Category

Content Marketing

Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.

Content Marketing
5 Content Marketing Ideas for July 2021

June 1, 2021 • Armando Roggio

In July 2021, your content marketing could focus on teaching a skill, showing off products via a live stream, celebrating UFOs, enjoying grandmothers, or reviewing an upcoming summer blockbuster. Regardless, remember that the purpose of content marketing is to attract, engage, and retain customers.
Content Marketing
Using an Ebook for B2B Lead Generation

May 18, 2021 • Armando Roggio

Trading an ebook for a prospect's contact information is among the purest forms of content marketing. It's an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public.
Content Marketing
5 Content Marketing Ideas for June 2021

May 4, 2021 • Armando Roggio

From bicycles to Omaha Beach, June 2021 is full of international celebrations and historical events to fuel your company's content marketing. What follows are five content marketing ideas you can use for your business this June.
Content Marketing
Using Wikipedia for Content Marketing, SEO

April 14, 2021 • Armando Roggio

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms.
Content Marketing
Two-thirds of the Largest U.S. Retailers Use Content Marketing

April 7, 2021 • Armando Roggio

Some 33 of the 50 largest U.S. retail companies use content marketing. And 22 of those are doing it fairly well. I reviewed the websites and social media channels of the 50 largest U.S. retailers, according to the National Retail Federation, to learn which ones used content marketing.
Content Marketing
5 Content Marketing Ideas for May 2021

April 4, 2021 • Armando Roggio

Need content marketing topics for May 2021? How about photography, comic books, the Clubhouse app, springtime, or the very products your business sells?
Content Marketing
5 Content Marketing Ideas for April 2021

March 4, 2021 • Armando Roggio

Content marketing is the act of creating content to attract and retain prospects. Opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok.
Content Marketing
CommerceCo Recap: Is the Clock Ticking on TikTok Marketing?

March 2, 2021 • Armando Roggio

Marketing on the popular TikTok platform can attract and engage an audience of potential customers. But like so many social media platforms, as it matures TikTok may become more difficult to earn a following.
Content Marketing
22 Tools for Writing and Distributing Content

February 22, 2021 • Sig Ueland

Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
Business
5 Content Marketing Ideas for March 2021

February 3, 2021 • Armando Roggio

Content marketing is the act of publishing articles, videos, and similar to attract, engage, and retain customers and prospects. What follows are five content marketing ideas your business can use in March 2021.
Content Marketing
5 Content Marketing Ideas for February 2021

January 4, 2021 • Armando Roggio

Your company's February 2021 content marketing could cover the obvious, such as Valentine's Day, and the obscure, such as Ice Cream for Breakfast Day. Content marketing is the act of creating content, publishing it, and promoting it with the goal of attracting, engaging, and retaining customers.
Content Marketing
5 Content Marketing Ideas for January 2021

December 3, 2020 • Armando Roggio

January 2021 can represent a beginning for content marketers to build communities, stream live videos, write about national holidays, report industry news, or visually expose interesting industry data. Content marketing is the act of curating or creating content such as articles, podcasts, videos, and graphics.
Content Marketing
Last-minute Holiday Social Media Checkup for Ecommerce

November 18, 2020 • Armando Roggio

A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.
Content Marketing
5 Content Marketing Ideas for December 2020

November 1, 2020 • Armando Roggio

In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts.
Content Marketing
CopySmiths Founder on Content Marketing by the Numbers

October 30, 2020 • Eric Bandholz

Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question."
Content Marketing
Content Marketing Should Mimic Publishing, Broadcasting

October 12, 2020 • Armando Roggio

The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment.
Content Marketing
Privacy Concerns Will Increase the Value of Content Marketing

October 7, 2020 • Armando Roggio

Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
Business
5 Content Marketing Ideas for November 2020

October 5, 2020 • Armando Roggio

The U.S. presidential election, family-oriented observances, blogging, and even entrepreneurship are all good topics for your business's content marketing in November 2020. Content marketing is the act of creating or curating content, publishing that content, and promoting it with the aim of attracting, engaging, and retaining customers.
Content Marketing
5 Content Marketing Ideas for October 2020

September 3, 2020 • Armando Roggio

Content marketing can help connect with new customers or deepen relationships with existing ones. But some businesses struggle to find topics to address. The good news is that opportunities abound in October 2020, when a company could cover National Taco Day, raise cybersecurity awareness, profile customers, provide a brief history of products, or identify Halloween do-it-yourself projects.
Content Marketing
5 Content Marketing Ideas for September 2020

August 6, 2020 • Armando Roggio

Content marketing is the act of creating, publishing, and promoting articles, podcasts, and videos with the intent of attracting, engaging, and retaining customers. Here are five content marketing ideas your business can try in September 2020.
Content Marketing
Inject New Life into Old Content

July 30, 2020 • Armando Roggio

Content marketing is a long game. A business must publish regularly over an extended period. This inevitably means that some of the content created will get old or outdated. Fortunately, a marketer can inject new life into old content, making it valuable again.
Content Marketing
The Hero-Hub-Help Content Marketing Strategy

July 27, 2020 • Armando Roggio

A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube's venerable hero-hub-help framework has much to offer.
Content Marketing
5 Content Marketing Ideas for August 2020

July 2, 2020 • Armando Roggio

Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers. What follows are five content marketing ideas your business can use in August 2020.
Content Marketing
A 4-step Plan for Video Marketing Success

June 15, 2020 • Armando Roggio

Videos are a potent way for ecommerce businesses to build lasting, profitable customer relationships. What follows are four steps — before you film — for successful video marketing.
Content Marketing
5 Content Marketing Ideas for July 2020

June 4, 2020 • Armando Roggio

The coronavirus pandemic will likely influence July 2020 activities. But that shouldn't stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020.
Content Marketing
SEO, Content, and Email Work Better Combined

May 14, 2020 • Armando Roggio

Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
Content Marketing
5 Content Marketing Ideas for June 2020

May 3, 2020 • Armando Roggio

Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020.
Content Marketing
5 Content Marketing Ideas for May 2020

April 5, 2020 • Armando Roggio

The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience.
Content Marketing
5 Content Marketing Ideas for April 2020

March 4, 2020 • Armando Roggio

The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these ends, however, takes compelling topics. Here are five content marketing ideas your business can try.
Content Marketing
Tips on Writing from 4,700 Articles, 24 Years of Journalism

February 25, 2020 • Armando Roggio

While much could be said about the writing process, in this post I'll share five tips from my own experience as a writer. These tips I've have developed from more than 24 years of journalism and more than 4,700 published, bylined articles. Perhaps at least one of these tips will help you.

« Previous 1 2 3 4 … 7 8 9 Next »