Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
How to Spell Check a Website at Scale
March 22, 2022 • Armando Roggio
Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
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Content Marketing
5 Content Marketing Ideas for April 2022
March 3, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more.
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Content Marketing
5 Content Marketing Ideas for March 2022
February 6, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This March 2022 installment includes workshops, how-to, and more.
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Content Marketing
Advertisers Can Find Power in the Dark
January 27, 2022 • Armando Roggio
Temporarily stopping ads can help clarify sales attribution. And ads that heavily promote content can mask its organic traffic benefits. So, yes, there's power in briefly going dark.
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Content Marketing
5 Content Marketing Ideas for February 2022
January 11, 2022 • Armando Roggio
Content marketing drives search engine rankings and inbound traffic. Every month since 2014 we've published a list of content ideas for ecommerce merchants. This February 2022 installment includes topics such as National Freedom Day, Bob Marle's birthday, and more.
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Content Marketing
5 Content Marketing Ideas for January 2022
December 5, 2021 • Armando Roggio
Content marketing is the act of creating, publishing, and promoting articles, podcasts, and similar that attract, engage, and retain an audience of customers. What follows are five content marketing ideas almost any business can use in January 2022.
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Content Marketing
5 Content Marketing Ideas for December 2021
November 10, 2021 • Armando Roggio
Content marketing is a constant flow of planning and producing. And topics, even for search engine optimization, may be hard to find. So for December 2021 content, consider industry forecasts, helpful holiday how-to articles, New Year's resolutions, and a couple of uncommon holidays.
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Business
5 Content Marketing Ideas for November 2021
October 5, 2021 • Armando Roggio
Comparisons, top 10 lists, customer stories, an old mystery, and Thanksgiving leftovers are all topics that could influence your company's content marketing in November 2021. Content marketing is the act of creating, publishing, and promoting content with the express purpose of attracting, engaging, and retaining customers.
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Content Marketing
5 Content Marketing Ideas for October 2021
September 1, 2021 • Armando Roggio
In October 2021, your content marketing could feature product-focused tutorials, storytelling, and annual observances, such as a little holiday called Halloween. Content is an integral part of ecommerce marketing.
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Business
15 Tools to Protect Content from Theft, Plagiarism
August 17, 2021 • Sig Ueland
If you publish original content on the web, there’s a good chance you’ve encountered pirates stealing and reposting your text, images, or video. Here is a list of tools to help protect and defend your original content.
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Content Marketing
5 Content Marketing Ideas for September 2021
August 5, 2021 • Armando Roggio
In September 2021, content marketers can offer courses, suggest gifts, celebrate holidays such as Grandparents’ Day and the Mid-Autumn Festival, or provide how-to help. Content marketing is the act of creating,
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Content Marketing
4 Favorite Blogs from Ecommerce Companies
July 27, 2021 • Kaleena Stroud
Publishing a blog on an ecommerce site builds community, creates trust, and gives consumers a reason to return. Sales would likely follow. But online merchants with long-term, quality blogs are rare. What follows are four of my favorites.
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Content Marketing
5 Content Marketing Ideas for August 2021
July 5, 2021 • Armando Roggio
In August 2021, ecommerce and omnichannel retailers have many topics to choose from for content marketing, including back-to-school shopping guides, informative ebooks, MTV's 40th birthday, presidential jokes, and items with an international flavor.
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Content Marketing
5 Content Marketing Ideas for July 2021
June 1, 2021 • Armando Roggio
In July 2021, your content marketing could focus on teaching a skill, showing off products via a live stream, celebrating UFOs, enjoying grandmothers, or reviewing an upcoming summer blockbuster. Regardless, remember that the purpose of content marketing is to attract, engage, and retain customers.
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Content Marketing
Using an Ebook for B2B Lead Generation
May 18, 2021 • Armando Roggio
Trading an ebook for a prospect's contact information is among the purest forms of content marketing. It's an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public.
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Content Marketing
5 Content Marketing Ideas for June 2021
May 4, 2021 • Armando Roggio
From bicycles to Omaha Beach, June 2021 is full of international celebrations and historical events to fuel your company's content marketing. What follows are five content marketing ideas you can use for your business this June.
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Content Marketing
Using Wikipedia for Content Marketing, SEO
April 14, 2021 • Armando Roggio
Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms.
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Content Marketing
Two-thirds of the Largest U.S. Retailers Use Content Marketing
April 7, 2021 • Armando Roggio
Some 33 of the 50 largest U.S. retail companies use content marketing. And 22 of those are doing it fairly well. I reviewed the websites and social media channels of the 50 largest U.S. retailers, according to the National Retail Federation, to learn which ones used content marketing.
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Content Marketing
5 Content Marketing Ideas for May 2021
April 4, 2021 • Armando Roggio
Need content marketing topics for May 2021? How about photography, comic books, the Clubhouse app, springtime, or the very products your business sells?
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Content Marketing
5 Content Marketing Ideas for April 2021
March 4, 2021 • Armando Roggio
Content marketing is the act of creating content to attract and retain prospects. Opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok.
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Content Marketing
CommerceCo Recap: Is the Clock Ticking on TikTok Marketing?
March 2, 2021 • Armando Roggio
Marketing on the popular TikTok platform can attract and engage an audience of potential customers. But like so many social media platforms, as it matures TikTok may become more difficult to earn a following.
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Content Marketing
22 Tools for Writing and Distributing Content
February 22, 2021 • Sig Ueland
Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
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Business
5 Content Marketing Ideas for March 2021
February 3, 2021 • Armando Roggio
Content marketing is the act of publishing articles, videos, and similar to attract, engage, and retain customers and prospects. What follows are five content marketing ideas your business can use in March 2021.
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Content Marketing
5 Content Marketing Ideas for February 2021
January 4, 2021 • Armando Roggio
Your company's February 2021 content marketing could cover the obvious, such as Valentine's Day, and the obscure, such as Ice Cream for Breakfast Day. Content marketing is the act of creating content, publishing it, and promoting it with the goal of attracting, engaging, and retaining customers.
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Content Marketing
5 Content Marketing Ideas for January 2021
December 3, 2020 • Armando Roggio
January 2021 can represent a beginning for content marketers to build communities, stream live videos, write about national holidays, report industry news, or visually expose interesting industry data. Content marketing is the act of curating or creating content such as articles, podcasts, videos, and graphics.
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Content Marketing
Last-minute Holiday Social Media Checkup for Ecommerce
November 18, 2020 • Armando Roggio
A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.
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Content Marketing
5 Content Marketing Ideas for December 2020
November 1, 2020 • Armando Roggio
In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts.
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Content Marketing
CopySmiths Founder on Content Marketing by the Numbers
October 30, 2020 • Eric Bandholz
Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question."
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Content Marketing
Content Marketing Should Mimic Publishing, Broadcasting
October 12, 2020 • Armando Roggio
The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment.
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Content Marketing
Privacy Concerns Will Increase the Value of Content Marketing
October 7, 2020 • Armando Roggio
Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.