Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
-
Content Marketing
5 Content Marketing Ideas for September 2018
August 6, 2018 • Armando Roggio
From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and ...
-
Content Marketing
Low-cost Content Marketing for Fashion Merchants
July 31, 2018 • Viktoria Kanevsky
Content is an essential part of an overall marketing strategy for online merchants, including those in the fashion industry. But most smaller fashion retailers don’t typically have the budget for a professional content strategist. In this post, I'll describe an affordable content marketing strategy that works for my clients, industry leaders, and me.
-
Content Marketing
5 Content Marketing Ideas for August 2018
July 3, 2018 • Armando Roggio
There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity. Content marketing is the act of creating,
-
Content Marketing
9 Ways to Break Your SEO Writer’s Block
June 29, 2018 • Jill Kocher Brown
Contextual relevance is one of the primary elements that determines search rankings. But relevance requires words, and words require inspiration. As search engine marketers, we have access to many resources to overcome writer’s block. Here are nine of my favorites.
-
Content Marketing
5 Content Marketing Ideas for July 2018
June 4, 2018 • Armando Roggio
Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Content marketing is ...
-
Content Marketing
5 Content Marketing Ideas for June 2018
May 6, 2018 • Armando Roggio
The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stories provide content marketers with interesting topics to cover in June 2018. Content marketing is the act of creating, publishing,
-
Content Marketing
7 Key Details to Enhance an Ecommerce Blog
April 12, 2018 • Marcia Yudkin
Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement? In this post, I’ll review a strategy for ...
-
Content Marketing
5 Content Marketing Ideas for May 2018
April 5, 2018 • Armando Roggio
Whether your business launches a new video series, composes a post about filmmaker Wes Anderson, or features any of the month’s many holidays, there is no shortage of content marketing ...
-
Content Marketing
Content Marketing Can Drive Long-tail SEO
March 5, 2018 • Armando Roggio
A robust content marketing campaign may attract shoppers searching on long-tail keyword phrases, which could generate additional sales. The term “long tail” describes statistical distributions where there are many points, if ...
-
Content Marketing
5 Content Marketing Ideas for April 2018
March 4, 2018 • Armando Roggio
Need inspiration for your company's April content marketing? Write about baseball, American filmmaking, holidays, or springtime activities and shopping. Content marketing is the act of creating, publishing, and distributing articles, videos, podcasts, or even graphics with the aim of attracting, engaging, and retaining an audience of customers and potential customers. It is marketing based on reciprocity.
-
Content Marketing
5 Writing Tools to Improve Grammar, Readability
February 19, 2018 • Marcia Yudkin
If you never understood grammar in school, or if you learned English as a second or third language, you may be looking for a software tool to help. In this post, I'll address the pros and cons of using automated writing tools. I'll also list three popular grammar checkers and two readability raters.
-
Content Marketing
Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths
February 13, 2018 • Marcia Yudkin
Shoppers are taken aback when they spot a typo on a website that seems to them obviously careless or ridiculous. In some instances, it’s not habitual sloppiness or lack of effort leading to the errors. Instead, certain situations crop up where even meticulous writers or editors find it tough to catch mistakes. By keeping an eye out for these glitch generators, you can keep website visitors focused shopping. Here are the seven situations most likely to cause hard-to-catch typos.
-
Content Marketing
5 Content Marketing Ideas for March 2018
February 4, 2018 • Armando Roggio
March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales? Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the aim of attracting, engaging, and retaining customers. It works on the principle of reciprocity — exchanging things for mutual benefit.
-
Content Marketing
5 Content Marketing Ideas for February 2018
January 3, 2018 • Armando Roggio
Valentine's Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales. Valentine's Day spending often includes dinner out, movie tickets, and flowers. But there is still plenty of opportunity for online retailers. The challenge is in how to attract those purchases. One solution is content marketing.
-
Content Marketing
5 Content Marketing Ideas for January 2018
December 11, 2017 • Armando Roggio
The beginning of a year represents new opportunities for content marketers. In January, help potential customers get started on their new hobbies and activities, celebrate one of the greatest Americans,
-
Content Marketing
5 Content Marketing Trends to Try in 2018
November 29, 2017 • Armando Roggio
The line, if there is one, between content marketing and publishing will continue to blur in 2018, as businesses produce high-quality articles, books, and broadcasts to attract, engage, and retain ...
-
Content Marketing
Seasonal Copy Perks Up Promotions and Triggers Purchases
November 6, 2017 • Marcia Yudkin
A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted ...
-
Content Marketing
5 Content Marketing Ideas for December 2017
November 5, 2017 • Armando Roggio
From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers. Content marketing is the act of creating, publishing, and distributing articles,
-
Content Marketing
SEO: 7 Ways to Jumpstart an Ecommerce Blog
November 3, 2017 • Jill Kocher Brown
Blogs can be excellent way to rank for informational searches that might otherwise be difficult for an ecommerce site. But ecommerce marketers who implement a blog sometimes conclude early on ...
-
Content Marketing
How to Use Retail Co-op Funds for Content Marketing
November 3, 2017 • Armando Roggio
Manufacturers and distributors that supply mid-market and enterprise retail businesses will sometimes pay those retailers to place ads alongside content as part of a cooperative advertising program. The secret to ...
-
Content Marketing
Editing Bullet Points for Maximum Impact
October 11, 2017 • Marcia Yudkin
Most product descriptions include a section of bullet points — a succession of quick facts. It makes information easy for the eye and brain to scan. Shoppers either gaze down ...
-
Content Marketing
5 Content Marketing Ideas for November 2017
October 8, 2017 • Armando Roggio
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in November 2017. Content marketing is the act ...
-
Content Marketing
3 Ways to Integrate Products You Sell with Content You Publish
September 29, 2017 • Armando Roggio
There is a subtle art to content marketing, to balance the need to sell products while offering audience-centric, helpful information. The value of that content must take precedence over short-term product ...
-
Content Marketing
Creating a Content Optimization Plan for Organic Search
September 8, 2017 • Jill Kocher Brown
Last week I addressed the data involved in the content optimization process, and what to base content decisions on. In this post, I’ll get to the meat of creating a ...
-
Content Marketing
5 Content Marketing Ideas for October 2017
September 7, 2017 • Armando Roggio
Retail competition is stiff and businesses selling simply on price or selection will find themselves in head-to-head competition with massive sellers like Amazon and Walmart. For many ecommerce businesses, the best ...
-
Content Marketing
SEO: What to Base Content Decisions On
September 3, 2017 • Jill Kocher Brown
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data ...
-
Content Marketing
5 Content Marketing Ideas for September 2017
August 9, 2017 • Armando Roggio
What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017. Content marketing ...
-
Content Marketing
How to Reuse Content, to Supercharge Marketing
August 4, 2017 • Armando Roggio
Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing ...
-
Content Marketing
SEO: 8 Free Sources of Content Inspiration
July 28, 2017 • Jill Kocher Brown
One of the hardest aspects of providing meaningful content on ecommerce sites is trying to determine what your audience members read as they’re shopping. Coming up with ideas for new and ...
-
Content Marketing
Avoid Bland Wording for a Unique Company Personality
July 11, 2017 • Marcia Yudkin
One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash,
6 ChatGPT Prompts for Text Analysis
20 Recommerce Brands, Marketplaces, Platforms
Testing 7 AI Logo Generators
Charts: 2023 Global Shopping Trends
Pinterest Shuffles Attracts Gen Z Females
Charts: U.S. Retail Ecommerce Sales Q1 2023
How to Evaluate Sales Channels in 2023
