktoria Kanevsky
Content is an essential part of an overall marketing strategy for online merchants, including those in the fashion industry. But most smaller fashion retailers don’t typically have the budget for a professional content strategist. In this post, I'll describe an affordable content marketing strategy that works for my clients, industry leaders, and me.
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Content Marketing
5 Content Marketing Ideas for August 2018
July 3, 2018 • Armando Roggio
There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity. Content marketing is the act of creating,
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Analytics & Data
Tips to Track Content Marketing Performance
June 8, 2018 • Anna Kayfitz
Content marketing can attract customers, build brand loyalty, and create overall engagement. But how do marketers know if their content — blog articles, videos, social posts — archives those goals?
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