Category

Content Marketing

Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.

Content Marketing
6 Daily Videos Drive DTC Sword Seller

February 9, 2023 • Eric Bandholz

Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
Content Marketing
5 Content Marketing Ideas for March 2023

February 5, 2023 • Armando Roggio

Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
Content Marketing
15 Press Release Distribution Services

January 17, 2023 • Sig Ueland

Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
Content Marketing
5 Content Marketing Ideas for February 2023

January 9, 2023 • Armando Roggio

Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
Content Marketing
5 Content Marketing Ideas for January 2023

December 6, 2022 • Armando Roggio

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
Content Marketing
How to Write a Tutorial to Attract Customers

November 21, 2022 • Armando Roggio

Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
Content Marketing
5 Content Marketing Ideas for December 2022

November 7, 2022 • Armando Roggio

This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
Content Marketing
How to Create an Effective Press Page

October 31, 2022 • Lorrie Thomas Ross

A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro.
Content Marketing
5 Content Marketing Ideas for November 2022

October 18, 2022 • Armando Roggio

Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
Content Marketing
Ballet Dancer Shifts to Photo, Video Creator

October 14, 2022 • Eric Bandholz

Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
Content Marketing
20 WordPress Plugins for Content Marketing

October 10, 2022 • Sig Ueland

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more.
Content Marketing
5 Content Marketing Ideas for October 2022

September 20, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
Content Marketing
Content Marketing in a World of Creators

August 9, 2022 • Armando Roggio

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
Content Marketing
Editorial Newsletters Are the New Blogs

August 5, 2022 • Armando Roggio

Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
Content Marketing
5 Content Marketing Ideas for September 2022

August 1, 2022 • Armando Roggio

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
Content Marketing
AI Tools Streamline Content Marketing and SEO

July 21, 2022 • Armando Roggio

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.
Content Marketing
5 Content Marketing Ideas for August 2022

July 5, 2022 • Armando Roggio

Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd.
Content Marketing
5 Content Marketing Ideas for July 2022

June 1, 2022 • Armando Roggio

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more.
Content Marketing
How to Find Content Topics for SEO

May 30, 2022 • Armando Roggio

Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.
Content Marketing
13 Platforms for Blogging

May 23, 2022 • Sig Ueland

A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
Content Marketing
14 New and Updated Online Video Tools

May 15, 2022 • Sig Ueland

Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
Content Marketing
5 Content Marketing Ideas for June 2022

May 5, 2022 • Armando Roggio

Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
Content Marketing
Use Revue for Twitter Content Marketing

May 3, 2022 • Armando Roggio

Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.
Content Marketing
5 Content Marketing Ideas for May 2022

April 4, 2022 • Armando Roggio

The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day."
Content Marketing
How to Spell Check a Website at Scale

March 22, 2022 • Armando Roggio

Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
Content Marketing
5 Content Marketing Ideas for April 2022

March 3, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more.
Content Marketing
5 Content Marketing Ideas for March 2022

February 6, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This March 2022 installment includes workshops, how-to, and more.
Content Marketing
Advertisers Can Find Power in the Dark

January 27, 2022 • Armando Roggio

Temporarily stopping ads can help clarify sales attribution. And ads that heavily promote content can mask its organic traffic benefits. So, yes, there's power in briefly going dark.
Content Marketing
5 Content Marketing Ideas for February 2022

January 11, 2022 • Armando Roggio

Content marketing drives search engine rankings and inbound traffic. Every month since 2014 we've published a list of content ideas for ecommerce merchants. This February 2022 installment includes topics such as National Freedom Day, Bob Marle's birthday, and more.
Content Marketing
5 Content Marketing Ideas for January 2022

December 5, 2021 • Armando Roggio

Content marketing is the act of creating, publishing, and promoting articles, podcasts, and similar that attract, engage, and retain an audience of customers. What follows are five content marketing ideas almost any business can use in January 2022.

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