Content Marketing
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Content Marketing
5 Content Marketing Ideas for March 2020
February 5, 2020 • Armando Roggio
Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
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Content Marketing
Analyze Competitors for High-traffic Content Ideas
February 3, 2020 • Armando Roggio
Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content could generate ideas for your own company's articles, videos, podcasts, or similar. In this post, I'll look at a simple way to produce content marketing ideas from your competitors.
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Content Marketing
5 Content Marketing Ideas for February 2020
January 5, 2020 • Armando Roggio
To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the buying journey, or connects sporting events, movies, or history with your business.
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Content Marketing
5 Content Marketing Ideas for January 2020
December 3, 2019 • Armando Roggio
In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company's content marketing. Done well, content marketing can help a business build lasting customer relationships. But it requires a stream of new content ideas.
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Content Marketing
Could Blogging Boost Your Ecommerce SEO?
November 10, 2019 • Jill Kocher Brown
Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whether blogging could help your ecommerce SEO.
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Content Marketing
5 Content Marketing Ideas for December 2019
November 4, 2019 • Armando Roggio
In December, your company’s content could round up 2019’s top stories or trends, look ahead to what 2020 holds, or cover seasonal events and how-tos. Content marketing is the act of ...
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Content Marketing
5 Content Marketing Ideas for November 2019
October 3, 2019 • Armando Roggio
In all of its forms, content marketing is one of the best ways to engage customers and create a bond that could lead to repeat sales. What follows are five content marketing ideas your ecommerce business could try in November 2019.
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Content Marketing
SEO Critique of 3 Ecommerce Blogs
September 29, 2019 • Jill Kocher Brown
Quality blog content can drive organic search traffic. Ecommerce marketers who reject blogging — or give up after a couple of months — miss out. In this post, I'll critique three ecommerce blogs for their SEO benefits.
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Content Marketing
Here’s Why Your Content Marketing Is Failing
September 25, 2019 • Armando Roggio
Done well, content marketing can be an important and effective promotional channel. If content marketing is not performing for your company, one of the following reasons could be the culprit.
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Content Marketing
5 Content Marketing Ideas for October 2019
September 8, 2019 • Armando Roggio
For some business, the challenge is not understanding how content marketing is supposed to work, but rather knowing what to write about or what to make a video about. Thus, this article offers five content marketing ideas for October 2019. You are welcome to use these ideas for your business.
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Content Marketing
6 Types of Content That Help SEO (and Shoppers)
September 6, 2019 • Jill Kocher Brown
Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The six sites below prove that any ecommerce site can create valuable content that appeals both to shoppers and the search engines that send them.
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Content Marketing
18 Tools to Publish and Sell an Ebook
August 5, 2019 • Sig Ueland
Here is a list of tools to publish an ebook. There are tools to create and format ebooks and platforms to publish and distribute ebooks. Most are do-it-yourself tools, though there are also advanced professional services.
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Content Marketing
5 Content Marketing Ideas for September 2019
August 4, 2019 • Armando Roggio
Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas. For September 2019, your business might choose to write an article about procrastination. It could publish a useful guide, or it might even start a podcast.
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Content Marketing
5 Content Marketing Ideas for August 2019
July 9, 2019 • Armando Roggio
In August, consider focusing your business's content marketing efforts on senior citizens, your product or brand story, technologies that were invented or patented in August, things to do during the month, and the growing interest in veganism.
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Content Marketing
5 Content Marketing Ideas for July 2019
June 10, 2019 • Armando Roggio
Content marketing inspiration for July 2019 can come from many sources, including advice columns “Dear Abby” and “Ask Ann Landers,” sporting events, space exploration, American politics, and even Facebook. Content marketing ...
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Content Marketing
Essential Social Media Metrics for Content Marketing
June 5, 2019 • Armando Roggio
Social media sites can be powerful tools for distributing content and driving engagement. But, like much of marketing, long-term social media success requires constant improvement. In this article, I'll suggest the primary social media metrics to track as part of your company's content marketing efforts.
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Content Marketing
How to Generate High-traffic Article Topics
May 31, 2019 • Armando Roggio
I have to come up with lots of article ideas. I have a few methods, including reading industry-specific posts and following links in them. This morning, I was sitting in ...
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Content Marketing
20 Tools for Content Marketing
May 28, 2019 • Sig Ueland
Here is a list of tools to assist in your content marketing efforts. There are idea generators, language tools, stock-element libraries, content analysis apps, distribution platforms, and more. Most of these tools are free or have a free plan.
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Content Marketing
5 Ways to Recruit Content Creators for Your Business
May 13, 2019 • Armando Roggio
Content marketing is not a one-and-done tactic. It is a commitment. But you don’t have to do it alone. Recruit other people to create content for you. Here is a list of five ways to do just that.
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Content Marketing
Building an Ecommerce Business, Part 15: Content Essentials
May 5, 2019 • Eric Bandholz
Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. In this episode 15 of my series on building an ecommerce business from the ground up, I spoke with Andrew Snavely, the founder of Primer, an online magazine, and Ryan Hunter Masters, the founder of Show Her Off, and a dance instruction site.
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Content Marketing
5 Content Marketing Ideas for June 2019
May 3, 2019 • Armando Roggio
In June 2019, content marketers should have no shortage of potential topics to attract, engage, and retain customers. In much of North America, the weather will be grand. That is why my first two suggestions on this month's list of content marketing ideas have to do with the outdoors.
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Content Marketing
5 Content Marketing Ideas for May 2019
April 2, 2019 • Armando Roggio
From science fiction to education to research, there are plenty of ways to connect with consumers through content marketing in May 2019. What follows are five content ideas for your business to try in May 2019.
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Content Marketing
Without Compelling Content, Ecommerce Success Is Nearly Impossible
March 31, 2019 • Dale Traxler
As I work with clients to improve conversion rates, average order values, and market share, content strategy becomes critical. Without compelling content, it’s nearly impossible to be successful in ecommerce. In this post, I'll describe the benefits (and challenges) of compelling content.
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Content Marketing
5 Content Marketing Ideas for April 2019
March 5, 2019 • Armando Roggio
In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recognize China's contributions.
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Content Marketing
9 Free Copywriting Podcasts for Ecommerce Merchants
March 4, 2019 • Sig Ueland
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own content. Here is a list of free copywriting podcasts. There are shows that explore content marketing,
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Content Marketing
5 Content Marketing Ideas for March 2019
February 19, 2019 • Armando Roggio
Content marketing is meant to help your business connect with potential customers, building long-term relationships. The goal is to attract, engage, and retain those prospects with content that your business creates or curates, publishes, and distributes. In this post, I will discuss five content marketing ideas your business could try in March 2019.
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Content Marketing
SEO: 9 Tips for Writing Great Content
February 15, 2019 • Jill Kocher Brown
Textual content enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the keywords and phrases that consumers search for. If creating articles, blog posts, product descriptions, and other textual content strikes fear into your heart, try some of these tips.
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Content Marketing
Helpful Tools to Find Shareable Content
January 21, 2019 • Armando Roggio
Curating content can be like finding a needle in a haystack, if not a stem or leaf in a haystack. Fortunately, there are many software tools to help content marketers discover good articles and videos to share.
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Content Marketing
Dos and Don’ts for Curating Content, to Grow an Audience
January 18, 2019 • Armando Roggio
Discovering and sharing useful and interesting content from sources outside of your business can be a good, low-cost, and easy way to meet content marketing goals. The content your company curates should be focused on one or more of the topic clusters. Initially, this will probably require a lot of research.
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Content Marketing
How to Invest in Videos, Apps, Big Content
January 14, 2019 • Armando Roggio
Even a simple video may cost several thousand dollars to produce — with no guarantee of success. An interactive app might take a few months to develop. It, too, has no guarantee. You could take that risk, toss thousands of dollars at a video or similar content project, and hope for the best.
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