Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
Using Product Content to Boost Conversions
March 28, 2017 • Armando Roggio
The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions. Merchants responding to an October 2016 Forrester survey reported an average desktop ...
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Content Marketing
For Content Marketing Ideas, Try BuzzSumo
March 16, 2017 • Armando Roggio
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may ...
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Content Marketing
5 Content Marketing Ideas for April 2017
March 7, 2017 • Armando Roggio
In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry. Content marketing is the act of creating, publishing, and distributing content with the ...
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Content Marketing
Build Your Content Marketing Stack
March 5, 2017 • Armando Roggio
A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract ...
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Business
17 WordPress Plugins to Create Content
February 13, 2017 • Sig Ueland
The right set of WordPress plugins can help create content that engages readers and drives traffic. Here is a list of plugins to help create content for your WordPress website. There ...
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Content Marketing
5 Content Marketing Ideas for March 2017
February 8, 2017 • Armando Roggio
Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and ...
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Content Marketing
Content Marketing May Boost Customer Lifetime Value
January 15, 2017 • Armando Roggio
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime value (CLV) for ...
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Content Marketing
5 Content Marketing Ideas for February 2017
January 12, 2017 • Armando Roggio
February 2017 could be a good month for content marketers, thanks to events, holidays, and history. Content marketing is the act of creating, publishing, and distributing content like articles and videos ...
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Content Marketing
Shoppers Relying on Mobile-friendly Content
December 26, 2016 • Armando Roggio
Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media. This trend toward mobile-friendly shopping inspiration may suggest ...
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Content Marketing
5 Content Marketing Ideas for January 2017
December 11, 2016 • Armando Roggio
From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business. Content marketing is the act ...
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Content Marketing
5 Ecommerce Content Marketing Trends for 2017
December 8, 2016 • Armando Roggio
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on ...
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Content Marketing
5 Content Marketing Ideas for December 2016
November 9, 2016 • Armando Roggio
Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. When you entertain ...
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Content Marketing
5 Content Marketing Ideas for November 2016
October 11, 2016 • Armando Roggio
Looking for content marketing ideas for November 2016? Try Thanksgiving Day, holiday shopping survival, famous folks with birthdays, how-to articles, and helping out a community. Content marketing is the act of ...
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Content Marketing
10 SEO Rules for Ecommerce Content Marketing
October 7, 2016 • Jill Kocher Brown
Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs ...
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Content Marketing
13 Innovative Content Marketing Hubs from Brands
September 26, 2016 • Sig Ueland
A content marketing hub is a website or blog where a brand publishes shareable content — articles, images, videos. It is a destination where the brand’s followers find a steady ...
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Content Marketing
YouTube’s 3H Strategy Can Fuel Your Content Marketing
September 18, 2016 • Armando Roggio
In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business attract, engage, and retain an audience of potential customers. Google released “The YouTube ...
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Content Marketing
5 Content Marketing Ideas for October 2016
September 13, 2016 • Armando Roggio
In October 2016, content marketers have plenty of opportunities to engage customers and potential customers by publishing articles or releasing videos about Halloween, the upcoming Christmas season, Breast Cancer Awareness ...
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Content Marketing
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Merchant Voice
The ultimate content marketing strategy
August 22, 2016 • Eric Bandholz
The idea of using content to help drive ecommerce sales can sometimes feel daunting. Today’s digital landscape is a 24-hour news cycle, with social media platforms that never sleep. Content ...
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Content Marketing
5 Content Marketing Ideas for September 2016
August 8, 2016 • Armando Roggio
Ecommerce marketers can use content to connect with customers and prospects in September 2016, offering up compelling videos, shopping guides, seasonal how-to articles, or celebrating holidays like Talk Like a ...
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Business
Olympic Committees Seek to Restrict Content Marketing, Social Media
August 5, 2016 • Armando Roggio
The International Olympic Committee (IOC) and the United States Olympic Committee (USOC) are warning athletes and businesses not to use Olympic trademarks in content and social media marketing. The Olympics are ...
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Content Marketing
3 Easy (and Slightly Radical) Ways a Headline Can Spark Content Marketing
August 4, 2016 • Armando Roggio
Turn content marketing creation on its proverbial head and generate great content marketing ideas from killer headlines with these easy tricks. If you asked two professional writers whether you should write ...
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Content Marketing
SEO: Creating Great Content for Ecommerce
July 29, 2016 • Jill Kocher Brown
Creating great content is hard. Creating it so that it also benefits search engine optimization isn’t that much more difficult. My last two articles, “To Improve SEO, Understand How It ...
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Content Marketing
5 Rules for Publishing Accessible Content
July 27, 2016 • Joseph C. Dolson
Creating a website that’s fully accessible to disabled users is typically a collaborative effort. You can hire the best teams of designers and developers, but if you don’t provide content ...
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Content Marketing
For Content Marketing, Use History
July 25, 2016 • Armando Roggio
Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the History channel. For content marketers,
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Content Marketing
5 Content Marketing Ideas for August 2016
July 13, 2016 • Armando Roggio
The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity. Content marketing is a powerful strategy wherein businesses create, publish,
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Content Marketing
5 Content Marketing Ideas for July 2016
June 13, 2016 • Armando Roggio
National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016. Content marketing is the act of creating, publishing, and distributing ...
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Content Marketing
Content Marketing: How to Write a How-to Article
June 3, 2016 • Armando Roggio
Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer. With this in mind, it ...
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Content Marketing
5 Content Marketing Ideas for June 2016
May 24, 2016 • Armando Roggio
Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a video about? In June 2016,
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Content Marketing
5 Content Marketing Ideas for May 2016
April 27, 2016 • Armando Roggio
May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover. Content marketing seeks to attract, engage, and retain customers through the ...
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Content Marketing
Content Marketing: How to Find Topics
April 19, 2016 • Armando Roggio
Content marketing can be a like a greedy monster. It may be powerful, it may be capable, but it is also hungry, devouring a constant flow of ideas. Every article,
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