Category

Content Marketing

Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.

Content Marketing
SEO, Content, and Email Work Better Combined

May 14, 2020 • Armando Roggio

Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
Content Marketing
5 Content Marketing Ideas for June 2020

May 3, 2020 • Armando Roggio

Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020.
Content Marketing
5 Content Marketing Ideas for May 2020

April 5, 2020 • Armando Roggio

The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience.
Content Marketing
5 Content Marketing Ideas for April 2020

March 4, 2020 • Armando Roggio

The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these ends, however, takes compelling topics. Here are five content marketing ideas your business can try.
Content Marketing
Tips on Writing from 4,700 Articles, 24 Years of Journalism

February 25, 2020 • Armando Roggio

While much could be said about the writing process, in this post I'll share five tips from my own experience as a writer. These tips I've have developed from more than 24 years of journalism and more than 4,700 published, bylined articles. Perhaps at least one of these tips will help you.
Content Marketing
5 Helpful Chrome Extensions for Content Marketers

February 11, 2020 • Armando Roggio

Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few helpful Chrome browser extensions.
Content Marketing
5 Content Marketing Ideas for March 2020

February 5, 2020 • Armando Roggio

Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
Content Marketing
Analyze Competitors for High-traffic Content Ideas

February 3, 2020 • Armando Roggio

Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content could generate ideas for your own company's articles, videos, podcasts, or similar. In this post, I'll look at a simple way to produce content marketing ideas from your competitors.
Content Marketing
5 Content Marketing Ideas for February 2020

January 5, 2020 • Armando Roggio

To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the buying journey, or connects sporting events, movies, or history with your business.
Content Marketing
5 Content Marketing Ideas for January 2020

December 3, 2019 • Armando Roggio

In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company's content marketing. Done well, content marketing can help a business build lasting customer relationships. But it requires a stream of new content ideas.
Content Marketing
Could Blogging Boost Your Ecommerce SEO?

November 10, 2019 • Jill Kocher Brown

Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whether blogging could help your ecommerce SEO.
Content Marketing
5 Content Marketing Ideas for December 2019

November 4, 2019 • Armando Roggio

In December, your company’s content could round up 2019’s top stories or trends, look ahead to what 2020 holds, or cover seasonal events and how-tos. Content marketing is the act of ...
Content Marketing
5 Content Marketing Ideas for November 2019

October 3, 2019 • Armando Roggio

In all of its forms, content marketing is one of the best ways to engage customers and create a bond that could lead to repeat sales. What follows are five content marketing ideas your ecommerce business could try in November 2019.
Content Marketing
SEO Critique of 3 Ecommerce Blogs

September 29, 2019 • Jill Kocher Brown

Quality blog content can drive organic search traffic. Ecommerce marketers who reject blogging — or give up after a couple of months — miss out. In this post, I'll critique three ecommerce blogs for their SEO benefits.
Content Marketing
Here’s Why Your Content Marketing Is Failing

September 25, 2019 • Armando Roggio

Done well, content marketing can be an important and effective promotional channel. If content marketing is not performing for your company, one of the following reasons could be the culprit.
Content Marketing
5 Content Marketing Ideas for October 2019

September 8, 2019 • Armando Roggio

For some business, the challenge is not understanding how content marketing is supposed to work, but rather knowing what to write about or what to make a video about. Thus, this article offers five content marketing ideas for October 2019. You are welcome to use these ideas for your business.
Content Marketing
6 Types of Content That Help SEO (and Shoppers)

September 6, 2019 • Jill Kocher Brown

Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The six sites below prove that any ecommerce site can create valuable content that appeals both to shoppers and the search engines that send them.
Content Marketing
5 Content Marketing Ideas for September 2019

August 4, 2019 • Armando Roggio

Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas. For September 2019, your business might choose to write an article about procrastination. It could publish a useful guide, or it might even start a podcast.
Content Marketing
5 Content Marketing Ideas for August 2019

July 9, 2019 • Armando Roggio

In August, consider focusing your business's content marketing efforts on senior citizens, your product or brand story, technologies that were invented or patented in August, things to do during the month, and the growing interest in veganism.
Content Marketing
5 Content Marketing Ideas for July 2019

June 10, 2019 • Armando Roggio

Content marketing inspiration for July 2019 can come from many sources, including advice columns “Dear Abby” and “Ask Ann Landers,” sporting events, space exploration, American politics, and even Facebook. Content marketing ...
Content Marketing
Essential Social Media Metrics for Content Marketing

June 5, 2019 • Armando Roggio

Social media sites can be powerful tools for distributing content and driving engagement. But, like much of marketing, long-term social media success requires constant improvement. In this article, I'll suggest the primary social media metrics to track as part of your company's content marketing efforts.
Content Marketing
How to Generate High-traffic Article Topics

May 31, 2019 • Armando Roggio

I have to come up with lots of article ideas. I have a few methods, including reading industry-specific posts and following links in them. This morning, I was sitting in ...
Content Marketing
20 Tools for Content Marketing

May 28, 2019 • Sig Ueland

Here is a list of tools to assist in your content marketing efforts. There are idea generators, language tools, stock-element libraries, content analysis apps, distribution platforms, and more. Most of these tools are free or have a free plan.
Content Marketing
5 Ways to Recruit Content Creators for Your Business

May 13, 2019 • Armando Roggio

Content marketing is not a one-and-done tactic. It is a commitment. But you don’t have to do it alone. Recruit other people to create content for you. Here is a list of five ways to do just that.
Content Marketing
Building an Ecommerce Business, Part 15: Content Essentials

May 5, 2019 • Eric Bandholz

Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. In this episode 15 of my series on building an ecommerce business from the ground up, I spoke with Andrew Snavely, the founder of Primer, an online magazine, and Ryan Hunter Masters, the founder of Show Her Off, and a dance instruction site.
Content Marketing
5 Content Marketing Ideas for June 2019

May 3, 2019 • Armando Roggio

In June 2019, content marketers should have no shortage of potential topics to attract, engage, and retain customers. In much of North America, the weather will be grand. That is why my first two suggestions on this month's list of content marketing ideas have to do with the outdoors.
Content Marketing
5 Content Marketing Ideas for May 2019

April 2, 2019 • Armando Roggio

From science fiction to education to research, there are plenty of ways to connect with consumers through content marketing in May 2019. What follows are five content ideas for your business to try in May 2019.
Content Marketing
Without Compelling Content, Ecommerce Success Is Nearly Impossible

March 31, 2019 • Dale Traxler

As I work with clients to improve conversion rates, average order values, and market share, content strategy becomes critical. Without compelling content, it’s nearly impossible to be successful in ecommerce. In this post, I'll describe the benefits (and challenges) of compelling content.
Content Marketing
5 Content Marketing Ideas for April 2019

March 5, 2019 • Armando Roggio

In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recognize China's contributions.
Content Marketing
9 Free Copywriting Podcasts for Ecommerce Merchants

March 4, 2019 • Sig Ueland

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own content. Here is a list of free copywriting podcasts. There are shows that explore content marketing,

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