Category

Content Marketing

Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.

Content Marketing
How to Invest in Videos, Apps, Big Content

January 14, 2019 • Armando Roggio

Even a simple video may cost several thousand dollars to produce — with no guarantee of success. An interactive app might take a few months to develop. It, too, has no guarantee. You could take that risk, toss thousands of dollars at a video or similar content project, and hope for the best.
Content Marketing
5 Content Marketing Ideas for February 2019

January 2, 2019 • Armando Roggio

Want to increase site traffic and engage potential customers in February 2019? Consider creating articles, videos, and podcasts that entertain, inform, and just plain help out.
Content Marketing
The Key Requirement of Content Marketing

December 19, 2018 • Armando Roggio

The key requirement of content marketing is to be engaging. Without engagement, content cannot fulfill its potential as a marketing tool. In this article, I'll explain why.
Content Marketing
5 Content Marketing Ideas for January 2019

December 5, 2018 • Armando Roggio

This list of content marketing ideas for January 2019 is built around the theme of "national days." In each case, try to come up with a creative way to connect a particular national day to the products your business sells and the keywords you target.
Content Marketing
Creating a Content Marketing Strategy for Ecommerce

November 29, 2018 • Armando Roggio

A clear content marketing strategy defines its purpose, who it serves, and its format. For small and mid-sized ecommerce businesses, a content marketing strategy may be the documented and thoughtful answers to several questions or thought exercises.
Content Marketing
16 Quick and Free Grammar and Usage Resources

November 11, 2018 • Marcia Yudkin

At 3 a.m., while polishing an email blast for your customers, you get a brain freeze about a grammar question. Use these free online resources to answer questions on grammar, punctuation, spelling, writing errors, and more.
Content Marketing
5 Content Marketing Ideas for December 2018

November 5, 2018 • Armando Roggio

Connect with potential customers in December 2018 with humor, a history of eggnog, and holiday happenings. What follows are five content marketing ideas your business can use for December 2018.
Content Marketing
8 Content Tips to Drive Organic Search Traffic

November 4, 2018 • Jill Kocher Brown

Content marketing can drive natural search performance. Shoppers engage with the content and share it. Or so we hope. The more links from high-quality sites, the more likely your site will rank. These eight tips will help you generate more links to the content you create.
Content Marketing
7 Tips to Optimize Content for Search Engines

October 12, 2018 • Jill Kocher Brown

Search engine optimization hinges on content relevance. No relevance means no rankings and no revenue from natural search. Follow these seven SEO tips to ensure that your site is optimized ...
Content Marketing
5 Content Marketing Ideas for November 2018

October 5, 2018 • Armando Roggio

In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups. Content marketing is the ...
Content Marketing
9 Ways to Promote Your Marketing Content

September 27, 2018 • Armando Roggio

Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign. In a sense, content marketing consists ...
Content Marketing
Content Marketing Reaches Baby Boomers

September 19, 2018 • Armando Roggio

Shoppers aged 54 to 72 represent a significant portion of the total U.S. consumer market. And they have the financial wherewithal to be among the top customers of an ecommerce company. This group of potential customers can be reached with content marketing.
Content Marketing
5 Content Marketing Ideas for October 2018

September 4, 2018 • Armando Roggio

Content marketing requires a steady flow of topics. For this October 2018, consider covering Halloween, Breast Cancer Awareness Month, vegetarianism, Oktoberfest, and what's streaming on Netflix, Amazon Prime, and Hulu.
Content Marketing
5 Tips for Better Content Marketing in 2019

August 28, 2018 • Armando Roggio

Content marketing has to provide real value, something that pierces all of the noise of social media and advertising. What follows are five tips that start with value. If embraced, these could make your content marketing efforts more successful in the coming year.
Content Marketing
5 Content Marketing Ideas for September 2018

August 6, 2018 • Armando Roggio

From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and ...
Content Marketing
Low-cost Content Marketing for Fashion Merchants

July 31, 2018 • Viktoria Kanevsky

Content is an essential part of an overall marketing strategy for online merchants, including those in the fashion industry. But most smaller fashion retailers don’t typically have the budget for a professional content strategist. In this post, I'll describe an affordable content marketing strategy that works for my clients, industry leaders, and me.
Content Marketing
5 Content Marketing Ideas for August 2018

July 3, 2018 • Armando Roggio

There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity. Content marketing is the act of creating,
Content Marketing
9 Ways to Break Your SEO Writer’s Block

June 29, 2018 • Jill Kocher Brown

Contextual relevance is one of the primary elements that determines search rankings. But relevance requires words, and words require inspiration. As search engine marketers, we have access to many resources to overcome writer’s block. Here are nine of my favorites.
Content Marketing
5 Content Marketing Ideas for July 2018

June 4, 2018 • Armando Roggio

Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Content marketing is ...
Content Marketing
5 Content Marketing Ideas for June 2018

May 6, 2018 • Armando Roggio

The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stories provide content marketers with interesting topics to cover in June 2018. Content marketing is the act of creating, publishing,
Content Marketing
7 Key Details to Enhance an Ecommerce Blog

April 12, 2018 • Marcia Yudkin

Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement? In this post, I’ll review a strategy for ...
Content Marketing
5 Content Marketing Ideas for May 2018

April 5, 2018 • Armando Roggio

Whether your business launches a new video series, composes a post about filmmaker Wes Anderson, or features any of the month’s many holidays, there is no shortage of content marketing ...
Content Marketing
Content Marketing Can Drive Long-tail SEO

March 5, 2018 • Armando Roggio

A robust content marketing campaign may attract shoppers searching on long-tail keyword phrases, which could generate additional sales. The term “long tail” describes statistical distributions where there are many points, if ...
Content Marketing
5 Content Marketing Ideas for April 2018

March 4, 2018 • Armando Roggio

Need inspiration for your company's April content marketing? Write about baseball, American filmmaking, holidays, or springtime activities and shopping. Content marketing is the act of creating, publishing, and distributing articles, videos, podcasts, or even graphics with the aim of attracting, engaging, and retaining an audience of customers and potential customers. It is marketing based on reciprocity.
Content Marketing
5 Writing Tools to Improve Grammar, Readability

February 19, 2018 • Marcia Yudkin

If you never understood grammar in school, or if you learned English as a second or third language, you may be looking for a software tool to help. In this post, I'll address the pros and cons of using automated writing tools. I'll also list three popular grammar checkers and two readability raters.
Content Marketing
Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths

February 13, 2018 • Marcia Yudkin

Shoppers are taken aback when they spot a typo on a website that seems to them obviously careless or ridiculous. In some instances, it’s not habitual sloppiness or lack of effort leading to the errors. Instead, certain situations crop up where even meticulous writers or editors find it tough to catch mistakes. By keeping an eye out for these glitch generators, you can keep website visitors focused shopping. Here are the seven situations most likely to cause hard-to-catch typos.
Content Marketing
5 Content Marketing Ideas for March 2018

February 4, 2018 • Armando Roggio

March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales? Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the aim of attracting, engaging, and retaining customers. It works on the principle of reciprocity — exchanging things for mutual benefit.
Content Marketing
5 Content Marketing Ideas for February 2018

January 3, 2018 • Armando Roggio

Valentine's Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales. Valentine's Day spending often includes dinner out, movie tickets, and flowers. But there is still plenty of opportunity for online retailers. The challenge is in how to attract those purchases. One solution is content marketing.
Content Marketing
5 Content Marketing Ideas for January 2018

December 11, 2017 • Armando Roggio

The beginning of a year represents new opportunities for content marketers. In January, help potential customers get started on their new hobbies and activities, celebrate one of the greatest Americans,
Content Marketing
5 Content Marketing Trends to Try in 2018

November 29, 2017 • Armando Roggio

The line, if there is one, between content marketing and publishing will continue to blur in 2018, as businesses produce high-quality articles, books, and broadcasts to attract, engage, and retain ...

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