Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
9 Free Copywriting Podcasts for Ecommerce Merchants
March 4, 2019 • Sig Ueland
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own content. Here is a list of free copywriting podcasts. There are shows that explore content marketing,
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Content Marketing
5 Content Marketing Ideas for March 2019
February 19, 2019 • Armando Roggio
Content marketing is meant to help your business connect with potential customers, building long-term relationships. The goal is to attract, engage, and retain those prospects with content that your business creates or curates, publishes, and distributes. In this post, I will discuss five content marketing ideas your business could try in March 2019.
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Content Marketing
SEO: 9 Tips for Writing Great Content
February 15, 2019 • Jill Kocher Brown
Textual content enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the keywords and phrases that consumers search for. If creating articles, blog posts, product descriptions, and other textual content strikes fear into your heart, try some of these tips.
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Content Marketing
Helpful Tools to Find Shareable Content
January 21, 2019 • Armando Roggio
Curating content can be like finding a needle in a haystack, if not a stem or leaf in a haystack. Fortunately, there are many software tools to help content marketers discover good articles and videos to share.
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Content Marketing
Dos and Don’ts for Curating Content, to Grow an Audience
January 18, 2019 • Armando Roggio
Discovering and sharing useful and interesting content from sources outside of your business can be a good, low-cost, and easy way to meet content marketing goals. The content your company curates should be focused on one or more of the topic clusters. Initially, this will probably require a lot of research.
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Content Marketing
How to Invest in Videos, Apps, Big Content
January 14, 2019 • Armando Roggio
Even a simple video may cost several thousand dollars to produce — with no guarantee of success. An interactive app might take a few months to develop. It, too, has no guarantee. You could take that risk, toss thousands of dollars at a video or similar content project, and hope for the best.
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Content Marketing
5 Content Marketing Ideas for February 2019
January 2, 2019 • Armando Roggio
Want to increase site traffic and engage potential customers in February 2019? Consider creating articles, videos, and podcasts that entertain, inform, and just plain help out.
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Content Marketing
The Key Requirement of Content Marketing
December 19, 2018 • Armando Roggio
The key requirement of content marketing is to be engaging. Without engagement, content cannot fulfill its potential as a marketing tool. In this article, I'll explain why.
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Content Marketing
5 Content Marketing Ideas for January 2019
December 5, 2018 • Armando Roggio
This list of content marketing ideas for January 2019 is built around the theme of "national days." In each case, try to come up with a creative way to connect a particular national day to the products your business sells and the keywords you target.
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Content Marketing
Creating a Content Marketing Strategy for Ecommerce
November 29, 2018 • Armando Roggio
A clear content marketing strategy defines its purpose, who it serves, and its format. For small and mid-sized ecommerce businesses, a content marketing strategy may be the documented and thoughtful answers to several questions or thought exercises.
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Content Marketing
16 Quick and Free Grammar and Usage Resources
November 11, 2018 • Marcia Yudkin
At 3 a.m., while polishing an email blast for your customers, you get a brain freeze about a grammar question. Use these free online resources to answer questions on grammar, punctuation, spelling, writing errors, and more.
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Content Marketing
5 Content Marketing Ideas for December 2018
November 5, 2018 • Armando Roggio
Connect with potential customers in December 2018 with humor, a history of eggnog, and holiday happenings. What follows are five content marketing ideas your business can use for December 2018.
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Content Marketing
8 Content Tips to Drive Organic Search Traffic
November 4, 2018 • Jill Kocher Brown
Content marketing can drive natural search performance. Shoppers engage with the content and share it. Or so we hope. The more links from high-quality sites, the more likely your site will rank. These eight tips will help you generate more links to the content you create.
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Content Marketing
7 Tips to Optimize Content for Search Engines
October 12, 2018 • Jill Kocher Brown
Search engine optimization hinges on content relevance. No relevance means no rankings and no revenue from natural search. Follow these seven SEO tips to ensure that your site is optimized ...
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Content Marketing
5 Content Marketing Ideas for November 2018
October 5, 2018 • Armando Roggio
In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups. Content marketing is the ...
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Content Marketing
9 Ways to Promote Your Marketing Content
September 27, 2018 • Armando Roggio
Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign. In a sense, content marketing consists ...
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Content Marketing
Content Marketing Reaches Baby Boomers
September 19, 2018 • Armando Roggio
Shoppers aged 54 to 72 represent a significant portion of the total U.S. consumer market. And they have the financial wherewithal to be among the top customers of an ecommerce company. This group of potential customers can be reached with content marketing.
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Content Marketing
5 Content Marketing Ideas for October 2018
September 4, 2018 • Armando Roggio
Content marketing requires a steady flow of topics. For this October 2018, consider covering Halloween, Breast Cancer Awareness Month, vegetarianism, Oktoberfest, and what's streaming on Netflix, Amazon Prime, and Hulu.
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Content Marketing
5 Tips for Better Content Marketing in 2019
August 28, 2018 • Armando Roggio
Content marketing has to provide real value, something that pierces all of the noise of social media and advertising. What follows are five tips that start with value. If embraced, these could make your content marketing efforts more successful in the coming year.
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Content Marketing
5 Content Marketing Ideas for September 2018
August 6, 2018 • Armando Roggio
From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and ...
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Content Marketing
Low-cost Content Marketing for Fashion Merchants
July 31, 2018 • Viktoria Kanevsky
Content is an essential part of an overall marketing strategy for online merchants, including those in the fashion industry. But most smaller fashion retailers don’t typically have the budget for a professional content strategist. In this post, I'll describe an affordable content marketing strategy that works for my clients, industry leaders, and me.
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Content Marketing
5 Content Marketing Ideas for August 2018
July 3, 2018 • Armando Roggio
There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity. Content marketing is the act of creating,
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Content Marketing
9 Ways to Break Your SEO Writer’s Block
June 29, 2018 • Jill Kocher Brown
Contextual relevance is one of the primary elements that determines search rankings. But relevance requires words, and words require inspiration. As search engine marketers, we have access to many resources to overcome writer’s block. Here are nine of my favorites.
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Content Marketing
5 Content Marketing Ideas for July 2018
June 4, 2018 • Armando Roggio
Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Content marketing is ...
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Content Marketing
5 Content Marketing Ideas for June 2018
May 6, 2018 • Armando Roggio
The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stories provide content marketers with interesting topics to cover in June 2018. Content marketing is the act of creating, publishing,
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Content Marketing
7 Key Details to Enhance an Ecommerce Blog
April 12, 2018 • Marcia Yudkin
Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement? In this post, I’ll review a strategy for ...
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Content Marketing
5 Content Marketing Ideas for May 2018
April 5, 2018 • Armando Roggio
Whether your business launches a new video series, composes a post about filmmaker Wes Anderson, or features any of the month’s many holidays, there is no shortage of content marketing ...
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Content Marketing
Content Marketing Can Drive Long-tail SEO
March 5, 2018 • Armando Roggio
A robust content marketing campaign may attract shoppers searching on long-tail keyword phrases, which could generate additional sales. The term “long tail” describes statistical distributions where there are many points, if ...
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Content Marketing
5 Content Marketing Ideas for April 2018
March 4, 2018 • Armando Roggio
Need inspiration for your company's April content marketing? Write about baseball, American filmmaking, holidays, or springtime activities and shopping. Content marketing is the act of creating, publishing, and distributing articles, videos, podcasts, or even graphics with the aim of attracting, engaging, and retaining an audience of customers and potential customers. It is marketing based on reciprocity.
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Content Marketing
5 Writing Tools to Improve Grammar, Readability
February 19, 2018 • Marcia Yudkin
If you never understood grammar in school, or if you learned English as a second or third language, you may be looking for a software tool to help. In this post, I'll address the pros and cons of using automated writing tools. I'll also list three popular grammar checkers and two readability raters.
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