Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
5 Content Marketing Ideas for September 2021
August 5, 2021 • Armando Roggio
In September 2021, content marketers can offer courses, suggest gifts, celebrate holidays such as Grandparents’ Day and the Mid-Autumn Festival, or provide how-to help. Content marketing is the act of creating,
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Content Marketing
4 Favorite Blogs from Ecommerce Companies
July 27, 2021 • Kaleena Stroud
Publishing a blog on an ecommerce site builds community, creates trust, and gives consumers a reason to return. Sales would likely follow. But online merchants with long-term, quality blogs are rare. What follows are four of my favorites.
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Content Marketing
5 Content Marketing Ideas for August 2021
July 5, 2021 • Armando Roggio
In August 2021, ecommerce and omnichannel retailers have many topics to choose from for content marketing, including back-to-school shopping guides, informative ebooks, MTV's 40th birthday, presidential jokes, and items with an international flavor.
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Content Marketing
5 Content Marketing Ideas for July 2021
June 1, 2021 • Armando Roggio
In July 2021, your content marketing could focus on teaching a skill, showing off products via a live stream, celebrating UFOs, enjoying grandmothers, or reviewing an upcoming summer blockbuster. Regardless, remember that the purpose of content marketing is to attract, engage, and retain customers.
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Content Marketing
Using an Ebook for B2B Lead Generation
May 18, 2021 • Armando Roggio
Trading an ebook for a prospect's contact information is among the purest forms of content marketing. It's an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public.
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Content Marketing
5 Content Marketing Ideas for June 2021
May 4, 2021 • Armando Roggio
From bicycles to Omaha Beach, June 2021 is full of international celebrations and historical events to fuel your company's content marketing. What follows are five content marketing ideas you can use for your business this June.
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Content Marketing
Using Wikipedia for Content Marketing, SEO
April 14, 2021 • Armando Roggio
Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms.
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Content Marketing
Two-thirds of the Largest U.S. Retailers Use Content Marketing
April 7, 2021 • Armando Roggio
Some 33 of the 50 largest U.S. retail companies use content marketing. And 22 of those are doing it fairly well. I reviewed the websites and social media channels of the 50 largest U.S. retailers, according to the National Retail Federation, to learn which ones used content marketing.
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Content Marketing
5 Content Marketing Ideas for May 2021
April 4, 2021 • Armando Roggio
Need content marketing topics for May 2021? How about photography, comic books, the Clubhouse app, springtime, or the very products your business sells?
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Content Marketing
5 Content Marketing Ideas for April 2021
March 4, 2021 • Armando Roggio
Content marketing is the act of creating content to attract and retain prospects. Opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok.
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Content Marketing
CommerceCo Recap: Is the Clock Ticking on TikTok Marketing?
March 2, 2021 • Armando Roggio
Marketing on the popular TikTok platform can attract and engage an audience of potential customers. But like so many social media platforms, as it matures TikTok may become more difficult to earn a following.
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Content Marketing
22 Tools for Writing and Distributing Content
February 22, 2021 • Sig Ueland
Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
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Business
5 Content Marketing Ideas for March 2021
February 3, 2021 • Armando Roggio
Content marketing is the act of publishing articles, videos, and similar to attract, engage, and retain customers and prospects. What follows are five content marketing ideas your business can use in March 2021.
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Content Marketing
5 Content Marketing Ideas for February 2021
January 4, 2021 • Armando Roggio
Your company's February 2021 content marketing could cover the obvious, such as Valentine's Day, and the obscure, such as Ice Cream for Breakfast Day. Content marketing is the act of creating content, publishing it, and promoting it with the goal of attracting, engaging, and retaining customers.
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Content Marketing
5 Content Marketing Ideas for January 2021
December 3, 2020 • Armando Roggio
January 2021 can represent a beginning for content marketers to build communities, stream live videos, write about national holidays, report industry news, or visually expose interesting industry data. Content marketing is the act of curating or creating content such as articles, podcasts, videos, and graphics.
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Content Marketing
Last-minute Holiday Social Media Checkup for Ecommerce
November 18, 2020 • Armando Roggio
A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.
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Content Marketing
5 Content Marketing Ideas for December 2020
November 1, 2020 • Armando Roggio
In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts.
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Content Marketing
CopySmiths Founder on Content Marketing by the Numbers
October 30, 2020 • Eric Bandholz
Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question."
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Content Marketing
Content Marketing Should Mimic Publishing, Broadcasting
October 12, 2020 • Armando Roggio
The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment.
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Content Marketing
Privacy Concerns Will Increase the Value of Content Marketing
October 7, 2020 • Armando Roggio
Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
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Business
5 Content Marketing Ideas for November 2020
October 5, 2020 • Armando Roggio
The U.S. presidential election, family-oriented observances, blogging, and even entrepreneurship are all good topics for your business's content marketing in November 2020. Content marketing is the act of creating or curating content, publishing that content, and promoting it with the aim of attracting, engaging, and retaining customers.
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Content Marketing
5 Content Marketing Ideas for October 2020
September 3, 2020 • Armando Roggio
Content marketing can help connect with new customers or deepen relationships with existing ones. But some businesses struggle to find topics to address. The good news is that opportunities abound in October 2020, when a company could cover National Taco Day, raise cybersecurity awareness, profile customers, provide a brief history of products, or identify Halloween do-it-yourself projects.
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Content Marketing
5 Content Marketing Ideas for September 2020
August 6, 2020 • Armando Roggio
Content marketing is the act of creating, publishing, and promoting articles, podcasts, and videos with the intent of attracting, engaging, and retaining customers. Here are five content marketing ideas your business can try in September 2020.
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Content Marketing
Inject New Life into Old Content
July 30, 2020 • Armando Roggio
Content marketing is a long game. A business must publish regularly over an extended period. This inevitably means that some of the content created will get old or outdated. Fortunately, a marketer can inject new life into old content, making it valuable again.
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Content Marketing
The Hero-Hub-Help Content Marketing Strategy
July 27, 2020 • Armando Roggio
A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube's venerable hero-hub-help framework has much to offer.
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Content Marketing
5 Content Marketing Ideas for August 2020
July 2, 2020 • Armando Roggio
Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers. What follows are five content marketing ideas your business can use in August 2020.
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Content Marketing
A 4-step Plan for Video Marketing Success
June 15, 2020 • Armando Roggio
Videos are a potent way for ecommerce businesses to build lasting, profitable customer relationships. What follows are four steps — before you film — for successful video marketing.
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Content Marketing
5 Content Marketing Ideas for July 2020
June 4, 2020 • Armando Roggio
The coronavirus pandemic will likely influence July 2020 activities. But that shouldn't stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020.
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Content Marketing
SEO, Content, and Email Work Better Combined
May 14, 2020 • Armando Roggio
Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
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Content Marketing
5 Content Marketing Ideas for June 2020
May 3, 2020 • Armando Roggio
Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020.
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